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Proprietary and Confidential© Current Analysis Inc. All rights reserved. 1
Washington, DC / London / Paris
November
Jason Marcheck
Service Director, Service Provider Infrastructure
Ed Gubbins
Senior Analyst, Mobile Access Infrastructure
Small Cells Get Serious
What You Need to Know Before 2014
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Small Cells Get Serious
How We Got Here
Important Players & Their Moves
Market Dynamics
What’s Next
Agenda
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Small Cells Get Serious
1. How We Got Here
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Small Cells Get Serious
Coverage Capacity
Finite Spectrum vs. Data Growth
LTE Vendor Selection Lockdown
Value Proposition / Drivers
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Small Cells Get Serious
Opportunities & Challenges
New Deployment
Scenarios
Backhaul
Interference /
Coordination
Potential Threat to
Macrocell Incumbents
Expand Walletshare
Penetrate New Accounts
Offer Network
Optimization
Address WiFi / RAN
Convergence
Offer Professional /
Managed Services
Opportunities
Challenges
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Small Cells Get Serious
2012: RAN Vendors
Unanimously Embrace
Small Cells
2013: Solutions Evolve as
Vendors Engage with
Customers
2013: Early Deployments
Begin
2014: Deployments
Expected to Increase
Chronology
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Small Cells Get Serious
2. The Players
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Small Cells Get Serious
Vendor Landscape
Top RAN Vendors
Alcatel-Lucent
Ericsson
Huawei
NSN
ZTE
Airspan
Aricent
Cisco
Fujitsu
ip.access
NEC
Purewave
Samsung
Z-Com
Challengers Startups
Accelleran
Contela
Juni Global
Qucell
Spidercloud
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Small Cells Get Serious
Competitive Position: Alcatel-Lucent
Penetrate New Accounts
Expand 3G Presence
Incumbents‘ Advantage
Company-Level Restructuring
Opportunities Threats
Broad Portfolio
Proactive Approach
Deployment Traction
Indoor WiFi Support
Indoor LTE Support
Strengths Weaknesses
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Small Cells Get Serious
Competitive Position: Cisco
Leverage Strong
Indoor/Enterprise Presence
Expand into RAN Marketshare
RAN Vendors Pushing Into WiFi
Macrocentric HetNets
Opportunities Threats
WiFi/RAN Convergence Play
Optimization/Monetization Story
Lack of Macrocells, RAN Authority
LTE, Outdoor Timing
Strengths Weaknesses
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Small Cells Get Serious
Competitive Position: NSN
Deepen Penetration of LTE
Networks
Increase Service Revenue with
Deployment Planning & Install
Backhaul Confusion
Integrated Indoor WiFi/RAN Plays
Opportunities Threats
Compact Form Factors
Differentiating Flexi Zone
architecture
Standalone-to-Zone Evolution
Unclear
Indoor WiFi Support
Strengths Weaknesses
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Small Cells Get Serious
3. Market Dynamics
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Small Cells Get Serious
Market Dynamics
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Small Cells Get Serious
Technology Debates
Operational Challenges
Partnerships Abound
Startup Survival Game?
Outdoor Backhaul
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Small Cells Get Serious
Small-Cells-as-a-Service
(NEC)
SpiderCloud
Cisco Aironet /
Quantum
Ericsson Dot, Huawei
LampSite
Indoor Models
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Small Cells Get Serious
Integration Questions
Access Selection
Challenges
Enter Cisco
RAN/WiFi Convergence
Models Evolve
WiFi
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Small Cells Get Serious
4. What’s Next?
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Small Cells Get Serious
Deployment
Activity
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Small Cells Get Serious
What to Expect
Integrated multimode small cells roll out
In-building business models prove out
HetNets + WiFi integration drive need for intelligent access selection
Near Term
Outdoor deployments follow indoor, driving next-gen backhaul
Outdoor backhaul vendor landscape shakes out
Multimode small cells give way to LTE dominance
WiFi-enabled HetNets drive need for optimization, orchestration
Longer Term
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Proprietary and Confidential© Current Analysis Inc. All rights reserved. 20
Thank You
Jason Marcheck
Service Director, Service Provider Infrastructure
Ed Gubbins
Senior Analyst
+1 703-788-3609
Twitter: @eGubbinsAnalyst @CurrentAnalysis
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