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SINNERLIG collectionwith Ilse Crawford OCTOBER 2015

www.IKEA.ca

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DESIGNED TOENGAGE YOUR SENSES

In October 2015 the SINNERLIG collection will be launched in all IKEA stores. It is the outcome of a truly unique collaboration between IKEA and Ilse Crawford, a well-known designer. It offers high-end design at typical IKEA prices.

The SINNERLIG collection consists of more than 30 pieces for the home and can be loosely categorized into three groups: working, dining and lounging.

Although the collection works neatly in these settings, the furniture has an open use design; it’s up to you how you wish to live with them and how they fit into your life. With attention to the smallest details, these pieces are designed to engage our senses and connect us to our homes. They don’t just look good, they also feel good to touch and use. They are objects that support and enhance the many ways we live today.

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HOMES WITH HARMONY AND BALANCEWhen everyday life at home is comfortable and runs smoothly, life itself will be more enjoyable and balanced too. This IKEA philosophy taps into Ilse Crawford’s mission as a designer who puts human needs and desires at the centre of all that she does. Products that bring tactility, touch and warmth to a home have therefore been the guiding star for all pieces in the SINNERLIG collection.

“We have observed that the more digital our lives become, the more we crave the physical. It’s about balance. Today, we are always close to a digital device, constantly connected no matter where we are. We can see changes in workplaces for instance, moving away from hard surfaces towards more tactile materials that engage the senses such as wood and more natural materials.”Ilse Crawford, Designer

Ilse Crawford IS WORLD fAMOUS fOR HER HOME fURNISHING AND INTERIOR DESIGN PROjECTS AND HAS WRITTEN MANY BOOKS ON THE SUBjECT. IN HER RECENT COLLABORATION WITH IKEA, ILSE CRAWfORD AND HER TEAM AT STUDIOILSE CREATED SINNERLIG - A COLLECTION DESIGNED TO ENGAGE YOUR SENSES.

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“The most rewarding part of the collaboration has been our constant discussions. When two parties, with strong wills, meet and see things from different perspectives, it forces you to discuss what’s really important, what really matters in the end. Collaborations like this give us new views that are sometimes challenging, but without challenges we seize to develop.”Marcus engman, Design Manager at IKEA

“It’s so important to get human qualities like warmth, well-being and care into the end product. While this might sound fluffy, in practice it’s a rigorous process. It’s about constantly going back to the principles of how a product will be used and analyzing its dimensions. It’s about addressing how we move intuitively, how we come together socially, understanding the things that connect us on a human level. It’s about thinking about how each of the products will be used so that you can make a real, physical, human connection as well as the visual and logical criteria. When you put the two together, that is really exciting.”Ilse Crawford, Designer

BRINGING THE HUMAN ASPECTINTO THE DESIGNThe SINNERLIG collection was born from a collaboration. The many departments at IKEA, Ilse Crawford, the material suppliers and third party manufacturers have each shared their expertise from beginning to end. Working together has been both challenging and inspiring. While we share the view that the home is the most important place in the world, our approaches in the design process have differed, meaning we’ve learned a lot from each other.

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NATURAL MATERIALS RESPOND TO OUR PRIMAL HUMAN INSTINCTS

Simple forms, natural materials and honest imperfections in this collection explore the beauty and pleasure of raw properties in the smallest of details.

“Life isn’t perfect, nature isn’t perfect and neither are we. Natural materials are naturally imperfect, which is why we wanted to keep the material honest and let the deviations and the natural state of the material come through”, says Ilse. Besides furniture made of cork, SINNERLIG also includes products made from solid acacia wood, ceramics, mouth blown glass, bamboo, seagrass and cotton.

aBoVe all, CorK feels Good To ToUCH

One of the most striking features of the collection is the use of cork. It comes from the bark of the cork oak, a noble tree with extraordinary properties that grows in Mediterranean regions. Since only the bark is used, no cork trees are ever cut down. All of the harvested bark is being taken care of in production - nothing goes to waste. jan Ahlsén, specialist in natural materials at IKEA, talks passionately about his love of cork: “It is a beautiful, warm material that feels natural and precious at the same time. It is durable, a thermal insulator and an acoustic softener. It is waterproof and easy to clean. We believe it is perfect for home furnishings.” The dark brown expression is the result of a natural steam treatment, a colour that stands comfortably with the lighter cork furniture.

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sINNerlIG collection. dining table $299 stool $59/each Dark brown Natural Bench $189

“PERSONALLY I LIKE TO WORK AT THE DINING TABLE AND I’M ALWAYS BEING TOLD TO MOVE MY PILES Of PAPER AWAY WHEN SUPPER IS READY.SO I WANTED A TABLE WHERE I COULD QUICKLY SCOOP UP MY PAPERS AND PUT THEM ON A SLING UNDERNEATH RATHER THAN HAVING PILES ALONG THE fLOOR.” Ilse Crawford Designer

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sINNerlIG stool $59/each Dark brown Natural

sINNerlIG pendant lamp $79.99/each

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sINNerlIG collection. Jug $12.99/each Assorted colours Plant pot $12.99 H25cm. serving plate $12.99/each Ø33cm. Assorted colours serving plate $19.99/each Ø40cm. Assorted colours

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sINNerlIG collection. daybed $499 Pad for daybed $120

“I LIKE TO THINK ABOUT DESIGN THAT HAS MULTIPLE USES, SO THE DAYBED NEEDED TO BE fLExIBLE AND OPEN, AND NOT PRESCRIPTIVE IN HOW IT IS USED. IT IS REALLY SOMETHING YOU CAN SIT ON, TAKE A NAP ON, OR USE WHEN WORKING ON YOUR IPAD.ITS DIMENSIONS ARE CAREfULLY CONSIDERED TO ADDRESS ALL Of THOSE THINGS WITHOUT BEING HEAVY.” Ilse Crawford Designer

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sINNerlIG cushion cover $12.99/each L50×W50cm. Black/white Assorted colours

PLAIN DOES NOT EQUAL BORING. CUSHION COVERS IN A SOOTHING BLEND Of COTTON AND LINEN, DEVELOPED IN MINUTE DETAIL.

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RELAx YOUR fEET ON THE SINNERLIG RUG - fLATWOVEN IN NATURAL SEAGRASS.

SINNERLIG rug, flatwoven $79.99 W200×L300cm.

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sINNerlIG coffee table $189

“CORK HAS MANY fINE fEATURES AND WAS A PERfECT MATERIAL MATCH fOR OUR SHARED VISION WITH THE COLLECTION. IT HAS NATURAL IRREGULARITIES THAT GIVE HONEST IMPERfECTIONS. IT IS NICE TO TOUCH AND AN ACOUSTIC SOfTENER. IT IS ALSO WATER REPELLANT, DURABLE, EASY TO CLEAN AND CONSIDERED MORE SUSTAINABLE THAN MANY OTHER MATERIALS.” Marcus engman Design Manager at IKEA

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jUST fOLLOW ITS fORM. YOU’LL WANT TO PUT THE SINNERLIG BOTTLES ON DISPLAY AfTER USE AND NOT LOCK THEM UP.

sINNerlIG collection. Bottle $7.99/each 0.7l. Bottle $14.99/each 1.2l. Jar with lid $39.99 Ø26, H30.5cm. 11.5l.

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sINNerlIG collection. Plant pot $6.99/each Max. diameter flowerpot 12cm. H14cm. Plant pot $12.99/each Max. diameter flowerpot 15cm. H25cm. Jug $12.99

THE BEAUTY IS IN THE DETAILS.SIMPLE CERAMICS IN NATURAL TONES AND ORGANIC SHAPES MAKE IT EASY TO CREATE YOUR OWN INDOOR ZEN GARDEN.

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AffECTED BY LIGHT - UNWIND IN THE GENTLE WARM GLOW Of THE SINNERLIG TABLE LAMPS, MADE Of fROSTED GLASS AND CORK.

sINNerlIG collection. Table lamp $39.99/each H22cm. Table lamp $69.99/each H31cm.

sINNerlIG table lamp $69.99 H31cm.

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sINNerlIG collection. Table top $169 L150×W75cm. Dark brown Trestle $35/each shelf for trestle $20 stool $69 W29×D43, H45cm. sINNerlIG basket $18.99

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sINNerlIG dining table $299 You can store items like magazines and table napkins on the practical shelf under the table top. Particleboard, cork, powder coated steel. Designer: Ilse Crawford. L236×W85, H75cm. Natural

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sINNerlIG stool $59/each Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Cork and powder coated steel. Designer: Ilse Crawford. Ø35, H45cm. Dark brown Natural

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sINNerlIG pendant lamp $79.99 Each handmade shade is unique. Clear lacquered bamboo. Designer: Ilse Crawford. Ø50cm.

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sINNerlIG daybed $499 Clear lacquered solid acacia and 100% jute. Designer: Ilse Crawford. W86×L192, H73cm. Natural

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sINNerlIG table top $169 Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Particleboard, plywood and cork. Designer: Ilse Crawford. L150×W75cm. 6cm thick. Dark brown. Also available in: Natural sINNerlIG trestle $35/each Powder coated steel. Designer: Ilse Crawford. W55×D38, H70cm. Black

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sINNerlIG stool $69 Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Cork and powder coated steel. Designer: Ilse Crawford. W29×D43, H45cm. Natural

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sINNerlIG bench $189 Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Particleboard, cork, powder coated steel. Designer: Ilse Crawford. L103×W34, H45cm. Natural

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sINNerlIG coffee table $149 Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Particleboard, cork, powder coated steel. Designer: Ilse Crawford. L150×W34, H32cm. Natural. Also available in: Dark brown

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sINNerlIG pot stand $14.99/each Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Cork. Designer: Ilse Crawford. Ø30cm. Dark brown, Natural

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sINNerlIG serving plates Stoneware. Designer: Ilse Crawford. serving plate $12.99/each Ø33cm. Assorted colours serving plate $19.99/each Ø40cm. Assorted colours

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sINNerlIG jug $12.99/each Also suitable for hot drinks. Stoneware. Designer: Ilse Crawford. 1.5l. Assorted colours

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sINNerlIG plant pots Waterproof because it has been treated on the inside. Earthenware. Designer: Ilse Crawford. Plant pot $6.99/each Max. diameter flowerpot 12cm. H14cm. Black Plant pot $12.99/each Max. diameter flowerpot 15cm. H25cm. Black

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sINNerlIG bottles Handmade by skilled craftspeople, making each one unique. Glass and cork. Designer: Ilse Crawford. Bottle $7.99/each 0.7l. Bottle $14.99/each 1.2l.

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sINNerlIG jars with lid Mouth-blown by skilled craftspeople, making each jar unique. Glass and cork. Designer: Ilse Crawford. Jar with lid $39.99/each Ø26, H30.5cm. 11.5l. Jar with lid $19.99/each Ø18, H22cm. 3.5l.

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sINNerlIG basket $18.99 Seagrass. Designer: Ilse Crawford. Ø46, H18cm.

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sINNerlIG table lamps Glass and cork. Designer: Ilse Crawford. Table lamp $39.99 H22cm. Table lamp $69.99 H31cm. Table lamp $89.99 H36cm.

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sINNerlIG cushion cover $12.99/each The zipper makes the cover easy to remove. Cushion cover fits inner cushion 40x65 cm. 80% cotton, 20% linen. Designer: Ilse Crawford. L40×W65cm. Assorted colours

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sINNerlIG cushion covers The zipper makes the cover easy to remove. 80% cotton, 20% linen. Designer: Ilse Crawford. Cushion cover $12.99/each L50×W50cm. Assorted colours Cushion cover $15.99/each L65×W65cm. Assorted colours

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SINNERLIG rug, flatwoven $79 You can turn the rug and get more wear out of it, as it has the same pattern on both sides. Outer surface: 100% seagrass. Edge fabric: 100% jute. Designer: Ilse Crawford. W200×L300cm.

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SINNERLIG rug, flatwoven $24.99 You can turn the rug and get more wear out of it, as it has the same pattern on both sides. Outer surface: 100% seagrass. Edge fabric: 100% jute. Designer: Ilse Crawford. W75×L200cm.

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sINNerlIG cushion covers The zipper makes the cover easy to remove. 88% cotton, 12% linen. Designer: Ilse Crawford. Cushion cover $14.99/each L40×W65cm. Black/white Cushion cover $14.99/each L50×W50cm. Black/white Cushion cover $16.99/each L65×W65cm. Black/white

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sINNerlIG pad for daybed $120 Latex and high resilience foam provide high pressure-relieving capacity, improving blood circulation to both muscles and skin and enabling you to relax more fully. Designer: Ilse Crawford. W66×L188cm. Natural

Media contacts:

julia fullerNational Product Loans Specialist416-646-8182 x2305julia.fuller@IKEA.com

Maja BoricevicNational Product Loans SpecialistIKEA CanadaT: 416-646-8182 x2339Maja.Boricevic@IKEA.com

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