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M i th Gl b l S l Managing the Global Supply Chain at COGMADealing with uncertainties
© Balani, Kadyan, Mois, VansnickTeam Number 6 1
Executive Summary Executive Summary • Short term: Keep options open
R d ti d ki it l b d i i t i– Reduce tied up working capital by reducing inventories• Close Central Distribution Center Feta to reduce pipeline inventory• Switch to JIT deliveries to reduce pipeline inventory• Procure steel locally to reduce raw material inventory
– Mitigate risks by financial hedging of revenues in Won• In the mid to long term further measures can be taken depending on how the
uncertainty resolves– If the Obama stimulus package reduces the cost of capital and revives the economy
( ti i ti i )(optimistic scenario):• Optimize supply chain flows through Vendor Managed Inventory• Procure base load demand of steel from low cost supplier and volatile part from
local supplierI i S h E A i d i bili i i i k• Invest in South-East Asian production capabilities to tap into growing markets
– If the stimulus package has no relevant effects (pessimistic scenario)• Reevaluate supply chain flows and use excess capacity to be more responsive• Continue to manage cash and keep inventories low
© Balani, Kadyan, Mois, VansnickTeam Number 6
• Develop into foreign markets
2
Executive Summary Executive Summary • Short term: Keep options open
R d ti d ki it l b d i i t i– Reduce tied up working capital by reducing inventories• Close Central Distribution Center Feta to reduce pipeline inventory• Switch to JIT deliveries to reduce pipeline inventory• Procure steel locally to reduce raw material inventory
– Mitigate risks by financial hedging of revenues in Won• In the mid to long term further measures can be taken depending on how the
uncertainty resolves– If the Obama stimulus package reduces the cost of capital and revives the economy
( ti i ti i )(optimistic scenario):• Optimize supply chain flows through Vendor Managed Inventory• Procure base load demand of steel from low cost supplier and volatile part from
local supplierI i S h E A i d i bili i i i k• Invest in South-East Asian production capabilities to tap into growing markets
– If the stimulus package has no relevant effects (pessimistic scenario)• Reevaluate supply chain flows and use excess capacity to be more responsive• Continue to manage cash and keep inventories low
© Balani, Kadyan, Mois, VansnickTeam Number 6
• Develop into foreign markets
3
Closing Feta saves cost in any caseClosing Feta saves cost in any case
Cost Savings of closing Feta, USD, millions
0.02
0.02
4.72
1.92
• Closing Feta reduces the Pipeline inventory cost by $3 to $4m in any case
0.3
4.4
3.1
0.02• Transportation cost would reduce by $300k in an optimistic scenario because reduced holding cost allows holding inventory at the assembly l t0.3
-1.2
Optimistic Pessimistic
plants
• In a pessimistic scenario transportation cost would increase by closing feta due to frequent low
Transportation cost Pipeline inventory
Feta operating cost*
g qvolume JIT delivery
• In both cases the total cost would be reduced between $1.9m and $4.7m
© Balani, Kadyan, Mois, VansnickTeam Number 6 4
* Includes one time costs associated with closing Feta
The pros of closing Feta i h houtweigh the cons
• Reduced Pipeline inventory and Reduced Pipeline inventory and
cost
• Faster or equal response time
• Social cost from closing
from most plants thanks to
fewer transit days (≈ 67%) and
lower total miles (≈ 64%)
• More storage space needed at
production plants for safety
inventorylower total miles (≈ 64%)
• Reduced handling costs
• Reduced transportation costs (if
inventory
• Higher transportation costs (if
cost of inventory is normal)
• Risk pooling through safety
inventory is unaffected
cost of inventory are very high)
© Balani, Kadyan, Mois, VansnickTeam Number 6 5
inventory is unaffected
Reduce pipeline inventory in order to t h i th h t t
Negative
Positive
Short term impact Long term effects
generate cash in the short term ? Depends
Strategic priorities
p g
Cash Costs Pipeline inventory
Reversibility Cost Responsiveness
Closing CDC FETA
• Quick win with long term
High
FETA
Daily JIT deliveries ?
with long term benefits
• Quick win but reevaluate in time
Vendor Managed Inventory
?• No immediate
impact but creates options for the futureCostly and Investment
in Capacity ?• Costly and
irreversible, can be considered in the future if market picks upLow
© Balani, Kadyan, Mois, VansnickTeam Number 6 6
Current economic conditions make local steel p oc ement e att acti e in the sho t te mprocurement very attractive in the short term…
Short term steel procurement Benefits Risksstrategy decisions
Negotiate purchasing contracts two months in advance with local steel mills
Flexibility to order from China if local price exceeds the price in China
Have to plan for base demand two months in advance
Order Bi-monthly from local steel Reduces the cycle inventory costs Delivery costs to supplier might Order Bi monthly from local steel mills
Reduces the cycle inventory costs and also reduces the working capital requirements
Delivery costs to supplier might increase
Continue ordering from China with half the order frequency
Maintains the relationship as in long term this is the most cost effective option
Steel prices are higher and hence incurring extra cost to maintain relationship
Long term steel procurement strategy decisions
Benefits Risks
Procure directly from China to meet base demand
Reduces total landed costs for the base demand
High lead times, lowerresponsiveness and risks of a global supplier networksupplier network
Use local suppliers to meet peak demand variations
Provides flexibility and reduced inventory requirements
Suppliers will charge a price premium for serving this demand
Leverage low cost opportunities from local suppliers
Dual sourcing tailored approach will reduce our procurement costs
Maintaining relationship with both the suppliers
© Balani, Kadyan, Mois, VansnickTeam Number 6 7
from local suppliers reduce our procurement costs the suppliers
…However, higher average per ton steel price in US fa o p chasing f om China to achie e cost sa ings
1200
favor purchasing from China to achieve cost savings
Average annual steel price per ton in US, USD
800
1000
1200Normal Distribution Analysis – 1990-2008 Steel Price
Mean [price/ton] $493
Standard deviation [price/ton] $165
Source demand from China
200
400
600 Probability Steel Price ≤$400/ton 29%
Probability Steel Price >$400/ton 71%
Source demand locally
0
1988 1993 1998 2003 2008
locally
• Highly variable prices call for a dynamic procurement strategy
• On average procuring steel from china cheaper than procuring from local steel mills
• Hedging strategy on steel prices expected to be profitable in the long run
St t i i d d l i b i i t i t th t d i i i ifi tl
© Balani, Kadyan, Mois, VansnickTeam Number 6 8
• Strategic issues and underlying business environment can impact the procurement decision significantly
Long term direct procurement strategy from China reduces procurement costs by 5%
600
procurement costs by 5%
Total yearly steel procurement cost, USD, millions COGMA Demand Volatility, tons by month
400
500
600
2.2 2.03
4
5
Delivery Cost
-5% Source peak demand from local supplier
100
200
300
2.2 2.2
0
1
2Cost
Steel Cost
Source base demand from China
0Distributor Direct Time
• Procuring from China is more cost effective than procuring locally despite higher lead times
• Ordering full container load is essential to maintain cost effectiveness due to high per container costs
• Use local steel manufacturer to meet the peak demand or demand variations
© Balani, Kadyan, Mois, VansnickTeam Number 6 9
Steel Procurement long term: Local d Chi i
Least Optimal
Optimal
and China sourcing
Decision Factors Description Local China -DirectDirect
Cost Total landed cost of acquiring steel
Quality The quality of steel may be impacted by Quality The quality of steel may be impacted by transportation distances and visibility of steel mills and distributors.
Responsiveness The higher the lead time, the less quickly COGMA can respond to demand fluctuations.
Currency Sourcing steel internationally exposes COGMA to currency fluctuations, which can be hedged at a cost.
Ownership/visibility
Purchasing internationally requires COGMA to take ownership before the steel arrives in the U.S..ility ownership before the steel arrives in the U.S..
Demand uncertainty
Higher lead times expose COGMA to more demand uncertainty, requiring high safety inventory.
Non-Market (i.e. International sourcing increases exposure to non
© Balani, Kadyan, Mois, VansnickTeam Number 6 10
Non Market (i.e. environment, labor)
International sourcing increases exposure to non market factors such as increasing the carbon footprint.
Commit exports at same price in Won to maintain share and hedge revenues using call options to mitigate risk from g g p gexchange rate fluctuations in a fixed price contract
S. Korean Won per One U.S. Dollar
1350
1450
1550
-17%
+49%
950
1050
1150
1250+49%
950
Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08
• Fixed price in Won required to maintain share in a price sensitive market • Fixed price in Won required to maintain share in a price sensitive market
• Fixed price contract will result in fixed Won revenue stream but a volatile USD revenues stream
• Future exchange rate predictions expect Won to appreciate against US hence leaving the revenues un-
hedged can lead to huge losses if Won appreciates
© Balani, Kadyan, Mois, VansnickTeam Number 6
Source: http://www.x-rates.com
Hedging Won revenue coming from fixed price contact using call options is the optimal strategy in short term
CONCEPTUAL
using call options is the optimal strategy in short term
Fixed price revenue returns, USD
100
110
120No Hedging
Partial Futures Hedging (50% Revenue)
Complete Futures Hedging
Hedging by buying call options on USD
Production cost in USD for COGMA
Without hedging COGMA will incur losses due to volatility of exchange rates
• Hedging by buying call option on USD limits down side while allowing
80
90
100COGMA to benefit from upside
• Hedging using futures contracts:
• Complete hedging eliminates the impact of exchange rate volatility Minimum
60
70
impact of exchange rate volatility but limits our upside
• Partial hedging for 50% of expected revenue can limit our downside
Minimum required margin
40
50
900 1000 1100 1200 1300 1400 1500 1600Exchange rate
1208 won/$ 30 day future rate
• Operational hedging by setting manufacturing plants in that region too expensive and risky at this point but should be explored if business expands significantly
© Balani, Kadyan, Mois, VansnickTeam Number 6
Note: Analysis done using a fixed 100K won revenue
Exchange rateWon/USD
Executive Summary Executive Summary • Short term: Keep options open
R d ti d ki it l b d i i t i– Reduce tied up working capital by reducing inventories• Close Central Distribution Center Feta to reduce pipeline inventory• Switch to JIT deliveries to reduce pipeline inventory• Procure steel locally to reduce raw material inventory
– Mitigate risks by financial hedging of revenues in Won• In the mid to long term further measures can be taken depending on how the
uncertainty resolves– If the Obama stimulus package reduces the cost of capital and revives the economy
( ti i ti i )(optimistic scenario):• Optimize supply chain flows through Vendor Managed Inventory• Procure base load demand of steel from low cost supplier and volatile part from
local supplierI i S h E A i d i bili i i i k• Invest in South-East Asian production capabilities to tap into growing markets
– If the stimulus package has no relevant effects (pessimistic scenario)• Reevaluate supply chain flows and use excess capacity to be more responsive• Continue to manage cash and keep inventories low
© Balani, Kadyan, Mois, VansnickTeam Number 6
• Develop into foreign markets
13
Long term action planLong term action plan
Scenario Description
Supply ChainFlows
• Cost of capital
Area Action plan
• Optimize transportation and inventory levels through VMI
OptimisticSteelprocurement
Internationalk t
returns to normal levels
• Demand picks up• Dollar remains
volatile
• Direct procurement from China for base demand
• Local supply for volatile demand
• Investigate potential for investing in foreign production capabilities markets
• Cost of capital stays high
Supply ChainFlows
foreign production capabilities
• Keep inventory levels low• Use excess capacity to increase
responsiveness and generate sales
Pessimistic
stays high• Demand stays
weak• Dollar remains
volatile
Steelprocurement
Internationalmarkets
• Keep raw material inventory low• Renegotiate steel contracts
• Develop foreign clients to fill excess capacity and secure contracts (avoid
© Balani, Kadyan, Mois, VansnickTeam Number 6 14
p y (hold-up)
Producing in South-East Asia offers a lot of potential but requires COGMA to develop new capabilities and q p pdevelop a risk mitigation strategy
Cost advantages• With an international production
network COGMA can take advantage of real option value of currency fluctuations
D ll i t i t
Competencies• Does COGMA have international
experience?• Does COGMA have knowledge in
Take full advantage of international production network
• Dollar appreciates import from China
• Dollar depreciates export from US
• Produce locally to reduce t t ti t
• Does COGMA have knowledge in South-East Asian Markets?
• Can COGMA grow and remain a family business?
Risks
• Cost and revenue
Develop capabilities• International• Management
O i i ltransportation cost• Production cost (especially labor and
steel) are lower in China• Increase economies of scale (e.g.
purchasing and R&D efforts)R t ti l
• Building a plant demands large, irreversible investment
• IP-related risks• Increased competition from local
playersR d d lit f d t d
• Organizational
Mitigate risks• Assess financial risks• Select best entry strategy• Gain experience (e g Revenue potential
• Close to booming automotive market• Add additional car manufacturers to
client portfolio
• Reduced quality of products and service
• Gain experience (e.g. through Korean client)
© Balani, Kadyan, Mois, VansnickTeam Number 6 15
COGMA could benefit by a Contract M f t i tManufacturing agreement
Building a Contract Building a plant in China
Contract manufacturing
Additional revenuepotential
High High
Long term cost Low High
• Contract manufacturing and building a plant have
Low
High Low
HighInitial financialinvestment
Flexibility to pull out
Long term costadvantage
Low High building a plant have similar revenue potentials
• On the long term building a plant has
High LowFlexibility to pull out
Control over quality Low High
Intellectual propertyrisk
High Low
a better cost structure and more guarantees on protection of IPContract
q y g
(Over)Capacity risk Low High
Required international High Higher
• Contract manufacturing offers a low risk opportunity to try out the market and
© Balani, Kadyan, Mois, VansnickTeam Number 6 16
qexperience
g gdevelop international capabilities
Questions?
© Balani, Kadyan, Mois, VansnickTeam Number 6 17
APPENDIX
© Balani, Kadyan, Mois, VansnickTeam Number 6 18
Feta’s location is b lsub-optimal
1 day
300 miles
Provolone
F t
Mozzarella
Chester
Feta
Roquefort
2 days
500 miles
© Balani, Kadyan, Mois, VansnickTeam Number 6 19
500 miles
Appendix 9: Hedging analysis against the Korean Wonpp g g y g
• Fixed price contract will Fixed price contract will lead to a fixed revenue in won. We have assumed that our won revenue is 100,000 won
• Based on range of exchange rate we analyzed exchange rate we analyzed the USD revenue under the following scenarios
• Un hedged position
• Fully hedged position y g pusing futures contract
• Partially hedged position for 50% of revenues using futures contract
• Hedging using options by buying call options for strike price of 1208 won/USD
© Balani, Kadyan, Mois, VansnickTeam Number 6
Our recommendationsOur recommendations
• COGMA can save up to $7m per year by closing Feta CDC and optimizing delivery frequency to assembly plants
• Procuring steel directly from Chinese manufacturer can reduce 5 to 7% of the steel cost
• Supplying Korean client from US plants is an opportunity to learn about foreign markets
– Should consider hedging revenues using call options in short term– Should consider hedging revenues using call options in short term– Contract manufacturing in South-East Asia can be considered in the
medium to long term
© Balani, Kadyan, Mois, VansnickTeam Number 6 21
Our recommendationsOur recommendations
• COGMA can save up to $7m per year by closing Feta CDC and optimizing delivery frequency to assembly plants
• Procuring steel directly from Chinese manufacturer can reduce 5 to 7% of the steel cost
• Supplying Korean client from US plants is an opportunity to learn about foreign marketslearn about foreign markets
– Should consider hedging revenues using call options in short term– Contract manufacturing in South-East Asia can be considered in the
medium to long term
© Balani, Kadyan, Mois, VansnickTeam Number 6 22
Closing Feta and internalizing inventory cost at assembly plants reduce total supply chain cost by y p pp y y$7mTotal Supply Chain Cost (TSCC), USD, millions
3.5
0.9
1.210
12
14
Inventory at assembly
• Pipeline inventory takes the largest share of the supply chain cost
13.1
11.1
6 7 6 7
1.0
6
8
10 assembly plantsInventory at Feta
• Closing Feta reduces both inventory and transportation costs
• Although overall costs 6.0
2 0 2 2 1 9
6.7 6.7
2.30.01.8
2
4Pipeline inventory
Transportation cost
gdecrease, inventory costs at assembly plants doubles from current to optimal scenario
2.0 2.2 1.90
Current OptimalFeta open
OptimalFeta closed
cost
• Incentives can be aligned using VMI (Vendor Managed Inventory)
© Balani, Kadyan, Mois, VansnickTeam Number 6 23
Closing Feta reduces the pipeline i t t b $4 4inventory cost by $4.4m
Optimal OptimalCurrent
FTL• 3,200
OptimalFeta open
OptimalFeta closed
LTL• 800-1,200
N/A• N/A
Delivery to Feta• Units per truck
• 2-4
LTL* (JIT)• 800• 4-5
LTL*• 1,000–1,200• 4-5
• 2-4 • Eliminated
LTL• 200-600• 1-4
• Days in transit
Delivery to Assy plants• Units per truck• Days in transit 4 5 4 5 1 4Days in transit
Pipeline inventory cost[USD illi ]
6.7 6.7 2.3
Total days in transit 7-9 7-9 1-4
[USD, millions]
-$4.4m(-67%)
© Balani, Kadyan, Mois, VansnickTeam Number 6
* These trucks carry different type of components
24
Pros and Cons of closing FetaPros and Cons of closing Feta
• Reduced Pipeline inventory and • Reduced Pipeline inventory and
cost
• Faster or equal response time
• Social cost from closing
• If demand from assembly plants
becomes more variable and with from most plants (e.g. only 1
day travel time between
Provolone and Mozzarella)
becomes more variable and with
no strong correlation between
them, centralizing inventory at Provolone and Mozzarella)
• Handling cost at Feta is
eliminated
Feta might become again
attractive*
• More storage space needed at • Reduced transportation cost
g p
production plants in case of
variable demand
© Balani, Kadyan, Mois, VansnickTeam Number 6 25
* However, seen the large cost savings, it seems unlikely that this would outweigh the $7m savings
VMI enables COGMA to take full advantage of potential sa ings and allo s fle ibilit
Mozzarella
COGMA
potential savings and allows flexibility Roquefort
Inventory cost at assembly plants optimistic scenarioUSD millions
Option 1: Retain the daily deliveries
E h f li t
Discount
0.80 9
1.8
USD, millions
0.45 0.450.45 0.45
• Easy, no changes for clients• Savings potential for
COGMA is reduced from $7.0m to $6.0m*
• Total Supply Chain costs are not minimized
0.451.00.45
Current OptimalFeta closed
0.9
Potentialsol tions
are not minimized
Option 2: Incentivize to order larger batches
1 00.45
0.8• Can involve complex
pricing structures (differs from source and location)N d t b ti t d Feta closed
• In the optimal scenario cost at Mozzarella and Roquefort double from the current situation
• How to convince customers
solutions0.45
1.00.45
-0.9
• Needs to be renegotiated when demand or logistic costs changes
• TSCC can be minimized
Option 3: Vendor Managed Inventory (VMI)I d d t How to convince customers
to change supply chain flows?
0.45 0.450.45 0.45
0.9
Curent Optimal
• Increased product availability for client
• TSCC are minimized• COGMA takes full advantage• Flexibility to adapt strategy
when cost of inventory
© Balani, Kadyan, Mois, VansnickTeam Number 6 26
* See appendix for calculation
Curent OptimalFeta closed
when cost of inventory changes
Our recommendationsOur recommendations
• COGMA can save up to $7m per year by closing Feta CDC and optimizing delivery frequency to assembly plants
• Procuring steel directly from Chinese manufacturer can reduce 5 to 7% of the steel cost
• Supplying Korean client from US plants is an opportunity to learn about foreign markets
– Should consider hedging revenues using call options in short term– Should consider hedging revenues using call options in short term– Contract manufacturing in South-East Asia can be considered in the
medium to long term
© Balani, Kadyan, Mois, VansnickTeam Number 6 27
Procuring steel from China reduces delivery cost by 11% and total p oc ement cost b 5%11% and total procurement cost by 5%
Total yearly steel procurement cost, USD, millions
Analysis of cost breakout for total
4
54.4
4.2 -5%
breakout for total procurement cost in last 12 months:
• Steel cost is
2.2 2.03 Delivery Cost
constant in both scenarios
• Annual delivery costs in both
2.2 2.21
2
Steel Cost
costs in both scenarios differ by 11%0
Distributor COGMA
© Balani, Kadyan, Mois, VansnickTeam Number 6
Purchasing directly from the manufacturer will h 5% i t th b tt lihave a 5% impact on the bottom line
Total monthly steel procurement cost, USD, thousands$237,560/year savings through $237,560/year savings through
direct procurement
• Cost savings coming from:
• Lower delivery costs
• Cheaper total steel price/ton
450
500
• Cheaper total steel price/ton
reduces the cycle inventory
holding cost ( ~ $11,000/year)
• Additional Costs incurred for:
d h ld f
350
400 Monthly procurement cost through distributor
• Need to hold safety inventory
(30 day safety inventory holding
cost is $ 18,000/year)
• Administrative overheads will cost 250
300 Monthly procurement cost through direct
increase our costs marginally
• Assumption
• COGMA receives same steel
price/ton as the distributor from 150
200
1 2 3 4 5 6 7 8 9 10 11 12
procurement
M th
© Balani, Kadyan, Mois, VansnickTeam Number 6
manufacturerMonth
Delivery cost savings occur only when steel i i t th $410/tprice is greater than $410/ton
Total monthly steel procurement cost, USD, thousands
450
500
350
400
Distributor
$410/ton
200
250
300 COGMA
150
200
200 300 400 500 600 Steel price[$/t ]
© Balani, Kadyan, Mois, VansnickTeam Number 6
[$/ton]
Savings can be increased to 7% by combining direct purchase and distributor procurementpurchase and distributor procurement
Normal Distribution Analysis – 12 Months Steel Price
Mean [price/ton] $459.54
Standard deviation [price/ton] $74.31
Probability Steel Price ≤$410/ton 25%
• Optimal tailored approach
Probability Steel Price ≤$410/ton 25%
Probability Steel Price >$410/ton 75%
Optimal tailored approach– 75% direct purchasing (steel price ≤ $410)– 25% distributor procurement (steel price > $410)– Faster response time (utilizing distributor to mitigate safety inventory)
In case of demand volatility distributor can be used to meet peak demand – In case of demand volatility, distributor can be used to meet peak demand fluctuations
• Optimal tailored model results in 7%* reduction in total procurement costs
© Balani, Kadyan, Mois, VansnickTeam Number 6
* Detailed calculation in appendix 8
Recommended steel procurement strategyp gy
• Tailored procurement reduces total steel costs by 7%. However, a base monthly purchase level should be agreed upon with the distributor to maintain a relationship purchase level should be agreed upon with the distributor to maintain a relationship with them
Guaranteeing the distributor a base demand and using direct purchasing results in:
Increased bargaining power for COGMA on distributor pricing
Mitigating safety inventory that would be needed in direct purchasing scenario
Reducing lost sales by having access to the distributor if demand uncertainty arises
© Balani, Kadyan, Mois, VansnickTeam Number 6
Our recommendationsOur recommendations
• COGMA can save up to $7m per year by closing Feta CDC and optimizing delivery frequency to assembly plants
• Procuring steel directly from Chinese manufacturer can reduce 5 to 7% of the steel cost
• Supplying Korean client from US plants is an opportunity to learn about foreign markets
– Should consider hedging revenues using call options in short – Should consider hedging revenues using call options in short term
– Contract manufacturing in South-East Asia can be considered in the medium to long term
© Balani, Kadyan, Mois, VansnickTeam Number 6 33
Hedging using call options is effective way to mitigate risk from currency exchange rate fluctuations in a fixed price contractcurrency exchange rate fluctuations in a fixed price contract
• Fixed price contract will result in fixed Won revenue stream but a very volatile USD revenues streamp y
• COGMA should consider the following hedging options based on its revenue projects from Korean partner
• Hedging through buying call options
• COGMA benefits from won appreciation and limits the downside when won depreciates by exercising the optionCOGMA benefits from won appreciation and limits the downside when won depreciates by exercising the option
• Cheaper compared to fututre contracts
• Determine strike price of option based on minimum margin requirements on won revenue
• Cost of call option can be built into the per unit price using the minimum margin requirement
• Hedging using future contracts to buy USD
• Fully hedge the projected revenues using the futures contract
• Limits the upside if won appreciates but also eliminates the downside if won depreciates
• Costly compared to options
• Operational hedging
• Building manufacturing plants in that region of world will lead to both costs and revenues in same currency and eliminate
the risk of currency fluctuations (natural hedging)
• Should be explored as a long term strategy in case COGMA generates significant share of its revenues from this region
© Balani, Kadyan, Mois, VansnickTeam Number 6
Should be explored as a long term strategy in case COGMA generates significant share of its revenues from this region
Fixed pricing structure in won results in risky USD cash flows due to exchange rate volatilitydue to exchange rate volatility
S. Korean Won per One U.S. Dollar
1350
1450
1550 Fixed Contract Pricing Analysis
Fixed Price in Won 100Won/unit
Unit Sales 1,000 units+49%
-17%
950
1050
1150
1250Expected Revenue fixed in Won 100,000 won
Spot exchange rate ( volatile) 1,347won/USD
USD Revenue (volatile) = Revenue(Won)/Spot exchange rate950
Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08
USD Revenue (volatile) Revenue(Won)/Spot exchange rate
• Fixed pricing contract in Won results in fixed Won revenues but volatile USD revenueFixed pricing contract in Won results in fixed Won revenues but volatile USD revenue
• Future exchange rate predictions expect Won to appreciate against USD
• Leaving the revenues un-hedged can lead to huge losses if Won appreciates
© Balani, Kadyan, Mois, VansnickTeam Number 6
Source: http://www.x-rates.com
Hedging Won revenue coming from fixed price contact using call options is the optimal strategy in short term
CONCEPTUAL
using call options is the optimal strategy in short term
Fixed price revenue returns, USD
100
110
120No Hedging
Partial Futures Hedging (50% Revenue)
Complete Futures Hedging
Hedging by buying call options on USD
Production cost in USD for COGMA
Without hedging COGMA will incur losses due to volatility of exchange rates
• Hedging by buying call option on USD limits down side while allowing
80
90
100COGMA to benefit from upside
• Hedging using futures contracts:
• Complete hedging eliminates the impact of exchange rate volatility Minimum
60
70
impact of exchange rate volatility but limits our upside
• Partial hedging for 50% of expected revenue can limit our downside
Minimum required margin
40
50
900 1000 1100 1200 1300 1400 1500 1600Exchange rate
1208 won/$ 30 day future rate
• Operational hedging by setting manufacturing plants in that region too expensive and risky at this point but should be explored if business expands significantly
© Balani, Kadyan, Mois, VansnickTeam Number 6
Note: Analysis done using a fixed 100K won revenue
Exchange rateWon/USD
Appendix 1: AssumptionsAppendix 1: Assumptions
• 360 Working days per year were considered
• For optimizing units per truck/route, units were constrained to be a multiple of 200, so it can be expressed as a number of times the daily demand
• In-transit inventory costs were calculated at $1.5 per day per unit, same as the holding cost at Fetag
• Monthly steel price data used to calculate mean and standard deviation of prices
• COGMA receives same steel price/ton as the distributor from manufacturer
• COGMA is able to maintain relationship with distributor while also purchasing steel p p gdirectly
• Purchasing steel directly, without utilizing the distributor, reduces responsiveness and thus requires 30 days of safety inventory
© Balani, Kadyan, Mois, VansnickTeam Number 6
Appendix 2: Linear Programming Model C tCurrent
Assumptions and data Section
Binary Variables ( t ti ti )
Optimization Variables (units sent for each Section(route activation)(units sent for each
route, multiples of 200*
Optimization Target = Min (Total SC Costs)
Optimization Constraints
© Balani, Kadyan, Mois, VansnickTeam Number 6
( )
Appendix 3: Linear Programming Model O ti l S l ti F t OOptimal Solution - Feta Open
© Balani, Kadyan, Mois, VansnickTeam Number 6
Appendix 4: Linear Programming Model O ti l S l ti F t l dOptimal Solution – Feta closed
© Balani, Kadyan, Mois, VansnickTeam Number 6
Appendix 5: Linear Programming Model O ti l l ti F t l d d il d li iOptimal solution – Feta closed, daily deliveries
© Balani, Kadyan, Mois, VansnickTeam Number 6
Appendix 6: Linear Programming Model O ti l l ti F t l d d il d li iOptimal solution – Feta closed, daily deliveries
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Appendix 7: Overall transit days are reduced d ti ll h l i F tdramatically when closing Feta
Total Days to Roquefort Total Days to Mozzarella
Through Feta Direct Through Feta Direct
Gouda 9 4 8 2Chester 8 2 7 28 2 7 2Brie 7 4 6 4Provolone 9 2 8 1Average 8 3 7 2Difference -5 -5
% Reduction 63% 71%
© Balani, Kadyan, Mois, VansnickTeam Number 6 43
Appendix 8: Steel Procurement Scenario A l iAnalysis
400 100 $/ton4 10 $/ton
Input DataMonthly Demand (tons)Containers required
Import related costsTransport from the steel plant to the portHandling costs at the port4 10 $/ton
400 25 $/ton4 2000 $/per container
30 500 $/container10% 5 $/container
183,817 100 tons18,382 100 tons
2 days44 days4 days5 $/ /d
Safety Inventory Holding Cost
H ldi i i i $/ /d
Containers requiredShipment Ordersize (tons)Trucks required from port to plantDays of safety inventory (days)Cost of capitalSafety inventory cost
Customs clearanceContainer capacityTruck ContainerTransit time from steel plant to portTransit from Overseas port to US portTransit from US port to plant
Handling costs at the portUnloading charges at US portShipping charges per container of productLocal transport cost from the port to the appropriate plant.
5 $/ton/day50% of distributor prices
MonthDistributor Direct Distributor Direct Tailored Distributor Direct Tailored Distributor Direct Tailored
1 639$ 320$ 255,600$ 291,820$ 255,600$ 127,800$ 164,020$ 127,800$ 12,780$ 14,591$ 12,780$ 2 699$ 350$ 279,600$ 303,820$ 279,600$ 139,800$ 164,020$ 139,800$ 13,980$ 15,191$ 13,980$ 3 800$ 400$ 320,000$ 324,020$ 320,000$ 160,000$ 164,020$ 160,000$ 16,000$ 16,201$ 16,000$ 4 915$ 458$ 366,000$ 347,020$ 347,020$ 183,000$ 164,020$ 164,020$ 18,300$ 17,351$ 17,351$
Holding cost per ton in transit in $/ton/daySteel price at the manufacturing plant/month
Steel price/ton Total Steel Procurement Cost/400 ton Implied Delivery Cost/400 ton Monthly Cycle Inv CostProcurement Costs ‐ Scenario Analysis
5 998$ 499$ 399,200$ 363,620$ 363,620$ 199,600$ 164,020$ 164,020$ 19,960$ 18,181$ 18,181$ 6 1,073$ 537$ 429,200$ 378,620$ 378,620$ 214,600$ 164,020$ 164,020$ 21,460$ 18,931$ 18,931$ 7 1,099$ 550$ 439,600$ 383,820$ 383,820$ 219,800$ 164,020$ 164,020$ 21,980$ 19,191$ 19,191$ 8 1,093$ 547$ 437,200$ 382,620$ 382,620$ 218,600$ 164,020$ 164,020$ 21,860$ 19,131$ 19,131$ 9 973$ 487$ 389,200$ 358,620$ 358,620$ 194,600$ 164,020$ 164,020$ 19,460$ 17,931$ 17,931$ 10 865$ 433$ 346,000$ 337,020$ 337,020$ 173,000$ 164,020$ 164,020$ 17,300$ 16,851$ 16,851$ 11 900$ 450$ 360,000$ 344,020$ 344,020$ 180,000$ 164,020$ 164,020$ 18,000$ 17,201$ 17,201$ 12 975$ 488$ 390,000$ 359,020$ 359,020$ 195,000$ 164,020$ 164,020$ 19,500$ 17,951$ 17,951$
Total (Annual) 4,411,600$ 4,174,040$ 4,109,580$ 2,205,800$ 1,968,240$ 1,903,780$ 220,580$ 208,702$ 205,479$ 237 560$ 302 020$ 237 560$ 302 020$ 11 878$ 15 101$237,560$ 302,020$ 237,560$ 302,020$ 11,878$ 15,101$
Procurement: Direct = $237K savings (5% savings)
Tailored = $302K (7% savings)
Holding Costs: Direct = $12K
savings
© Balani, Kadyan, Mois, VansnickTeam Number 6
(7% savings) Tailored = $15K savings
Appendix 9: Hedging analysis against the Korean Wonpp g g y g
• Fixed price contract will Fixed price contract will lead to a fixed revenue in won. We have assumed that our won revenue is 100,000 won
• Based on range of exchange rate we analyzed exchange rate we analyzed the USD revenue under the following scenarios
• Un hedged position
• Fully hedged position y g pusing futures contract
• Partially hedged position for 50% of revenues using futures contract
• Hedging using options by buying call options for strike price of 1208 won/USD
© Balani, Kadyan, Mois, VansnickTeam Number 6
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1 2
12
14
I t t 3.51.01.2
6
8
10 Inventory at assembly plants
Inventory at Feta
6.7 6.7
2.30.01.8
2
4
6 Feta
Pipeline inventory
2.0 2.2 1.90
2
Current OptimalFeta open
OptimalFeta closed
Transportation cost
© Balani, Kadyan, Mois, VansnickTeam Number 6
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