Smart Art project - Final Booklet

7/31/2019 Smart Art project - Final Booklet

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TECHNOLOGIES

ART


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A joint partnership between:


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Table of Content:4.5.

7.

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Design FactoryThe Team

The Aboriginal Smart Art Project

Project aims

Process

- Primary & Secondary Research

- Evaluation of Options- Development of Scenarios

Key Findings

- Customer

- Stakeholders

- Design Considerations

The Database

3 Concepts

- Concept 1

- Concept 2

- Concept 3.


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Swinburne Design Factory integrates teams of business, design, engineering,

and technology students, scholars, and business partners to address

complex social, economic, cultural, and technical challenges. Teams across

the Faculty of Design, Faculty of Engineering and Industrial Sciences, Faculty

of Information and Communication Technologies, and Faculty Businessand Enterprise combine the conceptual frameworks and methods of

several disciplines in order to develop radically new ideas about the nature

of products and services that create change for organizations, but most

importantly for people.

Swinburnes Design Factory is one of only three Universities in the world

with the Design Factory model. The other two are Aalto University in Finland

and Tongji University in Shanghai.

Design Factory


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The Team

Laura McKinnonBuisness Amanda WilliamsBuisness Tim KnowlesBuisness

Adam Cochrane

Design

Ken Mozuna

Digital Media

Andrew PoonDesign

Quoc Tan Tran

IT Systems

David McPherson

Design

Clair MauriceBuisness

Myles Russell Cook

Design Anthropology


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Exploitationis rampant...


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The Aboriginal

Smart ArtProject

Indigenous artwork is created from stories; stories that

are considered by the artists as much a part of the

artwork as the actual art itself. Sadly, these stories areoften lost in the delivery of indigenous art to the public.

Education and understanding of the rich Indigenous

Australian culture is not passed on to viewers or saved

for future generations.

Additionally, Indigenous artists have typically been

targets for exploitation with minimal authentication

options available to ensure fair trade and ethical

business practices between the two cultures. Systemsto keep a fair share of the profit returning to original

artists, such as the Onsale Royalty scheme, rely on the

honesty of gallery owners and art buyers.


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We wantto changethis...


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The Aboriginal Smart Art Project aims to:

Capture, Embed and Share the story surrounding

creation o Aboriginal artwork and then authenticate

the artwork and Facilitate on-sale royalties


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Process


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Research covered indigenous cultures, the state of the current art

market, technologies and innovations in capturing, embedding andsharing content, market analysis and international applications.

Various methods were used including a visual annotative

bibliography, self-documentation kits and face-to-face interviews

with artists and gallery owners.

1. Primary & SecondaryResearch


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Libraries of available technologies for the capture,embed and share stage were evaluated according to

preferred features. Discussions with industry experts

were held to gain clarification on possible applications

of technologies and tools such as affinity diagramming

were employed to identify potential solutions and

clarify knowledge gaps.

2.Evaluation ofOptions


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Scenarios for each stage of the journey were mapped out from

viewpoints of various stakeholders, providing in depth understanding ofthe user experience and generating ideas for each touch point. Using a

business design thinking maps provided key insights into business model

considerations such as customer, revenue streams and primary activities.

3.Developmentof Scenarios


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Key Findings


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Customer:The primary customer o the Smart Art technology was identiedas an Aboriginal Art Centre/Artists Firm. Customers will have:

The resources to procure access to the technology

Connections with artists who would utilize the

technology or distribution on the market

Motivation to utilize the SmartArt technology

Ethical standing within the Indigenous community


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Stakeholders:Key stakeholders interacting with the technology are:

Rural Artist

Urban Artist

Smart Art Representative

Art Centre/ Artists Firm

Smart Art Technologies Pty ltd.

Gallery Owner

Private Consumer Public Consumer


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Design Considerations:Aside rom meeting the core brie, the solution needs to be:

Artist led and controlled to avoid exploitation

Useable and accessible to all stakeholders

Long lasting and fexible to cope with changes intechnology over generations

A sustainable business model

Promoting ethical practices


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3 Concepts


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The DatabaseThrough the research it became apparent that a timeless, non-changing storage solution for the captured informationwould need to be developed, This solution would tie all the components of the project together across all stakeholders

and maintain the data for generations regardless of changing technologies. This storage facility has been termed The

Database and is a key component to each solution presented.

Five Stages

ARTIST CAPTURE EMBED

POINT

OF

SALE

USER

Each solution also contains these

five stages. These five stage

represent the flow of the overall

product from artist (creation) to

user (consuming).


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ARTIST CAPTURE EMBED

POINT

OF

SALE

USER

3D

KEY ACTIVITIES

Platform Design and Management.

Research, Development and Sales of

Resources.

Research, Development and Sales of Capture

Technology.

Training and Customer Service.

RISKS

Development dependent on Partnership.

Technology distant and unproven.

Digital Rights Management requirement

higher.

Potential resistance towards new

technology.

CAPTURE:Motion Sensing InputCanvas not required

3D Scanners

EMBED:Biometric Scanning

Data Protection

POS:3D Printer

Hologram ProjectionDigital Displays

REVENUE

Proprietary Capture and Share Technology.

Subscription to the platform.

Commission on sales of artwork.

Advertising in Marketplace.

Government Subsidies.


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Immersive user experience utilizing uture technology

highlow

INVESTMENT

- TIME

STORY

INTERACTIVITY

LONGEVITY

AUTHENTICATION

EASE OF USE

INVESTMENT ($)


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Interactive user experience utilizing developed technology

highlow

INVESTMENT

- TIMESTORY

INTERACTIVITY LONGEVITY

AUTHENTICATION

EASE OF USE

INVESTMENT ($)


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ARTIST CAPTURE EMBEDPOINTOF

SALE

USER

1D

KEY ACTIVITIES

Platform Design and Management

Retail Sales of Resources

Training and Customer Service

RISKS

RFID technology owned by external interests

Application reliant on smartphone access

Authentication is primarily via users of App

Capture technology and subsequent data

lacking uniformity

CAPTURE:Smart Phone

CameraAUDIO Recorder

EMBED:RFID Chip

GPS image tracking

POS:Picture RecognitionSmart Phone App

REVENUE

Subscription to the platform

Commission on sales of artwork

Retail of RFID chips

Advertising in MarketplaceSmartArt Technology Application

Government Subsidies


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Simple user experience utilizing current technology

highlowINVESTMENT

- TIMESTORY

INTERACTIVITY

LONGEVITY

AUTHENTICATION

EASE OF USE

INVESTMENT ($)


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We are all

part of thestory ...


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Your FeedbackSadly, we come to the end and you have finally now seen all of our amazing solutions. We think that we have shared enough and

thought its time for you to have a turn ! On this final page we would appreciate all your fantastic feedback, comments, likes/

dislikes and suggestions. (Once you have finished you can tear out this page and put in the box at the back)

Documents

Smart Art project - Final Booklet