Enabling Creative Thinking. Enhancing Creative Skills. Empowering Creative Bravery.

In the last 5 years:

67% of our alumni were promoted by their employer93% thought we played a part97% would recommend us to a colleague 86% think they now make better creative decisions 81% describe the experience as life-changing

Welcome to the Cannes Lions School

Creativity has become a driving force for business, for change and for good. Creative solutions are more effective, creative brands are more successful and creative communications can positively impact the world. Which means creative skills are in higher demand, across the board, than ever before.

Cannes Lions has sought to train the industry in those skills and meet their growing need through a learning programme since 1995. Evolving from a one-off competition for rising creative stars, today we offer an extensive and varied learning programme that caters to multiple disciplines and career stages, run exclusively during the Festival week each June.

The growth of formal training at Cannes Lions has been accompanied by an important cultural shift. Participants think of themselves as students, speakers become tutors, the Festival is their campus and graduating confers creative credentials that are recognised and valued globally. Knowing this, we’ve realised our learning programme is really an educational institution in its own right, needing its own identity.

And so, it gives me very great pleasure to introduce you to the newly-named Cannes Lions School and warmly invite you to learn a little more about us. In the prospectus which follows we explain who the School is for, how we teach, what attendees will take away from the experience and why it’s critical to business success.

Attracting, retaining, developing and inspiring talent through creativity is both our mission and fundamental to the future of the industry. We’re excited to talk to you more about how we can help and look forward to being in touch soon.

Steve Latham Head of Talent & Training Lions Festivals

‘We send talent to the Cannes Lions School

because they come back transformed. It

changes their perspective about their work,

it changes their perspective about what

their role is.

’Dana Anderson

Chief Marketing OfficerMondelez International

The World’s Biggest Creative Campus

Over 63 years, Cannes Lions has grown into a transformative annual event that stretches beyond the walls of Palais des Festivals, enveloping the City and turning it into a global epicentre of great ideas. It’s where over 15,000 branded communications professionals come to connect, share, discover and, above all, be inspired for the year ahead.

This is the home of the Cannes Lions School – a sprawling campus supercharged with infectious creative energy, fuelled by a passion to overcome mediocrity and bustling with the industry’s best and brightest.

The School has been designed to harness the unique Festival atmosphere, blending it with additional content just for students that addresses specific business needs, industry challenges and opportunities. Most importantly, learning is focussed on imparting tangible skills which can be implemented immediately.

Most training includes curated sessions from the main stages plus classroom sessions with high-profile presenters. This allows students to learn from industry experts in the general setting and a much more intimate environment where there’s an opportunity to ask questions and engage in discussion.

Enrolment also includes a pass to Cannes Lions so that students can immerse themselves in everything on offer at the Festival and discover more at their own pace. Many spend their down-time poring over the exhibitions of winning work, attending additional seminars and networking with industry peers to round out their learning experience.

There is no better place or way in which to be consumed and educated by creativity. You go back to work itching to do great things. You will do great things.

‘If you went out into the world and tried to

pay for the same calibre of speakers and

quality of content, you just couldn’t do

that and be able to have such amazing

invention and inventiveness come and

speak to the class. It’s a once in a lifetime

opportunity.

’Marc Landsberg

Founder & CEOsocialdeviant

World-Class SpeakersImagine an intimate audience with your creative heroes.

Because the Festival attracts and showcases a diverse, global mix of the industry’s heaviest hitters, the Cannes Lions School is in a unique position to tap into a galaxy of branded communications superstars and offer students the most exclusive access to them.

We draw high-profile speakers directly from the main stages for our learning programme. Our expert teaching team then work closely with them to help tailor bespoke content addressing specific learning objectives in a classroom environment where there’s an opportunity for interaction.

Previous speakers have included film directors, journalists, holding company CEOs, creative directors, spiritual teachers, entrepreneurs, start-up founders and, of course, Lion winners. Lots of them.

With such diversity in speaker talent available, teaching styles and lesson formats vary. From keynote presentations and one-to-ones with the tutors to workshops and product demonstrations, no one session is the same.

David DrogaCreative chairmandroga5

Sir Martin SorrelCEOWPP

Sir John HegartyCo-founderBartle Bogle Hegarty

Busta RhymesMusician

Dana AndersonCMOMondelez International

Annie LeibovitzPhotographer

Graham FinkCCOO&M China

Jack DorseyCEO & Co-founderTwitter

Nick LawGlobal CCOR/GA

Chuck PorterChairmanCrispin Porter + Bogusky

Jean-Marie DruChairmanTBWA Agency Network

Bob GreenbergFounder, Chairman & CEOR/GA

Zeinab BadawiJournalist

Lee ClowChairman & Global DirectorTBWA\Worldwide

Amir KasseiCCODDB Worldwide

‘Students are here to be inspired, to be

educated, to learn and absorb everything

the industry does and take it back and

apply it to their communications.

’Mark Tutssel

Worldwide Chief Creative OfficerLeo Burnett

The Learning ProgrammeLike the Festival content programme, the Cannes Lions School’s curriculum continually evolves to meet the needs of the industry, reflect its trends and point the way forward. It includes learning opportunities suitable for all levels and multiple branded communications disciplines.

Broadly, this is divided into three streams – one for students and those starting out, one for the industry’s rising stars and one for its leaders. A bit like a Junior, Middle and Senior School.

Students and Starters We’re committed to giving those at the start of a career in creativity a helping hand to break into the industry, raise profile and build a network of contacts. For this reason the Cannes Lions School offers mentoring opportunities, a unique student academy and various competitions for which there is no enrolment fee. Through a process that identifies superstars of the future, candidates must apply or compete for a place and will have the cost of their participation covered by the Festival.

Rising Stars Helping to mould the next generation of leaders are the five Cannes Lions School academies. Concentrated creative learning for high-potential talent aged under 30, these five day courses are crammed with insights from industry experts, delivered via a blend of classroom sessions, practicals and curated Festival talks. By completion, participants will produce a Creative Toolkit that can be applied directly to their role and accelerate progression.

Leaders With insights and mentoring from creative luminaries and prominent brand leaders, these three programmes focus on real-world challenges and workable solutions that help senior managers deliver creative direction for competitive advantage. Participants discover and develop their leadership strengths and learn to become a role model, emerging with strategies for building trust, driving collaboration, fostering a culture of creativity and business-wide innovation.

FOR STUDENTS AND THOSE STARTING OUT

MENTORING YOUNG LIONS COMPETITIONS

Portfolio Reviews One-to-Ones Roger Hatchuel Academy Cyber Design Media Marketers PR Print Film

Fest

iva

l P

ass

Not included. Please purchase a festival

pass before applying

Not included. Please purchase a festival

pass before applyingStudent pass included Young Lions pass included

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Matches students with a Cannes Lions judge for an individual, hour-long mentoring session. Provides practical counsel, inspirational encouragement and insights on breaking into the industry as well as being the first step to building a network.

Allows students to show their work to Cannes Lions’ judges and receive feedback. Insights, tips and suggested tweaks from an industry luminary provide an invaluable head-start, assisting students to create the strong book that’s an essential component of landing a first job.

A select group of top students in advertising, communications and other creative disciplines undertake intensive mentorship from industry thought-leaders, marketing luminaries and some of the world’s most celebrated creatives.

Gives up-and-coming talent, aged 30 and under, the chance to prove themselves by creating campaigns live during the Cannes Lions week.

After competing locally, over 400 global contestants are invited to the Festival where they will have just 24 hours to answer a brief set by a non-profit, NGO or charity.

The work is judged by Cannes Lions jurors and winning teams collect their medals on stage during an award ceremony. They also receivecomplementary registration and accommodation at the following year’s Festival.

Pla

ces

40 40 35 1 finalist team per competition, per participating country

Elig

ibil

ity

Selective.Students attending the Festival may apply By invitation

Open to industry professionals under 30 with up to 5 years’ experience.

Contact your country’s Cannes Lions Representative to find out if competitions are being run locally.

ACADEMIES

Account Leaders€2,295

Creative€2,295

Marketers€2,295

Media€2,295

Social Media Creative€2,295

Cou

rse

Da

tes

20 – 24 June

Fest

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l P

ass Classic pass included.

Eight days of access to Festival talks, awards and networking, including Lions Innovation and Lions Entertainment

Co

urs

e D

esc

rip

tio

n Develops agency account management as champions for breakthrough communications. Focuses on skills including leading a team, creating a culture of bravery, writing a killer brief, spotting and selling great ideas and how to “campaign for creativity”.

Empowers rising creative talent by building personal and professional confidence. Provides intimate access to the industry’s greatest minds and insights into the most awarded creative work. Includes guided exhibition tours and behind-the-scenes access to jury rooms.

Focuses on developing collaborative relationships between client and agency. Addreses the importance of creativity in communications and the marketer’s role as a future brand leader. Provides insights to identify great ideas and skills for extracting them from creative partners.

Aids delivery of greater client ROI by amplifying ideas and maximising results in a changing planning and buying ecosystem. Covers creative use of media, channel strategy, collaborative relationships, the media landscape, leadership, data and innovation.

Focuses on creative content and applications that drive deeper engagement with customers. Combines inspiration from industry experts, in-depth case studies of recent Lions winners and practical skills to help manage research, planning, ideating, execution and measurement.

Pla

ces

35 35 45 35 35

Elig

ibil

ity

Open to industry professionals under 30.Applicants should have 18 months to five years’ experience

FOR RISING STARS

EXECUTIVE TRAINING

CMO Accelerator€4,995

Masters of Creativity€3,495

Creative Leaders€8,890

Cou

rse

Da

tes

23 June – VIP Dinner24 – 25 June

20 – 24 June13 – 18 June Berlin School of Creative Leadership

20 – 25 June Cannes Lions

Fest

iva

lP

ass Classic pass included.

Eight days of access to Festival talks, awards and networking, including Lions Innovation and Lions Entertainment

Desc

rip

tio

n Emphasizes inspiration and actionable initiatives, preparing senior marketers to deliver brand value and confront risk-aversion. Customised to the specific needs of participants, workshopping burning issues via exclusive speaker sessions and bespoke content.

Helps branded communications professionals making the move into a senior management role. Instils creative confidence via the experience and insights of eight industry luminaries who advise the group exclusively. Participants will also work on a real brief in order to hone skills they’ve learned.

Collaboration between Cannes Lions and the Berlin School of Creative Leadership. Gives participants the tools, insights and actionable ideas to drive creative excellence. Addresses the changing branded communications landscape and how to lead creative departments.

Pla

ces

30 48 35

Elig

ibil

ity

Senior brand executives Senior branded agency executives Senior agency executives managing creative teams

FOR LEADERS

‘Students are challenging their

minds in different ways. They grow

and you get the impact of that in

your business.

’Patti Clifford

Chief Talent OfficerHavas Group

Tangible TakeawaysWe don’t believe there’s a talent shortage, only a skills deficit.

Because instilling creativity into company culture has been shown to be a key to success, the ability to think and act more creatively has become a business-wide imperative. The Cannes Lions School is a grassroots solution to increasing these capabilities, addressing both the development of the industry’s creative specialists, but also providing much-needed creative education for other branded communications professionals.

The programme is designed to be inspirational but also highly practical, demonstrating why creativity matters and how to put it to work in any environment for measurable impact. As such, there is an immediate return on training investment, as attendees come back ready to implement what they’ve learned - confident in their ability, able to make braver decisions, be a better collaborator and a self-assured leader.

There are also long-term benefits. The Cannes Lions School provides the training that high-potential talent most want to attend, and enrolment is a powerful way to motivate, nurture and, ultimately, retain them. And though all training takes place during the Festival week in June, engagement with The Cannes Lions School is often a much longer process with a trickle-down effect - many organisations run an internal competition to identify talent who should attend and then, post-Festival, arrange for their learnings to be shared amongst the team and senior management.

Personal Development Creative Development Career Development

Insp

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Independent discovery

We follow a curriculum, but students also seek out their own sources of inspiration from the Festival. Training includes a pass to Cannes Lions with time set aside to attend additional seminars of choice.

Award-winning examples

Creativity is at the heart of our training, so we incorporate case studies drawn from the very latest Lion winners. Insights are often shared by the creators themselves and students learn from best practice.

Expert advice

Most training features exclusive classroom sessions with high-profile speakers from the Festival and intimate mentoring sessions by industry experts. Their shared experiences help students form a roadmap for progression.

Skil

ls

Deve

lop

men

t Creative confidence

The ability to champion great ideas is essential for all branded communications professionals, not just those in creative departments. Every Cannes Lions School student learns how to identify creativity and bring it to fruition, whatever field they’re in.

Problem-solving

We believe practicing what we preach, so creative theory and methods are put into action as part of the programme. Students take part in team projects and work on live briefs which are based on their own business challenges or those of other brands.

Knowledge-sharing

There’s a trickle-down effect from attending the Cannes Lions School. Delegates often present learnings to their team and management after the Festival, sharing the knowledge they’ve gained and helping build internal profile.

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Take

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Connections

Contacts are integral to growth. The Cannes Lions School programme includes multiple networking opportunities, allowing students to make the new connections who become future collaborators and career catalysts.

The Creative Toolkit

A key output of all Cannes Lions School academies, the Creative Toolkit is a personal summary of learnings prepared by each student. It represents an action plan – a set of tools that can be implemented for immediate creative impact.

Recognised qualification

Cannes Lions is renowned as the home of great ideas, so there is no better place to be immersed and educated in them. Completion of training here gives students instantly recognized credentials in creativity.

LEARNING OUTCOMES AT A GLANCE

Who we’ve trainedHere’s just a sample of companies who undertook training with us last year.

3M Google PHD

Adidas Hakuhodo Publicis

Airbnb Havas Worldwide Razorfish

AOL Heineken Red Bull

Barclays HSBC Renault

Barilla IBM S. C. Johnson & Son

BBC Worldwide Innocean Worldwide Saatchi & Saatchi

Beiersdorf Intel Samsung Electronics

Calvin Klein Johnson & Johnson Shell

Campbell’s Soup JWT TBWA

Carat Kraft The Clorox Company

Coca Cola Leo Burnett The Martin Agency

Danone Lowe & Partners Tourism Australia

DDB Luxottica Toyota

Dell MC Saatchi Unilever

Diageo Mediacom Visa

Digitaslbi MERCK VML

Draftfcb Mindshare Vodafone

Ferrero International Momentum Worldwide Y&R

Foods Mondelez Yum!

Frucor Beverages Ogilvy ZenithOptimedia

GE P&G

General Mills PepsiCo

‘Never in my life have I learned so

much in such a short space of time.

It was nothing short of exhilarating.

’Cedric EbenerManaging Director

CE+CO GmbH

If you have any questions about the Cannes Lions School, get in touch today. We can assist by working with you to identify the most suitable candidates, helping select the right learning options based on business objectives, putting together a complete package for talent that’s within your budget, and more.

General Enquiries

Steve LathamHead of Talent & TrainingE: stevelatham@canneslions.comT: +44 203 033 4017

Academies

Kate MaddersYoung Lions Content Co-ordinatorE: katem@canneslions.comT: +442030334008

Mentoring and Young Lions Competitions

Laura BishopYoung Lions Competitions Co-ordinatorE: laurab@canneslions.comT: +44 203 033 4098