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BroadbandSuite Unleashing the Power Of Broadband Robin Mersh Chief Operating Officer DSL Forum January 14, 2007

BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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Page 1: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

BroadbandSuiteUnleashing the Power Of Broadband

Robin MershChief Operating OfficerDSL ForumJanuary 14, 2007

Page 2: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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DSL ForumMission and Strategy

Mission:Develop technical specifications and marketingmaterials that enable the promotion, delivery andsupport of profitable broadband products andservices.

Strategy:Lead industry stakeholders to develop and adopttechnical and marketing tools that drive DSLdemand from consumers and businesses in everyregion.

Page 3: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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The DSL Forum History

Expanded the scope of the DSL Forum to developaccess agnostic specifications

2006

Dropped the ‘A’ and became the DSL Forum, focused onspecifications for all varieties of DSL

1999

Founded 1994 as ADSL Forum to promote massdeployment of ADSL technology in every

part of the world

1994

Page 4: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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Yesterday’s Challenges & Solutions

Yesterday’s Challenge

Will DSL reach me?

How long must I wait for it?

Can I set it up myself?

Can I choose my ownmodem/ gateway?

DSL Forum Solutions

DSL “Anywhere”

Flow-throughProvisioning

Auto-configuration

Interoperability

Page 5: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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Today there are variousDSL Technology Options

55 Mbps down30 Mbps up

2005Very-high-data-rateDSL 2

G.993.2VDSL2 -12 MHzlong reach

100 Mbps up/down2005Very-high-data-rateDSL 2

G.993.2VDSL2 - 30 MHzShort reach

55 Mbps down15 Mbps up

2004Very-high-data-rateDSL

G.993.1VDSL

5.6 Mbps up/down2003G.SHDSLG.991.2SHDSL(updated 2003)

8 Mbps down1 Mbps up

2003Reach ExtendedG.992.3ADSL2-RE

24 Mbps down1 Mbps up

2003ADSL2plusG.992.5ADSL2plus

8 Mb/s down1 Mbps up

2002G.dmt.bisG.992.3ADSL2

7 Mbps down800 kbps up

1999G.dmtG.992.1ADSL

MaximumSpeed capabilities

RatifiedNameITUFamily

Page 6: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

Today’s Market Evolution

• Market is evolving quickly– Service providers

• are integrating fiber and alternative broadbandtechnologies into their network

• need a common management platform• Require added intelligence to respond to a larger

variety of next-generation applications– Device manufacturers

• are building with an eye on access agnosticinterface.

• Dual-mode products require intelligentfixed/mobile traffic management

– Consumers are purchasing online devicesindependent of their service provider

Page 7: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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Market Drivers

• Real-time IP Communications– Voice and video are merging

into other applications – IM,Collaboration, Web

– Driving increased demand forQoS enabled applications

• Triple/Quad Play– Quality sensitive applications– Home Networks– Subscriber Self-service

• Fixed Mobile Convergence– Presence and Mobility create

new service opportunities– Unified Service interface– Service portability

Source: Strategy Analytics

Page 8: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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DSL Forum Evolution

• Work is expanding beyond connectivity– Focus is shifting from connectivity– End-to-end access agnostic solution is required– Next-generation broadband architectures must

• Accelerate the introduction of new services across aconverged IP architecture

• Reduce operating costs by simplifying networkoperations and maintenance

• Enhance the subscriber experience by ensuringapplication quality

Page 9: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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New Focus

• Focus on three key elements in thenext generation network– The Home network– The Access network– The Service Control plane

• Create a program that focuses on– Marketing the features and

benefits of the Solution– Uniting these three domains to

deliver an end-to-end solution– The Subscriber and their

experience

• Provide thought leadership for thesedomains– End-to-end reference architectures

creates additional liaisonopportunities

– Additional opportunities aroundtest and certification programs

Page 10: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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Key Specification: TR-069enables CPE support over theentire broadband service lifecycle

Remote CPE troubleshooting• Improve problem

resolution abilities• Shorten support calls• Eliminate unnecessary CPE

replacement• Reduce truck rolls• Enhance current customer

support process

Remote CPE management• Automate management of

millions of devices• Firmware upgrades• Enable new services• Database of all installed CPE

Web-based integration• Service selection• Customization• Provisioning• Eliminates subscriber need

to access CPE GUI

Touch-less installation• Auto-detection and

configuration of CPE• Automatic firmware

downloads• Download latest revsions

of 3rd party software• No need to modify or

maintain CD’s

Graphics supplied by Siemens

Page 11: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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Recently Completed Work

ÿ DSLHome™Technical˛ TR-124 Functional requirements for

Residential Gateways˛ TR-068 issue 3˛ TR-122 DSLHome™ Base

Requirements for Consumer-Oriented Analog Terminal AdapterFunctionality (May 2006)

˛ TR-111 DSLHome™ Applying TR-069 to Remote Management ofHome Networking Devices(December 2005)

ÿ Testing & Interoperability˛ TR-067 Issue 2- ADSL Interoperability

Plan (Sept 2006)

ÿ Architecture & Transport˛ TR-126 Triple Play Services Quality of

Experience Requirements˛ TR-101 Migration to Ethernet based

DSL Aggregation (April 2006)˛ TR-102 Service Interface Requirements

for TR-058 Architectures (December2005)

ÿ Operations & Network Mgmt˛ TR-130˛ TR-129˛ TR-128- Addendum to TR-090 (Sept. 2006)˛ TR-113 MCM Specific Managed Objects in

VDSL Network Element. (December 2005)

Page 12: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

January 14, 2007

Next Steps: Advancementsset the stage for IPTV reality

• MPEG4 video coding allows more DSL users to receive IPTV• DSL line rates required are reduced compared to MPEG2• Now DSL can deliver a given video quality over longer cable to reach more users• In some networks this can increase the addressable market for IPTV by ~ 20%

• ADSL2plus, VDSL2 & bonded DSL deliver higher speeds to homes• Can then deliver HDTV (MPEG4 encoded) over DSL to more users

• New Application Layer Error-Correction Codes can ensure IPTV istransported with high quality over DSL• E.g. like the new Raptor Codes endorsed for DVB and used in 3G mobile

• Home networking technologies to distribute IPTV within the home• Existing Wires – HPNA 3• Powerline – Home Plug AV• Wireless – IEEE 802.11n WiFi

• DSM/DLM (Dynamic Spectrum/Line Management)• Optimizes a users individual line configuration to maximize performance

Page 13: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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DSL Forum- setting the bar forcustomer satisfaction with IPTV

Just Approved!• TR-126 Triple Play Quality of

Experience Requirements• Focus on Quality of Experience

(QoE) dimensions, measurementand guidelines for differentapplications

• Broadcast TV, VoD, PremiumVideo

– Including Packet Loss Ratioguidelines for SDTV and HDTV

• Also Voice, Best Effort InternetAccess and Online Gaming

Coming Soon!• WT-134 Policy Control Framework• WT-135 Data Model for a TR-069-

enabled Set Top Box

Page 14: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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DSL Forum- next steps withIPTV

Coming Soon!WT-134 Policy Control Framework• Creates an intelligent,

programmable control layer thatunifies all next-generationnetwork assets.

• Empower service providers todeliver personalized servicesthat enhance the subscriberexperience.

WT-135 Data Model for a TR-069-enabled Set Top Box

• Establishes the CPErequirements for Video Deliverydevices

Page 15: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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Summary

Broadband Industry Requirement

ß Cost-effective high-speed access tothe home

ß Network architecture supportingend-end QoS for triple play withsecurity, reliability & policymanagement

ß Efficient remote management ofCPE by the service provider

ß Multi-vendor interoperable CPE

ß Cost effective triple play networkingwithin the home

Technology & DSL Forum Solution Focus

• ADSL2plus, VDSL2, bonded DSL

• IP/Ethernet-based broadband networkarchitecture (TR-101)

• Industry-agreed secure WANmanagement protocol for residentialgateways, extensible to CPE deviceswithin the home (TR-069)

• Plugfests & testing specifications used byindependent testing labs

• BroadbandHometm initiative addressingmulti-device homes

Page 16: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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Conclusion

• Extending the concept of traditional end-to-endsolutions, the DSL Forum has launched an accessagnostic approach to next generation networksand services– Driving more powerful & effective IP based networks– Developing service provider tools for intelligent

provisioning & management models– Creating a global broadband market of excellence

Page 17: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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We don’t work alone-Active Liaisons

Page 18: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

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DSL Forum2007 Schedule

Four meetings per yearUpcoming in 2007:

Vancouver, Canada March 5-8, 2007Beijing, China May 21-24, 2007Nashville, TN USA August 27-30, 2007TBD Nov 2007

¸ Between meeting conference calls¸ Summits, open to members & special guests¸ Lead by a Board of Directors¸ Liaisons with key organizations

Page 19: BroadbandSuiteslipoff/ieeecesoc/robin07.pdf•Market is evolving quickly –Service providers •are integrating fiber and alternative broadband technologies into their network •need

THANK YOU

Robin MershChief Operating OfficerDSL Forumwww.dslforum.org