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Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 1 of 35
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 2 of 35
Course Outlines of Freshman English-I
Course Details
Course Name: Freshman English
Course Code: BUS 301
Credit Hours: 3 Credit Hours (per week)
Batch & Semester BBA 2020 & 1st Semester
Scheduled Day Wednesday & Thursday
Course Instructor Mr. Tauqeer Ahmed
Email [email protected]
Course Description/Objective
This course provides the students Language skills for effective communication, organizational
communication, the writing process, designing business documents, writing business correspondence,
preparing reports, proposals, manuals and presentation, preparing employment and administrative
messages, business terminology for marketing and trade, communicating with the customer
Learning Outcomes
To further develop students’ skills in reading, writing, speaking and thinking. To develop students
„understanding and appreciation of English language and its use in effective communication and literature.
To develop student understands and appreciation of essay writing, short stories and will develop ability to
evaluate and understand written material.
Course Contents (Plan)
Week 01
Communication in the Workplace
Correctness in Communication, Standards of punctuation
Sentence & fragments, Use of Pronouns, Capitalization
Spellings, Exercises/tests
Week 02
Adaptation and Selection of Words
Language and its adaptation, Effective words Selection, Exercises/tests
Week 03
Construction of Sentences & Paragraphs (Part-I)
Emphasizing adaptation, Short sentence, Effective paragraph design
Exercises/tests
Week 04
Construction of Sentences & Paragraphs (Part-II)
Emphasizing adaptation, Short sentence, Effective paragraph design
Exercises/tests
Week 05
Comprehension
Critical reading, Reading strategies, reading passages
reading and comprehension, Annotation, Outlining, Exercises/tests
Week 06
Effective Writing
Use of positive language, Expressing your point of view
Appropriate Use of pronouns, Role of transitional words; Exercises/tests
Week 07
Written Communication Styles in Business
Argumentative, Descriptive Form
Narrative Form
Comparative Form, Cause & Effect, Exercises/tests
Week 08 Mid Term
Week 09
Précis Writing
Picking out main points, Re-creating Rules., Paragraph Unity,
Coherence, Topic sentences, Exercises/tests
Week 10
Essay Writing
Reflective Essays, Persuasive Essays, Compare-Contrast Essays
Week 11
Report Writing
Writing Pies, Identifying facts and opinions, Exercises/tests
Week 12
Reading Skills
Developing Effective Reading Skills, Book Reading
Research Paper Reading, Case Study, News Paper/Article, Exercises/tests
Week 13
Speaking & Listening Skills
Public Speaking Skills, Persuasive Speeches, Bloopers, Blunders and Common Errors
Week 14 Effective Presentation Skills
Confidence/Eye contact, Body Language/Gestures, Voice Quality/ Tone/Pitch
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 3 of 35
Week 15
7Cs of Communication
Completeness, Conciseness, Consideration, Concreteness, Clarity, Courtesy
Correctness
Recommended Text Book
Basic Business Communication Skills for Empowering the Internet Generation, , Lesikar, Flatley, 10th Ed
Reference Books
The St. Martin’s Guide to Writing, AxelRod and Cooper, 7th Edition 2004.
Marks Distribution
Midterm 30 Marks
Final 40 Marks
Sessional 30 Marks (10 Attendance, 10 Presentation & 10 Quizzes/Assignments
Course Outlines of Introduction to Computers
Course Details
Course Name: Intro. To Computers
Course Code: BUS 302
Credit Hours: 3 Credit Hours (per week)
Batch & Semester BBA 2020 & 1st Semester
Scheduled Day Tuesday & Wednesday
Course Instructor Mr. Farhan Surhio
Course Description/Objective This course is designed to familiarize students with computer and its various applications. It will also
emphasize the use of computer and technology. Students will learn fundamental concepts of computer
hardware as well as software. This course will cover the theoretical and practical aspects of computers and
will give hands-on experience to students with various computer packages that are useful in any business
environment.
Learning Outcomes
To teach the fundamentals of computers, particularly with respect to personal computer hardware and
software, the World Wide Web, and enterprise computing.
To understand the components of the System Unit, Input and Output, Storage media About computer
security, ethics, and privacy: computer and Internet risks, ethical issues.
To provide knowledge about the appropriate use of technology for the managers.
Course Contents (Plan)
Week 01
Introducing Computer Systems
Defining The Computer, History of Computers, Individual User and Organizations
Computer’s Role in Society
Week 02
The Components of Computer
Parts of Computer System, Information Processing, Looking at Hardware
Knowing Software, Data and User
Week 03
Interacting with Computer
What is Keyboard and Mouse, Variants of the Mouse, Input and Output Devices
Mobile devices
Week 04
Data Hardware
Monitors, Ergonomics and Monitors, Data Projectors, Sound Systems, Data Printers
Week 05
Lab Activity
Identifying various Hardware, Use of Software & Hardware
Week 06
Data Processing
Difference between Data and Information, Representing Data
Processing Data, Processor Performance, Nature & Types of Processors
Week 07
Storage Devices
Categories of Storage Devices, Magnetic Storage Devices, Optical Storage devices
Week 08 Mid Term
Week 09
Communications and Networks
Common types of Network, Hybrid Network, Structure of Networks
Network Topologies, LAN and Wireless Networks
Week 10
Computer Application 1
MS Office: Word (Lab)
Week 11
Computer Application 2
MS Office: Excel (Lab)
Computer Application 3
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 4 of 35
Week 12 MS Office: Access (Lab)
Week 13 Computer Application 4
MS Office: Power Point (Lab)
Power Point Basics, Enhancing a Presentation, Creating a Slide Show
Week 14 Use of Internet (World Wide Web)
Browsing & Surfing on the Internet, Use of E-mail,Lab Session Week 15 Project Presentations
Recommended Text Book
Introduction to COMPUTERS, Peter Norton, latest edition, McGraw Hill
Marks Distribution
Midterm 30 Marks
Final 40 Marks
Sessional 30 Marks (10 Attendance, 10 Presentation & 10 Quizzes/Assignments
Course Outlines of Pakistan Studies
Course Details
Course Name: Pak Studies
Course Code: BUS 303
Credit Hours: 3 Credit Hours (per week)
Batch & Semester BBA 2020 & 1st Semester
Scheduled Day Monday & Tuesday
Course Instructor Ms. Hina Shah
Course Details
Course Name: Pakistan Studies
Course Code: 303
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective
This course is a broad overview of Pakistan studies by focusing on historical perspective, government, politics
and ideological background of Pakistan. This will be further covered by studying the process of governance,
national development, issues arising in the modern age and posing challenges to Pakistan.
Learning Outcomes
At the end of this course, students will be able to make an analysis of current issues in the light of historical
facts, concerning Pakistan. The key learning areas will be the ideology, emergence, culture and foreign policy
of Pakistan.
Course Contents (Plan)
Week 01
Ideology of Pakistan
Ideological rationale , Two Nation Theory by Sir Syed Ahmed Khan,
Ideology of Pakistan by Allama Muhammad Iqbal , Ideology of Pakistan by Quaid-e-Azam
Muhammad Ali Jinnah
Week 02
The Movement of Pakistan
Aryan Civilization, Muslim advent, Muslim League Foundation, Lucknow Pact
Nehru Report, Jinnah’s 14 Points, Lahore Resolution
Week 03
The Emergence of Pakistan
Uprooting of Muslims, Division of India’s assets, Administrative Problems
Constitutional Problems, Language Controversies, Indian Basin Water Dispute
Week 04
The Islamic System
Objectives Resolution, The Constitution of 1956, The Constitution of 1962
The Constitution of 1973, Islamic Provisions in 1973 constitution
Week 05
The Land of Pakistan
Location and geo-physical features, People and Population, Natural Resources
Agriculture/Industry/Trade
Week 06
Foreign Policy
Determinants of Foreign Policy, Pakistan Foreign Policy and its Phases
Role of Islamic World in Foreign Policy
Week 07
Pakistan Struggle
Muslim Minorities, Role of Punjab, Role of Sind, Role of Baluchistan
Role of KPK (NWFP) , Role of Kashmir in Pakistan Movement
Week 08
Mid Term
Making of Pakistan
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Week 09 Role of Ulema and Mashaikh, Role of Writers, Role of Journalists
Role of Students and Women in Pakistan
Week 10
Constitutional Development
Constitutional Crisis in Pakistan, Salient Features of the 1956 constitution
Salient Features of the 1962 constitution, Salient Features of the 1973 constitution
Establishment and Military Role in Pakistan,
Week 11
Society and social structure
Week 12 Culture & Ethnicity in Pakistan
Week 13 Economic institutions and issues
Week 14 Foreign policy of Pakistan and challenges
Week 15 Futuristic outlook of Pakistan
Recommended Text Book
Akbar, S. Zaidi. Issue in Pakistan’s Economy. Karachi: Oxford University Press, 2000
Pakistan Studies by Gul Shahzad Sarwar, Tahir Sons Karachi
Reference Books
S.M. Burke and Lawrence Ziring. Pakistan‟s Foreign policy: An Historical analysis. Karachi: Oxford
University Press, 1993.
Mehmood, Safdar. Pakistan Political Roots & Development. Lahore, 1994
Marks Distribution
Midterm 30 Marks
Final 40 Marks
Sessional 30 Marks (10 Attendance, 10 Presentation & 10 Quizzes/Assignments
Course Outlines of Islamic Studies & Ethics
Course Details
Course Name: Islamic Studies & Ethics
Course Code: BUS 304
Credit Hours: 02 Credit Hours (per week)
Batch & Semester BBA 2020 & 1st Semester
Scheduled Day Friday
Course Instructor Mr. Mohammad Ali Shaikh
Course Description/Objective
The course has been designed to shed light on far-reaching concepts of Islamic Teachings and the underlying
purposes of Divine commandments. The main focus has been put on vital beliefs and Basic Demands of Islam
in the light of the Holy Quran and Sunnah of Prophet (saw).
Learning Outcomes
To Know Basic Concepts of Islam regarding his individual and collective life, the basic sources of Islamic
Knowledge and to Differentiate between Islamic System of Life and non-Islamic System of Life.
To enhance the skill of the students for understanding of issues related to faith and religious life
Course Contents (Plan)
Week 01
Introduction
Deen-e-Islam (system of life)
Week 02
Islamic Knowledge
The sources of Islamic Knowledge, Shariah, Fiqha
Week 03
Quranic Studies
Basic Concepts of Quran
History of Quran , Uloom-ul –Quran
Week 04
Selected Text of Holly Quran
Surah Al-Ihzab (Adab Al-Nabi)
Surah Al-Hashar (Day of Judgement), Surah Al-Saf (Tafakar & Tadabar)
Week 05
Seerat of Holy Prophet (SAW) I
Life Before Prophet Hood, Life in Makkah
Week 06
Seerat of Holy Prophet (SAW) II
Life In Madina, Important Events Lessons of Madina
Week 07
Sunnah of Holy Prophet
Basic Concepts of Hadith
History of Hadith, Kinds of Hadith
Week 08 Mid Term
Islamic Law & Jurisprudence
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Week 09 Basic Isamic Laws, Sources of Law & Jurisprudence
Differences in Islamic Laws
Week 10
Islamic Culture & Civilization
Basic Concepts , Historical Development, Characteristics of Islamic Culture & Civilization
Week 11
Islam & Science
Tib-e-Nabvi, Muslims & Science
Quran & Science
Week 12 Islamic and Economics
Islamic Economic System
Wealth Distribution in Islam
Riba v/s Interest
Islamic Banking Concept
Week 13 Political System of Islam
Concept of Sovereignty in Islam
Governing Institutes in Islam
Week 14 Islamic History
Khilaft-e-Rashida
Ummayyads
Abbasids etc.
Week 15 Islam and Society
Concept of Social System
Role of Family
Values/Norms etc.
Recommended Text Book
Hameed ullah Muhammad, „Introduction to Islam.
Introduction to Deen-e-Islam, Dr. Muhammad Hameedullah, null Edition
Marks Distribution
Midterm 30 Marks
Final 40 Marks
Sessional 30 Marks (10 Attendance, 10 Presentation & 10 Quizzes/Assignments
Course Outlines of Micro Economics
Course Details
Course Name: Micro Economics
Course Code: BUS 305
Credit Hours: 03 Credit Hours (per week)
Batch & Semester BBA 2020 & 1st Semester
Scheduled Day Monday
Course Instructor Mr. Ayaz Ali Maitlo
Email [email protected]
Course Description/Objective
Micro Economics is that part of Economics which deals with the study of individual units, such as a person, a
household or a firm. It discuses decision making issues with respect to price changes and market structures.
The economists observe details of an economic unit, or very small segment of the economy under a figurative
microscope. The study of Microeconomics sets the foundation to understand the interconnectivity among
different economic units and how this interaction makes the macroeconomic picture. The main focus of the
study is to thoroughly understand the product and resource markets with major emphasis being on the
nature of demand and supply with reference to individuals and firms, costs of production and profit
maximizing level in all kinds of market structures.
Learning Outcomes
After studying this course the student will be able to understand:
The Economic problem of allocation and distribution of resources.
The factors that determine demand and supply
The concept of elasticity of demand and supply
Analyze the effect of market structure on firm behavior
Analyze efficiency and the role of government in promoting and deterring efficiency
The concept of derived demand for labor and capital
The existence of impact of externalities
Income distribution and “fairness”.
Course Contents (Plan)
Basic Concepts Of Economics
What is Economics & Why study Economics
Definitions of Economics
Sindh University Campus Larkana Course Outlines BBA Degree Program
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Week 01 Microeconomics and Macroeconomics
Big Economic Questions (What? How? When? Where? Who?)
Market, Command, and Mixed Economies
Inputs and Outputs
Production-Possibility Frontier (PPF)
Week 02
Elements of Demand and Supply
The Law of Demand
Demand Curve and Demand Schedule
Shifts in Demand
Supply Curve and Supply Schedule
Shifts in Supply
Equilibrium of Supply and Demand
Effect of a Change in Supply or Demand
Changes in Price and Quantity
Week 03
Understanding Concept of Elasticity
Inelastic and Elastic Demand
Price Elasticity of Demand
Elasticity and Revenue
Price Elasticity of Supply
Factor Substitution Possibilities
Applications of Major Economic Issues
Week 04
Demand and Consumer Behavior
Utility Theory and Consumer Choice
Marginal Utility and the Law of Diminishing Marginal Utility
Derivation of Demand Curves
Substitution Effect and Income Effect
Substitutes and Complements
Consumer Surplus and its Applications
Week 05
Understanding Concept of Production in Business
The Production Function
Total Average and Marginal Product
The Law of Diminishing Returns
Short Run and Long Run
Productivity and the Aggregate Production Function
The Nature of the Business Firm
The scope of Size of the business
Week 06
Costs Analysis
Economic Analysis of Fixed and Variable Cost
Understanding Marginal Cost and Average Cost
Link between production and Costs
Economic Costs in context of Profit & Loss and Balance Sheet
Opportunity Costs
Week 07
Perfect Competition
Behavior of Competitive
Profit Maximization and Perfect Competition
Supply Behavior in Competitive Industries
Short-Run and Long-Run Equilibrium
Special Cases: Constant Cost, Increasing Cost and Diminishing Return
Understanding Economic Efficiency and Equity
Week 08 Mid Term
Week 09
Imperfect Competition
Definitions of Imperfect Competition
Varieties of Imperfect Competition: Monopoly and Oligopoly
Sources of Imperfections
The Concept of Marginal Revenue
Elasticity and Marginal Revenue
Marginal Principal: Let Bygones be Bygones
Week 10
Monopolistic Competition and Oligopoly
Understanding nature of Imperfect Competition
Theories of Imperfect Competition
Price Discrimination
Game Theory and its basic concepts
Economic Costs of Imperfect Competition
Antitrust Law and Economics
Week 11
Factor Markets
Income and Wealth
The nature of Factor Demands
Distribution Theory and Marginal Revenue
The Demand for Factors of Production
Supply of Factors of Production
Determination of Factor Prices
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 8 of 35
Distribution of National Income
Week 12
Labor Markets
General Wedge Level
Demand for Labor
The Supply of Labor
Wage Differentials
Economic Role of Labor Unions
Effects of Wages and Employment
Understanding and Analyzing Wage Discrimination
Week 13
Land and Natural Resource Markets
Resource Categories
Fixed Land and Rents
Environmental Externalities
Market Inefficiency
Measures to Correct Externalities
Week 14
Capital Markets
Understanding basic concepts of Interest and Capital
Rates of Return and Interest Rates
The Concept of Present Value
Basic Capital Theory
Profits as a Return to Capital
Determinants of Profits
Week 15
Government, Taxation and Expenditure
Government Policy and its tools
Function of the Government
Public-Choice Theory
Govt. Expenditures: Fiscal Federalism
Impact of Culture and Technology
Principles and types of Taxation
Recommended Text Book
Economics , McConnell and Brue. , latest Edition, Mc Graw-Hill.
Economics, Samuelson and Nordhaus, 18th Edition, McGraw-Hill.
Marks Distribution
Midterm 30 Marks
Final 40 Marks
Sessional 30 Marks (10 Attendance, 10 Presentation & 10 Quizzes/Assignments
Course Outlines of Business Mathematics
Course Details
Course Name: Business Mathematics
Course Code: BUS 306
Credit Hours: 03 Credit Hours (per week)
Batch & Semester BBA 2020 & 1st Semester
Scheduled Day Thursday & Friday
Course Instructor Mr. GM Sheikh
Email [email protected]
Course Description/Objective
The main objectives of the course are to enhance students‟ competency in application of mathematical
concepts in solving business management problems and to improve their level of quantitative approach. This
course will include concepts such as such as preliminaries, linear equations, systems of linear equation, linear
functions application, quadratic and polynomial functions, exponential and logarithmic functions, matrix
algebra, differentiation and integration, algebra, quadratic and simultaneous equations.
Learning Outcomes
After completing this course successfully, students will become familiar with various mathematical and
algebraic concepts, equations and formulas. Besides this, drawing of different graphs will give an in-depth
understanding to the students to apply their knowledge to various business situations.
Course Contents (Plan)
Week 01
Basic Concepts
First Degree Equations in One Variable, Second Degree Equations in One Variable
Inequalities, Absolute Value, Coordinate Systems
Week 02
Linear Equations
Characteristics, Usage and Variables, Graphical Characteristics
Slope-Intercept Form, Equation of Straight Line, Linear Equations Involving two or more
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 9 of 35
variables
Week 03
Systems of Linear Equation
Two-Variable System of Equation, Gaussian Elimination Method, n-Variable System,
Product Mix Problem
Week 04 Mathematical Functions
Functions, Types of Functions, Graphical Representation of Functions
Week 05
Linear Functions
Linear Cost Function, Linear Revenue Function, Linear Profit Functions, Break-Even Models
Week 06
Quadratic and Polynomial Functions
Quadratic Functions, Applications of Quadratic Functions, Polynomial Functions
Rational Function
Week 07
Exponential and Logarithmic Functions
Characteristics of Exponential Functions, Base-e Function, Conversion to Base-e,
Logarithms, Properties of Logarithms, Solving Logarithmic & Exponential equations,
Logarithmic Functions
Week 08 Mid Term
Week 09
Financial Mathematics
Interest and its Computation, Single Payment Computations, Annuities and Future Value,
Annuities and Present Value, Cost-Benefit Analysis
Week 10
Matrices
Introduction to Matrices, Special Types of Matrices, Matrix Operations, Determinant of
Matrices, Inverse of Matrix
Week 11
Probability Theory
Sets and Sets Operations, Permutations & Combinations, Basic Probability Concepts
Week 12 Probability Distributions
Random Variables, Central Tendency and Variation , Binomial Probability, Normal
Probability
Week 13 Differentiation
Limits, Limits and Continuity, Rate of Change, Rules of Differentiation, Higher-Order
Derivatives
Week 14 Optimization
First Derivative and Concavity, Concavity and its Dimensions, Concept of Maxima and
Minima, Curve Sketching
Week 15 Applications of Optimization
Revenue Applications, Cost applications, Profit Applications, Profit Maximization Approach
Recommended Text Book
Budnick, Mathematics for Business Economics and Social Science
Reference Books
Cheryl Cleaves, Business Maths, Pearson (Latest Edition)
Burton, Shelton, Business Maths using Excel, South-Western Cengage Learning
Marks Distribution
Midterm 30 Marks
Final 40 Marks
Sessional 30 Marks (10 Attendance, 10 Presentation & 10 Quizzes/Assignments
………………………………………………………………
………………………………..BBA-II……………………..
Course Outlines of Financial Accounting-II
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 10 of 35
Course Details
Course Name: Financial Accounting-II
Course Code: 401
Credit Hours: 3 Credit Hours (per week)
Batch & Semester BBA 2K19- 3rd
Semester
Concerned Teacher Mr. GM Shaikh
Scheduled Day Monday
Email [email protected]
Course Description/Objective
This course is built upon the Financial Accounting Course in the sense that it provides advanced
treatment of basic techniques learned in the first course of Financial Accounting-I. It mainly focuses
upon the company accounts and their understanding in the context of the IAS and companies
ordinance 1984.
Learning Outcomes
After studying this course the student will be able to understand:
The formation of companies and important financial statements of Public Limited companies.
Exposure about company’s Annual Report and notes to the accounts.
The accounting for partnership and non-profit organizations.
The accounting for consolidated statements.
Accounting for leasing and fixed assets.
Week 01
& 02
Accounting for Partnership
(Formation, Profit Distribution, Dissolution)
Accounting for Companies
(The Company, Types of Company, Formation of a Public Limited Co, Classes of
Shares, Ordinary Shares, Preference Shares, Issuance of Shares)
Week 03
Accounting for Issuance of Shares
Week 04
& 05
Company Final Accounts (Preparing Final Accounts, Profit & Loss Account, Appropriation Account, Balance
Sheet, Published Annual Reports)
Week 06
Company Final Accounts (Alteration of Capital, Bonus Shares, Right Issue, Stock Splits)
Week 07
Accounting for Dividends
Week 08
Mid Term
Week 09
Accounting for Bonds and Debentures
Issuance of Bonds and Debentures & Redeemable Capital
Week10
Preparation and Interpretation of Cash Flow
Week 11
& 12
Important IAS and FRS
Inventories IAS-2
Revenue recognition
Research and Development
Intangible Assets
Revaluation of Assets
Impairment of Assets
Post balance sheet events
Week 13
& 14
Analysis of Financial Statements
Ratios
Trend analysis
Common size analysis
Week 15
Accounting for consolidated statements
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 11 of 35
……………………. …………………………… ……………………
Concerned Teacher: Head of Department Focal Peron
(Financial Accounting) (Business Administration) (Sindh University
Campus, Larkana)
Course Outlines of Laws of Business Taxation
Course Details
Course Name: Laws of Business and Taxation
Course Code: 402
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective The course basically deals with the introduction of those commercial laws which are directly or indirectly
related to Business. It includes a short study of contract law, partnership Act, companies’ ordinance and
Negotiable instrument. The other part will focus on the taxation system as well kinds of taxes in Pakistan
like Sales Tax, Income Tax and Intellectual property rights.
Learning Outcomes To know about the basic concepts of conventional business law. To know about basic aspect of
conventional Business Law. To explain that how such different aspects can be practically applied in the
modern market. Enabling students to determine various hurdles in the way of implementation of such
Laws in the modern market. Easily identifying advantages as well as disadvantages of conventional
Business Law in the business activities.
Course Contents (Plan)
Week 01 Law of Contract (P-I)
Nature of Contract
Offer and Acceptance
Consideration
Capacity to Contract
Free Consent and Legality of Object
Week 02
Law of Contract (P-II)
Void Agreements
Contingent Contracts
Performance of Contract
Discharge of Contract
Remedies of Breach of Contract
Quasi Contact
Week 03
Special Contracts
Indemnity and Guarantee
Bailment and Pledge
Recommended Text Book
Meigs,Williams, Haka, Bettner: Financial Accounting, Latest Edition, Prentice Hall.
Reference Book
The basis for business decision, Meigs Hakka & Bettner, null Edition, McGrawhill.
Marks Distribution
Midterm 30 Marks (Lectures 01-07)
Final 40 Marks (Lectures 01-15)
Sessional 30 Marks (Attendance 10 Marks, Presentation 10 Marks & Two Quizzes 10 Marks)
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 12 of 35
Contract of Agency
Week 04
Sale of Goods Act 1930
Sale of Goods
Conditions and Warranties
Transfer of Property
Performance of Contract
Rights of Unpaid Seller
Week 05 Partnership Act 1932
Nature of Partnership
Relations of Partners
Dissolution of Firm
Week 06 Negotiable Instruments Act (P-I)
Negotiable Instruments
Notes, Bills and Cheque
Parties to a Negotiable Instrument
Presentment of a Negotiable Instrument
Week 07 Negotiable Instruments Act (P-II)
Dishonor of Negotiable Instrument
Discharge of Negotiable Instrument
Rules of Evidence, Estoppel & International Law
Hundis
Banker and Customer
Week 08 Mid Term
Week 09
Insurance
Law of Insurance
Life Insurance
Fire Insurance
Marine Insurance
Week 10
Carriage of Goods
Carriage of Goods
Carriage by Sea
Carriage by Air
Week 11
Income Tax Law
Income Tax Ordinance, 2001
Constituents of Income Tax Law
Definitions
Ordinance to Override other Laws
Week 12
Charge of Tax
Tax on Taxable Income
Tax on Dividends
Tax on payments to Non-residents
Tax on Shipping and Air Transport
General Provisions: Section 5, 6 and 7.
Week 13
Head of Income (P-I)
Salaries
Property
Week 14
Head of Income (P-I)
Income from Business
Income from Other Sources
Capital Gains
Week 15 Law of Intellectual Property
Intellectual Property Rights
Patents
Copyrights
Trademarks
Recommended Text Book 1.Mercantile Law by N.D. Kapoor and M.C.Kuchhel, latest edition
2.Income Tax Law of Pakistan, Khawaja Amjad Saeed, Latest edition, oxford press
Reference Book
Bare Acts of Mercantile Law
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 13 of 35
Course Outlines of HRM
Course Details
Course Name: Introduction to Human Resource
Management
Course Code: 403
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective This course is basically designed to provide students the basic understanding of key HRM functions,
which include HR planning, recruitment & selection, compensation, performance evaluation, and training
& development. This course emphasizes on the understanding of the basic concepts of managing human
resource and their applications in today’s organizations.
Learning Outcomes 1) To understand the important role of HRM in organizational management. 2) To understand the HR
functions and practices and their importance to drive a productive organizational culture. 3) To be able to
link HR strategy with organizational strategy. 4) To understand the strategic role of HR to facilitate
restructuring, downsizing, mergers and acquisitions
Course Contents (Plan)
Week 01 Introduction to HRM
HRM and Its Scope
Line and Staff Concepts
Line and HR Managers’ Duties
Trends in HRM
Globalization
Leverage and Deregulation
Technological, Demographic and Economic Trends
New Trends in HRM
Week 02
HR Manager’s Role
Importance of Strategic Planning
Fundamentals of Planning
Strategic Management Process
Top Management’s Role in Strategic Planning
Strategic Human Resource Management
Week 03
Job Analysis
Basics of Job Analysis
Steps and Guidelines in Job Analysis
Information Methods
Job Description
Job Identification, Summary and Responsibilities
Job Specifications
Job Analysis: Competency-Based
Week 04
Planning and Recruitment
Recruitment Process
Forecasting Personnel Required
Forecasting Candidates Supply
Effective Recruitment: Yield Pyramid
Internal & External Candidates
Week 05 Testing and Selection
Basic Testing Concepts
Tests of Cognitive Abilities
Motor and Physical Abilities
Achievement Tests
Work Sampling and Simulation
Situational and Video-Based Testing
Employee References
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 14 of 35
Candidates’ Background and Pre-employment
Week 06 Interviewing Candidates
Basic Types in Interviews
Structured v/s Unstructured
Interview Content Selection
Administering the Interview
Common Errors
Key to Effective Interview
Week 07 Training and Development
Orienting and Training Employees
Orientation Process
Training and Programs
Implementing Training Programs
On-the-Job Training
Off-the-Job Training
Organizational change Programs
Training Effort’s Evaluation
Week 08
Mid Term
Week 09
Performance Management and Appraisal
Basic Appraisal Concepts
Techniques in Appraising Performance
Potential Problems in Appraisal
The Appraisal Interview
Performance Management
Use of IT in Performance Management
HR Application: Mobile Performance Management
Week 10
Coaching, Career Counseling and Talent Management
Coaching Importance and Skills
Active Coaching
Career Management
Employee’s Role in Managing Career
Employer’s Role in Career Management
Employer Life-Cycle
Promotions, Transfers and Retirements
Talent Management Systems
Week 11
Compensation Management
Pay Plans
Determining Pay Rates
Establishing Pay Rates
Managerial v/s Professional Pays
Competency Based Pay
Broadbanding and Comparable Worth
Week 12
Employee Financials and Motivation
Money and Motivation
Individual Incentives and Recognition
Incentives for Sales Staff
Incentives for Managers
Organization wide Incentives
Effective Incentive Programs
Week 13
Employee Health & Safety
Importance of Safety at workplace
Occupational Safety Laws
Causes of Accidents
Preventing Accidents
Workplace Health Hazards
Occupational Security
Week 14
Managing HRM Globally
Internationalization of Businesses
Intercountry Differences
PESTEL Analysis
International Staffing
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Offshoring and Staffing Policy
Expatriate Mangers
Training and Maintaining Expatriates
Implementing Global HR System
Week 15 Project Submission and Presentations
Recommended Text Book Human Resource Management,,., G. Dessler,, latest Edition, Pearson.
Reference Book
Luis R. Gomez Mejia, David B. Balkin, Robert L. Cardy Managing Human Resources, latest edit.
Course Outlines of Pakistan Economy
Course Details
Course Name: Pakistan Economy
Course Code: 404
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective The course is designed to develop students’ basic understanding of the different economic scenarios,
policies developed and its impact over the economic growth of Pakistan. The course will cover in detail
the historic perspective of Pakistan economy by referring to its Agriculture, Industrial, Infrastructure,
Public finance and Social sectors. Students are expected to develop analytical skills to comprehend both
Economic Performance and Policy measures shaping Pakistan’s overall economy.
Learning Outcomes After completion of the course, students should be able to analyze firstly, the scope and implications of
different economic policy measures. Secondly, Role played by regulatory authorities in achieving the
economic objectives. Finally, the impact of global economic scenarios over nation’s economy.
Course Contents (Plan)
Week 01 History of Pakistan Economy
Laying and Foundations
Development Decade
Issues in 1971-77
Military Rules
Structural Adjustments
Economic Overview to-date
Week 02
Macroeconomic Concepts
Growth (GDP & GNP)
Savings
Investments
Public Finance
Foreign Trade
Employment
Income Distribution
Week 03
Agriculture
Agriculture Sector
Historical Account of Agriculture
Phases in Agricultural Growth
Rural Development
Major and Minor Crops
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Livestock and Poultry
Forestry and Fisheries
Week 04
Industry and Trade
Exchange Rate
Trade Policy
Trade Policy and Industrialization
Foreign Aid and Private Sector
Management and Performance
Week 05 Manufacturing Sector
Growth and Employment
Corporate Sector
Structural Change
Role of Technology
Impact of SMEs
Mining and Minerals
Projects and Prospectus
Week 06 Balance of Payments
BOP Account
BOP’s Equilibrium and Types
Exchange Depreciation
Devaluation and Tariffs
Import Quotas and Export Duties
BOP of Pakistan
Forex Account
Week 07 Financial Sector
Banks
Central Banking and State Bank
Role of Central Bank
Commercial Bank
Nationalization
Privatization
Insurance & Other Financial Institutions
Money Market and Capital Market
Week 08
Mid Term
Week 09
Resource Mobilization
Fiscal sector
Federal Revenues
Rate of Capital Formation
Foreign Aid and its Forms
Types of Aid
Debt Servicing
Debt Management
Week 10 Health and Education
Health Systems and Problems
Health Economics
Health Facilities
Diseases Cure and Prevention
Education and Economic Development
Educational Structure
Progress in Education
Science and Technology
Week 11
Transport and Communication
Importance of Transport and Comm.
Means of Transportation
Transport system (Routes)
Communication and Networking
Role of Electronic Media
IT and Telecommunication
Week 12
Fiscal and Monetary Policy
Govt. Structure and Taxation
Issues in Public Finance
Local Govt. Revenues
Public and Fiscal Debt
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Deficit
Week 13
Structural Adjustments
Development Thinking
Adjustments Loans
Adjustment Programs
Effects of Adjustments
Economic Liberalization
Week 14
Adjustment Programs in Pakistan
History
1988 Program
Fiscal Policy in 1988
Trade and Financial sector
Results of 1988 Program
Trade and BOP
Liberalization and Privatization
World Bank and IMF
Political Economy and Adjustments
Week 15 Social Sector
Planning of Social Sectors
Health and Education
Population
Urbanization
Gender Inequality
Poverty and its Trends
Poverty Alleviation
Recommended Text Book 1. Economy of Pakistan, Khawaja Amjad Saeed, Latest edition.
2.Issue in Pakistan Economy, S. Akbar Zaidi, latest Edition, Oxford Press
Reference Book
Economics of Pakistan, Prof. Nasir Saeed, latest Edition
Course Outlines of Oral Communication
Course Details
Course Name: Oral Communication
Course Code: 405
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective
The Course is designed to introduce the Essentials of Speech Communication to the students. The
course equips the students with the tools required to develop rhetorical prowess for meeting diverse
audience needs. Hence this course focuses on the topic of Public Speaking and the effective delivery
of oral presentations.
Learning Outcomes
On completion of the course, the students should be able to:
Identify the needs of an audience
Develop articulate speeches
Improve vocal delivery and body language
Gain self confidence as speakers/presenters
Use visual aids and graphics
Create coherent presentations
Oral Communication, Effective Communication,
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Week
01
Introduction Communication Process and Importance of Public Speaking
Speech Anxiety, Overcoming anxiety
Week
02
Audience Psychology
Understanding Audience Psychology, Speechmaking:
Purpose, Audience Analysis, Subject Investigation
Week
03
Telephonic Conversation Telephone Skills, Dealing with clients/customers/business
associates, Knowing what to say and how to say it
Week
04
Organizing Speech
Speech Organization: Sequencing, Beginning and Ending
Week
05
Listening & Evaluation
Style in the Speech, Kinds of Speeches, Persuasive Speech,
Persuasive Strategies
Week
07
Role Playing Documentary on “Communication” Role Playing
Week
08
Mid Term
Week09
Delivery Voice and Movement in Speaking. Verbal and Non-Verbal
Communication
Week
10
Content Selection Gathering and Analyzing Speech Material: Verbal & Visual
Week
11
Presentation Skills Effective Presentations –Openings and Closings
Week
12
Visual Aids Visual Aids, Designing effective visual Aids, Use of
Graphics & Animations, Considering Space and Topic
Week13 Good Speaker
Entertain the Audience , Positive Use of humor, Time &
Audience Management
Week14 Interview
Planning and Conducting an Interview, Interview and Panel
discussions, Successful Interview Techniques
Week15 Final Project
Debate/Presentation
Recommended Text Book Speech Making: Introduction to Rhetorical Competence, J.Michael Sproule null Edition, Wm.C. Brown
Reference Book
The Quick and Easy Way to Effective Speaking, Dale Carnegie, null Edition, King Wood.
Course Outlines of Principles of Insurance
Sindh University Campus Larkana Course Outlines BBA Degree Program
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Course Details
Course Name: Principles of Insurance
Course Code: 406
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective Principles of Insurance are aimed at building basic concepts of Insurance against financial risk as well as
non-financial uncertainties. This course will focus on Insurance as a concept, Insurance Functions,
Insurance Policies, Insurance Types and Insurance Organizations. Overall objective of the course is to
develop preliminary understanding of Insurance and its application in terms of both material-loss and life-
loss subject to environmental hazards of a business operating in particular market.
Learning Outcomes After completion of the course students will equip better understanding of the term Insurance and its uses
in daily life. Students will be able to differentiate different types of risks and associated insurance
policies. Students will also add into their knowledge the role of insurance institutes for both Private and
Public sector organizations.
Course Contents (Plan)
Week 01 Introduction to Insurance (P-I)
What is Insurance
Condition for Insurance
Importance of Insurance
Insurance Functions
State and Insurance
Consequences for Insurer
Week 02
Introduction to Insurance (P-II)
Insurance in Pakistan
Nationalization
Basics of Insurance
Contracts and Stamp Duty
Week 03
Insurance Institutions (P-I)
Insurance Organizations
Chartered Insurance Institute
Insurance Market
Types of Insurers
Week 04
Insurance Institutions (P-II)
Brokers and Agents
Lloyd’s Structure
Insurance Companies
Insurance Mergers
Week 05 Insurance Types
Life Insurance
Fire Insurance
Marine Insurance
Automobile Insurance
Accident Insurance
Livestock Insurance
Credit and Aviation Insurance
Week 06 Life Insurance Accounting
State Life Insurance
Functions of State Life
Insurance Accounting
Insurance Audit
Week 07 State and Insurance
Insurance Act 1952
Nationalization Order 1972
Acquisitions
Corporations and Life Businesses
Functions of Corporations
Corporation Management
Week 08 Mid Term
Life Insurance (P-I)
Understanding Life Insurance
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Week 09 Life Societies & Features
Scope and Types
Assurance Variation
Insurance Options
Week 10 Life Insurance (P-II)
Insurance Calculations
Premiums
Proposal Forms
Policy Structure
Compliance
Week 11
Fire Insurance (P-I)
Background
Fire Policy
Rating
Occupant and Owner Policy
Insurable v/s Not-insurable
Week 12
Fire Insurance (P-II)
Contents of Fire Policy
Fire Protections
Fire Exceptions
Property Relieving
Loss Claims
Week 13
Marine Insurance
Defining Marine Insurance
Importance in Trade
Marine Insurance Act 1906
Protection and Indemnity
Marine Insurance Premium
Week 14
Case Study
Motor Insurance
Incident/Accident Insurance
Financial Insurance
Week 15 Project Report/Presentations
Recommended Text Book Principles of Insurance, Javaid Amin, Allama Iqbal Open University
………………………………BBA-III………………………………………
Course Outlines of Marketing Management
Course Details
Course Name: Marketing Management
Course Code: 501
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective Marketing Management course will develop understanding for executing better marketing decisions based
on market intelligence. This course will introduce students about the rationale and manipulation of
Marketing program in achieving better results in any business environment. Practically marketing
management encompasses activities such as demand creation and stimulation, positioning, product
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 21 of 35
differentiation, and product and brand management among others. Finally, to develop certain
competencies that enables an analytical and practical approach to the complete spectrum of marketing and
its universal applications.
Learning Outcomes At the end of the course the students should be able to:
Identify and analysis the environmental factors (internal and external) that have implication for
marketing management and will affect the marketing decisions
Critically analyze the elements of the marketing mix of any market offering
Explain the selection of target markets. Differentiate among different marketing environments
Develop competitive strategies that will build lasting positive customer relationships
Course Contents (Plan)
Week 01 Introduction
Importance of Marketing
Scope of Marketing
Core Marketing Concepts
Company Orientation and Marketplace
New Ps
Marketing Management
Week 02
Marketing Strategies
Customer Value
Value Network
Core Competences
Holistic Marketing
Strategic Planning
SBU Panning
SWOT Analysis
Product Planning
Week 03
Marketing Research
Marketing Information System
Marketing Intelligence
Macroenvironment
Forecasting Demand
Marketing Research Process
Marketing Productivity
Week 04
Creating Customer Value
Building Customer Value
Total Satisfaction
Product and Service Quality
Maximizing Customer Life
Customer Relationships
Database Marketing
Week 05 Consumer Markets
Consumer Behavior
Cultural, Social & Personal Factors
Motivation Theories
Five-Stage Model
Post-purchase Behavior
Behavioral Decision Theory
Week 06 Business Markets
Organizational Buying
Buying Situations
Systems Buying
Buying Process
Procurement Process
Order-Routine Specification
Vertical Coordination
International Markets
Week 07 Market Segments and Targets
Bases of Consumer Segmentation
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
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Segmenting Business Markets
Market Targeting
Effective Segmentation & Targeting
Week 08 Mid Term
Week 09
Competitive Dynamics
Competitive Strategies
Expanding Demand
Protecting/Increasing Market Share
Market-Challenger
Market-Follower
Market-Nicher
PLC Strategies
Fashion and Fads Lifecycle
Week 10 Brand Positioning
Developing Brand
Establishing Brand Positioning
Optimal Points-of-Difference
Points-of-Parity
Brand Mantras
Brand Positioning
Differentiation Strategies
Week 11
Brand Equity
Role of Brands
Scope of Branding
Brand Equity and Models
Brand Elements
Internal Branding
Brand Communities
Branding Strategy
Week 12
Product Strategy
Product Levels
Product Classifications
Product Differentiation
Service Differentiation
Product Mixes
Product Line Length
Portfolio Pricing
Packaging and Warranties
Week 13
Pricing Strategies
Pricing Environment
Steps in Setting Price
Adapting Price
Price Changes
Price Cuts and Increases
Competitors’ Pricing Strategy
Week 14
Marketing Channels
Managing Channels
Channel Functions and Levels
Channel design
Channel Management
Channel Integration
Channel Conflict Management
E-Commerce and M-Commerce
Week 15 PROMOTIONAL STRATEGIES
Effective advertising programs
Sales promotion and public relations programs
The strategic personal selling process
Strategic sales-force management
Recommended Text Book Marketing Management- A South Asian Perspective, Philip Kotler, Kevin Lane Keller, Abraham Koshy,
Mithileshwa, (Latest) Edition, Pearson Education-Prentice Hall Publication.
Reference Book
Sindh University Campus Larkana Course Outlines BBA Degree Program
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William J. Stanton & Charles Futrell, Fundamentals of Marketing, McGraw Hill
Course Outlines of Business Ethics
Course Details
Course Name: Business Ethics
Course Code: 502
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective This course will address fundamental questions of ethical and moral behavior in corporate environment.
Business Ethics will be providing a frame work of basic principles for understanding what is meant by the
term good and right. The course examines corporate culture, corporate governance, stakeholder
responsibility, social responsibility, and the importance of business ethics in excessively globalized
economies.
Learning Outcomes By the end of the course students should be able to:
Describe the meaning and importance of business ethics
Define ethics as a dimension of social responsibility
Define general and Islamic ethical decision making and corporate governance
Define corporate culture and its impact on corporate business practices
Articulate the importance of organizational relationships on ethical business behavior
Converse the reasoning & analytical skills needed to apply ethical concepts to business decisions
Course Contents (Plan)
Week 01
Introduction to Business
Ethics
Business Ethics (Case), Ethical Decision Making, Personal
Integrity, Social Reasonability, Ethics & Law
Week 02
Ethical Decision Making
Personal and Professional Context, Ethical Decision
Process, Repercussions of Unethical decisions, Ethical
Manager
Week 03
Philosophical Ethics
Utilitarianism, Rights & Duties, Justice & Fairness,
Universalism, Individual Decision Making Models,
Islamic Ethics, Case Study
Week 04
Business and its Internal
Constituencies
Employer/Employee Rights & Duties, Conflict of Interest,
Commercial Extortion, Commercial Bribery, Employee
Theft, Case Study
Week 05 Ethics of Job
Discrimination
Job Discrimination, Affirmative Action, Reverse
Discrimination, Sexual Harassment, Principle of
Comparable Worth, Individual issues in the Workplace,
Case Study
Week 06
Whistle Blowing
Whistle Blowing, Types of Whistle Blowing, Conditions
& Guidelines for Whistle Blowing, Organizational
Policies regarding, Case Study
Week 07 Corporate Culture
Corporate Culture, Culture and Ethics, Compliance and
Value Based Cultures, Ethical Leadership, Ethical and
Effective Leadership, Enforcing Ethical Culture, Case
Week 08 Mid Term
Corporate Social
Responsibility
Social Entrepreneurship (Case), Ethics and Social
Responsibility, Philanthropic Model of CSR, Social Web,
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Week 09 Enlightened Self-Interest, Case Study
Week 10 Employer Responsibilities
and Employee Rights
Ethical Issues, Work Environment, Defining Parameters,
Due Process, Downsizing, Health and Safety, Acceptable
Risk, Child Labor, Discrimination, Diversity, Affirmative
Action, Case Study
Week 11 Industrial Espionage
Defining Privacy, Ethical and Legal Sources, Ethical
Implications of Technology, Monitoring and Off-work
Acts, Intellectual Property Rights, Case Study
Week 12 Ethical Marketing
Ethics in Marketing, Product Safety and Liability, Ethical
Advertising and Sales, Ethics and Consumer Autonomy,
Sustainable Marketing, Case Study
Week 13 Ethics and Environment
Environmental Values, Market Approach, Regulatory
Approach, Sustainability Approach, Sustainable Business
and Economy, Case Study
Week 14
Ethical Corporate
Governance
Professional Duties, Conflicts of Interest, Sarbanes-Oxley
Act-2002, Internal Environment, Ethical Board Member,
Insider Trading, Corporate Disclosure, Case Study
Week 15 Project Presentations
Recommended Text Book Business Ethics (Concepts and Cases) Fifth Edition, Manuel G. Velasquez, (Latest) Edition.
Business Ethics, Laura Hartman and Joe Desjardins, (Latest) Edition.
Reference Book Business Ethics, Laura Hartman and Joe Desjardins, (Latest) Edition.
Course Outlines of Financial Management Course Details
Course Name: Financial Management
Course Code: 503
Credit Hours: 3 Credit Hours (per week)
Batch & Semester BBA 2k18 & 5th
Semester
Scheduled Day Tuesday
Course Instructor Mr. GM Shaikh
Email [email protected]
Course Description/Objective
This course aims at building competence in corporate finance further by extending the coverage in
Business Finance module to include three more finance functions – financial planning and control,
working capital management and financing sources. Students will examine how the financial market
works. Understand accounting income versus cash flows and book values versus market values. Study
the role of interest rate and interpret financial ratios.
Learning Outcomes
By the end of the course students should be able to understand:
Explain and apply concepts relevant to Financial Management like how should a firm
Manage its everyday financial activities
Understand the difference between accounting profits and cash flows
The concept of time value of money
The role of interest rate on the economy
Capital Budgeting process and techniques
Course Contents (Plan)
Week 01
Introduction
An overview of Financial Management
Firm Objectives and Forms
Functions of Finance
Investment
Financing
Asset Management Decision
Financial Instruments and Ratio Analysis
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Week 02
Financial Statement Analysis
Corporate Performance
Profitability
Liquidity
Leverage
Coverage & Activity Ratios
Du-Pont Analysis
Week 03
Valuation Theory
Measuring Return & Risk
Risk Attitudes
Systematic and Unsystematic Risk
CAPM
Beta and SML
Required Rate of Return
Week 04
Time Value and Actuarial Sciences
Simple and Compound Interest
Rule 72
Annuities and Types
Nominal
Periodic
Effective Interest Rates
Amortization of loan
Week 05
Working Capital Management (P-I)
Implications in working capital
Structure & Solvency
Cash Management
Collection and Disbursement
Investment in Marketable Securities
Week 06 Working Capital Management (P-II)
Management of Receivables
Credit Analysis
Collection Policies
Evaluating the Credit Application
Inventory Control and Management
Implications in Inventory Valuation
Week 07
Financial Re-organization
Restructuring of Business
Re-capitalization
Mergers & Acquisition
Liquidation
Week 08
Mid Term
Week 09
Short Term Financing
Objectives
Spontaneous Financing
Negotiated Financing
Secured vs. Unsecured Loans
Week 10
Intermediate & Long Term Financing
Types of Intermediate
Long term Financing
Leasing
Operating lease
Finance lease
Week 11
Capital Budgeting Techniques
Payback Period
NPV and IRR
Profitability Index
MIRR
International Capital Budgeting
Exchange Risk Exposure
International Hedging Techniques
Week 12
Operating & Financial Leverage
Operating leverage
Financial leverage
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Department of Business Administration Page 26 of 35
Total leverage
Week 13
Derivatives and Risk Management
Basic concepts
Types of derivatives
Options, Swaps
Types of Risks
Risk Management
Week 14
Dividend Policy & Capital Structure
Dividend policy
Dividend practices
Capital structures
Week 15 Project Presentations
Recommended Text Book
Fundamentals of Financial Management, Eugene F. Brigham: Joel F. Houston, (latest) Edition.
Reference Book
Fundamentals of Financial Management, James Van Horne and John M. Wachowicz, (latest)
Edition
Marks Distribution
Midterm 30 Marks
Final 40 Marks
Sessional 30 Marks (10 Attendance, 10 Presentation & 10 Quizzes
………………. …………………………… ………………………
Concerned Teacher Head of Department Focal Person
Business Administration Sindh University Campus,
Larkano
Course Outlines of DTA
Course Details
Course Name: Decision Theory and Analysis
Course Code: 504
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective
This course builds on the necessary analytical knowledge and practical skills for improving
decision-making processes in business environments. This is achieved by providing a paradigm
based on normative decision theory and a set of prescriptive tools and computational techniques
using state-of-the art software with which a stake holder can systematically analyze a complex
and uncertain decision situation leading to clarity of action.
Learning Outcomes After the completion of this course students will be able to:
Use probability trees to model uncertain events and deal with new information
Perform decision analysis using tools such as decision tree, Bayesian networks or influence
diagrams, including sensitivity and value of information analysis.
Perform decision analysis under various risk attitudes and risk aversions.
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Department of Business Administration Page 27 of 35
Estimate probabilities from experts or data.
Use the Analytic Hierarchy Process for decision making under multiple criteria.
Course Contents (Plan)
Week
01
Introduction
Introduction, Operation Research Models, OR Model,
Queuing and Simulation
Week
02
Modeling
LP Model –two variable, LP Graphical Solution, LP
Solution with Excel Solver, LP Solution with AMPL, LP
Applications: Investment, Production & Inventory Control
Week
03
Sensitivity Analysis
LP Model – Equation Form, Algebraic Solution, Simplex
Method, Artificial M-Method and Two-Phase Method,
Degeneracy, Alternative Optima, Sensitivity Analysis,
Graphical Sensitivity, Algebraic Sensitivity, Objective
Function, Tora, Solver and Ampl analysis
Week
04
Decision Analysis
Duality & Post-Optimal Analysis, Primal-Dual
Relationships, Matrix Operations, Simplex Tableau, Optimal
Dual Solution,
Economic Interpretation, Dual Simplex Algorithm,
Generalized Algorithm, Post-Optimal Analysis, Feasibility
Week
05 Transportation Model
Transportation Model, Nontraditional Models,
Transportation Algorithm, Determination of Solution,
Iterative Computations, Method of Multipliers, Assignment
Model
Week
06 Network Model
Scope and Definition, Minimal Spanning Tree, Shortest-
Route Problem and Algorithms, Maximum Flow Model,
Enumeration of Cuts, Maximal Flow and LP Formulation,
Critical Path Method (CPM), Time Schedule, PERT
Network
Week
07
Advanced Linear
Programming
Fundamentals of Simplex Method, Simplex Method-
Revised, Bounded Variables Algorithm, Duality, Parametric
LP
Week
08
Mid Term
Week
09
Goal Programming &
Integer Linear
Programming
Goal Programming Algorithms: Weights and Preemptive
Method, Capital Budgeting, Set-Covering Problem, Fixed-
Charge Problem, Either-Or and If-Then Constraints
Week
10 Travelling Salesperson
Problem
TSP Mathematical Model, TSP Algorithms, B&B
Algorithm, Cutting –Plane Algorithm, Local Search
Heuristic, Reversal Heuristic, Metaheuristic: Tabu
Algorithm, Simulated Annealing & Genetic Algorithm
Week
11 Inventory Models
Inventory Model, Role of Demand, Static Economic-Order-
Quantity (EOQ), Price Beaks, Multi-Item EOQ, Dynamic
EOQ Models
Week
12 Basic Probability
Laws of Probability, Random Variables and Probability,
Mean and Variance, Joint random Variables, Binomial,
Poisson, Negative Exponential and Normal Distribution
Week
13 Decision Analysis and Game
Theory
Analytic Hierarchy Process (AHP), Decision Tree, Variants
and Expected Value, Decision & Uncertainty, Game Theory,
Optimal Solution & Zero Sum Games, Mixed Strategy Game
Week
14
Classical Optimization
Theory
Unconstrained Problems: Necessary & Sufficient
Conditions, Newton-Raphson Method, Equality Constraints,
Inequality Constraints- Karush-Kuhn_tucker (KKT)
Sindh University Campus Larkana Course Outlines BBA Degree Program
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Week15 Project Presentations
Recommended Text Book
Hamdy A. Taha, Operaions Research, An Introduction, (Latest edition), Pearson
Course Outlines of Managerial Economics
Course Details
Course Name: Managerial Economics
Course Code: 505
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective This course deals with the economic theory and its application in business management. The prime goal
of the course is to make students better decision-makers in a business or institutional context. It covers a
variety of topics such as demand Analysis, Estimation and forecasting, market structure, production and
cost analysis, pricing practices, economic optimization and risk analysis. A sound background of
mathematical and statistical tools will help students to understand the subject at its excellence.
Learning Outcomes By the end of the course students should be able to understand:
The key role of managers in decision making
Analyze firm’s decision making process
The role for the government to play in market economies –
Enable to understand the economic issue
Understand the impact of macroeconomic forces on business performance
Understand functioning of different markets
Course Contents (Plan)
Week
01
Introduction
Circular Economic Activity, Rationale and Objective,
Maximizing vs. Satisfying, Principal-Agent Problem,
Economic Profit, Market System, Decision Making
Week
02
Basic Concepts
Total, Average and Marginal, Economic Models,
Probability, Statistics of Probability Distribution
Week
03
Demand Theory
Individual Demand, Market Demand, Total & Marginal
Revenue, Price Elasticity, Determinants of Elasticity,
Income Elasticity, Inferior, Necessities & Luxuries
Week
04 Business and Economics
Sources of Data, Expert Opinion, Surveys, Time-Series
Analysis, Barometric Forecasting, Input/output Analysis
Week
05 Production and Costs
Production Theory, Production Function, One Variable
Input, Two Variable Inputs, Economies of Scale and Scope,
Factor Productivity, Estimating Production
Week
06
Cost Theory
Cont Concept, Opportunity Cost, Explicit & Implicit Costs,
Production & Cost, Short-Run Cost Function, Long-Run
Cost Function, Operating Leverage, Est. Cost
Week
07 Market Structure
Distribution Sellers, Distribution Buyers, Product
Differentiation, Entry & Exit, Perfect Competition,
Monopoly
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Week
08 Mid Term
Week
09
Monopolistic Competition
and Oligopoly
Monopolistic Competition, Characteristics, Profit-
Maximizing in Short & Long-Run, Oligopoly, Price
Rigidity, Cournot Model, Cartels, Price Leadership, Entry
Barriers
Week
10 Game Theory
Payoff Matix, Nash Equilibrium, Dominated, Maximin
& Mixed Strategies, Game theory & Oligopoly,
Strategic Behavior, Limit Pricing, Price Retaliation
Week
11 Pricing Decision
Pricing Multiple Products, Price Discrimination, Product
Bundling, Peal-Load Pricing, Cost-Plus, Cyclical Pricing.
Pricing Practices
Week
12 Pricing and Employment
Input Pricing, Economic Rent, Wage & Income
Differentials, Labor Unions, Bargaining, Minimum Wage
Laws
Week
13 Risk and Capital
Budgeting
Concept of Risk, Risk-Return Evaluation, Risk Preference,
Risk Management, Insurance, Diversification, Hedging,
decision tree Analysis
Week
14
Capital Budgeting
Shareholder Value, Budgeting Process, Projecting Cash
Flows, Capital Rationing, Profitability Ratio, Cost of
Capital, Cost of Debt and Equity, Mergers and Acquisitions
Week15 Project Presentations
Recommended Text Book Managerial Economics in a Global Economy, 1- Dominick Salvatore, (Latest) Edition.
Mark Hirschey, “Managerial Economics”, (Latest edition)Thomson: South Western
Reference Book Petersen, Lewis and Jain (latest edition), “Managerial Economics” Pearson: Education
………………….BBA IV………………….
Course Outlines of Operations Management
Course Details
Course Name: Operations Management
Course Code: 601
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective
This course is designed to provide the student with an understanding of the foundations of the
operations function in both manufacturing and services. The course will analyze operations from
both the strategic and operational perspectives and highlight the competitive advantages that
operations can provide for the organization. The goal of the course is to help students become
effective managers in today’s competitive, global environment. The course will examine operations
as a competitive weapon, demand forecasting, supply-chain management, aggregate planning,
inventory systems, just in-time systems and material requirements planning.
Learning Outcomes
By the end of this course it is expected that the student will be able to: Describe operation management areas of responsibility and the contribution of operations.
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 30 of 35
Use computer analysis to produce a linear regression forecasting model.
Explain the concept of supply-chain management and design of a successful supply chain.
Develop an operational aggregate plan following a chase strategy, level or mixed strategy.
Describe inventory systems for independent demand, the costs and benefits of carrying inventory.
Identify the characteristics of JIT (just-in-time) systems that enable the realization of the JIT.
Course Contents (Plan)
Week
01
Introduction of Operations
Management
Operations & Supply Chain Management, Nested,
Service & Manufacturing Processes, Core and Support
Processes, Operational Innovation, Competitive
Priorities, Globalization
Week
02
Process Strategy
Process Decisions, Process Structure in Services, Process
Structure in Manufacturing, Customer Involvement, Resource
Flexibility, Capital Intensity, Flexible Automation, Strategic
Fit, Change Strategies, Case Study
Week
03
Process Analysis Introduction, Systematic Approach (6 Steps) for
Analysis, Documentation of Process, Process
Improvement, Work Measurement Techniques,
Performance Evaluation, Process Redesigning,
Managing Processes, Case Study
Week
04
Quality & Performance Introduction, Costs of Quality, Total Quality
Management, Quality & Performance, Six Sigma,
Acceptable Sampling, Statistical Process Control,
Process Capability, ISO Standards, Experiential
Learning: Statistical Process Control
Week
05 Capacity Planning
Planning Long-Term capacity, Capacity Timing &
Sizing, Downsizing Capacity, Expansionist Capacity
Strategy, Systematic Capacity Decisions & Planning
Tools, Case Study
Week
06 Constraint Management
Theory of Constraints, Identifying & Managing
Bottlenecks,
Constraint Management, Drum-Buffer-Rope System,
Line Process, Experiential Learning: Min-Yo Garment
Company
Week
07 Lean Systems
Introduction, Lean Systems Approach, Supply Chain &
Lean Systems, Continuous Improvement, Process
Considerations, Lean System Layouts, Kanban System,
Value Stream Mapping, Operational Benefits, Case
Study
Week08 Mid Term
Week
09
Supply Chain
Supply Chain Designs, Service & Manufacturing Supply
Chain, Inventory & Supply Chains, Supply chain
Performance,
Mass Customization, Outsourcing Processes, Strategic
Implications, Experiential Learning: Sonic Distributors
Week
10 Location
BMW-Location Decisions, Factors affecting Location,
GIS-Location Decisions, Locating Single Facility,
Network of Facilities, Case Study
Week
11 Inventory Management
Inventory Management Overview, Economic Order Quantity,
Inventory Control System, Inventory Management System,
Experiential Learning: Swift Electronic Supply, Inc.
Week
12 Forecasting
Introduction, Demand Patterns, Making Forecasts,
Judgment Methods, CPFR-Planning Performance, Linear
Regression, Time-Series Method, Multiple Techniques,
Case Study
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 31 of 35
Week
13 Operations Scheduling
Planning & Scheduling, Stages in Ops Planning &
Scheduling,
Managing Demand and Revenue, Sales & Operations Plans,
Inventory Anticipation, Scheduling, Case Study
Week
14 Resource Planning
Introduction, Enterprise Resource Planning, Dependent
Demand, Bill of Materials, Master Production
Scheduling, Inventory Record, Case Study: Flashy
Flashers, Inc.
Week15 Project Presentations
Recommended Text Book
1. Operations Management, R. Dan Reid & Nada R. Sanders, latest Edition, Wiley.
2. Jay Heizer & Barry Render, Operations Management, Latest Edition, Prentice Hall
Course Outlines of Business Research Methods
Course Details
Course Name: Business Research Methods
Course Code: 602
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective This course is designed to give an overview of the principles and methods of business research:
identification of research question, development of theoretical framework and model, securing the
respondents, making a test investigation, sampling, collecting data, types and errors of collected data,
tabulating and analyzing the information, interpreting the findings and stating the conclusion through a
series of class projects.
Learning Outcomes
By the end of this course it is expected that the student will be able to: Recognize the importance of research as a first step in Business Studies.
Translate basic/applied business issues into appropriate academic research questions.
Understand the links between the issues being investigated and the method of investigation.
Use different software for statistical analysis & interpretation including SPSS, Amos, E-Views
Understand and apply the skills required to design and conduct research studies using qualitative
and/or survey methods.
Acquire the ability to interpret research results and establish the substantive meaning and
implications of the findings for managerial practice.
Course Contents (Plan)
Week
01
Role of Business Research Scope of Business Research, Basic and Applied
Research, Business Research Value, Need of Business
Research: Time Constraints, Data Available, Decision
Nature & Costs-Benefits
Week
02
Research Process
Decision Making: Certainty, Uncertainty & Ambiguity,
Research Types: Exploratory, Descriptive & Causal Research,
Stages in Research Process, Research Project v/s Program
Week
03
Problem Definition and
Research Proposal
Nature & Importance of Business Problem, Process of
Problem Definition, Research Proposal, Anticipating
Outcomes
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 32 of 35
Week
04
Exploratory Research
and Qualitative Analysis
Exploratory Research, Diagnosing Situation, Screening
and Discovering Ideas, Experience Surveys & Secondary
Data
Week
05 Secondary Data
Introducing Secondary Data, Advantages &
Disadvantages, Secondary Research Design: Fact
Finding and Model Building, Data Mining, Sources of
Secondary Data
Week
06 Survey Research
Nature of Surveys, Objectives & Advantages of Survey,
Errors: Random, Systematic, Non-response, Bias, Data –
Process, and Administrative Error, Rule of Thumb
Week
07 Basic Methods used in
Survey Research
Media: Human & Electronic Interaction, Personal
Interviews: Advantages & Disadvantages, Telephone
Interviews: Strengths & Weaknesses, Self-Administered
Questionnaires,
Appropriate Design, Pretests, Ethical Issues
Week08 Mid Term
Week
09
Measurement and Scaling
Basic Concepts, Rules of Measurement, Scales Types:
Nominal, Ordinal, Interval & Ratio Scale, Mathematical
and Statistical Analysis, Reliability, Validity &
Sensitivity
Week
10 Sampling
Defining Sampling, Need of Sampling, Sampling
Concepts, Random Sampling & Nonsampling Error,
Nonprobability and Probability Sampling, Appropriate
Sample Design
Week
11 Editing and Coding
Data Analysis Overview, Editing: Field, In-House, Coding,
Pitfalls & Pretesting Edit, Coding: Data Matrix, Code
Construction, Code Scheme, Recoding & Error Checking
Week
12 Univariate Statistics
Stating Hypothesis, Hypothesis Testing, Statistical
Techniques, t-Distribution, Goodness of Fit (Chi-Square)
Week
13 Bivariate Analysis: Tests of
Differences
Appropriate Test of Differences, Cross-Tabulation: Chi-
Square Test, t-Test, z-Test, ANOVA, F-Test
Week
14
Bivariate Analysis:
Measures of Association
Basics, Simple Correlation Coefficient, Regression
Analysis: Least-Square, Regression Line, Statistical
Significance
Week15 Project Presentations
Recommended Text Book William G. Zikmund, Business Research Methods, Latest Edition, Thomson Learning
Course Outlines of Business Policy
Course Details
Course Name: Business Policy
Course Code: 603
Credit Hours: 3 Credit Hours (per week)
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 33 of 35
Course Description/Objective
This course builds on the knowledge, theories, skills, and techniques derived from all previous
courses. Analysis and diagnosis of business problems will be applied in order to formulate strategies,
tactics, plans, and policies for the improvement of organizational performance. The prime objective
of this course is to develop a well-defined approach for solving the technical, economic, and human
problems of management.
Learning Outcomes
By the end of this course it is expected that the student will be able to develop good skills for
analyzing and diagnosing any business problems at hand in order to formulate strategies, tactics,
plans, and policies for the improvement of organizational performance.
Course Contents (Plan)
Week
01
Dynamics of Business and
Economics Introduction, Nature of Business, Economic
Foundations, Ethics & Social Responsibility,
Entrepreneurship in Action
Week
02
Business Ethics and
Social Responsibility
Introduction, Role of Ethics & Social Responsibility, Ethical
Issues, Ethical Decisions, ethical Behavior, Nature & Issues
of Social Responsibility, Entrepreneurship in Action
Week
03
Organizing Business Introduction, Sole Proprietorships: Advantages &
Disadvants. Partnerships: Types, Articles, Pros & Cons,
Corporations, Other Ownerships, Trends in Mergers &
Acquisition
Week
04
SMEs, Entrepreneurship
& Franchising
Introduction, Nature of Entrepreneurship & Small
Business, Advantages & Disadvantages of Small-
Business, Starting a Small-Business, Future of Small-
Business
Week
05 Managing Quality &
Competitiveness
Introduction, Nature & Importance of Management,
Management Functions, Types of Management,
Management Skills and Decision Making
Week
06 Organization,
Teamwork, and
Communication
Introduction, Organizational Culture, Organizational
Structure, Assigning Tasks & Responsibility, Forms of
Organizational Structure, Groups and Teams,
Organizational Communications
Week
07 Workforce Motivation
Introduction, Nature of Human, Motivational
Perspectives, Motivational Theories, Strategies for
Employee Motivation,
Entrepreneurship in Action
Week08 Mid Term
Week
09
Human Resource
Management
Introduction, Nature of HRM, Planning HR, Recruitment
& Selection, Developing & Compensating Workforce,
Managing Unionized Staff, Workforce Diversity
Week
10
Customer-Driven
Marketing
Introduction, Nature of Marketing, Marketing Concept,
Marketing Strategy, Market Research, Buyer Behavior
Week
11
Digital Marketing &
Social Networking
Introduction, Digital Marketing, Benefits of Digital
Communication, Digital Media and Marketing Mix, Types &
Uses of Digital Media
Week
12
Accounting and
Financial Statements
Introduction, Nature of Accounting, Accounting Process,
Financial Statements, Ratio Analysis, Financial Crisis
Impact
Week
13
Money and the Financial
System
Introduction, Money & Financial System, Functions of
Money, Characteristics & Types of Money
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 34 of 35
Week
14 Financial Management
Introduction, Current Assets & Liabilities, Fixed Assets,
Long- Term Liabilities, Investment Banking & Market
Securities
Week15 Project Presentations
Recommended Text Book Paperback O. C. Ferrell and Geoffrey Hirt. Business: A Changing World. (Latest) Edition. McGraw-Hill
Reference Book
Dr Pandey and Rastogi, Business Policy, King Books, Educational Publishers, Delhi
Course Outlines of Entrepreneurship
Course Details
Course Name: Entrepreneurship
Course Code: 604
Credit Hours: 3 Credit Hours (per week)
Course Description/Objective
This course of Entrepreneurship has been designed to provide the participants with an overall
understanding of the concept of entrepreneurship and small business management. Participants
will be prepared to start, survive, and succeed in their own businesses. It is hoped that
participation in this course will orient them towards thinking and acting more entrepreneurially
and creatively in the big business ambiance. The course puts a strong emphasis on the
development of a real world, workable, implementable business plan that applies the proper
methods, techniques and skills needed for successfully developing and growing a new venture.
The students must write at a top level, argue the potential of their ideas, and convince investors
that their ideas are worth being born in the market place.
Learning Outcomes
After completing this course participants must be able to:
Develop an idea for a new venture.
Research its potential and understand the risks associated.
Undertake marketing, positioning and customer development.
Prepare an analysis of the financial requirements and build a financial strategy.
Plan for the execution and management of all the relevant functional areas.
Develop a comprehensive business plan for their venture.
Course Contents (Plan)
Week
01
Entrepreneurship: An
Evolving Concept
Entrepreneurship – A perspective, Emerging Trends:
Internet & E-Commerce, Entrepreneurship opportunities,
Evolution of Entrepreneurship, Myths & approaches to
entrepreneurship
Week
02
Strategic Business Plan Comparative analysis, Entrepreneurship in other
countries, Strategic Objectives, Competitor Analysis,
STP Strategies, Marketing Mix Strategies
Week
03
Entrepreneurial
Perspective
Entrepreneurial Perspective, Dark side of
Entrepreneurship, Entrepreneurial Motivation,
Entrepreneurial perspective - corporate entrepreneurship,
Social entrepreneurship and Ethical entrepreneurship
Week
04
Innovation Opportunity Identification, Entrepreneurial Imagination
and Creativity, Role of Creative Thinking, Arenas in
Which People Are Creative, Innovation & Entrepreneur,
Innovation Process
Sindh University Campus Larkana Course Outlines BBA Degree Program
Department of Business Administration Page 35 of 35
Week
05 Entrepreneurial Ventures
Pathways to New Ventures for Entrepreneurs, Creating
New Ventures, Acquiring an Established Entrepreneurial
Venture,
Franchising: The Hybrid
Week
06 Legal challenges
Legal Challenges for the Entrepreneurial Venture,
Intellectual Property Protection: Patents, Copyrights
&Trademarks, Sole Proprietorships, Partnerships,
Corporations, Specific Forms of Partnerships and
Corporations, Understanding Bankruptcy
Week
07 Entrepreneurial Plan
The Challenge of New- Venture Start-Ups, Pitfalls in
Selecting New Ventures, Critical Factors for New-
Venture Development, Why New Ventures Fail, The
Evaluation Process
Week08 Mid Term
Week
09
Marketing Challenges
Marketing Concept for Entrepreneurs, Marketing
Research, Inhibitors to Marketing Research, Internet
Marketing, Developing the Marketing Concept,
Developing a Marketing Plan, Pricing Strategies
Week
10 Financial Preparation
Financial Information, Financial Statements, Preparing
Financial Budgets, Pro Forma Statements, Capital
Budgeting, Break-Even Analysis, Ratio Analysis
Week
11 Effective Business Plan
Business Plan, Pitfalls to Avoid in Planning, Benefits of
a Business Plan, Developing a Well- Conceived
Business Plan
Elements of a Business Plan, Updating the Business Plan
Presentation of the Business Plan: The “Pitch”
Week12 Strategic
Entrepreneurial Growth
Strategic Planning, Lack & Value of Strategic Planning,
Managing Entrepreneurial Growth, Venture
Development Stages, Building the Adaptive Firm,
Entrepreneurial Style to a Managerial Approach,
Managing Growing Ventures
Week13 Valuation of Venture
Business Valuation, Acquiring a Venture, Due
Diligence, Analyzing the Business, Establishing a Firm’s
Value, Term Sheets in Venture Valuation, Valuation
Process
Week14 Harvesting the
Entrepreneurial Venture
Harvesting the Venture, The Management Succession
Strategy, Key Factors in Succession
Week15 Project Presentations
Recommended Text Book
Entrepreneurship – Theory Process Practice, Donald F. Koratko latest, Edition
Entrepreneurship, Robert D., Mathew & Micheal P., Latest edition, McGraw Hill