TELECOM INDUSTRYPresented by

Group 3Greeshma

HussamKavin

Sri TejaNagarajan

Department of TelecommunicationsMinistry of Communication & Information Technology

VISIONTo provide secure, reliable affordable and high quality converged telecommunication services anytime, anywhere for an accelerated inclusive socio-economic development.

MISSION▸ 1. To develop a robust and

secure state-of-the-art telecommunication network providing seamless coverage with special focus on rural and remote areas for bridging the digital divide and thereby facilitate socio-economic development

▸ 2. To create an inclusive knowledge society through proliferation of affordable and high quality broadband services across the nation

▸ 3. To attract investment, both domestic and foreign

▸ 4. To promote creation of jobs through all of the above

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VISION AND

MISSION

Timeline of Indian Telecom Industry1850

• First Experimental Electric Telegraph Line got started between Calcutta (Kolkata) and Diamond Harbour

1881

• Telephone exchanges were opened by the Oriental Telephone Company Limited of England at Kolkata, Mumbai, Chennai and Ahmedabad

• Service was established with a total of 93 subscribers 190

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•Change in the sector from cable telegraph to wireless telegraph, radio telegraph, radio telephone and trunk dialling

1948

• 7,330 telegraph offices, 321 telephone exchanges with 82,895 telephones, and in addition 28,155 telephones

• Government of India took control over the telecom sector and brought it under the Post and Telegraph Department.

1984

• c-Dot(Centre for Development and Telematics )

1986

• Mahanagar Telephone Nigam Limited(MSNL) ,Videsh Sanchar Nigam Limited(VSNL)

1994

• Government formulated the National Telecom Policy• Aim: to support new Economic Policy of India 1991

1997

• TRAI (Telecom Regulatory Authority of India)

2000

• BSNL Formed• Globally applauded operators like Telenor, NTT, Docomo, Vodafone, Sistema, SingTel,

Maxis, Etisalat invested in the Indian mobile market.

▸ Second largest after China ▸ Second largest mobile market in the world

having about 400000 telecom towers in the country.

▸ Indian telecom network is the second largest in the world after China.

▸ The country has 971.01 million telephone connections, including 944.01 million wireless telephone connections.

▸ Overall tele-density in the country is 77.59%. The share of private sector in total telephones is 89.15%.

▸ Number of Broadband connections is 85.74 million.

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Present Status of Telecom Industry

Indian Tele - Density

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Internet and Broadband Subscribers

6

Wirelinevs

Wireless

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Service Providers

and Market Share

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KEY TRENDSOF TELECOM INDUSTRY

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MARKET LEADER- AIRTEL

• Commencing operations from 1995 in IndiaMISSION• Hunger to win customers for life.VISION• Our vision is to enrich the lives of our customers.

Our obsession is to win customers for life through an exceptional experience.

VALUES• We aim to work towards our vision, driven by our

values of AIR - Alive, Inclusive & Respectful.

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BUSINESS STRATEGY• Outsourcing of all business operations except

marketing, sales and finance.• Building the “minutes factory” model of low cost

and high volumes

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Success • First to launch roaming service on

pre-paid in the country• Prompt Voice of Customer• First to provide Value added

services like call back tunes, Horoscopes, News updates etc

• Innovative approach by the company like Airtel broadband TV

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FOLLOWER- VODAFONE

• Commencing operations from 2007 in India• Consistently been awarded for our best-in-class network,

powerful brand, unique distribution and unmatched customer service

VODAFONE GROUP VISION• Our Vision is to be the communication leader in an

increasingly connected world.VODAFONE INDIA MISSION• Vodafone will enhance value for its stakeholders and

contribute to society by providing our customers with innovative, affordable and customer friendly communications services.

• Through excellence in our service we aspire to be the most respected and successful telecommunications company in India.

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Success strategies Vodafone• The name Vodafone comes from Voice Data fone• Vodafone in India came with acquiring Hutchison

Essar Limited• ZooZoo the new brand ambassador of Vodafone,

has created a furore in the advertising industry• Maximize brand presence, low cost ads made a

very good impact• M-Pesa is a mobile phone-based money transfer,

financing and microfinancing service, launched in 2007 by Vodafone

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NICHE MARKET

▸ Satellite phone services use advanced technology to deliver phone service around the world

▸ When compared to cell phones, satellite phones access to more bandwidth that could enable stable voice and faster data transmission

NICHE MARKET

▸ Telenor India (formerly known as Uninor), is an Indian mobile network operator based in Gurgaon, Haryana, India

▸ Supreme Court ordered to shut down their operations in case if they fail to get a new 2G licence and spectrum in fourthcoming auction of spectrum by DoT.

Failure in Telecom Industry- UNINOR

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REASONS FOR

EXIT OF HUTCH

1. Urban market had become saturated 2. Future expansion would have to be in rural

areas, which would lead to falling average revenue per user and lower ROI

3. Future expansion required heavy infusion of funds

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Customer

Connect

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FUTURE OF TELECOM INDUSTRY

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• Telecom regulator TRAI said no to discriminatory pricing of

data content — paving way for Net Neutrality guidelines in

future

• Rise of cloud services, Digital Marketing, Big Data, Internet of

things

• Wireless network infrastructure by 2020 like advance Long

Term Evolution (LTE)

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THANK-YOU