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“MARKETING IS NOT THE ART OF
FINDING CLEVER WAYS TO DISPOSE
OF WHAT YOU MAKE. IT IS THE ART
OF CREATING GENUINE CUSTOMER
VALUE.”
- Phil ip Kotler
By Leonardo Pizarro
OCTAVIA ESTATE 3RD
GEN.
P a g e | 1
1
Contents
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2
Challenges What problems are we facing?
2
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3
Objectives What are we trying to achieve?
3
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4
Understanding
Our Market Preparation for our strategy formulation
4
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5
Strategy How can we achieve our Objectives?
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Implementation
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Resource
Implications
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StrengthsWeaknesses
Opportunities Threats
Appendix A
ŠKODA Octavia Estate SWOT Analysis
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Appendix B The Strategic Characterization Matrix
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