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SIP to UC Roundtable. June 13, 2012. Thank you for joining the discussion. . Stronger Connections. New Possibilities. . Global Crossing and Level 3 are joining forces You’ll benefit from… Global reach with a personal touch Easy access to next-generation IP Technology - PowerPoint PPT Presentation
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SIP to UC RoundtableSIP to UC Roundtable
June 13, 2012
Thank you for joining the discussion. Thank you for joining the discussion.
2 Level 3 Communications, LLC. All Rights Reserved. 2
Stronger Connections. New Possibilities. Global Crossing and Level 3 are
joining forces
You’ll benefit from… Global reach with a personal touch Easy access to next-generation
IP Technology More resources, same reliability
A truly global network More than 45 core network countries More than 450 core network markets ~100,000 intercity miles ~30,000 metro route miles ~50,000 undersea cable miles Approximately 170 metro markets
3 Level 3 Communications, LLC. All Rights Reserved. 3
Today’s Agenda The State of the Industry:
Doing More with Less Consumerization of IT Old-World IT Architecture
Unified Communications What is Unified Communications Why is it important to you Case Study
Clear Vision for the Future: A Network that is Part of the Solution Considerations for New IT Design The New Look IT Architecture Common SIP Trunking Misconceptions SIP Trunking Provides Hard Cost Savings SIP Case Study
What to Look Out For: Footprint & TN/911 Connectivity Experience, SIP Expertise & Availability Built on IP
Stronger Connections Start Here
4 Level 3 Communications, LLC. All Rights Reserved. 4
Doing More with LessEnterprise IT Organizations Face a Broad Range of Business Pressures
You must … Meet cost-savings goals while increasing feature functionality.
Manage multiple vendors and different network implementations across geographies and office locations.
Protect mission-critical voice systems and applications from a disaster.
Adapt to industry innovation and leverage the benefits of unified communications.
Most of all, help the business compete and win within your industry…
5 Level 3 Communications, LLC. All Rights Reserved. 5
Consumerization of IT?IT spending is flat but enterprise communications are increasingly complex.
Multiple Applications with Communications•Voice•Audio/Video Conferencing•Presence•Chat/IM•E-mail•Calendar•Collaboration
Multiple Environments• Office Working• Home Worker• Nomadic Worker• Short-term Worker
Multiple Devices• Desk phone• Cell Phone• Lap top• Desk top• Tablet
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TDM Based Architecture Capacity managed on a site-by-site basis Small sites having dramatic under-utilization Complex design to coordinate call treatment across UC applications per site
PSTNMultiple PRIs
LEC #1
LEC #2
LEC #3
Headquarters
Multiple PRIs
Single PRI
Medium Remote Location
Enterprise WAN
Small Remote Location
Data Center
Old-World IT ArchitectureManaging the Consumerization of IT on a Legacy, TDM Network
7 Level 3 Communications, LLC. All Rights Reserved. 7
The Analysts AgreeUnified Communications is Essential to a Competitive Enterprise
“UC has the power to transform organizations, lower cost and increase worker productivity”
(Yankee Group)
“Organizations must embrace UC to preserve competitive advantage.”
(Gartner)
Over 85% of polled IT organizations expect UC adoption to the greatest
impact over the next 12 to 18 months. (Frost and Sullivan)
8 Level 3 Communications, LLC. All Rights Reserved. 8
The UC EcosystemAn end-to-end UC implementation has several different components
UC Platform SBC PSTN
Connectivity 911Phones/Peripherals
Systems Integrator (Optional)
PolycomCiscoAvayaAstra
MicrosoftAvayaCiscoMitel
ACMESonus
AudioCodesCisco
Level 3VerizonAT&TXO
911-EnableRedSkyIntrado
TCS
Internet Connectivity
Level 3VerizonAT&T
XO
PSTN
PSAP
Internet
Enterprise WAN
Level 3VerizonAT&TXO
MPLS WAN
IP PBX or UC Server
Session Border
Controller
9 Level 3 Communications, LLC. All Rights Reserved. 9
A centralized, IP enterprise network provides the benefits of: Coordinated end-user experience across mediums Unified management platform for simpler operational support No more “rogue” communication applications and associated risks Streamlined network management with converged voice and data network
And supports: Centralized UC Voice IM E-mail Conferencing
PSTN
Headquarters
Branch Office
Enterprise WAN
Small Remote Location
Data CenterLevel 3 VoIP
Network
A Network that is Part of the SolutionProviding an IP foundation for the Applications You Need
10 Level 3 Communications, LLC. All Rights Reserved. 10
Considerations for New IT Design Prepare your WAN Network
Audit for Bandwidth QoS capable and turned on
Centralized Voice Migration Centralized, redundant IP PBX or UC Platform Secure and normalize SIP traffic with SBCs Deploy SIP trunks on your schedule Create a corporate 911 policy IP Phones / Peripherals when you can
UC Integrations Deploy single IM and Mail clients Provide internal conferencing features Fully integrate voice with other communications and presence
11 Level 3 Communications, LLC. All Rights Reserved. 11
UC requires a shift in IT/Facilities roles and responsibilities Impacts:
Managing data networks for voice and video capacity and quality Telephony vs. desktop support Voice and data fiefdoms Managing and maintaining
voice integrations Disaster recovery design and
testing
PSTN
Headquarters
Branch Office
Enterprise WAN
Small Remote Location
Data CenterLevel 3 VoIP
Network
Redundant SIP Trunks with Session Border
Controllers (SBC) and Centralized IP PBX
The New Look IT ArchitectureCreating a Centralized, IP-based Network for Next-Gen Communication
12 Level 3 Communications, LLC. All Rights Reserved. 12
Common SIP Trunking Misconceptions
SIP Trunking and MPLS solutions have to be provided by the same carrier FALSE: SIP Trunking works fine with 3rd party MPLS networks. Choose a best
of breed solution for your enterprise.
All SIP Trunking solutions are about the same FALSE: How carriers deliver SIP is just as important as how enterprises enable
SIP• End-to-end SIP ensures a better experience• Ubiquitous coverage enables a simpler architecture• SIP Experience matters A LOT!
SIP Trunking and Toll Free with a SIP handoff are the same thing FALSE: Like a Local PRI, SIP Trunking products are designed for inbound and
outbound calling in a business environment. Toll Free service with a SIP handoff is optimized for large scale inbound calling that just happens to support a SIP handoff.
13 Level 3 Communications, LLC. All Rights Reserved. 13
SIP Trunking Provides Hard Cost Savings Justify Your UC Business Case
Carrier’s IP Network
Carrier’s Voice Network Level 3 Network
Leveraging differences in peak calling
Better network efficiency with shared CCPs
Eliminating local and LD calls between
offices
Converging data and voice access
Better LD rates
$
$ $ $
IP NetworkVoice NetworkConverged Voice + IP Network
14 Level 3 Communications, LLC. All Rights Reserved. 14
SIP Savings CalculatorA Customized Analysis of Your Possible Network Savings
At its peak, a typical branch office has less than six concurrent calls on a dedicated voice circuit, leaving 80% of the fixed PRI cost unused!
A typical large retail company spends >$100k a month on PRIs. How much money are you wasting every month?
15 Level 3 Communications, LLC. All Rights Reserved. 15
Suntron Corp. is a leadingelectronic manufacturing
service provider of engineering,manufacturing and Commercial
Off-the-Shelf (COTS) designsolutions that support highlyconfigurable, highly complex
products.
SIP Case Study
16 Level 3 Communications, LLC. All Rights Reserved. 16
Suntron Case Study: Before
Goals: Reduce IT operating expenses Avoid cancelling software maintenance (again) Avoid downsizing an already undersized department Increase form, fit and function
Suntron’s MPLS WAN
provided by Level 3
Methuen, MA
Phoenix, AZ
Tijuana, MX
Sugar Land, TX
PSTN Level 3 VoIP Network
LEC 1
LEC 3
LEC 2
17 Level 3 Communications, LLC. All Rights Reserved. 17
Suntron Case Study: After
Benefits: Lowered ongoing operational costs by 90% + by eliminating LEC costs
for voice only circuits Fully deployed UC platform, enhanced user experience Reduction of hardware and support costs by simplifying the design Better utilization of existing investments Decreased support efforts by reducing failure points
Suntron’s MPLS WAN
provided by Level 3
Methuen, MA
Phoenix, AZ
Tijuana, MX
Sugar Land, TX
PSTN Level 3 VoIP Network
18 Level 3 Communications, LLC. All Rights Reserved. 18
What to Look for in a SIP ProviderExpert Guidance from Yankee Group, 2010
Footprint and quality of SIP trunking service
Local phone number and 911 connectivity
Service built on an all IP network
Quality portal for self service
Experience in the market
A carrier with a deep bench of SIP expertise
Commercial availability
19 Level 3 Communications, LLC. All Rights Reserved. 19
What to Look for: Footprint & TN/911 ConnectivityCoverage keeps voice simple: fewer carriers, simpler network, easier troubleshooting
Covering 93% of the U.S. population
The largest local voice footprint in the industry, 25% more rate centers than any other voice carrier
CLEC status in 50 states E-911 Serviceability - E-911
in more than 86% of the U.S.
Local VoIP phone number coverage
Level 3 Coverage
20 Level 3 Communications, LLC. All Rights Reserved. 20
What to look for: Experience, SIP Expertise & Availability
A Pioneer in SIP with Offerings Since 1999
SIP Domain Expertise Foundational and continued patents in SIP Technologies 12+ years experience with SIP Deep bench of SIP Engineers
Scale 14+ billion monthly MOUs
Interoperability Certifications with Cisco, Avaya and Microsoft Compatible with Mitel, Shortel, Siemens etc.
MyLevel3.NetSM Portal Orders, Billing and Service Management function
21 Level 3 Communications, LLC. All Rights Reserved. 21
What to look for: Built on IPBetter Service Delivery and Management on a Single, Purpose Built Network
No dependency on TDM network elements to manage traffic across core network. Fewer devices to provision and “end-to-end” call visibility speeds trouble diagnosis and resolution.
100 Percent SIP solution
owned and operated by
Level 3
Typical Competitor Architecture
(SIP bolted on to TDM)
Level 3 Architecture(End to End SIP)
SBC
IP Voice Network
App ServerVoice Router
Local and LD TDM
SwitchesVoIP
Gateway
CustomerWAN
IP
TDM
PSTN
CustomerWAN
IP
PSTN
SBC
Local and LD TDM/SIP all on single network
App ServerVoice Router
EndOffice
EndOffic
e
EndOffic
e
Tandem
EndOffice
EndOffic
e
EndOffic
e
Tandem
Hybrid TDM-SIP solution require many internal parties:•Forces ‘certified’ solutions to ensure all parties can support•Delays in trouble tickets due to hand-off from regulated and un-regulated entities•Limited support of next generation solutions such as video/SMS/etc.
22 Level 3 Communications, LLC. All Rights Reserved. 22
What to Look for: Level 3Level 3 has it all …
Footprint and quality of SIP trunking service
Local phone number and 911 connectivity
Service built on an all IP network
Quality portal for self service
Experience in the market
A carrier with a deep bench of SIP expertise
Commercial availability
23 Level 3 Communications, LLC. All Rights Reserved. 23
Level 3
Level 3 SIP Trunking includes options for managed SBC, full nomadic 911 compliant UC platforms, and data connectivity.
The UC EcosystemAn end-to-end UC implementation has several different components
UC Platform SBC PSTN
Connectivity 911Phones/Peripherals
Systems Integrator (Optional)
PolycomCiscoAvayaAstra
MicrosoftAvayaCiscoMitel
Internet Connectivity
PSTN
PSAP
Internet
Enterprise WAN
MPLS WAN
IP PBX or UC Server
Session Border
Controller
Level 3 IP Network