Singapore SMRT Student Demo Target Subway advertising

8/16/2019 Singapore SMRT Student Demo Target Subway advertising

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Media Summery:Points to note on the various media scheme: 1. Platform Screen Doors Close contract with commuter with average dwelling time of 2-6 mins 2. iView Digital screen with islandwide coverage of 121 screen across ! stations 3. Concourse Pillar at Raffles Place "n the heart of #usiness district where there are more $otential %o# see&ers 4. Window Panel Network Panel within the trains with '(( $anels across )( M*+ trains ,covering S . /0 lines


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Media Scheme – Somerset Platform Screen Doors


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Map


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Media Scheme – Bugis Platform Screen Doors


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Map


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Media Scheme – iView Digital Poster


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Media Scheme – Concourse Pillars @Raffles Place


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Map


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Media Scheme – Window Panel Network


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Part 2Stations Targeting Uni Students

specifcally


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Media Scheme – Concourse Beam @Bouna Vista


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Media Scheme – Pioneer Station Bulkhead


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Media Scheme – Pioneer Station Concourse Conce t

-ew Scheme2 no reference $ictures


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Media Scheme – !ent Ridge Station

Wall 1

Wall 2

d h d


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*eccommend3

M di S h ! Rid S i


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Documents

Singapore SMRT Student Demo Target Subway advertising