Smart Business - July 2015

June 2015PU

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From The EditorWelcome to the June edition of Smart Business.

Regular readers will notice that we like to celebrate entrepreneurs, and the spirit of getting out and making things happen - the biggest curse in any business I believe is lethargy; it’s not good for culture or the bottom line.

In this issue we interview two Kiwi entrepreneurs, Sarah Perry of SnapComms and Tony Falkenstein of Just Water. I always like hearing other people’s business stories and the lessons they have learnt along the way, there’s always something to take away to make our own business journey that much easier!

I have just come back from the Global Leadership Conference for the Entrepreneurs Organisation (a global group of 10,500 entrepreneurs), and the experience was both enlightening and exciting. There are some very smart and focused people out there meeting challenges each day to make our lives better.

On another note, it was interesting to observe the building boom that appears to happening in San Diego. While some States still appear to be suffering the effect of the GFC, there is some real activity going on in the Californian city, and I believe building is a good indicator of confidence in the economy. It seemed like the whole CBD was alive with cranes and trucks, some were new builds where others were being gutted and refitted.

If you have any stories or learnings you would like to share in Smart Business, please get in touch - we’re always looking for news, views and events that relate to building smarter businesses!

Dominic SuttonEditor at [email protected]

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How your business can profit from content marketing

Publish, do it on time and don’t stop

Every day, I see our production teams here in Auckland creating blog content on all kinds of topics, from mainstream to super niche. So if you think there’s nothing your business can be blogging about, you’re wrong.

Every business has great stories to share and your blog is the perfect place to do it, whether it’s showcasing the expertise of your key staff; highlighting your successes; or just creating content that your target audience will find useful, helpful and interesting.

An active blogging strategy that’s properly aligned with what you do as a business will allow you to win more relevant traffic from search engines and help you nurture people through the sales process. But content marketing can be a slow burn.

Improvements in organic search and building strong relationships with your target market both take time. So when you start content marketing you must be prepared to stick at it. The single biggest reason that content marketing fails is because it stops.

Steve Jobs was an advocate of shipping on time. Part of the art of creating something brilliant is getting it out the door. And the same goes for your blog content. If it’s sitting on your desktop or floating around in your head, it’s not making you any money. Publish, publish on time and don’t stop.

Remember why you’re doing it

A common mistake with blogging strategies and content marketing in general is losing focus on what you’re trying to achieve. Your blog is a means to an end, not an end in itself.

That doesn’t mean that every visitor has to immediately make an enquiry or buy something for it to be a success. Successful blogs contain a broad mix of editorial, graphics and video content, with some posts aiming for a quick conversion, while others are seeking to build trust and familiarity for the future.

“A common mistake with blogging strategies and content marketing in general is losing focus on what you’re trying to achieve.”

With each update to your blog you should be ticking one or both of those boxes. That will ensure that your blog pays its way and isn’t just an amusing distraction from the day-to-day work of running your business.

Adam Barber is a founding director of Castleford, a content marketing business with offices in Sydney and Auckland. Castleford produces editorial, graphics and video for websites, supported by in-house strategists and custom built technology.

Highlights from our May 2015 Content Marketing Survey

of respondents said they had an active company blog, up from 48% last year

of c-level execs are either “quite positive” or “very positive” about content marketing

Time (45%) and budget (28%) are the biggest barriers to content marketing

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Our May 2015 Content Marketing Survey canvassed the experiences and opinions of marketing decision makers in Australia and New Zealand during March and April 2015.

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SnapComms is a technology company that helps organisations communicate more effectively with their employees. To cut-through information overload, grab attention and convey messages quickly.

10 Minutes with

Sarah Perry

What was the main catalyst for the creation of your business?

Information overload is a huge and growing problem. It’s a challenge for businesses to get their employees to notice important information (health and safety updates, product announcements etc). SnapComms employee messaging software helps put visual messages in front of employees, wherever they are, in a way that is measurable.

What have been some milestones?Getting from 1 customer to more – we started as a development company and had stagnated with 1 customer on a prototype for a while. When I got involved in the business we decided to bundle and market a standard product offering. This changed the game for us; it created a scalable and repeatable business model. That was when we renamed and launched SnapComms worldwide. Winning our first offshore customer – the number of large companies who can benefit from the SnapComms messaging channels is limited in New Zealand; we had to move offshore fast in order to scale the business. I jumped on a plane with an 18 month old and 3 year old in tow and got in front of prospects in the UK. We quickly picked up Vodafone Group and Virgin Mobile as well as a reseller there (thankfully the children stayed with mum!) Moving out of our home office into premises – we stayed in a home office as long as we could (probably too long because juggling toddlers and employees from the one location was a challenge). As soon as we moved into business premises our attitude shifted too.

What sticks out as one of the toughest things you encountered?Shareholder conflict. We went through a stage in our journey when the shareholders were not aligned in terms of growth strategy and risk management and it created conflict which resounded throughout the business and affected our staff. Working though that was one of the hardest things I have ever dealt with.

If there was one thing the government could do to help New Zealand businesses that operate globally what could it be?I am really happy with the support we have received. NZTE have been amazing. We have grown solely from customer revenues (no investment funding). Due to the support of NZTE we have been able to scale in the US market faster than we would have done. Callaghan has also been very supportive of our R&D, particularly in the mobile messaging space.

Whats excites you about the year ahead?World domination! Seriously though, we have some exciting things happening in the business and I wake up excited most days. We are growing fast online and through our channel initiatives and the product development side is humming along nicely.

Do you feel you get enough down time to relax and or work on the business rather than in it? Tell us about what you do.This is a big challenge for me especially as I work with my husband. We take time out for planning days and also make sure we spend time in ‘active relaxation’. We

have two children and love to travel with them and get active though things like mountain biking. I also love listening to audio books while exercising or doing mundane tasks around the house.

What has been the most useful piece of advice you have received? How has it made a difference?I’ve been lucky that I’ve had great people advise me along the way; it’s hard to pick one. Perhaps “Just do it” but “Protect the Downside”. I think this is a combination of advice from an early boss plus Richard Branson (his book, not in person – I wish...). I take it to mean that you should give things a go and not worry too much about what could go wrong but be sure to have a plan (or be willing to live with) for the worst possible outcome if it does.

Are you using outsourcing? If so what are the positives and negatives?We are outsourcing in some areas but the communication overheads and project management issues can be a challenge. We are growing fast so often things change before we have time to communicate with outsourcing partners. I see this as a natural stage of growth where we are moving from more informal management systems, communication and processes to more formal ones to help us to scale.

Have you employed family members? Has it been a positive experience? In a big way – I work with my husband. The experience is positive as we have a very close working relationship and communicate and problem solve well. I would not work with other family members though.

What advice would you give to someone starting out with their own business? It’s a bit like having a baby - it takes over your life and it’s a ton of work but the rewards are incredible. Don’t over- think it because there is never a good time, and opportunities don’t come gift wrapped or exactly when you want them. When you get that tingle of inspiration and passion, jump in boots and all but protect the downside (see above).

Fleur Revell is an ex-journalist and broadcaster who has more than 20 years experience in the media and public relations industry. She is the director of boutique Auckland agency Impact PR where she specialises in PR, social media, and crisis communications.

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Use a social media management platformMost small businesses don’t have the resources to have someone looking after social media full-time, so it can be extremely helpful to set up a social media management platform that multiple team members can access and use to look after the sites you have decided to focus on.

“Social media management platforms such as Hootsuite enable you to look at your company’s social media presence all in one go, so they are particularly useful if you are on more than one site,” Revell explains. “They can be used to reply to comments, find where your company is being tagged or where hashtags are being used, and you can also schedule content via them so that you can plan a calendar of posts and tweets ahead of time.”

They also enable staff to all help with managing these sites, although Revell cautions only responsible staff who have been briefed on how to speak to customers and processes in the case of a complaint should be given access, so there is a consistent approach to all communication.

Images are essentialSocial media has become an increasingly visual medium, and with the rise in popularity of Instagram - an image and video-focused site - it’s become a number one rule to include an image with most posts on Facebook, and to a lesser degree, Twitter.

“If you have a lot of beautiful imagery, it’s definitely worth considering adding an Instagram page to your company’s social media toolkit,” Revell says. “Images are easy to digest, easy to share, and they reflect a lot on your business’s ethos and personality, so they are a great way to engage with potential customers.”

Similarly, it’s essential to include good quality images with Facebook posts to illustrate your words - which should be kept to a minimum. “Most people will scroll right past a lengthy post as they don’t have time to read it, so stick with short and sweet words and a great image.”

Don’t over-advertiseBoth the major social media sites Facebook and Twitter have seen a decline in recent months, and many commentators put that down to an increase in the amount of advertising content filling up people’s feeds.

Revell says it’s important to ensure your business doesn’t try to use these sites as a place to advertise products constantly, as people will switch off. “Those people browsing social media want to be entertained and informed, and while the occasional post or tweet about a big sale, or exciting new product may be useful to them, it’s not what they want to see on a daily basis.”

Posts or tweets that engage your customers in conversation about the things they care about, or that are ‘share-worthy’ should be the aim for 80% of your social media communication, she says. “Funny images, talkable discussion points and questions for your customers about important things in their lives will always get more response than a post about a new product or a push for people to purchase a new service.”

Update as often as you canThe key to social media is keeping content fresh and interesting for your customers as this will lead to more ‘likes’ and followers who want to see what’s new or find out more about your company.

“Some of the best social media feeds from small businesses in New Zealand post every day or two days, but it can be something as simple as an image of a new ‘cocktail of the week’, or an update on one of their staff running a local half-marathon,” says Revell. “Providing new content not only ensures your company looks engaged and is available for customers to connect with, but it is also a great opportunity for your business to build a personality and show who you are, as well as promoting your business.”

Get the basics rightSocial media can feel like a big time commitment, but Revell says the first step is to ensure your business has a Facebook page set up at the very least, and that it includes everything you need customers to know.

“Many people now search a company on Facebook if they want to know anything about them, including location, hours and new product offerings,” explains Revell. “That means it’s important for your business to have a page established, and keep it up to date with your current hours, a street address, phone number, and any closures or special sales you have on. Even if you don’t have a huge amount of content being uploaded, at least this means customers won’t move on to a competitor after searching and not finding you on this popular site.”

How your small business can use social media to better connect with customers and showcase your brand to potential customers

Social Media for Your Business:

5 Keys to SuccessIn our increasingly mobile world, consumers now expect to be able to find information about products and services from their iPad or smartphone wherever they might be. The new Millenial generation, who grew up with the internet, rely on being able to get information from multiple devices and sources any time, any where, and this can prove a challenge for small to medium businesses who have previously relied on a traditional website to communicate information.

However, this group are also dedicated users of social media, and within the realms of Facebook, Twitter and Instagram, there is a real opportunity for New Zealand businesses of any size to connect with customers and showcase their brands to the right people at the right time.

Here, Impact PR director and social media specialist Fleur Revell looks at five keys to a successful social media strategy for small business:

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• Businesses with high levels of stock on the shelves and high levels of capital tied up in equipment and machinery can be tricky to scale. As an investor, you are generally going to have to allocate a whole lot of the funds that you bring to the transaction, to stock and gear instead of marketing and growth. As an investor, you will prefer to see your contributed capital allocated to priorities that will see the business grow.

• A good business should have a strong focus around a core direction with a high degree of exclusivity. These businesses generally tend to be more appealing than a business going in many different directions and competing on price.

• A lack of available cash flow can impede growth, so look for a fast cash cycle and a low level of debtors. Having clients pay on time is crucial for good cash flow and the ability to grow the business positively.

• Good systems and disciplines generally means there is a good culture within a business, and that in turn leads to good productivity and the overall success for the business.

• Is there scope to expand, diversify, duplicate and perhaps even franchise the business? As an investor, you would not pay more if it could, it will just mean you pull out your wallet quicker and make an offer. Investors do not pay for potential, but potential is important in getting a business sold.

• Ask yourself which of the 3 P’s (People, Process, Product) needs the most improvement in the business right now, and are you able to make those improvements in a short space of time.

• The business should be located near to where you live. Having to travel

means that you won’t go to the office every day, and

in turn it means staff and customers alike

will not see you on a regular basis. As the owner or part owner, you need to be there to drive the business forward.

Lastly, as Warren Buffet says ‘Never

invest in a business you can’t understand’.

Do your research, you owe it to yourself and your future.

Kevin Atkinson, Business Advisor

Tips for investing

In a Business

Investigating the business or opportunity through a detailed due diligence process, often with the help of advisors in the legal, accounting and other sectors, will help you make a fully informed decision. There are no secrets in the due diligence process, and most of it is common sense based on the idea that before you invest in a business, you need to know what you’re getting into.

Besides asking common questions like why is the business for sale, how long has it been on the market for, what are the lease details, how was the asking price reached, and are the assets in good working order, here are some other things to consider…

• Look for a 3 to 5 year + history of strong profitability & consistent revenues, as a track-record speaks loudest. Unless it’s a strategic add on to an existing business, 1 or 2 years of fleeting experience, complimented by an over-enthusiastic forecast won’t cut the mustard.

• Gross profit margin ratio is one indicator of a business’s financial health. The higher the gross profit margin ratio the better, as a low gross profit margin ratio means the business will be starved of capital. It gives an indication of the pricing, cost structure, and production efficiency of the business.

Investing in a business is often an expensive exercise and can be motivated by a variety of needs including the expansion of an existing business, personal independence, return on investment or security of income.

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Kiwi business entrepreneurs disrupting the big systemsMany opportunities for innovation are not clear early on. You have to think outside the square to develop a technology or new service, and experiment with business models until you come up with a unique offering that makes you successful.

Most companies think their direct competitors are the ones who will disrupt things. In fact, it is often an outsider looking at the incumbents who can see a new solution not thought of before.

The major disruptor at play is from new technologies. These enable capabilities that not only substitute for products and services but also totally rethink the usage or delivery of the service.

NZ point-of-sale company Vend launched in 2010 and went straight to operating purely in the cloud. While the competition would send out a CD or even a technician to set up software, Vend offered users the ability to log in and set up online. This gave them a competitive advantage with all new business right from the start. Vend now has more than 15,000 active users in over 100 countries, and is seeing continued rapid global growth as a market leader in its space.

The rapid rise of Xero is another example of innovative use of new technologies. Founder Rod Drury

The evolution of digital technologies has changed the way we do business. Many companies are asking: “What will our business look like in the next 10 years?”

We live in a state of permanent disruption. New business ideas seem to come out of nowhere to destroy existing markets with better, cheaper, and faster products and services. New players in the New Zealand market such as taxi service Uber have completely disrupted the market and are rapidly taking market share.

Is your industry next?

How do you

Future-Proof Your Business?

believed accounting software would be a killer app because accounting is such an essential, if utterly unsexy, part of any business. In an attempt to take the dreary out of accounting, Xero took a design-driven approach to make the process of invoicing and bill payments user-friendly. It also opened up its platform to third-party developers and now hosts hundreds of add-ons through such providers. Xero makes cloud services integrations easy and common-sense.

An example of innovation unrelated to new technology is the wild success of Lewis Road chocolate milk. Lewis Road launched its chocolate milk in October 2014, and at $6.49 it was twice the price of Fonterra’s Primo. But its incredible success was related not to its price but to its taste: in double-blind taste tests it was clearly superior. Lewis Road chocolate milk was not produced in a large quantity, so unavailability also drove up demand. This was coupled with a clever social media campaign from founder Peter Cullinane, former ad man with Saatchi and Saatchi. The success of the milk proved that sometimes a great idea can be found by simply improving an existing product.

Trial new offers and don’t be afraid of making mistakesIf you look at your customers and current offer, what new offer can you supply that will make your business stand out from the rest?

Can you improve the ease of access your customers have to your service by moving into new technology? Or can you innovate like Lewis Road by making something simple taste or perform better with a bit of ingenuity and creative thinking?

This is probably the best time in history to be an entrepreneur. Opportunities are boundless. The key to winning will be to focus on a pain or a need in the marketplace, and develop a product or service by combining technologies and business models in unique and compelling ways.

Will it be you, or will it be someone else? Choosing to wait is choosing to be disrupted.

How to evolve your business

•It is most important to have a deep understanding of the core purpose of your business. Then look into what parts of that business could be improved or transformed by a better delivery of its service.

•If you haven’t got a modern and mobile responsive website no matter what your product or service is – it’s time to upgrade. Your online profile is crucial to attracting new customers and 52% of them will be finding out about you from their mobile phones.

Pause for a minute before reading this and think about all of the people who make commitments to you in the workplace on a weekly basis. Now think about how many of those people follow through on those commitments 100% of the time with very little follow up, if any. These are the people who commit to something and you’re 100% confident it will get done right AND on time. If you’re like many organizations, that number is likely pretty small.

The Accountability Crisis

Now think about the remainder of your workplace relationships where you aren’t confident people will follow through on time every time. How much time do you spend following up, checking in, and losing sleep over whether or not things will get done and, even worse, what are all of the things that might be falling through the cracks because you’ve forgotten what you delegated in the first place?

Lack of accountability is an epidemic in many organizations. A 2006 study conducted with nearly 15,000 participants by thought leader Patrick Lencioni found that 68% of teams scored dangerously low on accountability. Even worse, the higher up the organization you go the worse it gets. 80% of senior executive teams scored in the “red” on accountability. Senior level executives typically enjoy similar socioeconomic status and, thus, don’t feel justified commenting on a peer’s performance.

If this sounds like the organization you’re part of, what can you do to begin righting the ship?

Call an accountability meeting with your teamOpenly discuss how everyone else is feeling about the level of accountability in the organization. A safe environment where people objectively assess their own level of follow through will create an open discussion without finger pointing and defensiveness. Ask the question of each other as to whether or not more peer to peer accountability is desired. Often times we want to be held accountable and will respond favourably to it.

Look for a way to objectively rank yourself and each other. A simple A, B or C grade can accomplish this. Rank yourself and your peers and share the results. An “A” is highly accountable, a “B” is inconsistent, while a “C” is very poor at following through. Look for ways to help each other improve.

Align people with a clear visionAccountability will always be a significant challenge if your people aren’t enthusiastically engaged with a clear vision. Ensuring a values fit, a shared purpose, and an excited pursuit of a long term goal will provide people with the passion that is needed to benefit from a commitment to accountability. Without this, there is a strong chance that accountability will be perceived negatively and cause further disengagement.

Set clear expectationsJohn Spence eloquently states that “ambiguity breeds mediocrity.” Establish clear, measurable expectations for everyone so there is no debate whether or not something has been completed. Top employees expect this and will lose respect for leaders who don’t provide it.

Link performance to the big pictureOnce you’ve set clear expectations for your people make sure you take the next step of making it clear how those performance metrics are helping company objectives succeed. Having a clear strategic plan that you can fit onto a couple of pages will simplify this process. Good employees want to see how their individual success helps the company win.

Make performance visible and review weeklyIf progress is visible and discussed weekly there is higher likelihood deadlines won’t be missed. Research conducted by the American Society of Training and Development suggests that you are 65% more likely to complete a task if you openly commit to someone that you will do something. Leaders get what they tolerate so make it a habit to confront those who don’t follow through.

Right people, right rolesIf people enjoy something it feels less like work and they’ll go the extra mile. Ensure people are in roles they enjoy and have skillsets to be successful. When people are in roles they do not enjoy or are ill-equipped to fulfil they are far less likely to consistently follow through on their expectations. Utilizing behavioural profiling tools can help assess strength of fit.

Leaders must leadIf you’re not modelling the behaviours you expect of others then your people are unlikely to be receptive of higher levels of accountability. You must follow through 100% of the time, expect others to hold you accountable, and take the uncomfortable step of rigorously holding others to their commitments. Start by addressing your own shortcomings to accountable behaviour and watch how favourably those around you respond.

Stop doingIf you’re doing everything listed above there is a strong likelihood you’re simply taking on too much. What are the top three things you could say no to right now? Alternatively, what are your top two most important priorities that add high value to the organization? Spending more time on the latter and less on the former will begin to improve your capacity to be accountable.

Becoming a highly accountable organization is a transformative exercise so it takes time. Like all transformative endeavours; start small, assess gaps, and take action. Begin to imagine how much smoother things would run if significant improvements were realized year over year. It starts at the top, so get going!

Article by Jeff Tetz, Director of Results Canada Inc.

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10 Minutes with Tony Falkenstein

CEO of Just Water

10 Minutes with CEO of Just Water

Tony Falkenstein

Just Water has been around some time now, what drove you to start this business?

I had started a business in 1987 renting out fax machines, Red Eagle Rent-a-Fax, 2 years earlier, and I wanted something else I could rent to offices. I had seen water coolers on American Sitcoms, and with the move towards healthy living, I bought 6 of them, and when they moved the first day, I knew I had a business.

Along the way, I am sure there have been some ups and downs - what sticks out as the toughest times?

In growth businesses, running out of cash is always a challenge, and so for the first 6 years, we were constantly on the edge of failure. In 1992, the bank called up their loan, but fortunately the BNZ took it over, and they have been our bankers ever since.

We found that corporate kitchens tended to be untidy, with dirty cups being left around on the benches, and signs like “Mother doesn’t work here, do your own dishes”, so we launched an instant ‘cup washer’ named FreshCup. Everybody who purchased one, loved it, but we couldn’t move enough to finance the infrastructure, so $800,000 later we got out of the business.

What have been some successes for you personally along the way?

Being acknowledged by one’s peers always makes you feel good – we won a NZ Marketing Award, was a finalist in the Entrepreneur of the Year Awards, inducted into the NZ Business Hall of Fame, being appointed as an Officer of the Order of Merit (ONZM), being selected as a Distinguished Alumnus of the University of Auckland have all been acknowledgements of success.

Probably the biggest overall success for me, is to see people who have worked for Just Water go on to make their own success stories. I feel good that we have been part of their journey.

What successes have you had outside the business?I established New Zealand’s first Business High School at Onehunga High, with a view to including ‘Business and Entrepreneurship’ in the National Curriculum. This became reality in 2010.

Do you have any outside projects on the go currently?I am very vocal on the growing obesity epidemic, which is costing the country dearly, and looking at ways to reduce the intake of sugar through tariffs on the import of sugar, taxes on softdrinks or ‘sugar reduction incentives’ for the Food Industry.

What values do you hold in your business?“Respect” is the value I mention most – I respect everybody who works for me, my suppliers and my customers, and I expect the same back.

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Call us on 09 476 [email protected] www.pumpt.co.nz

Can you say this about your print or advertising supplier?

“This has been seamless, painless and simple. I am stoked with your

performance, and have passed this on to other franchisees”

“More often than not this work has come to you with less than optimistic deadlines and your team has always been ahead of the game and managed to complete the projects on time with nothing less than

perfection in each job”

“Even with some very tight deadlines they have consistently delivered while keeping within budget and without compromising quality”

No? Then you need to be talking to Pumpt!

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You have also invested in or built a number of other businesses over the years, how do you decide who and what to invest in?There is obviously risk, and I have made a few mistakes along the way, but basically cash flow and people are the 2 ingredients I look for in investments.Also, I am not that smart, so I have to understand the business – I tend to avoid specialist businesses.

If you were giving advice to a person thinking about starting their own business right now, what would you tell them?There has never been a better time to start a business as now – it needs to offer the customer something new and appealing. You can start a business on very little cash, but you need a risk appetite, and you need to be able to commit to the business.

What, in your opinion, is the definition of a good business?A good business is one that generates cash – I like the expression “profit is a matter of opinion, cash is a matter

for fact”. Cash flow is the heart of any successful business.

As Kiwis, do you think we celebrate our good businesses enough?I know a lot of people believe we don’t, but I have always found the media like to hear about success stories.

What’s on the horizon for you this year or beyond, do you have any aspirations you are able to share with our readers?At Just Water, we have finally eliminated debt. After a big mistake in Australia and a poor instillation of an ERP system in New Zealand, our debt blew out to $27 million 5 years ago. There is some satisfaction in seeing this eliminated totally, and this now gives us the opportunity to grow in the ‘healthy living’ space, probably through acquisitions.

What’s your opinion about the state of the New Zealand Business environment at the moment, and weber do you see it heading?The business environment is currently very buoyant, but I feel we are skating on thin ice, and will be affected domestically

by falling dairy prices and internationally by the weak global economy. I think we are headed for another GFC, so we need to make money now, with a view to what might happen if demand falls by (say) 20%.

Finally, if you could do it all again would you do it all the same way again?No, firstly I wouldn’t make the same mistakes, but surprisingly, I probably would have stayed in the corporate environment. I would have liked to play with bigger numbers than currently, so the corporate environment would have offered me that opportunity. On the other hand, I am very happy where I am at the moment, and I do love going to work every day, so basically I have no regrets.

14

Business Ownership

How To Recruit The Right People By Sandy Geyer

You look for three things when you hire someone:

1) Expertise:Qualification certificates, work history and assessments you can source or compile yourself can quantify expertise. Depending upon what type of expertise you need - in some cases these can be trained.

2) Traits: Traits include personal strengths, interaction/communication styles and values. Traits can’t be trained, they need to be actively selected and they will relate closely to the culture of your business. There are many training organisations and on-line resources that offer ways to measure the “surface” and “source” traits of your candidates.

3) Experience:Relevant experience can be quantified from work history and references. If a candidate has gaps in their work history be sure to find out why.

Then, consider the reason behind why you want to take someone else on. There are two possibilities; (a) either you want to leverage your own abilities and knowledge through someone else; or (b) you want to expand upon your knowledge and abilities with those of someone else. It’s a good idea to be clear on this before you compile your role description and start your selection process.

If you just want to leverage your own abilities you can select a “blank canvas” in terms of experience and skills and take time to train them to merely achieve more of what you can do by yourself, in the same manner that you do things.

If you want to expand upon your own abilities then their expertise and experience is a very important consideration upon hiring them; and you will need to allow them to expand upon your way of doing things. Don’t be afraid of hiring someone who seems “overqualified” for the position. This is a mistake many business owners make to the detriment of how much their business could benefit from the experience and expertise of someone available from an economic downturn retrenchment, early retirement or they might be returning to the workforce after maternity or paternity leave. Even if these types of candidates were to move on quickly, which is often the main concern, the value of what you can learn from them will stay with you forever.

Whilst you plan your hiring strategy bearing the previous in mind; consider these two thoughts:

1) Jim Collins, in his book “Good to Great” talks a lot about placing the right people “on the bus”. If you have to choose between someone who will fit into your business culture well but is light on expertise or experience, and someone who has all the right experience and expertise but you don’t think they will fit into your business culture, choose the former. My longest standing and most valued employees in my 20 years as a business leader are from this category.

2) As your business expands you can either function as a conduit to the expansion process or as a barricade. Many business owners unwittingly function as a barricade due to their control issues and insecurities about what they don’t know.

Sandy Geyer is an entrepreneur and mentor and teaches entrepreneurial intelligence (EnQ), to entrepreneurs in New Zealand, Australia and South Africa. Article supplied by NZ Entrepreneur magazine. www.nzentrepreneur.co.nz

“My business is just me but I’ve grown to the point where I need to hire some help. I have no recruitment experience. What are the key attributes I should look for when hiring someone for my small business, and is there any way of quantifying these attributes?”

15

The 5 Pitfalls To Avoid When

Building a New Website

So what are the more common pitfalls you should avoid to make sure that when the spotlight lands on your website that it dazzles?

Pitfall #1: Lack of clear goals

You need to first define the primary goals of your new website, or your website will lack purpose and direction. A new website without a clear set of goals is like a boat without a rudder; it will drift aimlessly through the web and eventually be lost in the data stream.

The goals of a website usually fall into one of two categories, business and visitor. The business goals normally focus on:

• helping generate more money e.g. generate more sales lead enquiries or get people to buy more

• helping save you time and money e.g. getting visitors to self-serve on your website rather than contact a staff member

Once the business goals are set, you can then define the visitor goals. The visitor goals focus on the most important part of the website design process – the visitor. Your new website must be intuitively designed to help people find what they are looking for without expecting them to have to think too hard!

Pitfall #2: Non-existent requirements planning

Too often we get asked by clients for a website that ‘looks great’ or that ‘works well’. “Great” and “works well” can mean anything to anybody.

Once you’ve set your website goals, you need to define the website’s requirements. Requirements reflect the needs of your target audience. They describe the features, functions and content your website needs to enable your business and visitor goals. Requirements describe what the site

must have or allow visitors to do to complete an action towards helping your website achieve a business goal.Requirements gathering can be complex but is crucial to ensuring the web design project remains aligned towards delivering achievable goals.

Requirements1 should be:• specific, rather than ambiguous• complete and well thought out• aligned to the website business

and visitor goals• prioritized based on the website goals• verified during testing

Pitfall #3: Not understanding that design turns heads, copy closes the saleThe design of your website is critical to its success. A well designed website will make your organisation look more professional and give you that competitive edge. Your website must take the stage dressed to perfection or it is going to do you more harm than good.

These days internet visitors are more selective and have higher expectations. First impressions count - nobody is going to buy your product or services if your website is not professional, well designed, and easy to navigate. There is no point building a good looking website that is difficult for visitors to find what they are looking for or need to do.

Now let’s talk about copy. Your website has made an excellent first impression; it is the copy that is going to close the sale. Good web copy needs to both engage your visitors and boost search engine rankings, or you will lose leads to your competitors and your marketing costs will rocket. Having good quality, compelling, unique copy that appeals to customers and Google is key to your online success.

Pitfall #4: Not friendly for mobile devices, laptops and computersRecent Google research2 highlights that, within the USA, 50 percent of mobile

visitors are most likely to visit a retail outlet after conducting a local search online, while 34% of consumers using tablets or computers to search will go to a shop. And Google has shown that these people are ready to buy once they are in the shop, as 18% of local searches lead to sales, compared to 7% for non-local searches.

Google announced that from the 21st of April 2015, websites that are not optimised for mobile will be de-ranked in the mobile search results. Simply put, your website must be designed for mobile devices as well as computer and tablet screens of all sizes, or it will fail.

Pitfall #5: Thinking Search Engine Optimisation is too complex and not neededOver 80% of Kiwis search online before they buy a product or service. Being found on the first page of the search results is no longer an option, it is a necessity. Your website must rank in the top 3 search engine ranking positions or you will lose a fair amount of business to your higher ranking competitors.

The principles of ranking well in the search engines are actually fairly simple and are focused on ranking websites that are well designed and have topical and unique content.

Contact [email protected] if you want your new website to get a standing ovation, are thinking about re-designing your website, or just want to grab a coffee and chat about saving the world one website at a time!

Most websites taking the stage on the web for the first time fall into three general categories, the stylishly presented, well thought out showpieces, those with a message focused on making money, and those websites that have been nailed together in the proverbial back yard with as little money as possible.

1. www.usability.gov/how-to-and-tools/methods/requirements 2. think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf

Alan McMeiken, founder of Fruit Guys, says “when we first set up the business in 2008, we approached dozens of potential customers, offering our services. Some loved the concept, others looked at us like we were crazy.” For many employers the idea of feeding their staff was too much of a stretch for both the imagination and the budget. However those who have taken the leap, have not looked back!

Fruit Guys, New Zealand’s largest work place fruit supplier, started from very small beginnings, borrowing warehouse space from a friend and doing deliveries from the back of a car. Today they provide regular fruit deliveries to more than 700 business clients throughout New Zealand, including many of New Zealand’s largest companies. Growth has been rapid and the learning curve has been steep, reports Alan. “We realised early on, that this was a win-win situation for employers and staff. Staff were healthier and felt valued, healthy staff were more focussed and took less sick days, everybody wins. With that knowledge we approached business’s large and small and pushed the concept with increasingly favourable responses”.

“It’s all about the quality, we work with New Zealand’s best fruit growers and packers to bring perfect, fresh, tasty, fruit directly to your office”.

Everyone knows the obvious health benefits of fruit. Eating fruit is good for you. A diet high in fruit improves your health. Healthy people have better concentration and are more focussed. Healthy people are also less likely to be absent from work due to illness. Providing snacks in the workplace also improves productivity, as staff are less likely to leave the office in search of morning or afternoon snacks.

Many employers also report improved morale in the office as a result of the fruit deliveries. Employees felt more valued and saved their cash, no longer having to bring fruit from home or leave the office to buy it.

“If you haven’t supplied fruit to your staff yet, you should give it a go and experience the positive results.

Not only will you be the office hero, your happy, healthy staff will improve the health of your balance sheet”.

Healthy staff = Healthy business

Looking After Your Greatest Assets

Today, in New Zealand’s competitive workplace, employers are constantly looking for cost effective ways to reward their employees. The better their workplace experience, the better their performance and the less likely they will be to move on to greener pastures. Providing your staff with fruit to eat while they work is a relatively new phenomenon here in New Zealand, but one that is catching on. Chances are, if you work for one of New Zealand’s larger corporations you will already know the benefits of getting fruit supplied at work.

16

New Zealand’s only commercial cleaning company to score 10/10 on TV3’s TARGET.

CleaningServices

BUSY BEES

Time for a change of cleaning company?Our commercial cleaning team services businesspremises of all sizes.

Offices • Preschools • Schools • Factories Gymnasiums • Cafes & More

Services include:• Stripping and polishing hard floors • Carpet and upholstery cleaning• Regular or one-off cleaning• Rubbish removal• Sanitising• Vacuuming• Dusting

NO long term contracts

Call Busy Bees today on

0800 287 923www.busybees.co.nz

Obligation free quotes

No job too big or small

17

15

MT MAUNGANUI (MOUNT) 43 Totara Street P 07 575 0225 F 07 575 2250

WHAKATANE 88 The Strand P 07 307 0742 F 07 307 0635

GISBORNE 32 Peel Street P 06 869 0040 F 06 869 0048

ROTORUA (COMPLETE) 125 Riri Street, Mangakakahi P 07 343 7433 F 07 343 7434

TAUPO 23 Oruanui Street P 07 378 6110 F 07 377 2544

NEW PLYMOUTH (TARANAKI) 121 Molesworth Street P 06 758 5786 F 06 758 3628

NAPIER (HAWKES BAY) 44 Wakefield Street P 06 843 0294 F 06 843 0298

WANGANUI (METEOR) 23-27 Ridgway Street P 06 349 2630 F 06 345 3534

PALMERSTON NORTH (MANAWATU) 63 Grey Street P 06 355 1016 F 06 358 9212

LEVIN 266 Oxford Street P 06 368 5120 F 06 367 9430

TAWA (WELLINGTON) 83 Kenepuru Drive P 04 890 3920 F 04 890 3926

LOWER HUTT (HEWSONS) 37 Dudley Street P 04 569 3531 F 04 569 4182

NELSON (RICHMOND) 7 McGlashen Avenue P 03 544 6116 FF 0800 500 066 F 03 544 4948

CHRISTCHURCH 6 Bath Street P 03 366 1791 F 03 366 1792

CHRISTCHURCH (DIRECT) 6 Paragon Place P 03 344 0330 F 03 344 0340

TIMARU (DOWELLS) 9 Church Street P 03 688 1189 F 03 688 0398

OAMARU (BRACKENS) 36 Thames Street P 03 434 8516 F 03 434 7535 FF 0800 667 775

DUNEDIN (CITYWIDE) 179 Princes Street P 03 477 4992 F 03 479 2023

GORE (SOUTHERN) 26 Hokonui Drive P 03 208 6519 F 03 208 0575

INVERCARGILL (CRAIGS) 98 Spey Street P 03 218 7028 F 03 218 4811

WHANGAREI (BAIGENTS) 21 Commerce Street P 09 438 4979 F 09 438 2723 FF 0800 999 369

OREWA (ADVANCE) 7 Tamariki Avenue P 09 426 4353 F 09 426 3168

ALBANY (DIRECT) 3 Piermark Drive P 09 415 4580 F 09 415 4510

TAKAPUNA 22 Northcroft Street P 09 486 1778 F 09 489 4104

ST LUKES (SILVER FERN) 27 Morningside Drive P 09 847 9015 F 09 815 7120

ROSEBANK (DIRECT) 306 Rosebank Road P 09 968 6600 F 09 968 6610

HENDERSON (PARKER) 1 Railside Avenue P 09 838 9051 F 09 837 4492

HOWICK Rosscourt, 43 Cook Street P 09 534 3438 F 09 537 2221

PAPAKURA (EXPRESS) 6 Elliot Street P 09 298 8819 F 09 298 8816

PUKEKOHE (ACTION) 142 Manukau Road P 09 957 0123 F 09 957 0124

WAIUKU (ACTION) 16 Bowen Street P 09 235 7133 F 09 235 9125

HAMILTON (WAIKATO) 793 Te Rapa Road, Te Rapa P 07 850 5022 F 07 850 5065

TAURANGA (BAY) 20 Christopher Street P 07 928 4455 F 07 928 4456

CONTACT US TODAY

To place an order you can fax, phone, order online, visit your nearest outlet or ask for an Account Manager to call you. We accept payment by cash, cheque, credit card or you can apply to open an account. Office Products Depot’s normal credit criteria apply. Pricing stated in this flyer is standard non-contract Office Products Depot pricing, regional variances or contract pricing may apply. Care has been taken to ensure all pricing and product in formation is in compliance with the Fair Trading Act at the time of print. Freight charges are additional. Accessories are not included unless specifically stated. Not all stock may be on display at all stores. Assembly may be required on indicated products. Giveaways in this flyer are advertised while stocks last. “Why pay” pricing featured in this mailer is based on the normal, everyday, nationwide retail price of an identical product stocked by one of our nominated competitors that was current in the market at the time of print. The saving indicated is the difference between our advertised price and our nominated competitor’s price.

ChairsChairs

Visitor ChairSylex Stat

• Stylish mesh back chair with chrome steel base• Assembly is required• 4-6 hours indicative total sitting hours per day• 120kg indicative maximum user weight• 10 year warranty

3507022

$169HOTPRICE

EACH

Storage LockerOPD Officeware

• Fully powder coated• Camlock and Latchlock locking

options available• Available in blue, black and grey• Available in 300mm and 375mm

widths • 10 year warranty

Office ChairKnight Evo 3

• 3 lever highback chair• Lumbar support• Luxe seat with breathable fabric• Holds up to 160kg • 10 year guarantee

3507684

$270HOTPRICE

EACH

Office ChairSylex Stat

• Stylish mesh mid back chair with chrome steel base

• Assembly is required• 4-6 indicative total sitting hours per day• 120kg indicative maximum user weight• 10 year warranty

3506965

$165HOTPRICE

CODE SIZE DESCRIPTION ALL PRICESEXCLUDE GST

3507436 W300 x D450 x DH1800mm Grey 1 Tier $2153507437 W300 x D450 x DH1800mm Grey 2 Tier $2753507445 W300 x D450 x DH1800mm Blue 1 Tier $2153507446 W300 x D450 x DH1800mm Blue 2 Tier $2753507463 W300 x D450 x DH1800mm Blue 4 Tier $3353507464 W300 x D450 x DH1800mm Black 1 Tier $2153507465 W300 x D450 x DH1800mm Black 2 Tier $2753507506 W300 x D450 x DH1800mm Black 4 Tier $3353507507 W375 x D450 x DH1800mm Grey 1 Tier $2703507508 W375 X D450 X H1800mm Grey 2 Tier $2993507509 W375 x D450 x DH1800mm Grey 4 Tier $3653507510 W375 x D450 x DH1800mm Grey 2 Step $399


ALL PRICES EXCLUDE GST. FREIGHT CHARGES MAY APPLY.

For every $100 ex GST you spend with us*

Register today at participating dealers & SAVE on fuel!AA Member

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Member sinceJAN 2010

Your AA renewal31 JAN

PERSONAL

14 ChairsChairs

Executive Chair Buro Brio II

• Executive chair• Suitable for frequent use • Seat and back tension adjustment • Height adjustable lumbar support • 6 year guarantee

3507431

$299HOTPRICE

EACH

Office ChairBuro Metro

• Extremely comfortable and ergonomically superior

• Contains 98% recyclable components and 20% recycled content

• AFRDI level 6 certified without arms model only

• Assembly required• 8+hr comfort rating• 150kg weight rating• 10 year guarantee (excludes

upholstery)3504008

$359HOTPRICE

EACH

Visitor ChairBuro Sol

• Generous size seat and back• Stackable• 97% recyclable• 4-5hr comfort rating• 130kg weight rating• 6 year guarantee

3505448

$225HOTPRICE

EACH

Visitor ChairBuro Pronto

• Stackable up to 27 high• Each stack of 27 comes with a free stacking

trolley with wheels• 100% recyclable• 3 - 4hr comfort rating• 100kg weight rating• 6 year guarantee

3503996

$70HOTPRICE

EACH

SHOP AND EARN FUEL DISCOUNTS THAT ADD UP

*TERMS AND CONDITIONS: Collect06cperlitrediscountforevery$100exGSTyouspendwithus(uptoamaximumof$0.60discountperlitre/$1,000exGSTspend).GENERAL:AvailableatparticipatingOfficeProductsDepotoutletsnationwide.FullAASmartfueltermsandconditionscanbefoundontheofficialwebsitewww.aasmartfuel.co.nz.CASH SALES:DiscountsarebasedonthetotalvalueofyourcashsaleexcludingGST.Thecashsalevalueincludestheactualinvoicedvalueofanycontractorpromotionaldiscounts.Pointsareissuedbymidnightonthenextworkingdayfollowingyourpurchase.ACCOUNT SALES:Discountsarebasedonthetotalnetpurchases(totalgoodspurchasedlessanycredits)foryouraccountduringthecalendarmonth.ThetotalnetpurchasevalueisexcludingGST.Netpurchasesincludefreightandtheactualinvoicedvalueofanycontractorpromotionallydiscountedlines.Pointsareissuedbymidnightonthe2nddayofthemonthforthecalendarmonthprior.

SAVE 06C PER LITRE FOR EVERY$100EXGSTYOUSPEND WITH US*

REGISTER TODAY AT PARTICIPATING DEALERS & SAVE ON FUEL!

Sofa and ChairBuro Brooklyn Sofa and Chair

• Polished stainless steel legs• High density soft pile foam• Black polyurethane covering• Some assembly required• 6 year guarantee (not incl. upholstery)

ChairmatMarbig Medium Pile Small

• Keyhole design• Frequent use• 4.5mm thick• Ultra clear • For carpet between 6mm and 12mm deep

including underlay• Notched stud design • 910 x 1210mm• 2 year guarantee

3500019

$155HOTPRICE

EACH

ChairmatMarbig Medium Pile Large

• Keyhole design• Suitable for frequent use• 4.5mm thick• Ultra clear • For carpet between 6mm and

12mm deep including underlay• Notched stud design • 1140 x 1340mm• 2 year guarantee

3500010

$185HOTPRICE

EACH

CODE DESCRIPTION ALL PRICESEXCLUDE GST FLEXIPAYMENT

3507432 Sofa $627 $18.273507433 Chair $365


13Office Furniture Office Furniture

Flip Meeting TableRapid

• Stylish European design with chrome highlights

• One hand flip top operation, top folds up or locks down

• Can be delivered fully assembled on request (extra charge applies)

MobileRapid Mode Plus

• Pencil tray for top drawer• Front gang locking• Full extension runners to all drawers• Durable white powder coat finish• Modern square front style• Castors fitted• 10 year guarantee

3507586

$185HOTPRICE

EACH

$31.52$775

BUYNOWEACH

Electric Height Adjust DeskRapid DUO

• Custom sizes available• Electric height adjustable from

685mm to 1185mm• 25mm Melteca worktop with

matching 2mm PVC edging• Easy assembly• 80mm cable entry to back edge• 3 year full warranty including electrics

CODE DESCRIPTION3507682 W1500 x D700 x H685-1185mm

3507681 W1800 x D700 x H685 - 1185mm

Sensation Screen Punched Single Sided Desk Mounted Screen

• Easy clamp on fixing• Radiused corners• Funky punched design• Translucent colours

CODE SIZE COLOUR ALL PRICESEXCLUDE GST

3507685 W1200 x H600mm Red $2603507686 W1200 x H600mm Blue $2603507687 W1200 x H600mm Orange $2603507688 W1500 x H600mm Red $3953507689 W1500 x H600mm Blue $3953507690 W1500 x H600mm Orange $395

CODE SIZE DESCRIPTION ALL PRICESEXCLUDE GST FLEXIPAYMENT

3507593 W1500 x D800 x H740mm Snowdrift $557 $22.653507655 W1500 x D800 x H740mm Green $557 $22.653507656 W1500 x D800 x H740mm Red $557 $22.653507590 W1800 x D800 x H740mm Snowdrift $564 $22.943507651 W1800 x D800 x H740mm Green $564 $22.943507652 W1800 x D800 x H740mm Red $564 $22.94




Register today at participating Dealers & SAVE on fuel!AA Member

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PERSONAL

12 Office Furniture Office Furniture

Office FurnitureCubit™ Range

• Decorate your office in style with the clean modern lines of Cubit™

• All Cubit™ tops are constructed from melamine-faced MFC

• 50 x 50mm HD box section feet• Assembly required• 5 year guarantee

C

B

Boardroom TableCubit Range

• All Cubit™ tops are constructed from melamine-faced MFC

• 50 x 50mm HD box section feet• 5 year guarantee• Assembly required• W2400 x H1200 x L730mm

3504753

$20.29$499

BUYNOWEACH

CupboardsCubit Range

• Constructed from melamine-faced MFC• Solid 18mm MFC back, 50 x 50mm HD box

section feet• Assembly required• W900 x D45 x

H1800mm• 5 year guarantee

3504584

$20.13$495

BUYNOWEACH

CODE DESCRIPTION ALL PRICESEXCLUDE GST

3507649 White Shell $1253507642 Black $1553507644 Lime Green $1553507643 Orange $1553507645 Plum $1553507646 Sky Blue $1553507647 Slate Grey $1553507648 Tomato Red $155

ChairsKnight Game Chairs

• Space saving - stacks up to 30 chairs• Large, moulded seat and back• Strong, rigid frame • Game seat tag conveniently hidden• Chair feet double as connectors• Dimensions of seat are H460 x W450 x D450mm.

Overall height 810mm • 3+ hours comfort • 140kg rating• 10 year guarantee covers manufacturing faults

TablesKnight Team Flip

• Very durable, one-handed flip mechanism• Strong, stable steel frame• Frames available in black or white in powder coat • Heavy duty 25mm top with durable PVC edge • 70mm locking castors

CODE FRAME SIZE ALL PRICESEXCLUDE GST FLEXIPAYMENT

3507496 Black W1400 x D700 x H720mm $505 $20.543507505 White W1400 x D700 x H720mm $505 $20.543507474 Black W1600 x D800 x H720mm $549 $22.333507483 White W1600 x D800 x H720mm $549 $22.333507487 Black W1800 x D900 x H720mm $595 $24.203507490 White W1800 x D900 x H720mm $595 $24.20

CODE DESCRIPTION SIZE ALL PRICESEXCLUDE GST

3504754 A Coffee Table W1200 x D600 x H450mm $2393504596 B 2 Drawer + file W465 x D500 x H670mm $2403504585 C 2 Shelf Cupboard W900 x D450 x H900mm $3253504588 D Desk W1500 x D800 x H730mm $3293504589 E Desk W1800 x D800 x H730mm $3653504594 F Meeting Table D1200 x H730mm $325 FLEXIPAYMENT

3504595 G Workstation W1800 x W1800 x D700 x H730mm $499 $20.29

D

E

F

A

G


11Electronics

TelephonesPanasonic KX-TG6722 Cordless Twin Pack

• A power failure talk system• Features answer machine with

phonebook• Easy to read 1.8” LCD screen• Eco mode with incoming call block

and night mode• 1 year warranty

2010230

$119HOTPRICE

EACH

Colour Card PrinterZebra ZXP1 Starter Pack Bundle

• Print a wide variety of cards including loyalty cards, gift cards, ID cards, special event cards and much more

• Lowers the cost of printing ID sized cards significantly• Allows onsite and on demand printing in small quantities• Starter pack includes easy to use software (with templates) colour ribbon

and 100 blank cards• Options include magnetic stripe encoder and network attached model• 2 year warranty

2011356

3D Printerda Vinci 1.0

• Ideal entry level 3D printer• For home, education,

hobbies and business• USB interface• 20 x 20 x 20cm build size

and auto calibration• ABS plastic filaments

2011774

Audio Conferencing SystemPolycom 300

• On or off hook dialling• Acoustic clarity technology• Dynamic noise reduction• 3 built-in microphones

2009022

$75.79$1875

BUYNOWEACH

$36.56$899

BUYNOWEACH

If you’re looking to revolutionise your production

process the XYZ Da Vinci 3D printer is the efficient,

low-cost solution that will boost your organisation’s

capabilities.

It’s able to prototype faster and at a fraction of the cost

of previous 3D printers which accelerates the design

and production of the finished goods.

Easy to set up and use, you’ll be able to produce more

product options and focus on innovation.

Contact your local Dealership today to find out more.

$495HOTPRICE

EACH

2 FREE FILAMENTS





3083 2600 3850 5446



PERSONAL

10 Office Technology

Label MakerBrother P-Touch PTH105

• Ergonomic shape to fit in your hand easily• Preview your design easily with the large LCD

screen• 8 type styles available• Range of auto designs available• Print labels on 3.5, 6, 9, 12mm laminated

TZE tapes• 3 year warranty

2010392

$29.95HOTPRICE

EACH

Monitor ArmsDigitus Monitor Arm

• Economic monitor stand solution

• Smart desk clamp design • Vesa : 75x75 / 100x100 • Suggested monitor

from 15-24” • Max load weight: 8 kg• 1 year warranty

2011305

$49HOTPRICE

EACH

USB Flash DrivesAdata™ Flashdrive UV100 8GB

• Compact size with popular cap-less design• Strap hole for use with lanyard or key chain• USB 2.0 transfer speed • Lifetime warranty• Comes in black, blue and red

2011114

$18.50HOTPRICE

3PACK

ONLINE SHOPPING IS A BREEZE AND YOU GET TO SHOP WHEN IT SUITS YOU TOO

COMPARE OUR PRICES AT WWW.OPD.CO.NZ

Desktop SetKensington Pro Fit Wireless

• Full-size keyboard for increased productivity• Dedicated keys for quick internet access

and multimedia• Wireless technology cuts cable clutter• Spill-proof keyboard resists coffee, water,

soda and other liquids• Extended battery life up to 12 months• Adjustable height for improved typing comfort• Ergonomic, right-handed wireless mid-size mouse• Compatible with Windows® 8, Windows® 7,

Windows Vista®, Windows® XP and Mac Operating Systems

2012751

$47.95HOTPRICE

EACH

Desktop Set Logitech Wireless MK345

• Full-size keyboard with 12 enhanced F-keys for media control

• Skip a song, pause a video or mute audio instantly

• Wireless technology cuts cable clutter• Extra long battery life • Improved comfort• Ergonomic, right-handed wireless

mid-size mouse• Energy efficient engineering

2012750 $59.95HOTPRICE

EACH


9First Aid and Cafeteria Office Technology

Brother has been in the New Zealand market for over 50 years. In that time it

has grown to be the leading provider of print and imaging equipment, sewing

machines and labelling hardware in New Zealand. It services the retail, corporate

and business-to-business markets and offers an array of services.

Brother takes corporate social responsibility seriously and follows the three basic policies of the Brother Group worldwide: commitment to quality, customer first and care for the environment. This is illustrated by its Carbon Zero certification, ISO 14001 Environmental standards, ISO 9001 Quality

standard certification and its unique 3-year onsite warranty commitment for all equipment, ink and toner purchases.

The Brother recycling programme is unparalleled within the New Zealand market and is recognised as

the most comprehensive programme by Brother globally. Brother also backs numerous community initiatives through sponsorships and supports the Pacific Cooperation Foundation, demonstrating Brother’s commitment and desire to serve the community.

In 2013 Brother Printers were awarded the prestigious Business Choice Award from PC Magazine readers. In the survey readers named Brother Printers #1 in Overall Satisfaction, #1 in Reliability; and #1 in Least Likely to Require Repair.

Multi-Function Colour InkjetBrother MFCJ5320DW

• Print/scan/copy/fax• Print up to A3 paper size• Print speed: up to 22/20 ipm* (ISO)• Automatic 2-sided print• 6.8cm touchscreen colour LCD• Wireless and wired network• Mobile print and scan app• 1 year return to base warranty

2012429

$215HOTPRICE

EACH

Multi-Function Mono LaserBrother MFCL2720DW

• Up to 30ppm print speed• 6.8cm LCD touchscreen display• Wireless and wired network• 250 sheet paper tray• Automatic 2-sided print• 1 year return to base

warranty2012430

$220HOTPRICE

EACH

Multi-Function Colour LaserSamsung C1860FW

• Print, scan, fax and copy• Up to 19ppm mono and colour• Wireless, wi-fi direct, USB, NFC • Professional colour output• Cost effective printing• Consumables: K=2010898,

C=2010899, M=2010900, Y=2010901

• 1 year return to base warranty2012278

$18.53$455.60

BUYNOWEACH

MFC Colour Inkjet MaxifyCanon Maxify MB5360

• Brand new ink based printer technology with higher quality and with lower running costs

• Fast 7 second first print• Connect to your wireless or wired LAN • Smudge proof ink technology• Single pass two sided printing,

scanning and copying• 36 month return to base

warranty• Consumables: K=2012422,

C=2012423, M=2012424, Y=2012425

2012421

$200 CASH BACK

$360HOTPRICE

EACH

*Redemption online via www.brothercashbacks.co.nz

$150 CASH BACK





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PERSONAL

8 First Aid and Cafeteria Office Technology

First Aid KitsPlatinum

• Contains antiseptics, bandages, wound care dressings, plasters and other necessary medical items

• Packed in a convenient softpack carry bag

D

C

A

B

2500104 2500102 2500103 2500101A For a single person B For 3 - 5 people C For 5 - 10 people D For 20 - 30 people

ALL PRICESEXCLUDE GST $16 $27 $32 $49

ITEMAntiseptic Alcohol Free Wipes 2 2 8 10Combined Dressing Sterile 1 2Conforming Bandage 7.5cm 1Conforming Gauze 5.0cm 1 2Conforming Gauze 7.5cm 1 1CPR Mask 1 1 1 1Crepe Bandage 5.0cm 1 1Crepe Bandage 7.5cm 1 1Dressing Strip 1Eye Bath 1Eye Pad Sterile 1 4Fabric Zinc Oxide Tape 1First Aid Booklet with Hepatitus/AIDS Safety Information 1 1 1 1

Flesh Coloured Plasters 20 20 50 100Gauze Swabs Sterile 1 1 1 2Gloves (Pair) 1 1 1 4Medical Shears 1Microporus Paper Tape 1.25cm 1 1Microporus Paper Tape 2.5cm 1 1Minigrip Bag 200 x 300mm 1 1Non-Adherent Dressings Sterile 1 1 6Notebook and Pencil 1 1Safety Pins 10 6 12 2Saline 15ml Eye & Wound Irrigation 6 10

Scissors 13cm 1 1 1Stainless Steel Tweezers 1 1Thermal Rescue Blanket 1 1Triangular Bandage 2 1 2Wound Dressing No 14 1 2Wound Dressing No 15 1 1

CoffeeMoccona Instant

• Classic freeze dried• Full bodied flavour

and rich aroma• 400g jar

2501888

$42HOTPRICE

EACH

Drinking ChocolatePiazza Doro

• A delicious smooth milk chocolate taste• 1.5kg

2501855

$35HOTPRICE

EACH

CoffeeNescafe Instant

• Slow roasted• Full bodied• 500gm

2500422

FREEBuy 2x tins get

a 350g pack of Farm Bake

biscuits

$36HOTPRICE

EACH

Anti-Bacterial ClothsNorthfork

• Anti-bacterial cloths for safety in the workplace• Perforated, easy to tear rolls• Durable, highly absorbent non-woven material• Ideal for hospitality, janitorial and office

environments• Each roll contains 90 wipes

CODE DESCRIPTION2502264 Blue

2502265 Green

2502266 Red

2502267 Heavy Duty, Blue

2502268 Heavy Duty, Green

2502266 Heavy Duty, Red

$15.90HOTPRICE

REGULAR

$20.90HEAVY DUTY


7Presentations and PackagingFiling, Labels and Laminating 7

GET WHAT YOU NEED… NOW!Do you need office equipment for your business, but don’t have the capital expenditure budget? Relax, your office supply heroes now offer Flexirent business finance leasing options!

• WithFlexirentacquiringnewofficeequipmentcouldn’tbeeasier• Fixedregularpaymentstosuityoumakebudgetingeasy• Improveyourcashflowandincreaseyourpurchasingpower• Putyourvaluableworkingcapitaltomoreeffectiveuseelsewherein yourbusiness

• Youcanbundlesoftware,accessories,training,supportandinstallationinyourfinanceagreement

ContactyourOfficeProductsDepotAccountManagerfordetailsorvisitwww.flexirent.co.nz.Flexirent:SubjecttoFlexirentcreditapproval.RatesbasedonastandardFlexirent36monthOperatingLeaseAgreement.RatescurrentatApril2015,subjecttochange.SeeproductTermsandConditionsforafulllistofexclusionsandTermsandConditions.AllpricesquotedexcludeGST.Seeyourtaxadvisorforadvice.Refertowww.flexirent.co.nzformoredetails.

Binding Machine PlasticGBC CombBind A10

• Punch capacity 10 x 80GSM sheets • Binding capacity 165 x 80GSM sheets• Carry handle for enhanced portability• Variable throat width and adjustable paper stop• 2 year warranty

2011025

$109HOTPRICE

EACH

Binding CoversOPD Officeware

• 200 micron• Clear• A4• Sold in packs

of 100 2008923

$22.90HOTPRICE

EACH

Binding Covers OPD Officeware

• Strong 250GSM• Leathergrain• A4

CODE COLOUR2008111 Black

2008112 Blue

2008113 White

$25.90HOTPRICE

100 PACK

Packaging Tape Pomona Low Noise

• Acrylic adhesive• W48 x L100m

CODE COLOUR4502025 Clear

4502102 Brown

$3.20HOTPRICE

EACH

Binding Machine PlasticGBC CombBind C150 Pro

• Robust metal construction for durability• Binding capacity of 450 x 80GSM sheets• Punches 20 x 80GSM sheets of paper• 2 year warranty

2000379

FREEOlive Facial

Pamper Collection $45 Value

$21.11$519BUYNOW

EACH

Combination BoardQuartet

• Melamine and cork board• Oak frame • 1 year warranty

FREE25 pack of

Esselte Novelty Pins with

emoticons

CODE TYPE ALL PRICESEXCLUDE GST

1500020 W900 x H600mm $2191500021 W1200 x H900mm $269

Cork BoardQuartet Economy

• High density cork surface• 1 year warranty

CODE TYPE ALL PRICESEXCLUDE GST

1500007 W600 x H450mm $13.501500008 W900 x H600mm $22.90

FREE25 pack of

Esselte Novelty Pins with

emoticons





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PERSONAL

6 Presentations and PackagingFiling, Labels and Laminating



Register today at participating dealers & SAVE on fuel!AA Member

3083 2600 3850 5446



PERSONAL

6

WE WORK HARD ALL YEAR ROUND TO ENSURE YOU GET THE BEST PRICE

Storage CartonsEsselte Coloured Foolscap

• Use to colour code files• Supplied flat-packed• Made from 69% recycled materials• W260 x D390 x H80mm


7503532 Green

7503533 Yellow

7503534 Red

7520150 Pink

$2.20HOTPRICE

EACH

$52.25BUNDLE OF 25

LaminatorGBC Fusion 1100L

• Pouch capability of 75 - 125 micron• 4 minute warm up time • Lamination speed: 55 sec per A4• Auto shut off after 30 minutes • Manual release for misfed documents• 2 year warranty

CODE SIZE ALL PRICESEXCLUDE GST

2010290 A4 $2492010291 A3 $379

FREEOlive Facial

Pamper Collection $45 value

Lever Arch Spine Labels Avery Laser™

• Create an efficient office filing system• Easy to format using available templates• 4 labels per sheet, 25 sheets per pack • W60 x L200mm

7502284

$33HOTPRICE

100 PACK

Laminating Pouches OPD Officeware

• 80 Microns• Use with two and four roller laminators• Tamper proof finish• Packs of 100

2000538

$18.90HOTPRICE

100 PACK

Visitor Management System Dymo LabelWriter

• Includes 12-month subscription to hosted “WhosOnLocation“ system, Dymo LabelWriter 450 and 4 x rolls of Adhesive Name Badges.

• Easy to set-up and use - quickly sign-in visitors and print name badges.

• Hosted and scalable software solution. • 24/7 support from the WhosOnLocation

customer care team (included in subscription with no extra online service fees).

2011027

$359HOTPRICE

100 PACK

General Use LabelsAvery Jam-Free Laser/Inkjet/Copier

• Avery standard templates available in Microsoft Word• Jam free technology • Ideal for frequent use application

CODE DESCRIPTION7503730 1Up W199.6 x L289.1mm

7503731 4Up W99.1 x L139mm

7503732 8Up W99.1 x L67.7mm

7503733 12Up W63.5 x L72mm

7503734 14Up W99.1 x L38.1mm

7503735 16Up W99.1 x L34mm

7503736 18Up W63.5 x L46.6mm

7503737 24Up W64 x L33.8mm

7503738 30Up W64 x L26.7mm

7503739 33Up W64 x L24.3mm

7503740 45Up W58 x L17.8mm

$39.90HOTPRICE

100 PACK

Label Printer TapesDymo D1 45013 Tape System

• Split backing tape, for ease of use• Adheres to almost all clean flat surfaces• Remove labels with outer adhesive residue• Temperature, water and UV resistant• Black on white• W12mm x L7m

2011357

$229HOTPRICE

5 PACKFREE

LM160P Label Maker

and Rubbermaid 4.5L Chilly bin


Pens and Markers 5Filing and Envelopes 5

SUPER FAST, SUPER EASY SHOPPINGWWW.OPD.CO.NZ

Document WalletsFM Vivid Black

• A4• Black on outside• Vivid colour on inside• Assorted packs include purple,

green, pink and blue• Sold in packs of 12, 3 of each colour

7523268

$8.90HOTPRICE

12 PACK

Easel PadPost-It®

• Quality paper resists bleed through of ink• Post-it® adhesive allows notes to

be secured to most surfaces• 30 sheets per pad • Size - W635 x H762mm

1500063

FREEBig Pad with

each Easel Pad purchased

$59.90HOTPRICE

EACH

$113.812 PACK

IndicesMarbig Alpha and Numercial A4

• Waterproof and tear resistant• Built to last using strong polypropylene• Ideal for binders that are used regularly


7504326 A-Z - White $3.90 7504342 Jan-Dec - White $3.907504323 A-Z - Grey $5.90 7504328 Jan-Dec - Grey $11.13

Copy PaperReflex Ultra White Carbon Neutral

• Superior whiteness and brightness• Quality and performance tested• Exceptional smoothness• AS 4707 certified• Acid-free


7501890 A4 $6.50 7501891 A3 $17.90

DividersMarbig Tabbed Multi-Coloured A4

• Durable with blank tabs• Manufactured from recyclable polypropylene• White table of contents page

CODE DESCRIPTION7504352 5 Tab

7504353 10 Tab

7504377 20 Tab


7504352 5 Tab $2.30 7504353 10 Tab $2.90 7504377 20 Tab $7.90

Filing TraysBIC

• Modular, easy snap-fit filing system• Unique side entry• Stackable to 6 trays high with 100mm

between trays• Pack contains 2 trays, a set of 4 stackers

and a set of labels

CODE DESCRIPTION7500045 Navy7500047 Black7500050 Royal Blue7500090 Stone Grey7521864 Acid Green7521862 ocean blue7521863 deep violet

$12.90HOTPRICE

PACK

L-Shaped PocketsGBP Translucent

• Polypropylene• Openings at top and side edge• Folded base seal for extra strength• A4 12 pack

CODE DESCRIPTION7512651 Clear

7517509 Yellow

7512653 Red

7517507 Blue

7517508 Green

7510866 Pink

7512652 Purple

7522931 Assorted

$3.90HOTPRICE

12 PACK

EnvelopesCandida DLE E20E

• Made from sustainable fibre source• Wallet flap• W225 x L114mm


7503696 100 pack $5 7503699 200 pack $9.90





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PERSONAL

4 Pens and Markers Filing and Envelopes4

MORE WRITING

INSTRUMENTS ARE AVAILABLE

ONLINE...

WWW.OPD.CO.NZ

Ballpoint PensPaper Mate InkJoy 500

• Inkjoy low-viscosity ink system• Retractable• Rubber grip with metal pocket clip• 1.0mm tip

CODE DESCRIPTION7523242 Black

7523243 Blue

7523244 Red

$1.60HOTPRICE

EACH

$18.2412 PACK

Roller Ball PensUni-Ball Signo 207

• Fast drying, long lasting ink• Scratch free tip • Allows more writer flexibility• Ergonomically designed

rubber grip• Medium tip size• Order 12 to receive 1 pack


7501309 Blue

7501310 Red

$3.90HOTPRICE

EACH

$44.4612 PACK

Whiteboard MarkersStaedtler Lumocolor

• Dry erase with xylene-free alcohol based ink• Dry safe ink• Assorted colours

CODE DESCRIPTION7501695 Fine Assorted 4 Pack

7501696 Fine Assorted 6 Pack

7501660 Chisel Assorted 4 Pack

7501661 Chisel Assorted 6 Pack

$9.90HOTPRICE

4 PACK

$14.906 PACK

HighlightersStaedtler Textsurfer Classic

• Odourless water based pigment• Chisel tip• Highlights without smudging• 4 pack includes yellow, green, pink and blue• 6 pack includes yellow, green, pink, blue, violet

and orange

CODE DESCRIPTION7501792 Assorted 4 Pack

7501793 Assorted 6 Pack

$7.90HOTPRICE

4 PACK

$11.506 PACK

Correction PenBIC Wite-Out Shake‘n Squeeze

• Constant flow of fast drying fluid• Needle point tip to cover the

smallest of mistakes• Includes a convenient

pocket clip• 8ml tip• 1 year guarantee

7501868

$4.50HOTPRICE

EACH

$4512 PACK

Gel Ink PensPentel Hyper G

• Newly improved gel and acid free ink • Quick drying and super smooth

writing without blotting• Water proof and fade proof• Made from 57% recycled materials• Refillable with KLR7 refill


7519920 Red

7519921 Blue

7519922 Violet

FREEBuy 4 x pens,

receive 1 x Cadbury

Dairy Milk choc bar 50g

$4.90HOTPRICE

EACH

$55.8612 PACK

Ballpoint PensPilot Supergrip Retractable

• Slip-proof rubberised grip• Oil based ink for smooth writing• Order 12 to receive 1 box• Ergonomic• Refillable


7501051 Blue

7501052 Red

$2.90HOTPRICE

EACH

$33.0612 PACK

Ballpoint PensPaper Mate Inkjoy 100

• Requires minimal pressure • Clean lines every time• Medium 1.0mm tip• Order 12 to receive 1 pack

CODE DESCRIPTION7521519 Medium Tip, Blue

7521520 Medium Tip, Black

7521521 Medium Tip, Red

$0.45HOTPRICE

EACH

$5.1312 PACK


3Desk AccessoriesDesk Accessories

MAKING SMALL CHANGES IN YOUR OFFICE CAN MAKE A BIG DIFFERENCE TO THE FUTURE OF OUR PLANETASK US ABOUT ENVIRONMENTALLY FRIENDLY ALTERNATIVES FOR YOUR OFFICE 0800 OFFICE

GuillotineLedah 3948 Heavy Duty A4

• 50 sheet capacity• Cutting length up

to 360mm• Automatic paper

clamping system7519763

$399HOTPRICE

EACH

StaplerRapid HD110 Heavy Duty

• 110 sheet capacity• Adjustable paper stop depth up to 65mm• Takes Rapid 9 series staples 8-14mm• 5 year guarantee

7504475

$99.90HOTPRICE

EACH

2 Hole PunchRapid FC10 Funky

• Funky dual colour • Adjustable paper guide and centre mark• 10 sheet capacity• 5 year guarantee

CODE DESCRIPTION7522955 Blue/Green

7522956 Pink/Yellow

$7.50HOTPRICE

EACH

2 Hole Punch Rapid Eco Recycled

• 20 sheet capacity• Manufactured using 80% recycled plastic• Adjustable paper guide for fast and accurate

hole positioning• 5 year guarantee

7520212

$15.90HOTPRICE

EACH

StaplersPaperPro Desktop

• 20 sheet capacity• One finger stapling power • Ergonomic shape and rubberised, non-slip

handle• Takes a full strip of standard 26/6 staples• 2 year warranty


7504459 Green

7504460 Red

$29HOTPRICE

EACH

FREE50g Cadbury

Dairy Milk Choc Bar with

every PaperPro Stapler

StaplersRapid F6 Funky

• 20 sheet capacity• Uses half strip of Rapid 26/6 staples• Includes box of 1000 staples• Can be used for stapling, pinning or tacking• 5 year guarantee

CODE DESCRIPTION7522953 Blue/Green

7522954 Pink/Yellow

$10.90HOTPRICE

EACH

Post-it® Pop-up Note Refill Pop-up Super Sticky

• Stick to virtually any surface • 6 x 90 sheet pads• Rio De Janiero colours• W76 x L76mm

7520929

FREEPurchase 2 to receive a Golf

Dispenser

$15.90HOTPRICE

PACK





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PERSONAL

2 Desk AccessoriesDesk Accessories

FREEBuy any 2 items

& receive 1 x Artline 4-Ball

pen

Desk AccessoriesEsselte Kalide

• Designed to fit neatly into most desk drawers• Matches other desk accessories and folders• Made in Australia

FREEBuy any 2 items

& receive 1 x Artline 4-Ball

pen

Desk AccessoriesEsselte Nouveau

• Fashionable and multi-functional• Stylish and curved design • Document trays can be stacked

on top of each other without stackers • Magazine files ideal for storing paper,

books, magazines, folders etc.

Desk AccessoriesEsselte Smart Compact Caddy

• Compartments that hold one smart device and adhesive notes (76mm x 76mm)

• Maximum connector plug size 9 x 33mm • Maximum cable thickness 5mm• Maximum device/cover thickness 25mm

ErasersStaedtler Mars Plastic

• Erases pencil from paper and film

• Premium quality for first-class erasing performance

• Minimal crumbling• Age resistant• Phthalate and latex free• W65 x L23 x H13mm

7501496

$2.50HOTPRICE

EACH

$47.5020 PACK


7522946 A Pencil Cup $4.907522947 B Drawer Tidy $6.907522944 C Document Tray $7.907522945 D Magazine File $12.90

A

B

B

C

C

D

D

CODE DESCRIPTION SIZE ALL PRICESEXCLUDE GST

7511366 A Pencil Cup W70 x D68 x H105mm $5.907500077 B Document Tray W260 x D354 x H78mm $6.907511363 C Drawer Tidy W365 x D195 x H27mm $7.907507220 D Magazine File W90 x D282 x H290mm $11.90

A

A

B

C


7523381 A Compact Caddy $19 7523382 B Deluxe Caddy $24 7523383 C Vertical Caddy $14.90

Accessories not included

Accessories not included


SOLUTIONTHE

Super Service | Super Savings | Super Range | Right When You Need It

OFFERS VALID 1 – 30 JUNE 2015 OR WHILE STOCKS LAST | ALL PRICES EXCLUDE GST JUNE 2015

Correction TapeBIC Wite-Out

• Soft, rubber grip • 10.2m tape length• Fast, clean and easy to use • Tear-resistant film-based tape • Applies dry - write over

immediately7522988

CODE MODEL ALL PRICESEXCLUDE GST FLEXIPAYMENT

2012213 130C $549 $22.232012212 200C $679 $27.61

ShredderFellowes AutoMax™

• Handles a variety of materials and orientations including: glossy and double-sided printed sheets, staples, paper clips and credit cards

• Sheet capacity: 130C: 130 (automatic) / 8 (manual) 200C: 200 (automatic) / 10 (manual)

• Auto reverse • SilentShred™ offers ultra-

quiet performance • Touch screen & LED bin

full indicator• 30 litre pull-out waste bin

for easy emptying• 2-year machine warranty

$3.50HOTPRICE

EACH

$186 PACK

Adjustable Electric Desk Knight Cubit

• Electric motor• Large levelling feet• Lifting capacity: 70kg

CODE DESCRIPTION ALL PRICESEXCLUDE GST FLEXIPAYMENT

3507683 W800 x L1500mm $775 $31.523507363 W800 x L1800mm $805 $32.74


Documents

Smart Business - July 2015