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Simplify Information Access
WebSphere - 03 Simplify Information Access 2
ODI CEO
On Demand Insurance Business Problems
1. We lose customers because we process new policy applications tooslowly.
2. Our Claims Processing is time consuming and inefficient.3. We need to do a better job of attracting new customers.
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WebSphere - 03 Simplify Information Access 3
Service Combining Frameworks
WebSphere Supports Information Integration
Enterprise Service Bus
PeopleIntegration
Process Integration Information Integration
Partner ServicesApplication Services Data Services
WSDL WSDL WSDLWSDL WSDL WSDL
� Single programming view of federated data� Industry specific management of product data
People and applications
WebSphere - 03 Simplify Information Access 4
CUSTOMERSERVICE MARKETING CUSTOMERS
& PARTNERS LEGAL HR R&DFINANCE SALES & SUPPORT
Independent Sources and Systems
Enterprise Information is in Isolated Silos
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WebSphere - 03 Simplify Information Access 5
CUSTOMERSERVICE MARKETING CUSTOMERS
& PARTNERS LEGAL HR R&DFINANCE SALES & SUPPORT
Imaging/Document
Mgmt
ReportMgmt
Web Content/Media Asset
Mgmt
Database/CustomSystems
NetworkFile
Systems
Workflow/Business
Process Mgmt
SELF-SERVICE COMPLIANCECALL CENTER CRM / ERP WEBSITES
On Demand Enterprise Initiatives
Each application is programmed for multiple data sources
WebSphere - 03 Simplify Information Access 6
CUSTOMERSERVICE MARKETING CUSTOMERS
& PARTNERS LEGAL HR R&DFINANCE SALES & SUPPORT
Imaging/Document
Mgmt
ReportMgmt
Web Content/Media Asset
Mgmt
Database/CustomSystems
NetworkFile
Systems
Workflow/Business
Process Mgmt
SELF-SERVICE COMPLIANCE WEBSITESCALL CENTER CRM / ERP
WebSphere Information Integrator (WII)
WebSphere Makes it Simple, and Better
Each application see’s a single federated view
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WebSphere - 03 Simplify Information Access 7Data sources
DB2Customer
Data
DB2 Claims
SQL ServerPayment
XMLIncidents
Problem: Information for Claims is Stored in Many Places
Customer and Claims data in DB2
Claim payment data in SQL Server
Submitted claims forms stored in file system in XML format
Query
Query
Query
Query
Multiple queriesMultiple connectionsHarder to program
WebSphere - 03 Simplify Information Access 8Data sources
DB2Customer
Data
DB2 Claims
SQL ServerPayment
XMLIncidents
Query
Integrated Claims Information
WebSphere InformationIntegrator
Single querySingle connectionEasier to program
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WebSphere - 03 Simplify Information Access 9
� For the Customer Service Representative - one request to access all information
� For the Developer – a portlet with a single SQL query
� For the Administrator – manage view of servers, wrappers, nicknames
WebSphereInformation Integrator
Claims…
Payments….
Incident files…
SQL SvrDB2 <custssn> xsd:string,<score> xsd:int,….
<custssn> xsd:string,<score> xsd:int,….
ELEMENT incidents (incident)ELEMENT incidentDate(#PCDATA)….
Claims,…Payments,….
Incident files,…
claimid integer
payment decimal
CLAIMS
WebSphere Information Integrator Benefits
WebSphere - 03 Simplify Information Access 10
DEMO: Integrated Claims Information
Claims Info
XML
DB2
SQLSRV
Customer Service Representative
Get combined claim information –incident forms, claims history, payment info
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WebSphere - 03 Simplify Information Access 11
� DB2 UDB � Informix� Oracle� Sybase� Teradata� MS SQL Server� ODBC
� Red Brick Warehouse� Classic Federation (5)
� IMS, VSAM, CA-Datacom, CA-IDMS, Adabas
� Ingres� Lotus Notes� Microsoft Access� Microsoft Excel� MySQL� PostgreSQL� Progress� SAS� Sybase SQL Anywhere� U2 (UniData/UniVerse)� and more…
� Web Services� SAP� PeopleSoft� Siebel� Content Data (4)� Additional Non-
Relational (4)� Life Sciences (6)� Legacy Data Access
via WS II Classic Federation for z/OS (6)
� Build custom wrappers� Java and C++ SDK
Non-relational WrappersODBC SourceRelational Source
Sample WebSphere Information Integrator Federation Data Sources and Wrappers
WIICE Source� FileNet (6)� IBM (6)� Microsoft (2)� …
WebSphere - 03 Simplify Information Access 12
Advantages of WebSphere Information Integrator over Competition
Source: IBM Software Group Competitive Project Office, 2005
� Widest range of supported information sources� Competition (BEA, Oracle, SAP, Microsoft) rely on third parties or
custom code
� Supports structured and unstructured data� Oracle Gateways does not support unstructured data� BEA Liquid Data does not support unstructured data
� Supports update in addition to query� BEA Liquid Data only supports query
� SAP and TIBCO do not provide this function
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WebSphere - 03 Simplify Information Access 13
Product Information Management
IBM
WebSphere also has a solution for managing product information. WebSphere Product Center allows you to assemble an accurate, consistent central repository of product information.
WebSphere - 03 Simplify Information Access 14
� Multiple back-end sources of product information � Increasing velocity of change to site content compounds information
complexity� Example: 5,000 products, 90 countries, 20 languages,
complex product relationships, unstructured content (images, operation manuals) –challenges in managing processes such as translation.
Problem: Managing Increasing Volumes and Velocity of Product Information to Channels
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WebSphere - 03 Simplify Information Access 15
Key Issues in Managing Product Information
High costs and long lead times of creating, maintaining and publishing product information
Richer information needed at the point of purchase to drive higher sales
Global standards driving the need to synchronize product information internally and externally
Increasing number of sales channels & customer touch points with shorter product lifespan
WebSphere - 03 Simplify Information Access 16
Solution: WebSphere Product Center
Delivers rich product information to Web sites and e-commerce applications, printed documents and marketing collateral, kiosks and mobile devices as well as directly to customers and trading partners through various access points
Synchronizes information internally with existing enterprise systems and externally with business and trading partners
Links product, location, trading partner, organization and terms of trade information, which is typically scattered throughout the enterprise
Executes workflow processes to support the entire lifecycle of a product, including introduction, campaigns, promotions, returns, and end-of-life
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WebSphere - 03 Simplify Information Access 17
Product
ItemItem
CategoryCategory
Trading PartnerTrading Partner
Product
ItemItem
CategoryCategoryProduct
OrganizationOrganization
Trading PartnerTrading Partner
Product
ItemItem
CategoryCategory
LocationLocation
OrganizationOrganization
Trading PartnerTrading Partner
Product
ItemItem
�Core item attributes�Relationship with other items
� Packaging hierarchy (each, pack, case, pallet, etc.)
� Substitution� Cross-sell / Up-sell� Bundles / Prepacks
�Category specific attributes� Assign attributes to categories� Item map to internal and
external category schemaCategoryCategory• Organizations
� Business unit or brand family the items belongs to
� Brand or category manager responsible for the item
� Manufacturer / distributor warehouses that stock and ship the item
Rich Data Model for Product Information�Location specific attributes
� Localized (French, German, Spanish…) description of the item
� Unit of measure, net content, net weight� Currency� Local government compliance (gluten
claim, nut/seed content claim, etc.)
• Trading partners� Retailer and target market specific
trade conditions (pricing, promotion...)
� Retailer specific attributes (e.g. MOPS or commodity code)
� Retailer warehouses that are authorized to receive and stock the item
� Retailer stores that the item is sold through
Each item can be linked with other items, categories, trading partners, organizations, and locations
WebSphere - 03 Simplify Information Access 18
Workflow Support for Product Lifecycle
� Highly configurable and flexible workflow that fits your data model and business processes� Setup via intuitive GUI� Standard task list & status console with actionable information for each user� Specify role or user for each step� Routing based on business rule within steps� Steps can be automated or manual with validation rules as per business needs� Ability to message external systems from any workflow step
CPFRReturns
End ofLife
NewProduct
Intro
PricingOptimization
PromotionsMgmt
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WebSphere - 03 Simplify Information Access 19
Delivers Rich Product Information to These Touch Points
Website &eCommerce
SalesBrochures
ProductSpecs
Shelf Tags &Signage
Kiosks &Info-Stations
RFID
ContentLeverage
Product
ItemItem
CategoryCategory
Trading PartnerTrading Partner
Product
ItemItem
CategoryCategoryProduct
OrganizationOrganization
Trading PartnerTrading Partner
Product
ItemItem
CategoryCategory
LocationLocation
OrganizationOrganization
Trading PartnerTrading Partner
Product
ItemItem
CategoryCategoryPublish
Product information is always synchronized and up-to-date at all touch points
WebSphere - 03 Simplify Information Access 20
Synchronizes Product Information Both Internally and Externally
Product
ItemItem
CategoryCategory
Trading PartnerTrading Partner
Product
ItemItem
CategoryCategoryProduct
OrganizationOrganization
Trading PartnerTrading Partner
Product
ItemItem
CategoryCategory
LocationLocation
OrganizationOrganization
Trading PartnerTrading Partner
Product
ItemItem
CategoryCategory
Images,DocsExcel
LegacySystems
ERP & CRMSystems
DocumentManagement
Systems
UCCnet
TRANSORA
WWRE
OtherData Pools
Portal
EDI
Broker & RetailDirect
Global DataSynchronization
Business and trading partners
Synchronize
ProductInformation
� Integrates with the Enterprise Service Bus� IBM WebSphere MQ� Java Messaging Service
(JMS)� Fetching/posting via File
Transfer Protocol (FTP)� Sending messages via
Simple Message Transfer Protocol (SMTP)
� Posting and receiving via HTTP
� Web services
� Data mapping console� Create import and export
feeds easily� Custom business rules
Support for SOA:Product information in WebSphere Product Center is available as web services
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WebSphere - 03 Simplify Information Access 21
Images,DocsExcel
LegacySystems
ERP & CRMSystems
DocumentManagement
Systems
CPFRReturns
End ofLife
Website &eCommerce
SalesBrochures
ProductSpecs
Shelf Tags &Signage
Kiosks &Info-Stations
RFID
ContentLeverage
Browser-based
UnlimitedAttributes
MultipleCategorizations
Multi-enterprise
Standards-based
Security andAudit
NewProduct
Intro
PricingOptimization
PromotionsMgmt
4) Workflow and solutions for supporting multi-department and multi-enterprise business processes
2) Tools for modeling, managing, capturing
and creating this information with high user productivity and
high information quality
1) A flexible, scalable repository managing and linking product,
location, trading partner, organization,
and terms of trade information
6) Leveraging this information via
many internal and external electronic and human touch
points
5) Exchanging and synchronizing this
information externally with
business partners
Product
Product
3) Integrating and synchronizing this information internally with legacy systems, enterprise applications, repositories and masters
I n t e g r a t e – T r a n s f o r m – H a r m o n i z e
UCCnet
TRANSORA
WWRE
OtherData Pools
Portal
EDI
Broker & RetailDirect
Global DataSynchronization
Summary of WebSphere Product Center Capabilities
WebSphere - 03 Simplify Information Access 22
WebSphere Product Center is a standard J2EE application ...
Client using Web Browser
Client using Web Browser
Client using Web Browser
RDBMS Engine
Disks
Scheduler
Workflow Manager
Admin Event Processor
Queue Manager
... with some additional services
Admin service: Used to start/stop other services, as well as maintain a heartbeat function with other services. Required on all machines where one or more services are to be run.Workflow manager service:Responsible for moving entries in collaboration steps and monitoring for alerts/escalations in workflowScheduler service: Runs scheduled jobs such as imports, exports and reportsEvent processor service: Monitors events and takes action. Lean service with minimal system requirements.Queue manager service:Responsible for the inflow/outflow of messages and files.
…And WebSphere Product Center is Based on WebSphere Application Server
Application Server
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WebSphere - 03 Simplify Information Access 23
Source: IBM Software Group Competitive Project Office, 2005
Product Information Management Comparison
� SAP NetWeaver – Master Data Management Enhanced� Based on NetWeaver Exchange Infrastructure
− Only integrates well with SAP− Does not include an Enterprise Service Bus
� Does not feed multiple touch points− Web sites, kiosks, product brochures, etc
� Does not support product lifecycle business processes− Pricing optimization, promotions, returns, etc.− No built-in workflow support
� Microsoft, BEA, and TIBCO do not provide this function
WebSphere - 03 Simplify Information Access 24
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Make It Work Together