SKAL INTERNATIONAL AUSTRALIA

92nd National AssemblySunshine Coast

4/5 September 2015

SKAL INTERNATIONAL AUSTRALIA

92nd National Assembly, Sunshine Coast4/5 September 2015

Club Forum

Membership BenefitsMembership Retention and Growth

Protocols

SKÅLIs not an acronym, it is a global networking organisation with opportunities for:

S: Suppliers, Sales, Skills, Sustainability K: Key Contacts, Key Markets Å: Association, Affiliation, Agents, AccessL: Leadership, Learning, Leverage

12 JULY 2015

Skål International at Aug 2015

• Largest Travel and Tourism Organisation globally• Includes all industry sectors • 16,338 members • 392 Clubs• Clubs are not-for-profit, and support local selected charities • 85 countries • Clubs/chapters in key global tourism markets for Australia • Clubs/chapters in global secondary tourism markets for Australia • Clubs/chapters in global emerging tourism markets for Australia • Clubs/chapters in many global future tourism markets for Australia

Skål International AustraliaForward Planning Strategy

To retain membership numbers, set a strategy for membership growth and Club development; and position Skål as the trusted and respected

voice in travel and tourism in Australia. Clubs have a Business and Financial Plan in

place, which is reviewed and updated annually.

Member Benefits• Networking • Member of the largest travel and tourism organisation

globally, which is unique • Business focus with opportunities at all levels • Global introductions and contacts • Various meetings at local, national, area and international

levels • Awards and recognition program with PR, regular newsletters

etc. • SIERS: SKAL International Event Registration System –

attendance at Club meetings globally

Skål International role in State and Regional Tourism

• Skål Clubs in regional locations are unique• Tourism networking and association monthly• Management discussion of state/regional/local issues• Elevation of issues into national/international industry forums• Industry participation domestically/internationally• Showcasing in B to B trade events globally• Profiling in awards programs, international media, and

international/area/national/Club newsletters

Future Leaders/Young ProfessionalsFuture Leaders/Young Professionals program is in its infancy and good progress is being made, which includes Young Skal/Young Professionals:

Includes Skålorships Annual Symposium (March 2015 in Rome) Excellent opportunities for tourism students and young professionals Networking opportunities Mentoring opportunities

BREAKDOWN OF TOTAL MEMBERSHIP BY AUSTRALIAN CLUBAT 12 JULY 2015

Club Active Life Honorary Associate Young Skål Young Skål Associate Young Skål Professional Retired TotalADELAIDE 44 6 0 3 0 0 0 4 57ALBANY 23 0 0 0 2 0 0 0 25BRISBANE 81 5 0 3 0 0 0 6 95BROOME 65 0 0 6 0 0 0 1 72BUNBURY-MARGARET RIVER 16 0 0 1 0 0 0 0 17CAIRNS 78 0 0 3 0 0 0 3 84CANBERRA 13 1 0 0 0 0 0 0 14CAPRICORNIA 16 0 0 0 0 0 0 1 17DARWIN 41 0 0 6 0 0 0 1 48GOLD COAST 26 6 0 2 0 0 0 3 37HOBART 70 0 0 7 2 0 0 4 83KUNUNURRA 25 0 0 0 1 0 0 1 27LAUNCESTON 31 0 0 1 0 0 0 2 34MELBOURNE 80 3 0 1 0 0 0 5 89PERTH 57 1 0 1 1 0 0 3 63SOUTHERN GOLD COAST 39 0 0 3 0 0 0 0 42SUNSHINE COAST 27 1 0 3 0 0 0 0 31SYDNEY 70 0 0 2 0 0 0 3 75SYDNEY NORTH 43 0 0 4 0 0 0 0 47SYDNEY SOUTH 15 0 0 0 0 0 0 0 15TOWNSVILLE 29 0 0 2 0 0 0 2 33WHITSUNDAYS 20 0 0 0 0 0 0 0 20

909 23 0 48 6 0 0 39 1025

Membership Classifications

TRANSPORTATION •Aviation: airlines, airports, IATA•Maritime: passenger shipping, sea ferries, sea ports•Inland waterways: lake/river steamers, yachts, sightseeing operations•Railways•Autocar and coach companies•Car hire and car rental companies

Membership Classifications

ACCOMMODATION •Hotel chains•Hotels, motels, motor inns•Tourist accommodation, holiday villages, clubs and camps•Tourist apartments, camping sites

Membership Classifications • TRAVEL AND TOURISM • Tourist organisations and associations: travel and tourism

education, congress and convention centres, convention organisers, OTAs/reservations systems, hotel/travel agent/tour operator associations, tourist attractions

• Travel/Tourism Consultancies• Travel Insurance• Travel Agents, Tour Operators, Inbound/Receptive Operators,

Wholesalers• General Sales Agents

Membership ClassificationsGOVERNMENT•Official Tourist Organisations: tourism ministers, embassies, consulates, government tourism organisations

MEDIA•Travel Media: publishers, editors, travel writers, TV/radio producers/reporters/broadcasters

SPORTING, RECREATION AND DINING•Restaurants, Golf Clubs, Spas

Current Situation – Aug 2015

• Healthy membership numbers nationally• 1045 members at 20 Aug 2015• Same as at 31 Dec 2013• Club membership growth since 01 Nov 2014: Brisbane +19,

Hobart +17, Perth +11, Broome +10, Sydney +9, Southern Gold Coast +9, Sydney North +8, Sunshine Coast +6, Darwin +7, Cairns +5, Kununurra +5

• 2016 membership goal 1100• Membership retention and growth into 2016 is key

Tools and Resources - Aug 2015

• SIA powerpoint presentation shared with all Clubs• SIA Forward Planning Strategy 2014-2019 (VP Mark)• Club Business and Financial Plans 2015 X8• 2016 Plans due 31 Oct 2015 – Annual Platinum Club Award• Position descriptions for Committee members (Club Statutes)• Succession planning by Committees• Committee handovers annually• MDO on each Committee• Model Statutes for SKAL Clubs

Membership Applications

• SKAL International By-Laws for membership categories• Membership applications online – pre-populated• Membership approval process online – automated• Members responsible for updating their personal/contact

information in SI database• Process relies on personal/contact details being

updated/correct • SKAL brochure for all members to use• Annual Committee handovers are key

Skål International provides access to :-

Global markets and customers Networking and business focus Trade events Sustainable tourism Awards and recognition programs B to B workshops Sales trips – attend any Skål Club meeting

globally Future Leaders/Young Professionals Program Includes all industry sectors Cost effectiveness