Site index aug3

Site IndexEasily attract highly qualified search engine

traffic from natural results.

SEO Hierarchy of NeedsOnly

performed for the top 50 key words

What about the other

1000s?

70% of search traffic comes from Long Tail keyword searches

Search Engine Traffic

Synomia Site Index• Linguistics Technology: Automated detection of keywords and expressions

• SEO – Increased web visibility and more relevant results

• SAAS – 100% hosted. No additional software to install, run and maintain

• Merck Frosst Sample Site Index - http://www.merckfrosst.ca/mfcl/en/corporate/index.html

Inspired from the A-Z Index of a book, Site Index attracts new qualified visitors on your web site

http://www.merckfrosst.ca/mfcl/en/corporate/index.html

The Long Tail Situation

• Thousands of Long Tail keywords asleep within your content

• Long Tail keywords match search engine queries – and lead to more visitors

• Unique way to differentiate from competition

• Researching and structuring Long Tail Keywords takes significant amount of time, effort and expertise

Web Pages Avg. # of Key Words

500 – 1,000 2,000 – 5,000

1,000 – 5,000 5,000 – 25,000

5,000 – 10,000 25,000 – 50,000… …

The long tail is the hundreds to thousands of keywords and key phrases that a site is found for, yet rarely noticed or exploited.

Solution – Site Index

Site Index, by Synomia, is the solution for a Long Tail strategy

• Extract expressions with innovative content analysis technology

• Fully automated content analysis for 10,000’s of pages

• Each detected expression leads to a landing page by topic

• Relevant tagging of each landing page

• User friendly Admin User Interface provides access to 1000s of expressions

• Allows you to structure your Site Index by choosing your own Long Tail Key words

Site Index• Linguistics Technology: Automated detection of keywords and expressions

• SEO – Increased web visibility and more relevant results

• SAAS – 100% hosted. No additional software to install, run and maintain

• Merck Frosst Sample Site Index - http://www.merckfrosst.ca/mfcl/en/corporate/index.html

Inspired from the A-Z Index of a book, Site Index attracts new qualified visitors on your web site

http://www.merckfrosst.ca/mfcl/en/corporate/index.html

SEO• Expressions + Landing Pages + Tags = more internal linking

• Increased PageRank with Site Index Landing pages for thousands of expressions

• Site Index matches your content with Long Tail Search queries

• Naturally drive more traffic from thousands of unique

Long Tail visitors

Long Tail Keyword strategy is a natural complement for your PPC and generic SEO Strategy

The Process

Your Content

Extract 1000s of Expressions

Site Index

Attract search queries to the Long Tail of Key Words

Web Search

engines:

natural SEO on Long Tail

expressions

Tags

Landing Page

Internal links

SEO – Google Results

AUI – Admin User Interface

• AUI - http://www.synomia.fr/config-enter/login.php?Disconnect=1

• Index customization– Add/Remove/Highlight

• Unique visitors statistics

• Referrers statistics

• Displayed SiteIndex pages statistics

http://www.synomia.fr/config-enter/login.php?Disconnect=1



• Index customization– Add/Remove/Highlight







• Index customization


















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Value Proposition

Targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing.

• Structures an index that best represents your content without effort

• No additional content creation required

• Guaranteed ROI – Increase in visitors is verifiable

• Not a positioning tool – complements your SEM strategy for the Long Tail of keywords

• Long term (annual) exposure for all keywords and expressions

Key Benefits• Drive extra qualified visitors to your website by reaching a top position within web search engine results

• Admin User Interface – Offer your web team a unique way for real-time audit and management of your content and metrics

• Re-indexing – Dynamically update Site Index to reflect changing content

• Services – Quarterly Performance Report; Assistance with Site Index optimization;

• Offer your visitors a smoother and more intuitive thematic navigation

• SaaS – Offered as a 100% Plug & Play service, that is fully automated and is very easy and quick to integrate

Naturally increase your traffic and revenues with year-long exposure to visitors

Pricing

Synomia offers you the flexibility of seeing the results before you pay

Phase I

• Two month trial period

• Pay USD 450 for set up

– Traffic during this phase is free of cost

• Evaluate traffic and create Annual Traffic Estimate

• Option to stop at no additional cost after this phase

• Use the Annual Traffic Estimate to pay:

USD 2,800 for 20,000 visits; (USD 14,000 for 100,000+ visits)

• Option to make Quarterly payments

• Actual vs Estimated Annual Traffic

• No additional charge for extra traffic

• If actual figures do not match up to estimate, fee to be adjusted downwards in the last quarter

Phase II

References• 400 satisfied clients in United

Kingdom, Canada, France

• Deloitte Fast 50, 2008

• Result of ten years of fundamental research in computational linguistics (patent n° WO02097662)

• Developed in partnership with French National Center for Scientific Research (CNRS)

To this day, Synomia maintains a strong R&D effort

Documents

Site index aug3