What the Heck is Social

Media…and why does my

business need it?

Stick your toe in the water!

Open your eyes…

…and dive in!!!

Your presentor:

Linda Frakes

“Bringing Brand to Life”

for over 25 years

Lead generator

Test market venue

New Customer Exposure

New Venue Launch

New Product Launch

We’ll show you how to do

all that without any capital

or advertising expense!

Here’s what we will cover:

Deliverables: Understanding social media vs. social

marketing…and how to use it!

Understand why you should participate

Importance of your landing page

How to navigate the waters

10 “MUST KNOWS” about Facebook,

Linkedin and Twitter!

…and WHY YOUR BUSINESS NEEDS

THIS STUFF!!!

Did you know…

71% of American adults now use the Internet as social media!

Wikipedia’s definition:

Social media is media designed to be disseminated through social interaction, created using highly

accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to

transform broadcast media monologues (one to many) into social media dialogues (many to many). It

supports the democratization of knowledge and information, transforming people from content consumers

into content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-

based applications that build on the ideological and technological foundations of Web 2.0, and that allow the

creation and exchange of user-generated content"[1]. Businesses also refer to social media as user-

generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a

driving factor in the idea that the current period in time will be defined as the Attention Age.

Social media has modernized the business community. Businesses are now able to reach consumers in a

new way; through the internet. Social media has become appealing to big business. Credible brands are

utilizing social media to reach old customers, gain new ones and build or maintain credibility and reputation

among consumers. In recent years social mediums have drastically grown. This has tremendously

increased the number of consumers that producers are able to reach. Social mediums have not only grown

in popularity with the increase in consumer participants, but social mediums have also expanded globally.

Twitter, for example has expanded its global reach to Japan, Indonesia, and Mexico to name a few. This

means that brands are now able advertise in multiple languages and therefore empower brand and

consumer reach and improve their brand. Social media has become the new "tool" for effective business

marketing and sales. Social mediums are not only a way for businesses to interact with consumers but also

a source of networking and communication between people. Popular networking sites including Myspace,

Facebook and Twitter are social mediums most commonly used for socialization and connecting friends,

relatives, and employees.

Social media is…

User generated content that

enables interaction and

involvement among

participants…

Social Media Site…

Framework that individuals are

using to meet & greet, so a

Social Network is a group of people

using a social platform to produce

social media!