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Data as of June 2015

SIMPLEPART: ONLINE STORES FOR PARTS & ACCESSORIES

SimplePart Helps Dealers and OEMs Sell Parts & Accessories on the Web

Industry-Leading, CI-Compliant Design

Integrated SEM/SEO Management Services

Comprehensive, OE-Driven Catalog of Parts & Accessories

Instant, Web-Based Analytics & Reporting

Business & Strategy Consulting

Manufacturer &Dealer 24/7Support

Since inception, SimplePart has sold a total of $52,721,774

300+OE Dealers

Secure & Enterprise Ready

3.1MMonthlyVisitors

$2.3MMonthlySales

OE Manufacturer- Endorsed,Tier 1 Advertising & Co-op

$5.5 BillionAnnual Auto Parts and Accessories Online Market

ONLINE MARKET FOR PARTS

Total Breakdown

$1.1B, 20% OE

$2.2B, 40% Stand-Alone

$1.8B, 80% Aftermarket$0.4B, 20% OE

SEGMENTS OF STAND-ALONE

$3.3B, 60% Marketplace(eBay, Amazon)

$2.6B, 80% AftermarketSEGMENTS OF MARKETPLACE

$0.7B, 20% OE

$4.4B, 80% Aftermarket

Share of Market

[Make] Parts

[Model] Parts

[Make] [Model] Parts

[Year] [Make] Parts

[Year] [Model] Parts

[Year] [Make] [Model] Parts

[Make] [Category] Parts

[Model] [Category] Parts

[Make] [Model] [Category] Parts

Long Tail Queries

KeywordSearches

Number ofSearches

26%

5x Other Search Terms

13%

17%

8%

1%

1%

10%

4%

19% Ranking Factors by Locality Shopping by Device

Non-LocalLocal MobileDesktop

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ADDITIONAL SERVICES

-

Sourcesof Sales

Sourcesof Visitors

Display/Search AdsNational Website Organic

Search ShoppingDealer Website

Search Engine Optimization

Search Engine Marketing

Social Media/Forum Management

Comparison Shopping

TURNKEY MARKETING BUSINESS INTELLIGENCE

Reputation Management

Email Marketing SimplePart’s Business Intelligence team constantly monitors the online parts space for each brand we represent, giving dealers access to timely analysis and critical insight to changing market conditions. Beyond simply monitoring a basket of parts, our team tracks search ranking, geo factors, competitor advertising, online reputation and many other KPIs for each of our PRO dealers.

Our team proactively works with all PRO Package dealers to maximize ROI and intelligently scale growth. We will make recommendations to increase sales, improve profitability and reduce workload: dealer bottom-line net profit is our focus.

CONTROL PANEL

SimplePart is an Experienced, Accountable Enterprise Partner with Proven Programs and Results

SOLUTION-SPECIFIC TOOLS

One Team for Every Need

Unique Business Framework

Innovative Strategies to

Ensure Success

• Integrated solutions provided through a single vendor increase accountability.• Service provided by in-house, Atlanta-based team.• Centralized management of design and marketing.

• Direct access to transparent reporting, Business Performance & Strategy team.• Pay-for-performance model allows for dealer-ROI focused strategies and helps dealers work

together toward larger goals.• Proactive dealer management and training.• Custom development included: No upfront costs, and no ongoing costs required to keep

platform and programs evergreen.

• Unique marketing perspective, on-trend market knowledge and insights guide strategy.• Constantly-evolving strategic techniques developed through experimentation.• Staff with automotive and powersports industry experience.• CI- and brand-compliant design provides a premium experience for owners.

SimplePart Provides Critical Management Services, Allowing Staff to Focus on Larger Strategic Decisions

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SIMPLEPART PERFORMANCE

$18,924 124 26,029 10.7

Monthly Visitors

125,000

Gross ProfitPer Order

$35.75

Total Sales Since Inception

$52,721,774

MonthlyOrders

15,882

Average OrderDollars

$145.03

Live Stores

286

MonthlySales (P+S)

$2,303,407

MonthlyVisitors

3,055,427

Total Gross Profit Since Inception

$13,905,328

Sourcesof Sales

Sourcesof Visitors

FINDS A PRODUCT

Range 75%

59.76%0%

PLACES ORDER

0% Range 2%

0.55%

ADDS TO CART

0% Range 12%

4.81%

PAID ROI $6.86

Overall Performance Display/Search AdsNational Website Organic

Search ShoppingDealer Website

2012 2013 20142011 2015

VisitorsSales

$0

$5,000,000

$10,000,000

$15,000,000

$20,000,000

0

5,000,000

10,000,000

15,000,000

20,000,000

$25,000,000

$30,000,000

25,000,000

30,000,000

$35,000,000 35,000,000

Annual Performance

Monthly Dealer Performance

Sales

$1,419

Orders

11

Visitors

626

Sales

$452

Orders

5

Visitors

474

BASE

MODERATE BASE Reviews

0.24

Reviews

0.13

Estimated Calls

11Estimated Calls

14

Percentof Base

59%Percentof Base

37%

Sales

$18,720

Orders

125

Visitors

23,616

Sales

$29,521

Orders

203

Visitors

12,991

AGGRESSIVE BASE

PRO Reviews

9.06

Reviews

6.40 160

Percentof Base

4%

326

Estimated Calls

Estimated Calls

Data is from May 2015

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ENTERPRISE READYMulti-Faceted Strategy Evolves with Changing Markets

CI-Compliant Design & Coordinated, Centralized On-Message Marketing

Trusted OEM Partner with Proven Results

Enterprise-Grade Security & SLA

Honda/AcuraVW/Audi/PorscheBMW/MINIFCAGMHyundaiIsuzuJaguar/Land Rover

KiaMazdaMercedes-BenzMitsubishiNissan/InfinitiSubaruToyota/Scion/LexusVolvo

BMW MotorradDucatiYamahaSuzukiTriumphHonda Powersports

77% of PRO Stores Generate More Than 3,000 Visitors Per Month**

80% of PRO Stores Generate More Than $3,000 in Sales Per Month**

$6,734 53

3,000,000 6,000,000 9,000,000 12,000,000

Monthly Visitors*

*eBay Motors Parts & Accessories Only**Auto Dealers on Platform for 3+ Months