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This study analyzes check-in usage at11 Starbucks Stores in Orchard Areain SG at Foursquare & Facebook for a period of 75 days
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Glimpse of Check-in Service Usage in Singapore
June 2011
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This study analyzes check-in usage at 11 Starbucks Stores in Orchard Area
in SG at Foursquare & Facebook.
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75 daysMarch 23 - June 5
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Total 2,910 Check-ins
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Total 2,780 Check-ins via Foursquare
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1,040 Check-ins (35.74%) from
The Cathay store
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Daily 37 Check-ins3 Check-ins per store
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More Check-ins on Weekends
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Peak between 4pm-9pm
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Majority (82.7%) are new users
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More female users used check-in services
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For more about Foursquare, check out:http://www.incitez.com/blog/foursquare-marketing
