Skipper Airlines Proposal

7/27/2019 Skipper Airlines Proposal

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Fast & Furious Finish Los Angeles Tel 424.372.3321 Fax 424.333.3115 Web fastfuriousfinish.com

Fast & Furious Finish

6632 Sunset Ave.

Los Angeles, California 90001

Telephone: (424) 372-3321 Fax: (424) 333- 3115

Email Address: [email protected] Website: fastfuriousfinish.com

March 17, 2013

Mr. Jack Skip Walker

Skipper Airlines

123 Coastal Blvd.

Miami, FL 33131

Dear Mr. Walker,

On the behalf of Fast & Furious Finish, I want to extend our gratitude to your Request for

Proposal. Based on the information provided, we have produced a detailed outline that includes

the requirements by your company accompanied by research conducted by ours, to guarantee the

production of the annual marketing brochure is met accordingly.

Fast & Furious Finish has attached the proposal for the production of your marketing brochure. If

you have any further questions, feel free to contact us.

Sincerely,

Alexandra Guevara

Executive Director

Fast & Furious Finish


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F a s t & F u r i o u s F i n i s h M a r c h 1 7 , 2 0 1 3 Page 2

Proposal

March 17, 2013

To: Mr. JackSkip Walker

Skipper Airlines123 Coastal Blvd.

Miami, FL 33131

For: Skipper Charter Airlines RFP

1.0 Company Background

2.0 Project Background

3.0 Experience and References

4.0 Target Audience

5.0 Project Approach

6.0 Personnel Roles

7.0 Operations and Quality Control Processes

8.0 Employment Practices

9.0 Project Management Practices

10.0 Success of the Brochure

11.0 Pricing


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SKIPPER CHARTER AIRLINE ANNUAL MARKETING

BROCHURE

Section 1.0 Company Background

Fast & Furious Finish is a California established marketing and graphic designagency with over 50 years of experience. We are continuously growing ourclientele because we provide top of the line customer service along withoutstanding production. At Fast & Furious finish, we not only cater to the clientbut also the customers that follow them.

Section 2.0 Project Background

Skipper Charter Airlines is a Miami based company that caters to travelers and

business clients that travel between Florida and the Bahamas. Being a small

company, Skipper Airlines has an advantage that many big companies may nothave. Fast & Furious Finish, a marketing and graphic design agency, has

conducted extensive research to assure the brochure will produce the desire

outcome. We are assessing all the information and criteria given to us by you, the

client and have come up with solid plan to create a resourceful brochure that both

the client and its customers can understand.

Section 3.0 Experience and References

Our agency has been in business for over 50 years and has opened the door for

many upcoming companies that began as small ventures. Recognized for our

innovated technology, our agency has grown in clientele. At Fast & Furious

Finish, our services are not limited to one type of clientele. We are a diverse

agency that works closely with companies all around the globe.

Fast & Furious Finish has worked with world-renowned companies including:

Coca Cola Disney World Franchise Google Hilton Hotels Nike

Along with our wonderful clientele, Fast & Furious Finish has won numerous

awards including the prestigious Addy Awards 10 years in a row. Our outstanding

staff has exceeded the expectations of our clients due to their ability to work on a

limited time basis and to foresee product development.


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Section 4.0 Target Audience

The target audience for your airline consists mostly of leisure and business

travelers. Due to the amount of competition airlines such as yours might

encounter, our agency decided to go a different route and target mostly your

business clientele. Our agency believes that attracting business flyers will increase

your sales tremendously due to their frequent flying. Since Skipper Airlines is

known to give leisure travelers the commodity of a safe and affordable flight,

dividing the brochure into two different sections will provide both the leisure and

business travelers the information they need to accommodate their specific needs.

Section 5.0 Project Approach

The production will take an estimate of a month to produce with each individual

department following specific guidelines and periods. Division of our agencydepartments will take place to assure the manufacturing of the brochure is specificin content, layout, and graphic:

Marketing department will conduct the necessary research to assure theright target audience is listed

Graphic and Design department will layout a draft of the brochure oncethe Marketing department has finished research.

Advertising department will then approach the target audience to test outthe brochure on individuals who are seeking to travel. Once that iscompleted, they will contact local vendors who are willing to promote theairline.

Sales department is in charge of the financial side of the product. Theymake sure our agency complies with the budget given.

Customer service will provide 24/7 assistant in case there is a change youwould like to add or if your airline needs further assistance.

The Board of Directors will also meet with their department on a weekly basis togo over any modifications or changes presented.

Section 6.0 Personnel Roles in Project

The personnel involved in the project are all in-house staff who is trainedspecifically their area assigned. As mentioned above, the departments are dividedinto sections to ensure the brochure is specifically produced according to thestaffs expertise. Our departments are ran by specific Directors who are in charge

of directing the staff according to their part in the project. The directors are:


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John B. Further, Director of Marketing Celine Goyne, Director of Graphic and Design Tomas Anderson, Director of Advertising Michelle Sanchez, Director of Sales Jean S. Samuel, Director of Customer Sales

The materials used to make our final production come from a local company whohas been in business with us for over 10 years. This company excels in theirservices and provides our material in a timely manner. This portion of theproduction will be assessed by the sales staff who will keep constant contact withthe producers.

Section 7.0 Operations and Quality Control Processes

Fast & Furious Finish uses top of the line materials to ensure our customers havethe best provided to them. Our services not only include the building of theproduct, we also have outstanding customer service that you are able to contact24/7 to see how the production of your product is going. Our team goes beyond toexamine each element before the final production. In case there is ever a problemor you are not satisfied with our work, we give back 100% of your money backalong with a complementary production of your choice.

Section 8.0 Employment Practices

Our employees have outstanding achievements throughout the nation as the best

in their field. All our employees have gone through extensive workshops toimprove their skills as well as to teach them the policies and procedures here atFast & Furious Finish. The directors of each department hold notable titles in themarketing and design field, and are the ones who manage our staff. They makesure their staff is equipped with the needed materials and have established athorough plan that is followed systematically. Our agency is constantly growing,which gives us the budget to add extra personnel to assist our current staff withany tasks needed.

Section 9.0 Project Management Practices

The directors specified under section 6.0 will conduct the management of yourbrochure. Our company has conducted a meeting with the Board of Directors tospecify their duties pertaining the brochure. The number of staff needed tocomplete the production varies depending on the department and the tasks each ofthem are working on. Fast & Furious Finish assures ours staff manages time betterthan any others do, which assures our clients the completion of their products bythe given deadline, if not earlier.


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Section 10.0 Success of the Brochure

Fast & Furious Finish believes a product well produced in an organized way isbetter than a product produced in no time. Our company has an outstandingperformance rate due to our careful and precise attention to the small details. Thegoal of our company is to make certain you, the client is 100% satisfied with theproduct. Having chosen Fast & Furious Finish as your brochure producer, you arenot only getting a brochure that will be constructed with top of the line material,but a brochure that has the marketing essentials needed to develop a largerclientele.

Section 11.0 Pricing

Fast & Furious Finish has attached the following pricing estimates below.


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FAST & FURIOUS FINISH

6632 SUNSET AVE.

LOS ANGELES, CALIFORNIA 90001

PROPOSAL

DATE: March 17, 2013

PROJECT: Annual Marketing Brochure

TO: Jack Skip Walker

HARD COSTS:

Paper $1,255

Ink 850

Printer fees 850

Import Master 645

TOTAL SOFTWARE $3,600

PROFESSIONAL FEE ESTIMATE:

Design and Art Services $5,000

PRODUCTION FEE ESTIMATE:

HOURS

Planning 9

Printer Set Up 5

Printing 9

Fold and Sort 9

Shipping 9

QA 18

PRODUCTION FEES $6,930

Documents

Skipper Airlines Proposal