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Singer Instruments
● Manufacturer of Scientific Instruments● Founded in 1943, 3rd generation family business● Currently ~30 people● Headquarters in Exmoor National Park, Somerset:
R&D, Manufacture, Assembly, Sales & Marketing● Sales Offices & Applications Labs in Singapore and
California● Soon: Sales Office & Applications Lab in Germany
Our customers
● Single cell manipulation, HTP screens
● Our Customers work with ○ Yeast○ Bacteria○ Algae○ Fungi ○ …
● Our customers work on○ Microbiology○ Drug discovery○ Beer and wine research○ Synthetic Biology○ …
My Path to Singer Instruments
● BSc Bioinformatics (Freie Universität Berlin)● BSc (hons) Bioinformatics (Auckland University)● PhD in Functional Genomics (U of Toronto, U of Edinburgh)● Postdoc in Chemical Genetics & Proteomics (U of Edinburgh)● Postdoc in Fungal Pathogens, Natural Products and High-Throughput Screening
(McMaster University)
My Path to Singer Instruments
● My Role as a Scientist at Singer Instruments○ Sales in the UK - Information about instruments, instrument demos, dealing with
customization requests○ Marketing - Website content○ R&D - Development and Testing of new Scientific Instruments○ But also:
■ Setting up and running the lab at Singer Instruments■ Continuous improvement of our Product Development Process■ QC of instruments before shipping to customers
● Singer Instruments is a small company, so I am involved in many different aspects of the business.
● I am interacting with everyone there (Software programmers, Engineers, Sales & Marketing Team, Assembly and Workshop technicians) and with our customers for Sales and for R&D
Life at Singer Instruments as a Scientist
● Development of new products○ Actively guide development of products○ Define test criteria and conduct tests for new products
● Market Research for Future Products○ Looking into latest developments for specific applications○ General market research for our target audience, ie, yeast community, synthetic biology
● Application development○ Example ROTOR: Working with filamentous fungi & Streaking for single colonies
● Ongoing testing of current products○ Testing petri dishes in the Serial Filler (different makes and types of plates, divided dishes)○ Continuous development and improvement of Colony Analysis software PhenoSuite
● Marketing/Website content○ Interviews with Scientists who use our instruments○ Short write-up of recent publications, highlighting how our instruments were useful