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B I G B A Z A A R X I D A S , J A B A L P U R 1

ANANYA PANDEY

KAPIL DESHKAR

MADHUKAR SINGH

OM PRAKASH

PRATIMA

PUSHKAR

PRITI

RAUSHAN

Big

Team

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STRENGTHS:

High brand equity enjoyed by Big Bazaar

State of the art infrastructure

A vast variety of stuff available under one roof

Everyday low prices, which attract customers

Maximum percent of footfalls converted in sales

Huge investment capacity

Biggest value retail chain in India

It offers a family shopping experience, where entire family can visit

together.

Available facilities such as online booking and delivery of goods

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WEAKNESS:

Unable to meet store opening targets on time

Falling revenue per sq ft

General perception: Low price = Low quality

Overcrowded during offers

Long lines at billing counters which are time consuming

Limited only to value offering low price products. A no of

branded products are still missing from Big Bazaars line of

products. E.g. Jockey, Van heusen,

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OPPORTUNITY:

A lot of scope in Indian organized retail as it stands atapproximately 4%.

Increasing mall culture in India.

More people these days prefer to visit big stores where they can

find large variety under one roof

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THREATS:

Competition from other value retail chains such as Shoprite,Reliance (Fresh and trends), Hypercity and D mart.

Unorganized retail also appears to be a threat to Big Bazaars

business. A large population still prefers to visit local convenient

stores for daily purchases

Changing Government policies International players looking to foray India

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STRENGTH WEAKNESS

Huge investment capacity, Biggest

value retail chain in India , So they

must leverage upon the

opportunity as there is a lot of

scope in Indian organized retail as

it stands at approximately 4%.

Everyday low prices, attract

customers. They understand the psyche of

indian consumer like touch &

feel purchase is preferred over

other methods.

They get Overcrowded during offers

,But The other side of coin being the

trend where More people these days

prefer to visit big stores where they

can find large variety under one roof,

High brand equity enjoyed by Big

Bazaar can be of great value to them in

overcoming the threat by, Competition

from other value retail chains such as

Shoprite, Reliance (Fresh and trends),H ercit and D mart.

Limited only to value offering low price

products. A no of branded products are

still missing from Big Bazaars line of

products. E.g. Jockey, Van heusen, So

They must benchmark with strongcom etitors and brands.

O

P

P

O

R

T

U

NI

TY

T

HR

E

AT

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7

Thank You