Persuasive Presentations

BY:

HAFIZA WAJIHA HAMID

More than 70% of business

professionals admit they’ve

either felt sleepy or dozed off during an

“uninteresting” business

presentation

College students regularly fall asleep during Class presentations.

According to research into the human brain, most people are easily bored.

Why are most presentations so darn boring?

Will YOUR presentation put people to sleep?

Or Grab Their Attention?

The secret of a powerful presentation . . .

It’s all about ME.

o It’s not about you at all.

o It’s all about THEM (your audience).

So how do we make presentations that will dazzle our audience (or at least keep them awake?)

Here’s what you can do . . . .

INNOVATION

PART 1:

1. Make your ideas sticky.

Frame your information in a way that will get people’s attention and keep it.

2.

3. Unexpectedness

4. Use Vivid Examples

5. Credibility

6. Elicit Emotion

Here’s what you can do . . . .

DESCIPLINE

PART 2:

1. Control and organize your information

Here’s what you can do . . . .

RAPPORT

PART 2:

Engage your audience.

1. Be Conversational

2. Show Enthusiasm

Never, everexceed theamount of time

allotted foryourpresentation.

Using Visual Aids

• Use visuals or props selectively• Keep your eyes on your audience• Keep visuals simple and brief• Anticipate and prepare for problems

Minimize speaking anxiety . . .

Practice

Practice

Practice . . .

And be Prepared.

Conclusion

Thank you