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How to use Issuu AdPages Learn how to set up an AdPages campaign in 4 minutes. Get more Issuu readers.

Simple step by step guide for AdPages

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A simple step by step guide on how to use Issuu AdPages

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Page 1: Simple step by step guide for AdPages

How to useIssuu AdPagesLearn how to set up an AdPages campaign in 4 minutes. Get more Issuu readers.

Page 2: Simple step by step guide for AdPages

Choose an Issuu doc to advertise

Create your adʼs text and headline

Make any page the Ad Image

Confirm your adʼs look & feel

Select categories for best targeting

Page 3: Simple step by step guide for AdPages

Target readers by country

Adjust your Price Per Reader

Set your daily spending budget

Submit your new ad for approval

Track your campaign results

Page 4: Simple step by step guide for AdPages

AdPages is Issuuʼs advertising/distribution tool.

Advertise your Issuu documents in sidebars.

You only pay when someone reads your document.

What is it?

Page 5: Simple step by step guide for AdPages

What is it?These are paid ads.

They are shown based on category matching with the main document on the left.

Clicking on an ad will open the doc in full-screen.

The advertiser will then be charged.

Page 6: Simple step by step guide for AdPages

Go to http://issuu.com/adpages/create.

Select the doc you want to advertise from the drop-down menu.

When your like your Ad Preview, move onto Targeting by clicking ʻDone.ʼ

Get started.

Page 7: Simple step by step guide for AdPages

1. Select a doc to advertise from the drop-down.

2. Use your imagination to craft a good Ad Title and Ad Body

3. Set any page as Ad Image to have readers click directly to that page.

4. Click ʻDone,ʼ when you like your Ad Preview.

Page 8: Simple step by step guide for AdPages

What do you customers usually read? Where do your customers live?

Focus on these two questions to target best.

Easy targeting.

Page 9: Simple step by step guide for AdPages

Targeting made easy5. Select categories that your audience reads about.

*Leaving it blank means itʼll show anywhere

6. Target countries by unchecking ʻUse suggested countriesʼ

NB! If you select France, those reading Issuu in France will see you ad. It doesnʼt mean your ad will only show beside French docs.

Page 10: Simple step by step guide for AdPages

How much will you spend a day? How much is a reader worth to you?

You only pay what you want.

And we never charge for placements.

Spending.

Page 11: Simple step by step guide for AdPages

7. Whatʼs your spending limit?

Set your Daily and Campaign budget in the drop-down menu. You can modify it later.

8. Whatʼs the max youʼll pay per reader?

Use our suggested bid or set your own. You will never pay more than that amount for each read. You can modify it later.

9. Click ʻDoneʼ to submit your ad for approval.

Page 12: Simple step by step guide for AdPages

A campaign is money- and date-fixed period.

An ad is whatʼs shown in the sidebars.

A campaign can have many ads, altering the Ad Title, Ad Body, and Ad Image to advertise the same document.

Track it.

Page 13: Simple step by step guide for AdPages

Click the Ad Name to see how that ad performed.

Flip through the visual graphs to see how your campaign does over time.

PPR means Price Per Read, the amount we charge you for each click.

Page 14: Simple step by step guide for AdPages

Read ʻOptimizing AdPagesʼ for insider tips.Does it make sense to start a conversation about taking your AdPages further?Write to Paul. [email protected]