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media kit
M I S S I O NSlapSt ik ’s
Table of Contents
1. SlapStik Comedy Overview 31. SlapStik's Mission2. Editorial Focus
2. Why Advertise with SlapStik Comedy 41. Why Humor?2. Magazine Features
3. Calendar & Rate Card 51. Premium Rates2. Website and Newsletter3. Closing Times and Production Deadlines
4. Editorial Highlights 65. Readers at a Glance 7
1. Website Stats - Weekly6. Ad Specs 87. General Policies 9
1. Advertising Acceptability Guidelines2. Credit and Payment Terms3. Agency Recognition and Commission4. Color Requirements5. Closing Dates
SlapStik Comedy Entertainment/Mecha Media, LLC - 2014-2015 844-SLAP-444
media kit
SlapStik Comedy Entertainment, LLC is an independent multimedia company, specializing in comedy and produces digitally. Equipped to creatively showcase Mainstream and Up-and-Coming Comedians, SlapStik Comedy Entertainment, LLC provides multiple creative outlets such as SlapStik Comedy Magazine, Radio and TV (Website, Blog and weekly e-Newsletters). SlapStik Comedy presents unique content and up-to-date news globally. You can trust SlapStik to be the number one trusted resource. SlapStik is the Playground for Comedians, providing A Good Laugh to the Abs!Maintaining an upbeat and energetic environment, SlapStik Comedy is dedicated to bringing you what you want, LAUGHTER! Keeping our website Fresh and New with entertaining material, and savoring acts, we want our audience to search no further for comedic entertainment.
O V E R V I E W
SlapStik Comedy Magazine is a humor magazine that will tickle your funnybone! SlapStik is published by Mecha Media, LLC supporting realistic humor. Favoring comedy, you can count on SlapStik Comedy to fill in the gap by announcing comedians who are coming to the stage. Releasing the child within all from some of the funniest artists and writers in the biz; showing the ability to live life, be you and laugh lots!
Laughter is a cure with factual stress relieving benefits. Laughing is a natural, everyday therapy. Several magazines are targeted to serve a certain industry, which may result in a decrease in circulation however; SlapStik Comedy does not represent an industry where consumers are to choose. The purpose of the magazine is to keep readers feeling youthful.
M I S S I O NSlapSt ik ’s
P U R P O S EEdi to r ia l Focus
Producing the best medicine, SlapStik Comedy will activate tear ducts and cause the zygomatic major muscle to instantly react. Contracting and stimulating 15 facial muscles, hearing repeated vowel like notes of hahaha, hohoho or hehehe will cause another individual to question what is so funny? “SlapStik Comedy it is,” you say. In 210 milliseconds a contagious bug named laughter will attract human detection and there you have it. Everyone will be reading SlapStik Comedy Magazine, watching SlapStik Comedy TV and listening to SlapStik Comedy Radio.
W H Y A D V E R T I S E w i t h
SLAPSTIK
Consumers trust and enjoy viewing and hearing advertising. Imagine your HA-Larious Ad in SlapStik Comedy Magazine, on SlapStik Comedy Radio and SlapStik Comedy TV.
SlapStik 's content is entertaining and easily accessible online and will increase your SEO.
Working with the best in the industry, SlapStik Comedy influences influentials. Our audience continually accumulates and has a lasting impression. We keep our content up-to-date by having great writers introuducing interesting stories.
We say W e do. We value our name and the SlapStik Comedy brand.
Everyone enjoys A Good Laugh to the Abs.
We have our own experienced design, editorial and production teams. They are professionals who understand our brand, our advertisers and their requirements.
Why Humor?Laughter is a cure with factual stress relieving benefits. Laughing is a therapy that is used everyday. Several magazines are targeted to serve a certain industry which may result in a cut back in circulation due to many reasons. SlapStik Comedy does not represent an industry where consumers are to choose. The purpose of the magazine is to keep you felling youthful.
F E A T U R E S• Guess the Dead Comedian-
We give readers a chance to interact with the magazine bygiving nine clues6 Degrees-•We take two totally different comedians and somehowconnect them using six stepsWhat Dem Kidz Say?-•We capture the darnest things kids sayComedian Interviews-•We get deep and learn moreabout comedians.Humor Updates and Reviews-•SlapStik Comedy informs our readers of the funniest books and movies to view. SlapStik also attends comedy events to keep our audience updated and informed.
And More!
SlapStik Comedy is fast growing, targeting the 21 and older crowd; reaching a global market throughout the US, S. Africa, Australia and more to come. Advertising with SlapStik Comedy will improve your ROI.
2014/2015C A L E N D A R & R A T E C A R D
ISSUE SPACE CLOSE MATERIALS DUE ON SALE
Coming Out March 21 March 21 April 23
101 Men June 20 June 20 July 23
101 Woman Sept 19 Sept 19 Oct 22
Fashion Dec 19 Dec 19 Jan 21
Coming Out March 20 March 20 April 22
101 Men June 19 June 19 July 22
Ad Size 1x 3xFull Page $ 2,800 $ 2660 $ 2530 $ 2404
2/3 Page $ 2,380 $ 2,260 $ 2,151 $ 2,043
1/2 Page $ 2,020 $ 1920 $ 1828 $ 1737
1/3 Page $ 1,415 $ 1,344 $ 1,280 $ 1216
1/4 Page $ 990 $ 941 $ 896 $ 851
4x2x
Closing Times and Ad Production Deadlines
Premium Positions
Website and Newsletter Only Advertise your company logo on our website and newlsetter for Only $550 per month. *We send four eNewsletters a month (48 a year)
*All ad sizes and premiums include one (1) 1/4 page ad on slapstikcomedy.com website. Ad will run untiladvertising contract expires.
Editorial Highlights 2014-2015 Calendar
April: Coming Out IssueAdvertising Deadline: March 21
Editorial Features• New Comedians on the scene• SlapStik's 2014 Events
Special Advertising Sections• Comedy Central Comedian• SlapStik TV Calendar• Movie's to See
July: 101 Men in Comedy IssueAdvertising Deadline: June 20
Editorial Features• Mother's in Comedy• Summer Stars• 6 Degrees of Seperation
Special Advertising Sections• Movie's to See• Summer Escapes• Leading Comedians in Business
October: 101 Woman in Comedy Issue Advertising Deadline: September 19
Editorial Features• Creative Comedy Groups• Guess the Dead Comedian
Special Advertising Sections• Hidden Talents• Family in Comedy• Movie's to See
January: Fashion Issue
Advertising Deadline: December 19
Editorial Features• Love and Comedy• What Did Those Kids Say?• Childhood Memories
Special Advertising Sections• Comedians and Fashion• Married in Comedy• Movie's to See
*Editorial content is subject to change
SlapStik Comedy Entertainment/Mecha Media, LLC - 2014-2015 844-SLAP-444
FALL ISSUE
Issue
READERS at a g lance S lapSt ik
Male
Female49%
55%
28 %
24.5%
19%
Ages 18-24
Ages 25-34
Ages 35-42
Ages 42-55 21%
Online CopyHard Copy
82%
41%
Hard vs. Online Copy
Visit Comedy Clubs
92%
Growth Strategy
Related Sites
www.slapstikcomedy.com twitter.com/slapstikmag facebook.com/slapstikcomedy
Contact UsPublisher Ad SalesInformation Designer
[email protected] [email protected] [email protected] [email protected]
*Live Comedy Events *Weekly E-blasts*Up-to-date Content *Creative Advertising*Strategically Branding *Integrated Marketing Campaigns
Website StatsPage Views - 24,077 Unique Visits - 7,340 First Time Visits - 5,366 Returning Visit - 1,974
*Weekly
Ad Specs & SubmissionsAD SPECS Full-Page Bleed Ads
Document size/Bleed size: 8.75" x 11.375"Trim size: 8.25" x 10.875"Live area: 7.75" x 10.375" (To prevent important elements from being cropped out, this area is a Full Inch in from all sides of the Document Size)
All important elements (logos, text, photos, etc) that are not meant to bleed off the page should be atleast 1/2 inch in from the edge of the document's trim size. (The Live Area)
All other ad specs• Full-page, non-bleed 7.75" x 10.375"• 2/3 Vertical 4.562" x 9.875"• 1/2 Vertical 3.4" x 9.875"• 1/2 Horizontal 7" x 4.875"• 1/2 Island 4.612" x 7.312"• 1/3 Vertical 2.223" x 9.875"• 1/3 Square 4.612" x 4.875"• 1/4 Page 3.4" x 4.875"
Camera-Ready SubmissionsWhen supplying a camera-ready ad as a high resolution PDF:
• Embed all fonts• Be sure all images are linked before creating the PDF• Be sure all images are CMYK TIFF, EPS or PSD in their native file• Please do not use spot colors in the ad; all colors should be CMYK• When making a high-resolution PDF in Quark, OPI cannot be active
How To Submit Your AdFTPFiles may be uploaded to our FTP site via your web browswer.
1. Address: https://www.drivehq.com/Dropbox/Dropbox.aspx?dropBoxID=94349593Password: FTP-SS (password is case sensitive)
2. Name the folder according to your company/advertiser name3. Hit add to select your files and hit upload after you have selected your files4. Please send an e-mail with the name of the folder and file(s) uploaded to Mecha Swain at
E-mailPlease only send high-resolution PDF's or JPEGS no larger than 10MB*All images larger than 10MB must be sent to our FTP site or mailed to us on a disc.
SlapStik Comedy Entertainment/Mecha Media, LLC - 2014-2015 844-SLAP-444
Requirements for All Advertisers with Mecha Media/SlapStik Comedy Entertainment, LLC
General Policies• All premium positions are on a first come first serve basis. All pricing is for four-color
processes. Specific page placement within the magazine is also available at a premium. Contact SlapStik Comedy's Sales Department for details.
• Frequency discounts are available and are based on the number of insertions run. Anyadvertiser who does not fulfill a contract will be subject to short rates. Ad contracts may becancelled 30 days before publish date and must be provided by written notice. Email or faxis acceptable.
• SlapStik reserves the right to hold both, advertiser and advertising agency jointly responsible for paying all invoices due to Mecha Media/SlapStik Comedy Entertainment, LLC.
• Advertising rates, terms and conditions or any other subject set forth in this rate card shallgovern all transactions and supersede any other info published in previous rate cards,directories, media guides, or rate and data services.
• Uniform rates apply to all advertisers at all times.• After the issue closing date, neither the advertiser nor it's agency may cancel advertising
after the issue closing date. Copy furnished or run in previous issues will be used if changeof copy is not received by closing date.
• Mecha Media/SlapStik Comedy Entertainment, LLC shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue due to strikes, work stoppages, accidents, fires, acts of God, or any circumstance not within the control of Mecha Media/SlapStik Comedy Entertainment, LLC.
• In the event of an error in the printing of a display advertisement, Mecha Media/SlapStik Comedy Entertainment, LLC will re-run the correct version of the same ad material in the next issue published. If advertiser supplies material that includes error, advertiser shall not hold Mecha Media/SlapStik Comedy Entertainment, LLC responsible for error.
• Advertiser will receive a hard copy of each issue of SlapStik Comedy Magazine that the advertiser advertises in.
• Mecha Media/SlapStik Comedy Entertainment, LLC's liability for any error will not exceed the cast of the advertisement's space.
• Mecha Media/SlapStik Comedy Entertainment, LLC reserves the right to add the word "Advertisement" to or reject advertising that stimulates editorial.
• Frequency discounts will not be eligible to advertisers/ad agencies who have not paid foradvertising in compliance of credit policies.
Advertising Acceptability Guidelines• Mecha Media/SlapStik Comedy Entertainment, LLC maintains an Advertising
Acceptability Department whose function is to examine advertisements before the publication, to determine if they meet the standards of acceptability Mecha Media/SlapStik Comedy Entertainment, LLC has developed.
• Mecha Media/SlapStik Comedy Entertainment, LLC may decline to accept advertising that is misleading, inaccurate or fraudulent; that makes unfair competitive claims or that fail to comply with its standards of decency or dignity. Advertisements that contain unacceptable statements or illustrations shall be changed, or elimintated; the advertiser will be notified. Mecha Media/SlapStik Comedy Entertainment, LLC will make attempts to negotiate changes with the advertiser. If changes cannot be negotiated, the advertisement will be declined by Mecha Media/SlapStik Comedy Entertainment, LLC.
• When necessary, or, in its opinion to make a clear distinction between editorial material and
SlapStik Comedy Entertainment/Mecha Media, LLC - 2014-2015 844-SLAP-444
advertising, Mecha Media/SlapStik Comedy Entertainment, LLC reserves the right to label an advertisement with the word "Advertisement."
Credit and Payment Terms• Advertisements must be paid for prior to publication deadline unless credit has been
established by the advertiser and/or agency with Mecha Media/SlapStik Comedy Entertainment, LLC. Closing Times and Ad Production Deadlines are available in the Media Kit. However, certain advertising categories will require prepayment as specified in the rate card. Acceptable forms of prepayment are bank wire transfer, PayPal, or advertiser or agency guaranteed check.
• Insertion orders containing disclaimers will not be accepted by publication.• The advertiser and agency shall be jointly and severely responsible to Mecha
Media/SlapStik Comedy Entertainment, LLC for any payment.• Cash discounts are not available.• All checks are to be made payable to: Mecha Media, LLC or SlapStik Comedy Entertainment, LLC.
Agency Recognition and Commission• Commission of 15% will be granted only to recognized advertising agencies or advertisers
who have committed to and completed previous contracts two years and beyond with Mecha Media/SlapStik Comedy Entertainment, LLC.
Color Requirements• Mecha Media/SlapStik Comedy Entertainment, LLC reserves the right to publish SlapStik
Comedy Magazine in four-color processes. Advertisements requiring two or three color manufacturing process will be charged at the four-color rate. Some advertisements may be subject to a 15% discount.
Closing DatesReservation Close: Friday, 30 days before publicationMaterial Close: 30 days before publication
SlapStik Comedy Entertainment/Mecha Media, LLC - 2014-2015 844-SLAP-444
