SMART BoardSMART Board

Shauna CromwellShauna Cromwell

NeedNeed EducationEducation

– People who used People who used SMART SMART technologies technologies early on were early on were mostly mostly educators in educators in need of giving need of giving lectures at a lectures at a distance. distance.

ResearchResearch David Martin David Martin

comes up with the comes up with the idea on a drive to idea on a drive to upstate New York upstate New York with partner Nancy with partner Nancy Knowlton in 1986. Knowlton in 1986. In 1987 SMART In 1987 SMART Technologies is Technologies is foundedfounded

DevelopmentDevelopment

1991 SMART introduces the world's first 1991 SMART introduces the world's first interactive whiteboard SMART sows the first interactive whiteboard SMART sows the first seed for interactive whiteboards and seed for interactive whiteboards and continues to lead the product category.continues to lead the product category.

1992 SMART forms strategic alliance with 1992 SMART forms strategic alliance with U.S. computer giant Intel ® Corporation The U.S. computer giant Intel ® Corporation The alliance results in joint product alliance results in joint product development, joint marketing efforts and development, joint marketing efforts and Intel's equity ownership in SMART.Intel's equity ownership in SMART.

CommercializationCommercialization

SMART forms strategic alliance with SMART forms strategic alliance with U.S. computer giant Intel ® U.S. computer giant Intel ® CorporationCorporation The alliance results in joint The alliance results in joint product development, joint marketing product development, joint marketing efforts and Intel's equity ownership in efforts and Intel's equity ownership in SMART.SMART.

Features Features

Senteo PadSenteo PadDual Touch BoardDual Touch BoardInteractive Pen DisplayInteractive Pen Display

AirlinerAirliner

Innovation-Decision ProcessInnovation-Decision Process

KnowledgeKnowledge PersuasionPersuasion DecisionDecision ImplementationImplementation ConfirmationConfirmation

S CurveS Curve

0100,000200,000300,000400,000500,000600,000700,000800,000900,000

1,000,000

2003 2005 2007 2009

SMARTBoardSales

The S Curve shows the steady increase of sales of the SMART The S Curve shows the steady increase of sales of the SMART Board.Board.

Information obtained fromInformation obtained from www.smarttech.comwww.smarttech.com Media Releases Media Releases

Early Early AdoptersAdopters

Who:Who:– Schools with a lot of Schools with a lot of

money for technologymoney for technology– Teachers who are Teachers who are

excited by technologyexcited by technology Why:Why:

– Have technology grants Have technology grants and more resources to and more resources to bring in new technologybring in new technology

– Not afraid of trying new Not afraid of trying new things and are eager to things and are eager to have access to the have access to the newest technology newest technology availableavailable

Who:Who:– Schools in poor districtsSchools in poor districts– Teachers who are used Teachers who are used

to teaching a certain to teaching a certain wayway

Why:Why:– Not enough money for Not enough money for

newer technologynewer technology– Feel that there’s Feel that there’s

nothing wrong with nothing wrong with their way of teaching or their way of teaching or feel intimidated by the feel intimidated by the technologytechnology

LaggardsLaggards

Attributes of InnovationsAttributes of Innovations Trialability- Trialability-

– By giving educators the ability to try the SMART By giving educators the ability to try the SMART Board in their classroom first where they can see Board in their classroom first where they can see the possibilities and experiment with what can be the possibilities and experiment with what can be done with the SMART Board at their own pacedone with the SMART Board at their own pace

Observability-Observability-– Educators seeing the SMART Board in action by a Educators seeing the SMART Board in action by a

professional and a peer to see how easy it is to professional and a peer to see how easy it is to create lessons and see how it could be used could create lessons and see how it could be used could help the SMART Board get in more classrooms help the SMART Board get in more classrooms around the worldaround the world

Decentralized ApproachDecentralized Approach ““In decentralized diffusion systems, innovations In decentralized diffusion systems, innovations

spread by horizontal networks among near peers spread by horizontal networks among near peers in a relatively spontaneous fashion” (Rogers, in a relatively spontaneous fashion” (Rogers, 2003).2003).– The popularity of the SMART Board spread in The popularity of the SMART Board spread in

education by word a mouth, demonstrations, education by word a mouth, demonstrations, and observations of educators. Educators who and observations of educators. Educators who love new technology that would get their love new technology that would get their students motivated to learn. These educators students motivated to learn. These educators began to spread the word about this new began to spread the word about this new innovation, and showed their peers how the innovation, and showed their peers how the innovation worked and could be incorporated innovation worked and could be incorporated in their classrooms.in their classrooms.

Reference:Reference:

Rogers, E. M. (2003). Rogers, E. M. (2003). Diffusion of InnovationsDiffusion of Innovations (5th ed.). New York: Free Press. (5th ed.). New York: Free Press.

Change AgentsChange Agents

Develop a need for change.Develop a need for change.– The makers of the SMART Board wanted a board The makers of the SMART Board wanted a board

that could be interactive. that could be interactive. wanted people to be able to move things around on the wanted people to be able to move things around on the

board to show different view points.board to show different view points. wanted to be able to make notes on papers and wanted to be able to make notes on papers and

websites, capture those notes and be able to print websites, capture those notes and be able to print them out as a handout.them out as a handout.

Change Agents Cont.Change Agents Cont.

Establish an information exchange Establish an information exchange relationship.relationship.– smarttech.com smarttech.com

Has online tutorials for SMART Board usersHas online tutorials for SMART Board users Live chats for troubleshootingLive chats for troubleshooting Has an educator resource that include activities already Has an educator resource that include activities already

made for the SMART Board as well as websites that work made for the SMART Board as well as websites that work well with the SMART Board well with the SMART Board

Change Agents Cont.Change Agents Cont.

Diagnose problems.Diagnose problems.– Upgrades are available for the Notebook Upgrades are available for the Notebook

SoftwareSoftware– New products are available through the websiteNew products are available through the website– New lesson plans and activities are availableNew lesson plans and activities are available

Translate an intent into action.Translate an intent into action.– Gives out grants to schools to purchase productsGives out grants to schools to purchase products– SMART Board products appear at technology SMART Board products appear at technology

conferences for free demonstrations and product conferences for free demonstrations and product informationinformation

Change Agents Cont.Change Agents Cont.

Achieve a terminal relationship.Achieve a terminal relationship.– Having SMART Board equipment in your office, Having SMART Board equipment in your office,

class, or boardroom makes you want to have class, or boardroom makes you want to have latest gadget that is on the marketlatest gadget that is on the market The dual touch boardThe dual touch board Senteo response padSenteo response pad

Critical MassCritical Mass

Looking at the S Curve the SMART Board Looking at the S Curve the SMART Board has reached critical masshas reached critical mass

ConclusionConclusion

Study’s have shown improvement in class Study’s have shown improvement in class participation and eagerness to learn in participation and eagerness to learn in classes that have SMART Boards.classes that have SMART Boards.

Today’s students are technology savvy, the Today’s students are technology savvy, the SMART Board helps bring that technology SMART Board helps bring that technology into the classroom, in a way that is both into the classroom, in a way that is both educational and fun for all.educational and fun for all.

Teachers are also excited by the different Teachers are also excited by the different ways they can implement the use of the ways they can implement the use of the SMART Board on a daily basis.SMART Board on a daily basis.

ReferencesReferences http://www2.smarttech.com/st/en-US/About+Ushttp://www2.smarttech.com/st/en-US/About+Us Rogers, E. M. (2003). Rogers, E. M. (2003). Diffusion of InnovationsDiffusion of Innovations (5th ed.). New York: Free (5th ed.). New York: Free

Press. Press.