What are Infomercials?

• An infomercial is a television commercial which generally includes a phone number or website.

• It turns passive watchers into active buyers.

What is Product positioning and product placement

• "Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences.

• Product placement is the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising.

What is media buying

• The job of arranging to pay to put advertisements on television, radio, or the internet, or in a newspaper, magazine etc.

What is communication mix? and list any four elements

• The communication mix refers to specific methods used to promote the company or its products to targeted customers

• Advertising, Personal Selling, Publicity, Sales promotion, Corporate image, Exhibitions, Direct Marketing.

What is the difference between advertising, publicity

• Advertisement is paid communication intended to sell or promote and idea, service or product.

• Publicity is paid or unpaid form of communication to sell or promote and idea, service or product.

Give names of promotion techniques

• Advertising • Sales promotion • Personal sales • Internet promotion

What is the meaning of trade promotion?

• It is marketing technique aimed at increasing and demand for products in retail stores based on special pricing, display fixtures, demonstrations, value added bonus.

• Eg: a person may buy a tin of paint and receive a free paint brush or entry into a draw to win a tool box.

• Another eg: sampling a new ice cream flavour to enter a draw to win a dinner for two.

• Give the names of trade promotion techniques

• Allowances and discounts• Co-operative advertising• Training your sales staff

• What is the meaning of “ primary demand stimulation advertising”

• Primary demand stimulation refers to advertising messages that promote the merits of a product category rather than a particular brand.

• Primary demand advs. do serve a purpose in a specific instances.

What is institutional advertising??

• It is marketing designed to promote a company rather than a specific good or service.

• It can be designed to make the public more aware of a company or to improve the reputation and image of an existing company.

• For eg: a beer co. that runs advertisement for safe drinkining.

• Oil cos.that tell you all the good they think they do for us.

What is pioneering advertising?

• Refers to the launch campaign of a new product category as opposed to the marketing of a single product within a developed market place.

What is Viral marketing??

• Viral marketing or viral advertising refers to the marketing techniques that use pre existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives through self replicating viral processes , analogous to the spread of computer viruses.

Give the classification of magazines along with examples.

• Display advertisement - these are the glossy , for colour adverts that dot

most buyer magazines.• Classifieds -found in back pages of magazines, customarily

black and white. They regularly list houses for sale, physical services and other services.

• Advertorials - they may include what appears to be the

standard headline, created by the marketing dept.of a company.