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TOPICS

MARKETING ASPECTS4

INTRODUCTION

1THE DEFINITION OF FEASIBILITY

STUDY2THE ASPECTS OF FS3

PRODUCTION ASPECTS5

LEGAL ASPECTS7

MANAGEMENT ASPECTS6

FINANCIAL ASPECTS8

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What is a feasibility study?

A feasibility studyis an evaluation and

analysis of the potential of the proposed

project which is based on extensive

investigation and research to support the

process of decision making.

An activity that learns deeply whether or not

a business or businesses run are feasible

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Learning deeply means seriously examine the

data and information, then measured,

calculated and analyzed by using a particular

method.

Feasible means is the business carried on

providing benefits greater than costs

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Things to be considered before

developing a business feasibility study

FEASIBILITY STUDY needs cost; the cost for developing a

business feasibility should not be greater than the VALUE

BENEFITS of the business" that will be generated;

FEASIBILITY STUDY takes TIME: So to make it should not take

too long, so that the data will no longer UP TO DATE, and thecosts will be greater;

FEASIBILITY STUDY needs SKILLS; so that it should be made by

skillful and knowledgeable person .

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The aims of a feasibility study

Feasibility studies aim to objectively and

rationally uncover the strengths and

weaknesses of an existing business or

proposed venture, opportunities and threats

present in the environment, the resources

required to carry through, and ultimately the

prospects for success.

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How to judge feasibility study

two criteria to judge feasibility are cost

required and value to be attained

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The objectives of BSF

A feasibility study evaluates the project's

potential for success; therefore, the perceived

objectivity is an important factor in the

credibility to be placed on the study by

potential investors and lending institutions.

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PERKIRAAN MODAL KERJA

PERKIRAAN JUMLAH INVESTASI

PERKIRAAN LABA-RUGI

PERKIRAAN NERACA

ANALISIS INVESTASI

KEUANGAN

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Aspek Pasar

Proyeksi Permintaan dan Penawaran

Proyeksi Penjualan

Analisis Peluang

Segementasi Pasar

Marketing Mix

Analisis SWOT

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ADA 5 PERTANYAAN PENTING UNTUK MENENTUKAN

APAKAH LAYAK ATAU TIDAK ?

Apakah produk yang akan ditawarkan marketable?

Apakah permintaan thd produk ada tren meningkat ?

Posisi produk di tengah-2 persaingan produk sejenis?

LAYAK

or

TIDAK

Apakah ada peluang pasar yang masih terbuka?

Apakah ada strategi yang tepat untuk memasarkannya?

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Legal Feasibility

Determines whether the proposed system

conflicts with legal requirements

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Operational Feasibility

The operational feasibility assessment focuses

on the degree to which the proposed

development projects fits in with the existing

business environment and objectives withregard to development schedule, delivery

date, corporate culture, and existing business

processes.

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Economic Feasibility

The purpose of the economic feasibility

assessment is to determine the positive

economic benefits to the organization that the

proposed system will provide.

It includes quantification and identification of

all the benefits expected.

This assessment typically involves a cost/

benefits analysis.

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Schedule Feasibility

Schedule feasibility is a measure of how

reasonable the project timetable is

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Market feasibility

Market feasibility studies typically involve

testing geographic locations.

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Resource feasibility

This involves questions such as how much

time is available to build the new system,

when it can be built, whether it interferes with

normal business operations, type and amountof resources required, dependencies,

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Culture feasibility

In this stage, the project's alternatives are

evaluated for their impact on the local and

general culture. For example, environmental

factors need to be considered and thesefactors are to be well known. Further an

enterprise's own culture can clash with the

results of the project.

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Financial feasibility

The financial viability of a project should provide the following information:

Full details of the assets to be financed and how liquid those assets are.

Rate of conversion to cash-liquidity (i.e. how easily can the various assets be converted

to cash?).

Project's funding potential and repayment terms.

Sensitivity in the repayments capability to the following factors: Time delays.

Mild slowing of sales.

Acute reduction/slowing of sales.

Small increase in cost.

Large increase in cost.

Adverse economic conditions.

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Tujuan Studi Kelayakan Bisnis

Menghindari Resiko Kerugian

Memudahkan Perencanaan Memudahkan Pelaksanaan Pekerjaan

Memudahkan Pengawasan

Memudahkan Pengendalian

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Manfaat Studi Kelayakan Bisnis

Investasi (capital expenditure) memiliki arti penting mengingat :

mempunyai konsekuensi jangka panjang.

umumnya menyangkut jumlah yang besar

komitmen tidak mudah diubah

Manfaat :Manfaat Finansial

Manfaat Ekonomi Nasional

Manfaat Sosial

SKB dilakukan tergantung dari faktor berikut :

Besar kecilnya dana investasi

Business uncertainty

Kompleksitas variabel yang berpengaruh

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PIHAK YANG BERKEPENTINGAN DAN

LANGKAH STUDI KELAYAKAN

PIHAK YANG BERKEPENTINGAN DG SKB

Pelaku Bisnis dan Investor

Berorientasi profit dan menambahKekayaan

pemilik modal

Kreditur

Adanya keamanan dari dana yangdisalurkan

(terjaminnya pokok pinjaman danbunganya).

Pemerintah

perluasan kesempatan kerja,penghematan

devisa, pendapatan masyarakat

Masyarakat

Akibat positif bagi kehidupan masyarakat

Fakta Lapangan

Aspek

Pasar

Aspek

Lingk.

Industri

Aspek

Keuangan

r

Aspek

Teknis

Aspek

Manajemen

Aspek

Yuridis

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Tips Penting Studi Kelayakan Bisnis

Kelengkapan dan Keakuratan Data dan Informasi

Tenaga Ahli dalam Tim Studi Kelayakan

Penentuan Metode dan Alat Ukur Yang Tepat

Loyalitas Tim Studi Kelayakan

Faktor Penyebab Kegagalan

Data dan Informasi Tidak Lengkap

Tidak Teliti

Salah Perhitungan

Pelaksanaan Pekerjaan Salah

Kondisi Lingkungan

Unsur Kesengajaan

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Business Project Cycle

BISNIS

1. Identification

2. Preparation/

Pre Selection

3. Appraisal

4.Evaluation/

Decition5. Implemention

6. Project

Operation

7. Monitoring

& Control

8. Evaluation

Planning

Doing

Information Gatherings

Analysis

Invesment Criteria

Economics Life the Project

In Operation

Post Project

Goal

Contruction Project

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Business Project Cycle

Lahirnya ide proyek :

1. Market base business project2. Resources base business project

3. Policy business project

Orientasi : regional, nasional, global.

Tahap Persiapan dan analisis :

- Pengumpulan data pasar dan

Identifikasi Proyek Bisnis :

pemasaran, lingkungan industri,

teknis dan teknologis,

manajemen dan organisasi,

hukum, dan keuangan.

Tahap PenilaianAppraisal :

- Perizinan pendirian

- Sumber pembiayaan

- Pengelola

Tahap Implementasi :

Pra kontruksiMasa kontruksi

Pra Operasi

Masa Operasi

Tahap Evaluasi

Monitoring (on going project

evaluation)Evaluasi Kinerja (Evaluation Post

Project)

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7. ASPEK KAJIAN

SKB (AMDAL)

2. ASPEK

TEKNIS DAN

TEKNOLOGIS3. ASPEK

PASAR &

PEMASARAN

4. ASPEK

FINANCIAL

5. ASPEK

ORGANISASIONAL

6. ASPEK

PERSAINGAN/

Sosial Ekonomi

1. Yuridis

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A. Pelaku Bisnis

Bentuk Badan Usaha

Identitas Pengelola Bisnis

B. Bisnis Yang Dijalankan

C. Lokasi dan Waktu Pelaksanaan

D. Perizinan Usaha dan Izin Lainnya

E. Dukungan Pemerintah dan Masyarakat Setempat

Aspek ini meliputi penelitian kelengkapan, kesempurnaan

dan keaslian dokumen-dokumen. Penilaian ini meliputiBadan Hukum Perusahaan (Perseorangan, Perusahaan

Negara atau Daerah, PT, Firma, CV, Koperasi, Yayasan),

Izin-izin yang dimiliki, Sertifikat Tanah dan dokumen

pendukung lain.

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Adalah persyaratan teknis yang dibutuhkan untuk berproduksi yang

meliputi hal seperti diagram dibawah :

ASPEK TEKNIS

1. Kebutuhan lahan,peralatan &

mesin produksi

4. Jumlah Tenaga Kerjayg dibutuhkan

2. Bahan yg diperlukan, proses

Pengadaan & cara pembayaran

5. Tata Letak (layout)

mesin & Alat

3. Proses Produksi6. Atribut produk seperti :

Disain, fleksibilitas, keamanan dll

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Aspek Teknis dan Teknologi

A. Lokasi Pabrik

B. Skala Operasi dan Luas Produksi

B. Proses Produksi, dan lay out

D. Teknologi, Fasilitas Produksi

E. Skedul kegiatan

Faktor Lokasi Pabrik

Utama (bahan baku, pemasaran, listrikdan air, tenaga kerja, transportasi)

Pendukung (rencana masa depan,perluasan, fasilitas layanan, keuangan,perumahan, harga tanah, peraturan

daerah, sikap masyarakat, iklimlingkungan dll)

Metoda Penilaian Lokasi

a. Kualitatif alternatif lokasi,

b. Perbandingan Biaya,

c. Metoda transportasi

Metoda Penentuan Luas Produksi

a. Marjinal cost,

b. Break Event Point,

c. Linear programing)

Faktor Pertimbangan Pemilihan

Teknologi

(a. Jenis teknologi,

b. Sesuai persyaratan,

c. Tenaga ahli,

d. Bahan baku dan bahan pembantu,

e. Dana yang tersedia,

f. Informasi keberhasilan teknologi

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1. Analisis kondisi pasar saat ini, meliputi ;

Perkembangan permintaan & penawaran produk

Perkembangan harga (misal 3 thn terakhir)

Karakteristik konsumen yg dituju baik karakteristik demografis (usia,tempat tinggal, pekerjaan dll)

Jumlah konsumen potensial

Kebijakan pemerintah yg terkait dgn usaha.

Adalah analisis tentang karakteristik konsumen, peluang & resiko dalam

pasar yg akan dimasuki.

Secara spesifik analisis aspek pasar meliputi hal-hal sbb :

2. Estimasi Kondisi Pemasaran dimasa mendatang seperti ;

Estimasi perubahan permintaan & penawaran

Perubahan selera konsumen

3. Estimasi Potensi Pasar ;

Yaitu menghitung potensi penerimaan berdasarkan

pembelanjaan yang dilakukan konsumen

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Output of the FS

The feasibility study outputs the feasibility

study report, a report detailing the evaluation

criteria, the study findings, and the

recommendations.

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