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8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
http://slidepdf.com/reader/full/sm-strategy-for-pargat-singh-by-wizcraft 1/62
Great ideas, Real results, Most award
www.wizcraftworld.com
Social Media Marketing
Plan & Strategy for Mr. PargatSingh
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
http://slidepdf.com/reader/full/sm-strategy-for-pargat-singh-by-wizcraft 2/62
Great ideas, Real results, Most award
Biography – Mr. Pargat Singh
Contents
The Twitter Strategy
Big Idea to Create Impact for Pargat Singh onSocial Media
Marketing through FB - Approach
Discussions
How to measure Success
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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Great ideas, Real results, Most award
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
http://slidepdf.com/reader/full/sm-strategy-for-pargat-singh-by-wizcraft 4/62
Great ideas, Real results, Most award
Biography – Mr. Pargat Singh
Contents
The Twitter Strategy
Big Idea to Create Impact for Pargat Singh onSocial Media
Marketing through FB - Approach
Discussions
How to measure Success
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
http://slidepdf.com/reader/full/sm-strategy-for-pargat-singh-by-wizcraft 5/62
Great ideas, Real results, Most award
The Facebook Opportunity
Setting the ground rules
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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Facebook Strategy: Tool BoxBrand pages: A public profile that enables you to share your programming & content with
Facebook users. Pages are similar to personal profiles and brands accumulate
fans instead of friends. Within pages you have the option of posting and
collecting content, importing Twitter and blog feeds, collecting user reviews,
and hosting discussions.
Applications: An application is a platform for developers which provides a framework to build
tools which Facebook users can add to their profile. Applications range from
chat to games to mobile.
Events: A Facebook event page allows you to organize Facebook users to meet up
offline or virtually around your brand’s celebrations or special promotions. This
a great way to mobilize fans to action and integrate your traditional events or
campaigns into your Facebook presence.
Connect/Share: Facebook Connect and Facebook Share are additions to your brand’s existing
web site or blog which allow you to integrate their Facebook presence with
other online media. Facebook Connect is an open identifier which allows users
to take their Facebook profile with them when they shop, comment, or browse
on other web sites.
Advertising : Facebook offers banner advertising which can target age, gender, location,
relationship status and interest, or music and lifestyle interests.
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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Face book Strategy
Engagement Engagement Engagement
EngagementFind & engage existing
fans
Define & engage
existing communities
Host discussions and
provide usefulresources
Invite fans to upload
content
Provide branded digital
goods
Driving action
Provide applications
that enlist ambassadors
Host contents with opt-
ins for further contacts
Post to drive links to theWebsite
Measuring ROI
Reach
-Fans-Mentions
Engagement
-discussions,
content, reviews &
posts
Action-Contest Entries-Web traffic driven- Application users
Scale & Impact
Leverage offline events
Advertise through existing
media
Incorporate targeted
advertising
Add your social brand
links to www.jam.com &
other affiliate website
Use face book advertising
to promote your
applications (s)
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Measuring success
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Measuring Success
When we purchase targeted advertising, our Facebook Insights account will show the
most up-to-date information updated every full hour.
Here are some of the important metrics we can chart about our ad campaign over the
past day, week, or month:
• Responder Demographics
• Advertising Performance• Click-through rates
• Social click-through rates
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Pargat Singh’s presence on FB
in next few months
Facebook Presence Enhancement Advanced presence
0-60 days 60-90 days 90 days onwards
Setup Facebook Page FB Applications launched Promotion of big events
Populate Initial content(Links/photos/videos/
discussions)
Polls / Quizzes rolled out Create exclusive content(Videos, Contests ,
Wallpapers)
Content publishingframework implemented
On-air promotions for FBpresence – Radio / etc.
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Creating the face book presence
in 0- 60 days timeframe
Detailed Plan
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Building Presence on Facebook
1 Create Official Page
Create an official page on
Facebook, which Fans can
“follow” with their profile
2 Start theConversation
Seed the page, within existing
communities, and start posting
content
3 Build Awareness
Run targeted content across
Facebook, encouraging
participation among TG
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Pargat Singh’s Facebook Page• Pargat Singh’s Biography
• Hockey Updates
– Updates on Steps taken to promote Sports/Hockey in
Jalandhar
• Akali Dal’s Updates – Updates on Steps taken for Community Betterment
• Events
– FB Events used to publish programming schedule
– Friends can choose to “attend”
• Polls & Discussion Board
– Initiate Discussions on diverse topics
– Polls for various discussions
• Photos and Video’s
S A M P
L E
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Wall
• All activity published
here
•Useful for
announcements/
updates•Website Link•Contests•Videos•Events
S A M
P L E
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Wall – Fan Postings
Allows fans to post their :
- Comments
- Observations
- Suggestions
- Grievances and
- Feedback
S A M P L E
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Photos & Video’s
• Allows to post photos
and videos for Fans to
views
- Licensed
Images/Video’s
- WallPapers- Posters
• Fans may comment on
photos/video’s
• Fans may be allowedto post photos/video’s
(Higher moderation
required)
S A M P
L E
S A M P L E
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Discussions
•We can have conversations
around various topics like
- Promoting Hockey
- Efforts that Mr. Pargat Singh
have been making for revival of
Hockey in Punjab-Youth falling prey to drugs, etc
•Fans can participate in these
discussions
•Fans may be allowed to starttopics
(Higher moderation required)
S A M P L E
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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Events
•Can be utilized to
create events and invite
people for such events.
•Customized board, todiscuss the event
created
S A M P L E
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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Biography – Mr. Pargat Singh
Contents
Marketing through FB - Approach
Big Idea to Create Impact for Pargat Singh onSocial Media
The Twitter Strategy
Discussions
How to measure Success
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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The Twitter Opportunity
Setting the ground rules
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Twitter For Pargat Singh: Ground Rules
• Don’t broadcast, converse – At least 2/3rds of all conversation should be participatory
• Be as personal as possible
A. Show a photo, provide a real name, contact information, fill out your bio, share
occasional personal messages (Man! It’s freezing out here in Delhi)
• Know your place
A. You cannot own the community, you can only hope to influence it.
• Encourage people to @ message you
A. Polling the community, asking messages, sharing other people’s messages, theseare all great ways to encourage serendipitous discovery via the ripple effect.
A. ex. Social promotions that encourage people to retweet broadens your
exposure.
• Follow those who follow you
A. enables private conversations and better connectivity.
B. Selectively follow people ( no more than 1/3rd following you)
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2Humanize you
and your brand
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3Connect Locally
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4Connect Globally
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5Involve the
audience
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6Keep the
audience informed
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Building Presence on Twitter
Confidential 47
1 CREATE
Create an official Twitter Feed,
which users can “follow” with their
profile
Create a “personality” for the your
Twitter channel.
Ensure content relevance / toneof voice
2 FOLLOW
Find existing conversation
relevant to the audiences
Auto follow initial seed base
3 ENGAGE
Programming / Content
Website Link
Post about Events, if any
Reminders about upcoming
events
InteractionsQuestions / Queries
User opinions about Events
& Discussion
Pargat Singh
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Making it official
• Create and Manage the official Page
• Updates
– Programming / Content• Website Links
• Post-event buzz
• Reminders about upcoming events
– Interactions & Discussions• Questions / Queries
• User opinions about ongoing initiatives & activities
Confidential 48
Pargat Singh
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Beginning to Twitter
Seeding the audience base
Prospecting an Audience
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• Utilize internal databases
• Previous contests
• Internal employees address books
• Follow current tweeters
• Suggested users
•
Hockey Championships - Hockey Olympics/World Series Hockey(Keyword search)
• Auto follow people with sportskeywords (Twollow.com)
• Follow the Influencers
•
Top influencers from Twitterholic• Use http://wefollow.com, and search for politicians/ motivational
speakers/sportpersons, etc #membersofakalidal or in #hockeyfans.
Prospecting an Audience
Twitter management plan
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Onetime Monthly Event based
•Create a content strategy
•Creating various handles (2-3handles- similar to facebook)•Manage twitter content links/links to videos/ news articles /feeds etc•Give this page a personality•Import and spread to
current , referral, Hockey/AkaliDal staff marketing, existingdatabase, start off the twitter following and start followingtoo
•Manage twitter feeds -
update every working hour,others- update every 3-4times/ days•Search hockey keywords &influencers; join conversations•Piggyback on contests•Reporting and analytics
•Rolling plans for next 3months
• Making the relevant
hockey/sports handle andcelebrity handle active byupdating every few hours• Discussions• Create buzz via hashtagging(#) about online & Offlineevents
•Promote activities•Reporting and analytics
Twitter management plan
C t t
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Biography – Mr. Pargat Singh
Contents
Marketing through FB - Approach
The Twitter Strategy
Big Idea to Create Impact for Pargat Singh onSocial Media
Discussions
How to measure Success
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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A Big idea to create buzz
Creating Brand Sirens
1- - : BRAND IREN , BRAND HER BRANDOBSERVERS
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1%Brand
Sirens
9%Brand
Pushers
90%
Brand
Observers
OBSERVERS
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Recruiting the brand sirens
• Enlist “socially –active” fans
as your brand sirens /
ambassadors
• Benefits
– Creates buzz about brand – Create interest among
prospective fans
– Social Media presence gets
seeded
– Build loyal brand supporters
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Cross Linking of the Pargat Singh’s
Social Media Pages
Hockey
Olympics
Page
Sukhbir
Singh Badal
Page
Delhi
Wizards
Twitter Page
Fans of
Hockey
Twitter Page
Youth Akali
Dal
Page
Sukhbir
Singh Badal
Twitter.com
Pargat SinghTwitter &
pages
C t t
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Biography – Mr. Pargat Singh
Contents
Marketing through FB - Approach
The Twitter Strategy
Big Idea to Create Impact for Pargat Singh onSocial Media
Discussions
How to measure Success
8/2/2019 SM Strategy for Pargat Singh- By Wizcraft
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Measurement Planning Analysis and
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Measurement Planning, Analysis and
Recommendation Cycle
Communication
and DesignPlan for Communication
and Messaging that
needs to be shown.
Data Points
Plan for data capture
and analysis metricsImplement the
plan
Analyse Analyse the collected
data and identify any
deviation
InterpretInterpret the changes
that need to be made
based on the data
analysis.
RecommendInterpret analysis
into
recommendation
on the next steps
and correctiveactions for further
improving and
optimising the
campaigns.
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