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Social Media Policy Template

In the advent of the internet, businesses and organizations are equipped with the tools and

platforms for efficient data storage, file sharing, and distance communication to name a

few. One of the big stars in the internet atmosphere is its social media aspect. Every day,

more and more businesses are utilizing the power and influence of social media in carrying

out traditional business processes.

You’ll see new ads for new products and promos from Company A on your Facebook feed,

while Company B is releasing marketing & recruitment videos on YouTube, and Company C

is reaching out to its fans via Twitter.

Yes, corporations, big and small alike, are becoming more prevalent on social media. Who

can blame them? Social media offers them boundless opportunities to help them further

their market status. However, with these opportunities come heavy risks. The

responsibilities of engaging in social media are strict and they must be upheld.

One little slip-up may dramatically affect your company’s performance and public

perception. That is why it is important to always appropriately monitor the Social Media

ventures of all those who are affiliated with your company.

It is always preferable that your company has a stable and binding Social Media Policy that

covers all employee participation in social media. These policies should especially be stricter

when social media ventures are taking place within office workplace.

Here, we have carefully outlined and sampled a proper Social Media Policy Template that

your company can choose to adopt for its own use, or adjust to suit its own organizational

preferences.

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1. Policy Statement

[Organization Name] fully acknowledges and recognizes the emergence and influence of

Social Media in the modern world, as well as the rights of individuals to actively participate

in the undertaking of such activities. However, it is in the company’s best interests that

certain regulations be set in the usage of Social Media, especially when the usage of such

mediums directly affect company processes and production. It is for that purpose that the

company has chosen to draft and wilfully uphold this Social Media Policy.

The company also acknowledges the inherent legal rights of its employees as mandated by

higher institutions. Any provision that violates any of these rights will be considered null and

not be enforced. However, barring any legal precedents, wilful violations of these policies

will warrant appropriate sanctions.

2. Scope Of The Policy

This policy will cover all individuals who are directly affiliated with the company. The

referred individuals are as follows:

1. Directors

2. Senior Managers

3. Officers

4. Employees

5. Consultants

6. Contractors

7. Interns

8. Staff Members

9. Volunteers

3. Objectives

The enforcement of this policy seeks to:

1. Establish clear guiding principles as to how company affiliates are to conduct

themselves when engaging in social media whether the engagement be official or

unofficial in nature.

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2. Cultivate an environment wherein the usage of Social Media contributes to the

overall welfare and productivity of the company.

3. Prepare company employees on the hazards and responsibilities of partaking in

social media activities.

4. Protect the company and its employees from any legal threats that may arise as a

result of social media usage.

4. General Guidelines In Work-Related Social Media Usage

1. Only employees authorized by the [Social Media Authority Figure] are permitted to

engage in work-related Social Media.

2. Information and content shared on Social Media must be approved by the [Social

Media Authority Figure] beforehand and must comply with the organization’s

confidentiality policies.

3. Penetration into certain websites/forums/blogs must be approved by the [Social

Media Authority Figure] beforehand.

4. Proper resource citations and copyright laws must always be upheld.

5. General Guidelines In Personal Social Media Usage

1. Configure the privacy settings on your social media profile to aptly satisfy your

privacy requirements.

2. Disclose the nature of your affiliation with the company.

3. Portray clear disclaimers that any form of personal views that you express online are

of your own accord, and do not represent the views of the company.

4. Practice proper conduct and decorum when interacting with other social media

users.

5. Strictly comply with the company’s confidentiality policies.

6. Respect and uphold copyright/trademark laws.

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