Small Cells Deployment Success Factors - Global5g - Small...Small cell deployment is not the same as large scale deployments, it needs fresh thinking Case studies around the world

117 December 2019 Small Cells Deployment Success Factors – A Case Study

Small Cells Deployment Success Factors

A Case Study

17 December 2019

John Favaro (Trust-IT), Global5G.org Deputy Coordinator


“Everything is Local”

Legendary U.S. Senator Tip O’Neill famously said that all politics is local

Having the needed local skills to win the primary elections

Being immersed in your community

Understanding their concerns


All Deployments are Local

Cities are particularly concerned with visual pollution of the urban landscape

Each municipal government has its own perspective on what that means

Different ideas on “aesthetics”


What are the local problems?

The problems are not only of a regulatory and aesthetic nature

There are also numerous technical issues to confront

Availability of power sources for the small cells

Access to backhaul network facilities


A Case Study

amsterdamsmartcity.com

“Modern” and “green” at the same time?


A Vast Architectural Heritage

Significant architectural heritage and numerous historical attractions included on the UNESCO World Heritage List

Therefore, small cell deployment projects in Amsterdam need to take this into account


A Deployment Pilot Test Case

In 2014, Vodafone (one of the top two MNOs in the Netherlands by market share) embarked on a pilot project to deploy 200 small cells in Amsterdam


Thinking Out of the Box

JCDecaux – leader specializing in outdoor advertisements – e.g. billboards, lampposts, bus stops


A New Kind of Partnership

Vast assets of “street furniture”

This provided the perfect set of unique, leading capabilities for successful small cell deployment


Resolving Visual Pollution

Small cell equipment concealment in bus shelters and roadside advertising panels


Agreements with Local Authorities

• In these locations, JCDecaux has long-standing agreements with local authorities

• Powerful capability for streamlining interaction with local regulations Amsterdam City Hall


Well-Equipped Street Furniture

The street furniture used by JCDecaux also includes facilities for powering the small cells and terminating fibres that were laid on the street …

• Makes is unnecessary to undertake further unpopular construction works

• Provides future-proofed high-speed backhauling capable of supporting upgrades to 5G


A Win-Win SituationThis kind of partnership creates a win-win situation for both parties for their respective businesses

Superior deployment capability for its core business

Could leverage its unique relationships / assets to acquire a new target customer (5G small cells providers) in its own market


An Isolated Case?Is Amsterdam an isolated case of win-win partnerships? No! The example of the European Utilities Technology Council

• Energy utilities require increasingly granular monitoring and control of their networks

• But they possess an abundance of cost-effective fibre backhaul, reliable power sources, and effective support structures

• Mobile network operators need access to support structures, backhaul, and power sources for their deployments

• But 5G offers high-bandwidth connections, massive machine-type communications, and ultra-reliable low-latency communication


Lessons from the Field (1)

CollaborationSmall cell deployment has to be presented as a win-win collaboration

TransparencyPublic authorities can make the procedures for achieving deployment clear and straightforward, in order to avoid confusion

Lessons from the Amsterdam case study and others



ConsistencyParticularly in applications for planning permits, consistency is essential to ensure rapidity, predictability, and repeatability of dense small cell deployments

Competition & InvestmentPublic authorities need to take care that anti-competitive phenomena such as exclusive access to small cell sites don’t accidentally or intentionally occur

Jurisdiction 1 Jurisdiction 2



InnovationSmall cell deployment is not the same as large scale deployments, it needs fresh thinking

Case studies around the world have demonstrated that innovations such as streamlined planning application processes, integrated sharing, and design for minimising visual impact can be game-changers in the business of small cell deployment


Thank You!

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Small Cells Deployment Success Factors - Global5g - Small...Small cell deployment is not the same as large scale deployments, it needs fresh thinking Case studies around the world