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Defines
Design, development,production,operation and
use of aircraft.
Derived from avis the Latin word for bird
Air craft manufacturers are
Piper,Diamond,Hawkerbeecraft
AVIATION
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Carries flag of UAE
Wins award of best airline of 2011
Net profit in 2011 was (+)5,441.00billion
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UNITED AIRLINESFounded in 6 April 1926
Carries flag of USANet profit in 3-3-2011 was US$ - 65 million
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LOCAL TREND
AIR BLUE
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SHAHEEN AIR
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Founded 1993
Key people Khalid Sahbai
Fleet size 12
Head quarters Jinnah international airportKarachi
Ground services Contract with Gerry Dnata
Revenue PKR 89.257 (million) 2010
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Introduction
Carrier airline of PakistanHead office on the grounds of
KarachiEmployees -------------
18,043 people
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GOVERNMENT SHARE IN PIA
Govt share 87%
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International route map of
PIA
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MissionOffering the quality customer services and innovative
products.
AchievementsFirst airline in Asia to introduce auto ticketing
First airline to operate a jet air craft
First airline to start a airline safari with a jet air craft
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Ch. Ahmad Mukhtar
Malik. Nazir AhmadMr. Jawed LawaiDr. Waqar Masood Khan
Capt.Nadeem Khan Yousaf ZaiMr. Yousaf WaqarMakhdoom Syed Ahmad Makhdoom
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Financial performance continues to be a challengein 2010
Loss of PKR 20.785 billion in 2010
Going in loss from 2004 to till yet
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Research Methodology As both approaches i.e. qualitative, quantitative are use Target population
It includes people from my society, employees of PIA, and EX student ofBaha-ud-dinZikaria University .
Sample SizeSample size of 30 respondents is selected.
Variables
Dependent variable-------------losses
Independent variable-----------poor management
Research instrument
A blend of both qualitative and quantitative technique is used.
Data collection and Screening procedures.
Data was collected through questionnaires and interview of two officials ofPIA.
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Per hour loss -------------------- 2million rupees
Per day loss----------------------- 40million rupees
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01 billion rupees lost in first quarter of 2010 because of increase incost of leased crafts and over all expenses are increased by 32%.
In 2008 operating and financing cost increase in proportion and banof EU on PIA crafts except Boeing. 777 reduces the revenues
In 2009 passenger revenue was decreased by 5.4% and cargo
revenue was decreased by 10%.
In 2006 salary hike of employees results in increased charges ofnon AP planes or leased planes
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PIA is ranked as 3 star air line
in 2011 by Skytrax.
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Market size and Market growthIn 2010-11 the market size was 7.27 million
passengers as compared to 2009-10 which was 7.93million passengers.
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Lapses in management
Lack of expertise
Over head cost
Corruption at its peak
Nepotism and political involvement
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Aged fleet
Lack of check and balance
Increase in expenses
Low scale advertisement
Over staffing
High officials
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Maintenance problems.
Lack of experience relating to
aviation industry.
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PRIVATIZATION
The privatization of PIA was announced
many times but never implemented.
Back door discussions with potential
buyers.
FINANCIAL ANALYSIS A HOT RECAP
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FINANCIAL ANALYSIS ----------A HOT RECAP
Profitable years for PIA are from 2001 to 2004.
The route cause for the loss was started when the then PrimeMinster Shoukat Aziz appointed his own friends to head the
airline.
In the era of MD Capt. Aijaz Haroon in incurred loss of PIAs 55years old history.
Banned by European Union in 2009.
Rupee lost its value against US $.
Crude oil prices increased 147 $ per barrel.
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PIA ----------------- AT BOTTOM LINE
R
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Revenues
Revenue Net Dec 31 2010 Dec 31 2009
Passenger 79,817,592 62,002,315Cargo 5,458,688 4,849,735Excess baggage 875,530 865,657Charter 183,806 163,806Handling & related 686,755 712686
ServicesEngineering Services 936,578 718,333Room, food, bewares 9,205,365 7,546,179
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PRIMERY DATA RESULTS
In flight services38% passengers are some what satisfied.42% are dissatisfied.
20% are satisfied.
Passengers view about flight timing
About only 35% people are satisfied with the timings ofdeparture / arrival
RESERVATION SYSTEM FOR TICKETS
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RESERVATION SYSTEM FOR TICKETS35% Passengers are somewhat satisfied12% Passengers are satisfied.
53% Passengers are dissatisfied.
STAFF ATTITUDE89% Passengers are dissatisfied.
7% Passengers are satisfied.4% Passengers are some what satisfied
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POLITICAL FACTORS ARE AFFECTING
THE PIA87%Passengers are agreed.11% Passengers are some what agreed.2% Passengers are disagreed.
SECURITY OF PASSENGERS AND LUGGAGE
58% Passengers are satisfied23% Passengers are somewhat satisfied.19 % Passengers are dissatisfied.
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STRENGTHSPoint to point services
Govt sponsored organizationPeople oriented organization (no language problem)Healthy internal environment
WEAKNESSESLess international traffic.Weak rewards and appraisals.Lack of professionalism.Less effort in the field of marketing.
Poor management .Over burdened employees.Lack of professionalism.Favoritism.
Centralized decision making
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OPPORTINITIESBig markets available that are unreservedLow cost carriersBetter recruitment policy
THREATSFluctuating oil pricesHigh amount of loan
Government changing TerrorismPrivatizationWeak financial position
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POLITICAL FACTORSIf the Govt remain stable
then PIA must purchasenew advanced airplane to
compete in internationalmarket.
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Economic FactorsSeptember 11 attacks. Global depression in Asia. Having new Boeing 777 &Boeing 737 which have longer
range and better fuel capacity.
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Social factorsPeople are more aware of
market.Hajj operations attractspeople.
E-ticketing opportunity.
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Technological factorsInnovation made in booking andreservation.In flight entertainment and auto
checks.
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Conclusion Political influence Aged fleet Absence of check and balance Unfair wages
Absence of merit for recruitment Misuse of meals and transport Influence of Union Centralized decision making
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Decentralization
Strategic Business UnitEmployee Empowerment
Overhead Costs
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PIA WikipediaGohar .com (PIAs downhill slide into heavylosses in 2010)
Economic survey of Pakistan(http;//www.gov.finance.pk/M.Asharaf (salary maintainer PIA Islamabad)Attaullah Khadim Finance department (PIA
Faisalabad)M.Nazir Nasir (Air traffic controller PIA ISB)Express Tribune 26th February 2011.
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