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Tip: “How to do” Social Media in 2010
By Travel Spikewww.travelspike.com
What does Social Media include?
Social media includes: Podcasts Blogs Online Video Social Networks
What is Social Media? Media or Content that is meant to be
distributed or promoted to a mass audience using viral marketing techniques
Messages are promoted exponentially: Through friends, colleagues and other outlets
By means of re-marketing your content/messages, as they share it along with their own messages
Hence it becomes social through various mediums
Social Media Stats:
Facebook: More than 500 million active users If Facebook was a country, it would
be the 3rd largest in the world 50% of active users log on daily Users spend 700 billion minutes per
month on Facebook Average user has 130 friends
Social Media Stats Twitter:
There more than are 110 million users on Twitter “What happens on Twitter doesn't stay on Twitter...the
number of active Twitter users is less than Facebook or email...(but) the concentration of highly engaged and influential content creators is unrivaled-it's (the) gathering place for content creators whose influence spills over into every corner of the internet.”
-Morgan Stewart of ExactTarget
Twitter users: Upload Photos 3x more than non-Twitter users Blog 4x more than non-Twitter users Post Ratings/Reviews 3x more than non-Twitter users
Social Media isn’t just for kids This year, eMarketer estimates that
60% of Internet users are 35 to 44, and 50% of those between ages 45 and 54 will use social networks at least once a month
The average age of a Facebook user is 37 years old
Silver Surfers are joining Facebook at the fastest rate!
Social Media isn’t just personal Fortune 100 Company Social Media
Facts The % of fortune global 100 companies
with Twitter = 66% The % of fortune global 100 companies
with Facebook = 54% The % of fortune global 100 companies
with Youtube = 50% The % of fortune global 100 companies
with Blogs = 33% (Flowtown)
Big Business AND Social Media
90% of Inc. 500 Companies Report Social Media Success Of the top companies that use social
media, about 90% of them reported success and positive results from their company getting involved with social networking, blogs, podcasting or online video. (Center for Media Research)
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