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Proprietary + Confidential
- Time Warner CEO Jeffrey L Bewkes (2010)
“It’s a little bit like, is the Albanian army going to take over the world? I don’t think so.”
Proprietary + Confidential
OUR MISSION:
give everyone a voice and show them the world
Proprietary + Confidential
Viewers decide what’s popular
The Ellen Show32M subscribers
Number of subscribers as of April 2019
Traditionally familiar
New & unique to YouTube
Demi Lovato15M subscribers
TEDx Talks18M subscribers
Marques Brownlee7.9M subscribers
Dude Perfect41M subscribers
Binging with Babish3.8M subscribers
Wong Fu Productions3.2M subscribers
Proprietary + ConfidentialProprietary + ConfidentialYouTube Sweden vs TV4 audiences are mirror images Daily viewers (thousand) per age group
Source: Orvesto Konsumentdata 2018:2
Proprietary + ConfidentialProprietary + Confidential
82%
Source: Cisco Visual Networking Index: Forecast and Methodology, 2016–2021
of all consumer Internet traffic by 2021
Globally, video will be
for VIEWERS for CREATORS for ADVERTISERS
Ensuring YouTube is a positive and safe environment
Proprietary + Confidential
How-to Lecture Video essay
Study with me Homework helps
of Gen Xers turn to YouTube to learn how to do something when they want to gain a new skill
71%
Source: Google/Ipsos ‘Human Stories Quantitative Study’, August 2017, Australia, n=2,529 males/female YouTube users aged 18-54 completed a device-agnostic survey. Gen Online Pop: Access internet at least monthly.
Where the world comes to learn.
Proprietary + Confidential
Broadcast Content Behind the Scenes Reviews & Recaps
Celeb Vloggers YT Originals
TV Programswith dedicatedYouTube channels see...
30%Source:Nielsen/YouTube TV Research Study: Optimizing YouTube for TV, Analyzed top 30-Rated TV Shows from 3/16 to 3/17 and 3 years of data
Fans discover a new voice from Hollywood
Lift in Reach
25%Lift in Ratings
Proprietary + Confidential