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Samsung Position Paper in Video on the Samsung Position Paper in Video on the Web WorkshopWeb Workshop

Soohong Daniel ParkSoohong Daniel Park

Samsung Electronics, Digital Media R&D CenterSamsung Electronics, Digital Media R&D Center

Video on the Web Workshop, December 12-13, San JoseVideo on the Web Workshop, December 12-13, San Jose 22/11/11

IPTV @ KOREA, Video is realIPTV @ KOREA, Video is real

• Trial service in 2006 Nov. - Dec.Trial service in 2006 Nov. - Dec.– Channels (26), VOD (1000), Interactive TV (27)Channels (26), VOD (1000), Interactive TV (27)

0.9 million available

(63% Seoul)

1.55 million available (49% Metropolitan)

‘06 4Q ‘07 3Q


Open IPTV Forum ObjectivesOpen IPTV Forum Objectives

• The forum shall specify a common and open e2e solution for supplying a The forum shall specify a common and open e2e solution for supplying a variety of IPTV and internet multimedia services to retail based consumer variety of IPTV and internet multimedia services to retail based consumer equipment in the home networkequipment in the home network– The Forum shall ensure a common IPTV Terminal Function (ITF) that supports The Forum shall ensure a common IPTV Terminal Function (ITF) that supports

services from an Open Internet and a Managed Network environmentservices from an Open Internet and a Managed Network environment– The Forum shall address interactive and personalized services and the integration The Forum shall address interactive and personalized services and the integration

with communication services to provide value added services to the userwith communication services to provide value added services to the user– The Forum shall drive the convergence of IPTV and multimedia services across The Forum shall drive the convergence of IPTV and multimedia services across

different access technologiesdifferent access technologies– The Forum shall enable easy integration of 3rd Party content offeringsThe Forum shall enable easy integration of 3rd Party content offerings

• The Forum shall consider the establishment of certification and logo programs The Forum shall consider the establishment of certification and logo programs to ensure the e2e interoperabilityto ensure the e2e interoperability

• The Forum shall have all the key players included, e.g. CE vendors, Content The Forum shall have all the key players included, e.g. CE vendors, Content providers, Network Operators, Service Providers, Network Equipment providers, Network Operators, Service Providers, Network Equipment Vendors and Home Network Equipment VendorsVendors and Home Network Equipment Vendors– The forum founding members include key players from the CE Vendor, Network The forum founding members include key players from the CE Vendor, Network

Operator/Service Provider and Network Equipment Vendor marketOperator/Service Provider and Network Equipment Vendor market• The Forum shall strive for improved Time-to-Market compared with The Forum shall strive for improved Time-to-Market compared with

“traditional” standardization bodies“traditional” standardization bodies


Open IPTV Forum ScopeOpen IPTV Forum Scope

AccessProvider

Service PlatformProvider

CPCP

CP

SLA

Managed NetworkOpen IPTVcommon UNI

3rd Party Content Provider

Service PlatformProvider

Open Internet

SPI

SLA SLA

SLACGM

IPTVProvider

IPTVProvider

IPTVProvider

IPTVProvider

SPI

* Triple play Walled Garden

* Portal site Walled Garden

* Authentication, billing, etc.

TCI

*QoS, Multicast

AccessProvider

AccessProvider

IAI

•Delivery of EPG andcontent binary

CPISPI

CPI

HomeNetwork

SPI (Service Provider Interface)

UNI (User Network Interface)TCI (Transport and Control Interface)

IAI (Internet access Interface)CPI (Content Provider Interface) CGM (Consumer generated Media)

CP (Content Provider)

* Authentication, billing, etc. •Delivery of EPG andcontent binary


Open IPTV Forum TimelineOpen IPTV Forum Timeline

20082007

Architecture & Requirements

Protocol specification (UNI)

OIPTV specification Release 1 later Releases tbd.

Sept.

20082007

OIPTV interoprability specification Release 1

Oct.

Interoperability

Certification

June


OIF Founding MembersOIF Founding Members

Global Representation from Consumer Electronics, Service Global Representation from Consumer Electronics, Service Providers and Infrastructure ManufacturesProviders and Infrastructure Manufactures


Why Standardization?Why Standardization?

• Today the market is characterized by: Today the market is characterized by: Fragmented Standards, Fragmented Fragmented Standards, Fragmented Market and Proprietary SolutionsMarket and Proprietary Solutions

• Convergence will enable new and Convergence will enable new and innovative consumer experiencesinnovative consumer experiences

• Open standardized solutions are the Open standardized solutions are the best means to support this new best means to support this new emerging marketemerging market

• Open Standards will drive down Open Standards will drive down Costs and consumer Complexity, it Costs and consumer Complexity, it will also promote Volume of capable will also promote Volume of capable devices and Innovationsdevices and Innovations

IPTV

CPE - Home Devices

IMS - Control Layer

e2e

Service Layer

Transport

Standardization - the enabler for interactive and personalized TV

http://images.google.es/imgres?imgurl=http://www.raiway.rai.it/images/DVB.gif&imgrefurl=http://www.raiway.rai.it/dvbs.htm&h=156&w=190&sz=4&tbnid=dXkrrKWpxdYJ:&tbnh=79&tbnw=97&hl=es&start=1&prev=/images%3Fq%3DDVB%26svnum%3D10%26hl%3Des%26lr%3D%26sa%3DG


““Video” in OIF RequirementsVideo” in OIF Requirements

• 5.3.7 Advertising5.3.7 Advertising– [1-1620] [R1] The IPTV Solution shall support mechanisms for the insertion of advertising [1-1620] [R1] The IPTV Solution shall support mechanisms for the insertion of advertising

graphics and graphics and videovideo content in non-video (information) services. content in non-video (information) services. – [1-1660] [R1] The IPTV Solution shall allow advertising material containing textual and [1-1660] [R1] The IPTV Solution shall allow advertising material containing textual and

graphic items to be overlaid with transparency into graphic items to be overlaid with transparency into videovideo streams. streams. – [1-1670] [R1] The IPTV Solution shall allow advertising material containing textual and [1-1670] [R1] The IPTV Solution shall allow advertising material containing textual and

graphic items to be presented in a horizontal “ticker style” format with the graphic items to be presented in a horizontal “ticker style” format with the videovideo stream. stream. – [1-1690] [R1] The IPTV Solution shall support various advertising media such as [1-1690] [R1] The IPTV Solution shall support various advertising media such as videovideo, audio, , audio,

graphics, text. graphics, text.

• 5.4.2 Common Requirements5.4.2 Common Requirements– [1-1870] [R1] An application shall be able to: [1-1870] [R1] An application shall be able to:

• [a] Scale and position [a] Scale and position videovideo content on the display. content on the display. • [b] Specify portions of the display with alpha-blending to the [b] Specify portions of the display with alpha-blending to the videovideo plane. plane. • [c] Select alternative [c] Select alternative videovideo and audio streams to render, both within a content item or between content and audio streams to render, both within a content item or between content

items.items.

• 5.13 Protocol and Data Formats5.13 Protocol and Data Formats– [1-3080] [R1] The IPTV Solution shall support the following content types: [1-3080] [R1] The IPTV Solution shall support the following content types:

• [a] Combined audio and [a] Combined audio and videovideo content, including subtitles and closed captions, content, including subtitles and closed captions, • [b] audio content [b] audio content

– NOTE: Refer to “Accessibility” section for requirements on accessibility.NOTE: Refer to “Accessibility” section for requirements on accessibility.


Browser in OIF RequirementsBrowser in OIF Requirements

• 4.3 Requirements Specific to Browser Applications 4.3 Requirements Specific to Browser Applications – [1-1930] [R1] The IPTV Solution shall include support for browser applications with access to s[1-1930] [R1] The IPTV Solution shall include support for browser applications with access to s

imilar functionality to that available in a web browser (ignoring plugins), including: imilar functionality to that available in a web browser (ignoring plugins), including: • The rendering of text and graphics. The rendering of text and graphics. • The entry of text and numbers, including menus, lists, “radio buttons”, buttons, etc. The entry of text and numbers, including menus, lists, “radio buttons”, buttons, etc.

– [1-1940] [R1] Browser applications that make use of the browser shall be implemented such tha[1-1940] [R1] Browser applications that make use of the browser shall be implemented such that they economize as much as possible on the usage of resources (e.g. processing power, run-time t they economize as much as possible on the usage of resources (e.g. processing power, run-time memory, data storage capacity). memory, data storage capacity).

– [1-1950] [R1] The logic of browser applications shall be primarily implemented on the server si[1-1950] [R1] The logic of browser applications shall be primarily implemented on the server side. de.

– [1-1960] [R1] It shall be possible for a browser application user interface to transfer control to a[1-1960] [R1] It shall be possible for a browser application user interface to transfer control to application user interfaces provided by other actors via e.g. a hyperlink mechanism. pplication user interfaces provided by other actors via e.g. a hyperlink mechanism.

– [1-1970] [R1] It is recommended that the same user interface technologies are used, as far as po[1-1970] [R1] It is recommended that the same user interface technologies are used, as far as possible, by the various components of the IPTV Solution. ssible, by the various components of the IPTV Solution.

– [1-1980] [R1] The IPTV Solution shall allow pull downloading of browser applications to the br[1-1980] [R1] The IPTV Solution shall allow pull downloading of browser applications to the browser. owser.

– [1-1990] [R1] The browser shall be able to obtain browser applications from all of the followin[1-1990] [R1] The browser shall be able to obtain browser applications from all of the following; g; • [a] Service Providers[a] Service Providers• [b] Implementation-specific applications in the home [b] Implementation-specific applications in the home • [c] Executable applications (see requirement [1-2130]) [c] Executable applications (see requirement [1-2130])


EPG and Video RecommendationEPG and Video Recommendation

R

ecomm

end

ationR

ecomm

end

ation

Video RecommendationVideo Recommendation

User PreferenceUser Preference

Infinite Infinite Resources on Resources on

the Webthe Web

Searching for attractive video accordingSearching for attractive video accordingto users preferenceto users preference

http://www.amazon.com/AWS-home-page-Money/b/ref=sc_iw_l_0_3435361_2/002-3973984-9277607?ie=UTF8&node=3435361&no=3435361&me=A36L942TSJ2AJA

http://www.youtube.com/

http://wikimediafoundation.org/


Concluding RemarksConcluding Remarks

• ““Video on the Web” is pretty much interesting in IPTV as Video on the Web” is pretty much interesting in IPTV as well as various Consumer Electronics domains. So far, it is, well as various Consumer Electronics domains. So far, it is, however not easy for users to however not easy for users to search for attractive videossearch for attractive videos from the webfrom the web due to the sheer quantity of video resources due to the sheer quantity of video resources on the web. Therefore, this paper proposed the new web on the web. Therefore, this paper proposed the new web architecture for video recommendation based on the idea architecture for video recommendation based on the idea of using user preferences and interests on the web. Video of using user preferences and interests on the web. Video recommendation based on user preference will expand the recommendation based on user preference will expand the value of video on the web.value of video on the web.

• What opportunities/advantages we can expect from “Video What opportunities/advantages we can expect from “Video on the Web” ?on the Web” ?

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