Skills for a Sustainable Business Enterprise

Social Media and PPC

What is a social network?

“A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.”

Wikipedia, 2009Incidentally – a social network….

How many social networks do you belong to/use?

How many ‘social networks are there?

Lets look at that definition again!!!

“A social network service focuses on building online communities of

people who share interests and/or activities, or who are interested in

exploring the interests and activities of others.”

YOU DON’T HAVE TO BE INTERESTED IN EVERYTHING

Now to the web….

Let’s take a quick look at Twitter and Twitter Search

Then some cool tricks on Facebook

Finally… A cool video (why not….)

PPCPPC

• Pay Per Click advertising

When businesses want to advertise on websites such as Google, Facebook, Yahoo, Bing they use PPC

BENEFITSBENEFITS

• You are able to determine daily budget• You define the amount you are willing to pay for each

visitor• If no-one clicks you don’t pay a penny• Keyword targeting – remain competitive• Use social media to target specific demographics

NEGATIVESNEGATIVES

• What do you think are the negative aspects of PPC?

• How does PPC compare to other forms of marketing?

• Would PPC work for your business idea?

kthxbai@floppyarms@Coventry_IAE