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*Source: Diversified Business Communications
FOR IMMEDIATE RELEASEContact:
Kimberly ColeChocolate Communications
(415) [email protected]
SIMPLY ASIA HEAT-N-SERVE NOODLE SOUP BOWLS ARE HOT ITEM FORHYPERTASKING CONSUMERS
‘Hypertasking’ consumers are busy juggling a variety of
activities at once, including eating on the run.
Manufacturers such as Simply Asia have been quick to
respond to this on-the-go trend with a range of
conveniently packaged Heat & Serve Noodle Soup Bowls.
“Soup is a top choice for consumers when eating lunch at home, but it’s not a viable on-the-go option,”
comments Ernest Wong, Simply Asia Senior Product Development Manager. “With this in mind, our Simply
Asia Noodle Soup Bowls are far more versatile than canned soups and are an ideal meal option to enjoy at
home or on-the-go. This Simply Asia line has quickly gained traction with individuals and families wanting a
well-balanced, flavorful soup that is quick, nutritious, and more cost effective than take-out.”
Grab-and-go soups, seasoned tuna salad in pouches and ready-to-brew coffee packets are changing the
way Americans prepare food. Market research from National Eating Trends, indicates 59 percent of all
meals in the US are rushed, 44 percent of women carry lunch to work or school, and 34 percent of lunches
are eaten on the run. Add this to the fact that the Asian Food category is expected to reach $1 billion by
the year 2008* and the Simply Asia Heat and Serve line is well placed to turn a convenient profit for
retailers.
The Simply Asia Soup Bowls contain pre-cooked vacuum-packed Asian noodles, freeze dried vegetables -
which keep their color when hydrated – combined in a traditional Asian broth. The Soup Bowls are
packaged in a microwaveable bowl, complete with an Asian spoon, and offer a quick, convenient meal
that is ready to eat in two minutes. The flavors are a far cry from the typical canned soup varieties. Simply
Asia Noodle Soup Bowls come in four tasty Asian-inspired flavors: Sesame Chicken, Miso Tofu, Spring
Vegetable and Szechwan Hot & Sour.
The entire Simply Asia range is all-natural, and imported from Asia. The Simply Asia brand is a division of
Epicurean International, the makers of Thai Kitchen, the nations top brand of Thai food products. For more
information please visit www.simplyasia.net or call 800-967-8424/510-675-9025.
- # # # # -Simply AsiaSimply Asia LLC is a division of Union City, California-based Epicurean International, the makers of Thai Kitchen foodproducts --the nation's leading brand of authentic Thai ingredients, easy-to-make dishes and convenience meals.Introduced in 2003, the Simply Asia line makes traditional Asian cuisine available to consumers everywhere with easy,authentic Asian meals that are ready in minutes. All products are shelf-stable, imported from Asia, and feature thehighest quality, all-natural ingredients. The Simply Asia line includes Noodles & Sauce, Heat & Serve Noodle Bowls, RiceNoodle Soup Bowls, Soy Noodle Soup Bowls, Noodle Take Out Boxes, Stir Fry Chow Mein Dinner and the new Heat andServe Quick Noodles and Noodle Soup Bowls.
Digital artwork and product samples available upon request,Please email [email protected]
