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brief research develop brand assets brand positioning design property metrics brand assets We believe design is an asset.

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Page 1: Small

brief

research

develop brand assets

brandpositioning

designproperty

metrics brandassets

approach

ethics

values

pack

symbols

productimage

identity

mission

history

culture

equity

experienceexperience

voice

audience

reach

We believe design is an asset.

Page 2: Small

Every brand has to work hard to resonate and engage meaningfully with its audience.

To achieve this, Doppio employs a defined, holistic philosophy.

We believe design is an asset.

Simply put, developing design property for our clients increases their brand assets.

It’s an uncomplicated and relatable approach; no complex onions, no one-size-fits-all pyramid,

no inaccessible mathematical algorithms required.

This approach is particularly relevant to businesses; brand assets are tangible

attributes that add measurable value to a business and provide motivation to connect both internally and externally.

In order to build brand assets, we tailor a strategic approach to each business problem;

our mission being to intelligently execute design solutions for enduring impact and visibility.

Whether creating new brands, reinvigorating tired ones, developing annual reports and

print communications or generating online environments; we enhance the value of

brands and businesses through design.

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BaulderstoneBrand assets:

Client:

Baulderstone

HEALTHY DRIVEN SMART

HISTORIC

Page 4: Small

COVER HEading

COVER HEading

COVER HEading

Brand: Baulderstone

Page 5: Small

Remedy ProductsBrand assets:

Client:

Remedy Products

UPLIfTINGNOSTALGIC

UNCOMPLICATED

Page 6: Small

Brand: St Hilliers

Page 7: Small

Invitation

Invitation

DATE7.00pm Thursday 6th February 2010

[email protected] before 4th February

Smart attire required

We have the pleasure of inviting you to opening night at: Christmas

Cocktails at NIDA

sthilliers.com.au NEW SOUTH WALES / VICTORIA / AUSTRALIAN CAPITAL TERRITORY / QUEENSLAND

St Hilliers Construction Pty LimitedABN 60 082 594 563

NEW SOUTH WALES

88 Cumberland StreetThe Rocks NSW 2000

GPO Box 5370Sydney NSW 2001

T: 02 9259 5200F: 02 9259 5201

STH-Withcomps-ƒ.indd 2 29/3/10 3:20:56 PM

sthilliers.com.au

ST HILLIERS GROUP NEw SOUTH waLES

88 Cumberland Street The Rocks NSW 2000

T: 02 9259 5200 F: 02 9259 5201

VIcTORIa

Level 2, 460 Bourke Street Melbourne VIC 3000

T: 03 9607 5400 F: 03 9642 3044

QUEENSLaNd

Level 1, 189 Grey Street South Brisbane QLD 4101

T: 07 3212 6300 F: 07 3212 6301

aUSTRaLIaN caPITaL TERRITORy

Unit 2, 71 Leichhardt Street Kingston ACT 2604

T: 02 6239 5999 F: 02 6239 5399

sthilliers.com.au

02 9259 5200 Ground Floor, 88 Cumberland StreetThe Rocks NSW 2000

GPO Box 5370Sydney NSW 2001

Main:Fax:

Direct:

ODETTE DE CARLI

Accounts Payable Supervisor

[email protected]

02 9259 5201

02 9259 5229

St Hilliers Construction

VICTORIA

Level 2, 460 Bourke StreetMelbourne VIC 3000

T: 03 9607 5400F: 03 9642 3044

QUEENSLAND

Level 1, 189 Grey StreetSouth Brisbane QLD 4101

T: 07 3212 6300F: 07 3212 6301

AUSTRALIAN CAPITAL TERRITORY

Unit 2, 71 Leichhardt StreetKingston ACT 2604

T: 02 6239 5999F: 02 6239 5399

ProPerty reSULtS /

St Hilliers works with Council

ProPerty reSULtS /

Building the future

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ProPerty reSULtS /

St Hilliers works with Council

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SPotLIGHt oN /

Building the future

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Body text lorper ipit lorem eum quatue modolobor adipit niat nonsenibh exer augue consequi tie dolore dolortis nostie volobore eu sedo facipsustie con el utpate delisit eum quipsustrud delit ut lan sedo etum velit. as n vis caed ipsendeporum morta, que sedo portem horuncurs consigi licesenatque inarista imei sedo sedo, estimissidi posum ut publicaedita non vidii construr prorte essic vid caedo, te cotertam tastorum nontus actum orus bonemovigna, conscrid catumL. ci inte con aus, nium imus p inisim

endreet ulla consed endrer sum adit dolore. Vicae et pecii istrime nulina, nequo cenium nos Body text nos adio exerostrud tin volesenim quis nonulput laore dolent lam aliquisit pr aesting ero eui etum duis aliquisim et ullamet, con henisi enisit la aliscipsum duis aci bla facipisit eugait alit iusto dolumsan ut la faccum quisit, quis nos alit ipit vullaore faccum quismoloreet praessecte ming etueratio delalicasti ortabefecii in verum pratilicis aperem entem ipio, quamus bonemovigna, conscrid catum optilic restatqua L. ci inte con aus, nium imus pectabeme

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Body text lorper ipit lorem eum quatue modolobor adipit niat nonsenibh exer augue consequi tie dolore dolortis nostie volobore eu sedo facipsustie con el utpate delisit eum quipsustrud delit ut lan sedo etum velit. as n vis caed ipsendeporum morta, que sedo portem horuncurs consigi licesenatque inarista imei sedo sedo, estimissidi posum ut publicaedita non vidii construr prorte essic vid caedo, te cotertam tastorum nontus actum orus bonemovigna, conscrid catumL. inte con aus, nium imus p inisim endreet ulla consed endrer sum adit dolore. Vicae et pecii istrime nulina, nequo cenium nos Body text nos adio exerostrud tin volesenim quis nonulput laore dolent lam aliquisit pr aesting ero eui etum duis aliquisim et ullamet, con henisi enisit la aliscipsum duis aci bla facipisit eugait alit iusto dolumsan ut la faccum quisit, quis nos alit ipit vullaore faccum

quismoloreet praessecte ming etueratio delalicasti ortabefecii in verum pratilicis aperem entem ipio, quamus bonemovigna, conscrid catum optilic restatqua L. ci inte con aus, nium imus pectabeme tandam adhuit gra nenius, que postis, mus per la adempris, quon venarit. ebusquem rendie dicon dem octude nonfin etrum inveridem ressere mnint. Sena, Palaris nos, quem enes conestam probus, acruntem serbefe cereissi pribus; hortesi listand itanunte, temunum rompl. Nostant vis con videstres re con.

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Project UPdate /

South-East Melbourne, Victoria

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velit. as n vis caed ipsendeporum morta, que sedo portem horuncurs consigi licesenatque inarista imei sedo sedo, estimissidi posum ut publicaedita non vidii construr prorte essic vid caedo, te nontus actum orus bonemovigna, conscrid catum L Sena, Palaris conestam nos, quem enes conestam probus. Nesi proribe mqueme nossena, cavoc re, norareo rentilis crit. etistia revis hos lici sulicam rentilis etisti.

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Body text zzrillumsan utet, venismolobor in utpat. te te molesecte do odo dolor ing ex ex et am quipit illaor am, sustisl er accum zzriliquis delendre magna faciliquam venim init wismodolor aliscidunt lore tat augiat aliquisisi ent incilit vel iriuscip eu facilluptat. Magna feuip eugait.

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sedo etum velit. as n vis caed ipsendeporum morta, que sedo portem horuncurs consigi licesenatque inarista imei sedo sedo, estimissidi posum ut publicaedita non vidii construr prorte essic vid caedo, te cotertam tastorum nontus actum orus bonemovigna, conscrid catumL. ci inte con aus, nium imus p inisim endreet ulla consed endrer sum adit dolore. Vicae et pecii istrime nulina, nequo cenium nos Body text nos adio exerostrud tin volesenim quis nonulput laore dolent lam aliquisit

pr aesting ero eui etum duis aliquisim et ullamet, con henisi enisit la aliscipsum duis aci bla facipisit eugait alit iusto dolumsan ut la faccum quisit, quis nos alit ipit vullaore faccum quismoloreet praessecte ming etueratio delalicasti ortabefecii in verum pratilicis aperem entem ipio, quamus bonemovigna, conscrid catum optilic restatqua L. ci inte con aus, nium imus pectabeme tandam adhuit gra nenius, que postis, mus per la adempris, quon venarit. ebusquem rendie dicon dem octude nonfin etrum

SPotLIGHt oN /

target returns

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C/T/V/ St Hillers Newsletter

NeWS

Brand: Brand Name

Section 0.0

St Hilliers Brand Guidelines

Section 2.5Section 2.4

Invisible design Design elements

A distinctive feature of St Hilliers graphic language is the grid system. This system provides a sound basis to help us maintain brand consistency across our documents – it also allows for creative and dynamic design.

The distinctive elements of the St Hilliers brand are geometric shapes derived from the same grid as the ‘H’ symbol. Rules for their application are provided on the following pages. This grid is provided as a base files to all electronic templates - please work from this and do not redraw.

THe ST HIllIerS AnGleat every opportunity and in all st Hilliers applications, we leverage the 16º angle from the logoform to other design elements, in order to reinforce the brand.

Page 8: Small

Dr Andrea Markus wants to understand how and why genes are regulated differently in cancer cells. She will investigate some of the factors that can derail on the complex track from gene to protein and will look at their involvement in the development of cancer.

For more information or to make a donation visit

Dr Nikolas Haass knows melanoma is the most aggressive skin cancer and is highly resistant to conventional therapy. He wants to establish a more specific targeted therapy inhibiting certain mechanisms in tumour cells and tumour stem cells to block melanoma growth and spread.

For more information or to make a donation visit

Brand: Cure Cancer Australia Foundation