Sir Muzamil Man

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    Defines

    Design, development,production,operation and

    use of aircraft.

    Derived from avis the Latin word for bird

    Air craft manufacturers are

    Piper,Diamond,Hawkerbeecraft

    AVIATION

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    Carries flag of UAE

    Wins award of best airline of 2011

    Net profit in 2011 was (+)5,441.00billion

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    UNITED AIRLINESFounded in 6 April 1926

    Carries flag of USANet profit in 3-3-2011 was US$ - 65 million

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    LOCAL TREND

    AIR BLUE

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    SHAHEEN AIR

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    Founded 1993

    Key people Khalid Sahbai

    Fleet size 12

    Head quarters Jinnah international airportKarachi

    Ground services Contract with Gerry Dnata

    Revenue PKR 89.257 (million) 2010

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    Introduction

    Carrier airline of PakistanHead office on the grounds of

    KarachiEmployees -------------

    18,043 people

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    GOVERNMENT SHARE IN PIA

    Govt share 87%

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    International route map of

    PIA

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    MissionOffering the quality customer services and innovative

    products.

    AchievementsFirst airline in Asia to introduce auto ticketing

    First airline to operate a jet air craft

    First airline to start a airline safari with a jet air craft

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    Ch. Ahmad Mukhtar

    Malik. Nazir AhmadMr. Jawed LawaiDr. Waqar Masood Khan

    Capt.Nadeem Khan Yousaf ZaiMr. Yousaf WaqarMakhdoom Syed Ahmad Makhdoom

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    Financial performance continues to be a challengein 2010

    Loss of PKR 20.785 billion in 2010

    Going in loss from 2004 to till yet

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    Research Methodology As both approaches i.e. qualitative, quantitative are use Target population

    It includes people from my society, employees of PIA, and EX student ofBaha-ud-dinZikaria University .

    Sample SizeSample size of 30 respondents is selected.

    Variables

    Dependent variable-------------losses

    Independent variable-----------poor management

    Research instrument

    A blend of both qualitative and quantitative technique is used.

    Data collection and Screening procedures.

    Data was collected through questionnaires and interview of two officials ofPIA.

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    Per hour loss -------------------- 2million rupees

    Per day loss----------------------- 40million rupees

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    01 billion rupees lost in first quarter of 2010 because of increase incost of leased crafts and over all expenses are increased by 32%.

    In 2008 operating and financing cost increase in proportion and banof EU on PIA crafts except Boeing. 777 reduces the revenues

    In 2009 passenger revenue was decreased by 5.4% and cargo

    revenue was decreased by 10%.

    In 2006 salary hike of employees results in increased charges ofnon AP planes or leased planes

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    PIA is ranked as 3 star air line

    in 2011 by Skytrax.

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    Market size and Market growthIn 2010-11 the market size was 7.27 million

    passengers as compared to 2009-10 which was 7.93million passengers.

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    Lapses in management

    Lack of expertise

    Over head cost

    Corruption at its peak

    Nepotism and political involvement

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    Aged fleet

    Lack of check and balance

    Increase in expenses

    Low scale advertisement

    Over staffing

    High officials

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    Maintenance problems.

    Lack of experience relating to

    aviation industry.

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    PRIVATIZATION

    The privatization of PIA was announced

    many times but never implemented.

    Back door discussions with potential

    buyers.

    FINANCIAL ANALYSIS A HOT RECAP

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    FINANCIAL ANALYSIS ----------A HOT RECAP

    Profitable years for PIA are from 2001 to 2004.

    The route cause for the loss was started when the then PrimeMinster Shoukat Aziz appointed his own friends to head the

    airline.

    In the era of MD Capt. Aijaz Haroon in incurred loss of PIAs 55years old history.

    Banned by European Union in 2009.

    Rupee lost its value against US $.

    Crude oil prices increased 147 $ per barrel.

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    PIA ----------------- AT BOTTOM LINE

    R

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    Revenues

    Revenue Net Dec 31 2010 Dec 31 2009

    Passenger 79,817,592 62,002,315Cargo 5,458,688 4,849,735Excess baggage 875,530 865,657Charter 183,806 163,806Handling & related 686,755 712686

    ServicesEngineering Services 936,578 718,333Room, food, bewares 9,205,365 7,546,179

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    PRIMERY DATA RESULTS

    In flight services38% passengers are some what satisfied.42% are dissatisfied.

    20% are satisfied.

    Passengers view about flight timing

    About only 35% people are satisfied with the timings ofdeparture / arrival

    RESERVATION SYSTEM FOR TICKETS

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    RESERVATION SYSTEM FOR TICKETS35% Passengers are somewhat satisfied12% Passengers are satisfied.

    53% Passengers are dissatisfied.

    STAFF ATTITUDE89% Passengers are dissatisfied.

    7% Passengers are satisfied.4% Passengers are some what satisfied

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    POLITICAL FACTORS ARE AFFECTING

    THE PIA87%Passengers are agreed.11% Passengers are some what agreed.2% Passengers are disagreed.

    SECURITY OF PASSENGERS AND LUGGAGE

    58% Passengers are satisfied23% Passengers are somewhat satisfied.19 % Passengers are dissatisfied.

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    STRENGTHSPoint to point services

    Govt sponsored organizationPeople oriented organization (no language problem)Healthy internal environment

    WEAKNESSESLess international traffic.Weak rewards and appraisals.Lack of professionalism.Less effort in the field of marketing.

    Poor management .Over burdened employees.Lack of professionalism.Favoritism.

    Centralized decision making

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    OPPORTINITIESBig markets available that are unreservedLow cost carriersBetter recruitment policy

    THREATSFluctuating oil pricesHigh amount of loan

    Government changing TerrorismPrivatizationWeak financial position

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    POLITICAL FACTORSIf the Govt remain stable

    then PIA must purchasenew advanced airplane to

    compete in internationalmarket.

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    Economic FactorsSeptember 11 attacks. Global depression in Asia. Having new Boeing 777 &Boeing 737 which have longer

    range and better fuel capacity.

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    Social factorsPeople are more aware of

    market.Hajj operations attractspeople.

    E-ticketing opportunity.

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    Technological factorsInnovation made in booking andreservation.In flight entertainment and auto

    checks.

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    Conclusion Political influence Aged fleet Absence of check and balance Unfair wages

    Absence of merit for recruitment Misuse of meals and transport Influence of Union Centralized decision making

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    Decentralization

    Strategic Business UnitEmployee Empowerment

    Overhead Costs

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    PIA WikipediaGohar .com (PIAs downhill slide into heavylosses in 2010)

    Economic survey of Pakistan(http;//www.gov.finance.pk/M.Asharaf (salary maintainer PIA Islamabad)Attaullah Khadim Finance department (PIA

    Faisalabad)M.Nazir Nasir (Air traffic controller PIA ISB)Express Tribune 26th February 2011.

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