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1. Carlsberg. Probably ....... ....... ....... ........ ....... ........2. McDonald’s. I’..... ............ ....3. Nike. ...... ...... it4. Nokia. ................... people5. Apple. ......... different6. Maybe she’s born with it. Maybe it’s ...............
1. Praktiker. Pentru ....... ...............2. Bergenbier. ............... ............. de ce3. The future’s ......., ....... .......... orange4. L’Oreal. Pentru ..... ..............5. Vopsesti usor, vopsesti ..... ..........!6. Prima TV. We ....... ...... .......... .........
Test. Fill in the blanks
Slogan
Origins of the word:Scottish Gaelic
Sluagh = armyGairm = cry
slogancomes from
battle cry
A slogan is a memorable motto or phrase
used in a political, commercial, religious or or .............. other contextas a repetitive expression repetitive
repetitive
of an idea or purpose.
Romanian royal crest
Slogan Nihil sine Deo = Nothing without God
Better Dead than Red — anti-Communist sloganDeeds Not Words — women rights movement, 1903Ein Volk, ein Reich, ein Fuhrer (One people, one empire, one leader) – Nazi GermanyHasta la victoria siempre (There's always a victory to be achieved) — Che Guevara-associated .. ……………. Communist sloganMake love not war – slogan against the War in VietnamWorkers of the world, unite! – Communist slogan by Karl Marx
Types
Functional
Aspirational
Slogan
Tagline
Jingle
Why does it work?
Why does it work?
FORMSimple
MemorableOften uses poetic methods:
•rhyme•word-play•metaphor
Often accompanied by a mnemonic device - sound
Repeated
CONTENTSpeaks about values I
care aboutSpeaks about the product
•benefits•description•way to use
Includes a call-to-action
CONTENTSpeaks about values I
care aboutSpeaks about the product
•benefits•description•way to use
Includes a call-to-action
Unique selling proposition
How to do it?What do you want to transmit? Values, benefits, way to use
Who is your public?Parents, students?Do they speak English?What tone should you use?What are their values?
What type of slogan will you use?Functional or Aspirational
Will you use a poetic device?Metaphor, repetition, rhyme, play on words
Double-checkIs it memorable? Is it fun? Does it evoke other associations?
Excellence through total quality. Ames Rubber Eat Jimmy Dean. Jimmy Dean We put people in front of cars. Ford We’re chicken. Tyson
Slogan Hall of Shame