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Winning in 2010 and beyond The Six Habits of Winning Owner Managers Gerard Burke Director, Your Business Your Future

Six Habits of Winning Owner Managers

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Even in challenging economic times, some businesses do better than others. Here, are the six habits of those owner managers whose businesses are consistently winners.

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Page 1: Six Habits of Winning Owner Managers

Winning in 2010 and beyondThe Six Habits of Winning Owner Managers

Gerard Burke

Director, Your Business Your Future

Page 2: Six Habits of Winning Owner Managers

Habit # 1: Be IN CONTROL

>WINNERS take control of their own destiny

>Whatever is happening around them, WINNERS know that they can continue to control what they do in their business

Lara Morgan, Pacific Direct

“I have the same choice as everyone else. I can let things get me down. Or I can rise above and focus on the things I

can do to make a difference.”

Page 3: Six Habits of Winning Owner Managers

>WINNERS continue to have confidence in a clear and compelling vision of the future

>WINNERS are confident about what makes their business great

Alex Smith, Alara

Finalists in National Business Awards 2009

“My vision is driven by my passion for the environment. We are the first UK food producer to

achieve ‘zero waste’, strawberries are growing round the factory and we will soon make our own

energy. The team are hugely motivated – and sales are up 20%!”

Habit # 2: Be CONFIDENT

Page 4: Six Habits of Winning Owner Managers

>WINNERS clearly articulate the distinctive benefits they bring to their customers

>WINNERS maintain their margins by focusing on customers who value their distinctiveness

Doug James and Matt Purkiss-Webb, Honey Creative

“We’ve just done a 5 way pitch for a big contract. We were 8 times more expensive than the next most expensive bid – and still

won!”

Habit # 3: Be DISTINCTIVE

Page 5: Six Habits of Winning Owner Managers

>WINNERS are strong enough to take tough decisions when necessary

>WINNERS focus on the things that really matter, they manage cash religiously and challenge costs and waste at every turn

Chris Chandler, pfj, one of the UK’s 100 Best Small Companies to Work for – even after redundancies

“Our market has fallen off a cliff. I’m putting the business in survival mode. It’s

tough and I must do it to ensure we’re ready for the upturn”

Habit # 4: Be STRONG

Page 6: Six Habits of Winning Owner Managers

>WINNERS continue to make wise investments for the future

>WINNERS “stick to the knitting”, invest in their people and invest in themselves

Tristram Mayhew, Go Ape, Small-Medium Sized Business of the Year in the National Business Awards 2009 and one of the UK’s 100 fastest growing independent businesses

“A wise owner manager would know that now is exactly the right time to invest in

themselves and their people”

Habit # 5: Be WISE

Page 7: Six Habits of Winning Owner Managers

>WINNERS are always ready to grasp the opportunities brought about by change

>WINNERS grasp the upside of the downturn by acquiring assets, people, customers and businesses which, in other times, might not be so easily available to them

“Our strategy is based on rolling out our store concept. Suddenly, we can get the

prime locations with no premiums and much better terms!”

Angus Thirlwell, Hotel Chocolat, the UK’s #1 fastest growing independently owned business 2006 - 2008

Habit # 6: Be READY

Page 8: Six Habits of Winning Owner Managers

>www.yourbusinessyourfuture.co.uk

>Connect with us on LinkedIn (join the Ambitious Owner Managers group) and follow me on Twitter (@BizGrowthGB)

>Feel free to contact [email protected]

08456 838 818

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