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Introduction
Taglines are powerful communicators
The right tagline can attract attention.
Popular Taglines are
“Think Different” “Just do it”
Tagline is not a Mission statement.
Types of Taglines
Descriptive about companyEx : Taco bell “Head for the border”
Descriptive about the function of the offeringEx : FedEx “When it absolutely, positively has to
be there overnight”Persuasive
Ex : Mastercard “Priceless”Provocative
Ex : Volkswagon “Drivers Wanted”
• Boysen – The Quality You can Trust
• Banco de Oro (BDO) – “We find ways.”
• Cebu Pacific Air – “It’s time every Juan flies!”
• Cobra Energy Drink – “Hindi umaatras and may tunay na lakas.”
• Datu Puti Vinegar– “Mukhasim”
• Family Rubbing Alcohol – “Hindi lang pampamilya, pang-isports pa!
• Fita Biscuits – “Parang life.”
• Greenwhich – “The Philippines’ favorite Pizza chain.”
• Jollibee – “Bida ang sarap.”, “Langhap Sarap”
• LBC – “Hari ng padala.”• Mang Inasal – “Hahanap hanapin mo…”• Max’s Restaurant – “Sarap to the bones!”
• Piattos – “Never had it this good!”
• Petron – “We fuel success.”
• Philippine Airlines (PAL) – “With Us, You’re Always Number 1.”
• Philippine Daily Inquirer – “Balanced news, fearless news.”
• Rebisco – “Sarap ng filling mo.”
• Red Horse Beer – “Ito and tama.”
• San Miguel Beer – “Samahang walang katulad.”
• SkyCable – “All you want under one perfect sky”.
Logos Logos are symbols that a
business or product will use that is easily recognisable …
Do you recognise these?