INDUSTRIAL MARKETING UPDATEFALL 2017

The U.S. EPA’s Safer Choice Program considers companies who make products that qualify for the Safer Choice label to be leaders in safer product development and sustainability, and we’re proud to be one of them. Simple Green Industrial Cleaner & Degreaser and Lemon Scent Simple Green Industrial Cleaner & Degreaser are now recognized as Safer Choice products for their use of safer chemistry.

When the Safer Choice label is on a product, it means that EPA’s scientific review team evaluated every ingredient for potential human health and environmental effects. Safer Choice products do not contain known chemicals of potential concern, like carcinogens, reproductive or developmental toxicants—and even minor components, like dyes and fragrances, are screened for safety. For over 15 years, the program has labeled products that are safer for workplaces, public facilities, and the environment.

The Safer Choice program helps end-users, businesses, and industrial/institutional buyers identify cleaning and other products that perform well and are safer for people and the environment. The Safer Choice label identifies products with safer chemical ingredients, without sacrificing quality or performance.

Our new Safer Choice status is prominently placed on the front label where all can see it. This process has begun rolling onto our containers and will continue through 2018.

Additional Simple Green products are also being considered for submission to the Safer Choice program in 2018.

For more information about Simple Green’s involvement in the Safer Choice program, visit SimpleGreen.com/SaferChoice.

Simple Green Industrial Cleaner & Degreaser is

PRODUCTS THAT CARRY THE SAFER CHOICE LABELSimple Green All-Purpose Cleaner & Degreaser

» Orally non-toxic per The Globally Harmonized System of Classification and Labeling of Chemicals

» Readily biodegradable per OECD 301D» Non-Hazardous per The Globally Harmonized System of

Classification and Labeling of Chemicals » Exempt from OSHA & EPA special handling & personal

protection requirements for hazardous materials» VOC Compliant with all U.S. State and regional regulations» Non-Abrasive» Non-Corrosive» Non-Flammable» Solvent-Free

With each presentation that we build, we are improving visual and informative impact, and ensuring the most updated and factual information is being presented.

In order to streamline the process of providing our sales team with the best possible presentations, we have put together an Industrial Slide Guide.

To request a presentation, you will need to coordinate with your Sales Manager.

Please notify them as soon as you know of a potential presentation opportunity. DO NOT WAIT for final meeting schedules or agendas before reaching out.

Notifying your Sales Manager in advance provides them the lead time needed to coordinate with various teams to identify potential new products or formulas, conduct specific testing or market analysis and generate sales presentation materials.

Download the appropriate Slide Guide and identify any slides you may want, modifications you may need, or new materials you would like created.

The guide will be updated regularly as new materials are created.

Download from SimpleGreen.com/SalesCenter.

POWERPOINT SLIDE GUIDE

SIMPLE GREEN IS A SAFER CHOICE

5 gal 275 gal1 gal 1 gal2.5 gal 55 gal15 gal24 oz 24 oz

» Phosphate-Free» Bleach-Free» Oil/Water-Separator Safe » Septic-Safe

2 I N D U S T R I A L M A R K E T I N G U P D A T E

4+1 SELECT PROPORTIONEROur multi-product proportioner features the same reliability and ease-of-use as our single product units. It includes 4 low flow (1 GPM) bottle fill and 1 high flow (3.5 GPM) bucket fill outputs with the capability

to dispense up to 5 chemicals or water at 5 separate dilution ratios. The American Society of Safety Engineers (ASSE) 1055 approved unit also features the same trusted AccuPro Pressure Regulation Technology and E-Gap eductor as our single product models. It includes a metering tip for non-standard dilutions or water dispensing, a 4 foot bucket fill hose with convenient storage hook, and an expansive internal workspace for plumbing and pick up tubing.

80 GALLON PARTS WASHERThe Simple Green 80 Gallon Aqueous Parts Washer is made of stainless steel construction for long term, heavy use. It features a 3,000 watt heater and adjustable agitation speed. A spring-loaded door closure with 165° F fusible link helps ensure

parts cleaning safety. The flow-through brush system provides touch-up precision cleaning. Features a 250 lb. load capacity and auto drain.

MULTI-DILUTION FOAMERThis convenient, non-electric foamer includes a metering tip kit with 14 color-coded dilution settings to provide everything from a powerful jet spray for large jobs to a precision stream for

smaller applications. It offers a handle lock for continuous operation and an easy hose-end attachment that provides quick transition from cleaning and sanitizing to rinsing. It holds 96 oz. of concentrate, ensuring compact size without the need for frequent refilling.

30 GALLON PARTS WASHERMade of heavy-duty industrial grade polyethylene plastic, the Simple Green 30 Gallon Aqueous Parts Washer includes a stainless steel work shelf, Flexible Loc-Line® nozzle and flow-through brush with polyester filaments for parts scrubbing. The fixed thermostat is preset to deliver our optimal

cleaning temperature of 105° F. There is a clean-out plug and convenient spin on canister filter for easy draining and maintenance. Features a 19–25 gallon fluid capacity.

60 GALLON PARTS WASHERThe Simple Green 60 Gallon Aqueous Parts Washer is ideal for use with a variety of Simple Green cleaning and degreasing concentrates. The stainless steel work shelf, Flexible Loc-Line® nozzle and flow-through brush with polyester filaments ensure thorough product cleaning. GFCI

protected with separate heater and pump switches with on/off indicators. Features a 45–60 gallon fluid and 200 lb. load capacity.

SECONDARY LABELSSelf-adhesive labels ensure OSHA compliant labeling for spray bottles, mixing buckets, utility pails, parts washers and other secondary containers. Labels are durable enough to withstand heavy and repeated use.

SINGLE PRODUCT PROPORTIONERS These American Society of Safety Engineers (ASSE) 1055 approved single product proportioners are available in low (1 GPM) and high (3.5 GPM) flow models. The easy-to-use single button units feature AccuPro Pressure Regulation Technology to ensure

accurate dilution regardless of fluctuations in water pressure as well as E-Gap eductors that provide backflow protection through use of an elastomeric sleeve. With an option to lock-in the On position, 14 pre-set metering tips, and a bottle or bucket fill hose, these easy-mounting units are quickly ready for reliable dispensing and a lifetime of smooth, tool-free operation.

Simple Green has transitioned its proportioner offerings to three options manufactured by Hydro Systems. The units have been field tested and proven to provide greater accuracy and ease of use than our previous offerings. Enclosed are sales sheets for the new units.

In addition, we will continue to offer the following pieces of equipment:

SIMPLE GREEN EQUIPMENT UPDATES

WIRE RACKSThese easy-to-install, heavy-duty wire racks are built to last. The one and four gallon rack models help keep chemicals organized and secure, and are compatible with the new proportioner systems.

I N D U S T R I A L M A R K E T I N G U P D A T E 3

Providing versatile, multi-use products is one of Simple Green’s most beneficial features, but it is also important that we reach end users with specific information on products unique to their industry.

We’ve begun a series of updated industry specific guides with product recommendations.

Included is our first guide for Food Processing. There will be an accompanying video piece to be distributed in the coming weeks.

Increasing your industry knowledge and being able to engage with an end user about their needs gives you a competitive advantage and assists in growth of your business. Once the potential client realizes that you understand the industry, you are more likely to succeed in pitching your product and making the sale.

In addition to creating these detailed industry guides, we are also updating and expanding our product recommendation sheets. We most recently finalized the Fitness & Health Club sales sheet, and we’ve also enclosed a copy of that.

If you have an upcoming training meeting or event where specific industry materials would be beneficial, please speak to your Simple Green sales manager.

Industry guides and product recommendations are available for download at SimpleGreen.com/SalesCenter.

INDUSTRY SPECIFIC GUIDES

CLEAN FINISH® GOES INDUSTRIAL

INDUSTRIAL SAMPLE KITS

Preventing the Spread of Disease • Protecting the Public • Reducing Employee Sick Leave • Halting Cross-ContaminationCOMMERCIAL, INSTITUTIONAL, & INDUSTRIAL APPLICATIONS

» Kitchens: 2.7 MILLION bacteria per square inch on water coolers‡

» Work Spaces: 25,000 germs per square inch on phones†

» Bathrooms: 49 germs per square inch on toilet seats†

» Offices » Restaurants » Motels & Hotels » Gyms & Spas » Health Clinics & Hospitals » Veterinary Hospitals » Childcare & Schools

» Toilets » Urinals » Sinks » Showers » Tubs » Countertops » Microwaves » Fridges » Water Coolers » Tables

The latest addition to our lineup of disinfectant cleaners, Simple Green Clean Finish® Disinfectant Cleaner offers the quickness and ease of a ready-to-use formula, the comprehensive list of kill claims expected of a broad-spectrum disinfectant, and a speed-to-kill that’s faster than most competitors.

DISINFECT APPLY ON

‡“Germs in the Workplace” HealthStatus.com†“Bacteria and Viruses at Work” Debgroup.com

In an effort to reinforce brand and product education, industrial sample kits are available for sales representatives and distributors.

Each Simple Green industrial product sample kit comes equipped with a different variety of our cutting-edge cleaners, specially selected for each distributor and type of market. The kits will also come stocked with literature for each product.

Putting a strategic bundle of samples in the hands of key personnel not only educates them about how various products work, but also gives them the opportunity to experience firsthand how well they work.

Product trials have the ability to increase brand awareness and create a sense of reciprocity, wherein users feel a closer connection to a company after sampling a product. If they know of other users or facilities who can make use of the product, they’re more likely to recommend it versus those who have never sampled the product personally.

“I believe that the kits work especially well with our master wholesale partners because the sales force for these wholesalers make presentations to their distributor customers,” says Industrial Sales Manager, Rick Wisby. “It is a compact way to show a ‘hands-on’ opportunity for that distributor customer of the wholesaler to enhance a presentation. The fact that these are as flexible as we can make them is a big boost to a salesman’s approach with the customer.”To learn more about the industrial sample kits, please contact your Sales Manager.

» Phones » Desks & Chairs » Keyboards & Mouses » Copy Stations » Remote Controls » Switches » Doorknobs » Equipment » Handles » Railings