Skin Care Part II: Foundation · wrinkles and other skin imperfections • Can be used with any Mary Kay® foundation • Suitable for sensitive skin • Oil-free, fragrance-free

Foundations

Skin Care

Part II:

Foundation

Foundations

Introduction

• Welcome!

• Learn, and boost your selling confidence.

Foundations

Objectives

At the end of this workshop you will understand:

• Why women need foundation

• The importance of foundation to your business

• The benefits of Mary Kay® foundations

• How to help your customer find the perfect foundation for

them

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• To give their skin a flawless look

• To even out skin tone

• To protect their skin from the

environment

Why Do Women Need Foundation?

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9 OUT OF 10 women want someone to help them find

their perfect foundation match*

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* A national consumer survey conducted by an independent research firm, Directive Analytics.

Foundations Foundations

• Weightless, skin-perfecting

powder that controls shine

• Lines and wrinkles seem to

disappear

• For all skin types

• Natural or matte finish

• Suitable for sensitive skin

• 12 shades

Mary Kay® Mineral Powder

Foundation

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• Age-fighting formulas

• Infused with Vitamin E and

collagen-building peptides

• Skin instantly looks firmer,

younger and healthier

• Two formulas for Normal/Dry and

Combination/Oily skin

• Luminous or matte finishes

TimeWise® Liquid Foundations

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• A moisturizing complex enriched with

skin-loving jojoba delivers lasting comfort

and hydration

• Skin looks luminous, radiant and

immediately brightened as skin texture

appears visibly improved

• Leaves skin feeling moisturized all day

• For normal to dry skin

• Luminous / dewy finish


• 23 shades

TimeWise Luminous-Wear™ Liquid

Foundation

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• Special microspheres work all day to

absorb oil and control shine without a

heavy make-up look or feel

• Provides immediate mattifying benefits

• For combination to oily skin

• Matte finish


• 23 shades

TimeWise® Matte-Wear Liquid Foundation

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• Controls excess oil for at least 8

hours

• For normal to oily skin

• Natural finish


• 20 shades

Mary Kay® Medium-Coverage

Foundation

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• 2-in-1 formula with the easy

application of a cream and the

matte finish of a powder

• Controls shine and excess oil

• Minimizes the appearance of

pores


• Matte Finish

• Non-comedogenic

• 10 shades

Mary Kay® Creme-to-Powder Foundation

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• UVA/UVB broad spectrum protection

• Provides lightweight coverage

• Oil-free moisturization for up to 10 hours


• Natural finish


• Four Shades

Mary Kay® CC Cream SPF 15*

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*Over-the-counter drug product


• Helps seal in moisture as it

protects from dehydrating

conditions

• For dry skin

• 11 shades

Mary Kay® Day Radiance® Cream Foundation*

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*Day Radiance® is optional and available for loyal Day Radiance users but is not promoted in any marketing materials.

Foundations

• Extends the wear of foundation

• The secret to creating an even, flawless

canvas

• Helps reduce the appearance of fine lines,

wrinkles and other skin imperfections

• Can be used with any Mary Kay®

foundation


• Oil-free, fragrance-free

• Non-comedogenic

Mary Kay® Foundation Primer is the

perfect base for all foundations

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Foundations

Mary Kay® Liquid Foundation Brush

• Apply any Mary Kay® liquid foundation like a pro

• Features a specially designed tapered brush,

made of high quality synthetic fibers, that goes

where fingertips can’t

• Unlike a sponge, the synthetic bristles don’t

absorb makeup so you actually use less

• Unlike fingertips, the brush doesn’t add excess oil

• The end result is a smoother, more perfectly

flawless finish

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• Use with Mary Kay® Mineral Powder

Foundation

• The bristles are soft, natural hair

• The bristles are short and flat across the

top, so you can easily customize the level

of coverage

• The handle is the perfect size for

maximum control

Mary Kay® Mineral Foundation Brush

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Selecting the Right Foundation

• 91%* of women would love it if someone would help

them find the perfect foundation match.

• The right foundation formula and shade can make skin

look smooth and flawless – exactly what women want!

*Source: A national consumer survey conducted by an independent research firm, Directive Analytics.

Foundations

To find the perfect foundation formula for your

customer, you can ask her three simple questions:

1. What do you want most from your foundation?

2. What is your skin type?

3. What is the foundation finish you want after

application?

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Formula

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1. What do you want most from your foundation?

• Age-fighting

• Minerals

• Moisturization

• Oil-Control

• Sunscreen


Formula

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Benefit Foundation Recommendation

Age-Fighting TimeWise Luminous-Wear™ Liquid Foundation


Minerals Mary Kay® Mineral Powder Foundation

Moisturization TimeWise Luminous-Wear™ Liquid Foundation


Oil-Control



Mary Kay® Medium-Coverage Foundation

Sunscreen Mary Kay® CC Cream SPF 15*

†Over-the-counter drug product

Selecting the Right Foundation Formula

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2. What is your skin type?

• Normal/Dry

• Combination/Oily


Formula

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* Over-the-counter drug product

Selecting the Right Foundation Formula

Benefit Skin Type Foundation Recommendation

Age-Fighting Normal/Dry TimeWise Luminous-Wear™ Liquid Foundation

Combination/Oily TimeWise® Matte-Wear Liquid Foundation

Minerals Normal/Dry

Mary Kay® Mineral Powder Foundation Combination/Oily

Moisturization Normal/Dry

TimeWise Luminous-Wear™ Liquid Foundation


Combination/Oily Mary Kay® CC Cream SPF 15*

Oil-Control

Normal/Dry Mary Kay® Creme-to-Powder Foundation


Combination/Oily




Sunscreen Normal/Dry

Mary Kay® CC Cream SPF 15* Combination/Oily

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3. What is the foundation finish you want after

application?

• Luminous/Dewy

• Matte

• Natural


Formula

Foundations

Selecting the Right Foundation Formula Benefit Skin Type Foundation Recommendation Finish

Age-Fighting Normal/Dry

TimeWise Luminous-Wear™ Liquid Foundation luminous/dewy

finish

Combination/Oily TimeWise® Matte-Wear Liquid Foundation matte finish

Minerals Normal/Dry

Mary Kay® Mineral Powder Foundation natural or matte

finish Combination/Oily

Moisturization Normal/Dry

TimeWise Luminous-Wear™ Liquid Foundation luminous/dewy

finish

Mary Kay® CC Cream SPF 15* natural finish

Combination/Oily Mary Kay® CC Cream SPF 15* natural finish

Oil-Control

Normal/Dry Mary Kay® Creme-to-Powder Foundation matte finish

Mary Kay® Medium-Coverage Foundation natural finish

Combination/Oily

TimeWise® Matte-Wear Liquid Foundation matte finish


Mary Kay® Medium-Coverage Foundation natural finish

Sunscreen Normal/Dry

Mary Kay® CC Cream SPF 15* natural finish Combination/Oily

*Over-the-counter drug product

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Selecting the Right Foundation Shade

• 68%* of women have a problem finding the perfect

shade of foundation

• Mary Kay® Foundation Finder Tool

– Helps narrow the choices

– Finds shade match in three steps

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*Source: A national consumer survey conducted by an independent research firm, Directive Analytics.

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Using the Mary Kay® Foundation Finder Tool

• Select shade family closest to customer’s

complexion

• Hold shade tool up to, but not touching, her jaw line

• Shade that seems to “disappear” into the skin is the

best place to start

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Stripe Testing:

• Have your customer do a stripe test on her jaw line

with two or three shades in the formula of her choice

• The correct shade should disappear into the skin

and blend with the skin tone of the neck

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Helpful Tips

• Customer should test shades on her jaw line

to see which one blends best with the skin

tone of the neck

• Look at shades in natural light

• Wait to decide – foundation adapts to the skin!

• Color can look different when blended

• Can’t decide between two shades? Always

choose the shade that’s a little bit darker.

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More Helpful Tips

• Always try foundation shades on the face

– Wrists and hands are almost never the same

shade as the face

• Want more coverage?

– Wait for the first layer to dry, then reapply

– Touch up throughout the day if needed

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More Helpful Tips

• Skin tone can be lighter in the winter months and darker in the summer months.

• Adapt foundation shades to fit seasonal

changes in skin tone

• Many skin tones can have variances in tone -

mix shades together to even out skin

• Facial masking can appear on women with

darker skin tones

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Helpful selling tools

• Product Central

– Foundation questionnaire

– Comparison charts

– Product Fact sheets

– Application videos

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Additional Flawless Face Products

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Concealer

• Conceal imperfections such as age spots,

dark undereye circles, and blemishes

• Creamy, lightweight, long-lasting, waterproof

• Non-comedogenic

• Fragrance-free


• Apply a small dot on targeted area and gently

pat with a sponge or ring finger until blended

• 6 natural, skin-toned shades plus yellow to

reduce the appearance of redness

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Mary Kay® Facial Highlighting Pen

• Use on the “shadowy” areas of the face for an

instant lift

• Light-reflecting pigments optically “lift” shadowy

areas, leaving skin looking more even-toned

• Easy-to-blend formula will not settle into

fine lines

• Oil-free, fragrance-free

• Non-comedogenic

• 4 shades

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• Lightweight, ultrafine powder that

imparts an invisible layer of oil-

absorbing coverage that keeps

makeup looking fresh throughout

the day

• Helps control shine and excess oil

for at least 8 hours


• Oil-free

• Non-comedogenic

• 6 shades

Mary Kay® Sheer Mineral Pressed Powder

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Mary Kay® Translucent Powder

• Provides a sheer, invisible finish

on every skin tone

• Feels weightless, natural and

velvety soft

• Eliminates the need for shade

matching

• Controls unwanted shine all day

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Challenge

• Try at least one of the Mary Kay® foundations you

learned about today, if you haven’t already.

• At your next party or appointment, help find the perfect

formula and shade of foundation for each guest to

demonstrate the power of your personalized service!

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Happy Selling!

“Looking good makes you feel better. I believe that at Mary

Kay Cosmetics, we are in the business of helping women

(and men) turn these good feelings into more positive self-

images. This, in turn, will allow them to approach life’s

challenges with confidence and determination. As I have

often said, ‘We’re not only in the cosmetics business –

we’re also in the people business.’”

Remember Mary Kay’s words…

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Documents

Skin Care Part II: Foundation · wrinkles and other skin imperfections • Can be used with any Mary Kay® foundation • Suitable for sensitive skin • Oil-free, fragrance-free