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IMPROVING DRIVER SAFETY Zendrive’s mission is to make roads safer. Zendrive provide an SDK which allows app developers to enable features which can improve driving habits and safety. Their challenge is enlist app developers, mobile phone makers, fleet managers, and insurers in their mission. Zendrive asked SmallTalk to climb aboard and help drive this mission home. WEBSITE REDESIGN ZENDRIVE CASE STUDIES 23

smalltalk capabilities master v2-0-1 · with their Marketing Automation and Chat tools to support ... suggest a road trip playlist or switch to a low-distraction UI. UPGRADE YOUR

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Page 1: smalltalk capabilities master v2-0-1 · with their Marketing Automation and Chat tools to support ... suggest a road trip playlist or switch to a low-distraction UI. UPGRADE YOUR

IMPROVING DRIVER SAFETY

Zendrive’s mission is to make roads safer. Zendrive provide an SDK which allows app developers to enable features which can improve driving habits and safety. Their challenge is enlist app developers, mobile phone makers, fleet managers, and insurers in their mission. Zendrive asked SmallTalk to climb aboard and help drive this mission home.

WEBSITE REDESIGN

ZENDRIVE

CASE STUDIES �23

Page 2: smalltalk capabilities master v2-0-1 · with their Marketing Automation and Chat tools to support ... suggest a road trip playlist or switch to a low-distraction UI. UPGRADE YOUR

CASE STUDIES

WHAT WE SET OUT TO DOZendrive needed a driven partner to help them bring their Brand Message to life through an improved website. The Website needed to support not only their external Brand, marketing and business development activities, but also their internal marketing operations.

HOW IT CAME TOGETHERBuilding on their Brand and Messaging architecture, we developed a rich story telling platform and user-experience which helps simplify a complex message. The visual design supports the Brand message of driving safety through rich supportive imagery. We built a component-based user-experience in a scalable WordPress environment integrated with their Marketing Automation and Chat tools to support their rebrand and their long-term marketing efforts.

WHAT IT DID FOR THE BRANDThe new website will be launching in Q1 2019 and will be a key component in their national Brand roll-out and corporate development initiatives.

WEBSITE REDESIGN

ZENDRIVE

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