Slide 5.1

Video 17 Digital Remix

IBMS Semester 6b Fall 2013

Mr. George Szanto

Topics and Learning Goals

• Digital Remix Definition• Examine how remix effects all aspects of

marketing off & online• Extending and morphing the mix

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Learning Goals

• Explain how the Internet has changed all aspects of the marketing mix

• Give examples of how apps or widgets impact the marketing mix

• Analyze an online offering for physical evidence which is used to build reassurance

Digital Remix – a definition

Re-examining the traditional offline marketing mix and reapplying it to the online digital world

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New Digital MarketingMix

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How Interactive Marketing Changes the Mix

• Identification – easier to get customer specifics• Individualization – tailored for lifetime purchases• Interaction – dialog to learn customer needs better• Integration – customer knowledge penetrate easier

and quicker into all parts (departments) of the company

• Integrity – need for developing trust through non-intrusive online methods (permission)

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Now some examples of new elements of the digital remix

• Look at capital equipment – optical sorting for food production

• Look at professional power hand tools for carpenters, plumbers, tradesmen

• Mix elements: online reputation management; online training; online experience;

• Interaction, Integrity, Individualization

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Examples of Apps in the Remix

• Redfish Instruments app – built in signal generator to pre-test purchase of actual meter + post meter purchase utility

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Example of Apps in the Remix

• New channels for promotion and sales appear – e.g. NCR POS terminal sold as IPAD app vs traditional POS terminals via corporate website.

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Link Farm to previous examples

• Tomora Optical Sorting; Buhler Optical Training Courses ; Key Technology Optical Training Courses

• Mikata Power Tools; Bosch Power Tools Training; Rigid Power Tools;

• NCR POS Website; iTunes NCR POS App Voettekst

End of Video - Thank you

• Please take the online quiz associated with this video

• During this week’s workshop, please be ready to present your case’s OVP or to debate those presented by classmates!