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PUGET SOUND PINK SALMON THE VERSATILE WOOLLY BUGGER FISHING FRY FLIES Appalachian TROUT TRIFECTA 13 Simple Fundamentals To Catch More Fish BASIC SKILLS DIY MEXICO: Bonefish, Snook, and Tarpon PAGE 62 THE FLY FISHING AUTHORITY ® AMERICAN ANGLER & FLY TYER 2016 MEDIA KIT we we

Simple Fundamentals m edia Kit - Morris Media …...2015/16 publication schedule noVe MbeR/dece R 2015 ad closing: 8/24/15 Materials due: 8/28/15 Mailing date: 9/24/15 JanuaRY/FebRuaRY

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Page 1: Simple Fundamentals m edia Kit - Morris Media …...2015/16 publication schedule noVe MbeR/dece R 2015 ad closing: 8/24/15 Materials due: 8/28/15 Mailing date: 9/24/15 JanuaRY/FebRuaRY

puget sound pink salmon the versatile woolly buggerfishing fry flies

Appalachian trout trifecta

13Simple Fundamentals To Catch More Fish

basicskills

DiY MeXico: Bonefish, Snook, and tarpon page 62

the fly fishing authority

®

american angler

& fly tyer

2016 media Kit

we

we

Page 2: Simple Fundamentals m edia Kit - Morris Media …...2015/16 publication schedule noVe MbeR/dece R 2015 ad closing: 8/24/15 Materials due: 8/28/15 Mailing date: 9/24/15 JanuaRY/FebRuaRY

SOURCE: READEX RESEARCH, JULY 2008

Technical “how-to” is the essenceof AmericanAngler. Whetherthey are chasingtrout or salmon,bass or steelhead,readers rely on us.

American Angler’s columnists—such as Rick Hafele, Scott Sanchez,William G. Tapply, Macauley Lord, and Paul Schullery—are the sport’s authoritativevoices on entomology, fly tying, casting and more.

Who Is theAmerican Angler reader?He’s a well-heeled, well-educated family man in a household where 2 people, on average, fish:· 98% male audience.· 87% have a college or postgraduate degree.· $154,000 average household income.· $1.34 million average net worth.

He’s serious about the sport and influences other anglers:· Fishes an average of 46 days per year.· 89% of subscribers intend to purchase fly-fishing equipment in the next

12 months.· 78% offered advice about fly-fishing equipment and destinations to an aver-

age of four people in the last 12 months.

He depends on American Angler:· Spends an average of almost 2 hours with each issue.· Refers back to an issue an average of 3.8 times.· 71% took action as a result of reading the magazine.

The Fly-Fishing AuthorityFor two decades, American Angler has been the number-one source of accurate, authorita-tive, and practical fly-fishing advice. Whether the reader is a beginner or an expert, AmericanAngler sharpens every fly fisher’s skills by teaching him the most effective techniques on thewater today. We do “how to” better than any other publication.

Beautifully written, photographed, and illustrated by craftsmen who know their sport, Ameri-can Angler is a fly fisher’s best source for improving his game. Every issue delivers what seri-ous anglers want: articles about new and useful fly-fishing tactics, along with productive flypatterns and exciting angling destinations.

But there’s more than just how-to and where-to: American Angler also provides compellingprofiles of notable anglers, coverage of important conservation issues, and informative fea-tures about the technologies that shape our sport. And, while freshwater fly fishing is the edi-torial core, American Angler now features a saltwater section with each issue, making thisthe most comprehensive fly-fishing magazine on the newsstand.

American Angler readers expect and get:· Hot new strategies, techniques and tactics.· In-depth tackle and gear reports.· Accurate and detailed coverage of fly-fishing destinations.· Beautifully rendered and clearly illustrated fly-tying articles on the patterns

that fish can’t resist.· Extensive coverage of warmwater and saltwater tactics, flies, and destinations.

Frequency 1X 3X 6X

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contact information www.americanangler.com

disPlaY raTes A M E R I C A N A N G L E R

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6 WET FLIES TO MATCH CLASSIC HATCHES

THE FLY FISHING AUTHORITY

®

HOW TO FISH LAKE

POINTS FOR BIG BASS

WHY THE DEAD DRIFT

ISN’T ALWAYS BEST

ICELAND’S AMAZING

ATLANTIC SALMON

PALE MORNING

DUNSWestern fl y fi shing from an eastern angle 20

WAYS

TO TIE BETTER DRY FLIES

PAGE 38

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2015/16 publication schedule

noVeMbeR/deceMbeR 2015ad closing: 8/24/15Materials due: 8/28/15Mailing date: 9/24/15

JanuaRY/FebRuaRY 2016ad closing: 10/27/15Materials due: 11/5/15Mailing date: 11/25/15

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MaY/June 2016ad closing: 2/19/16Materials due: 2/29/16Mailing date: 3/28/16

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MATCH GAME

Next time your attempts to match a hatch with dry fl ies fail, try matching it with one of these time-tested wet fl y patterns. by Steve Culton

52 I AMERICAN ANGLER WWW.AMERICANANGLER.COM

AMAMG_1405MJ_wetflies.indd 52 3/25/14 4:14:04 PM

THE WORDS “MATCH THE HATCH” CONJUREup images of dry fl y afi cionados patiently sifting through boxes, searching for the perfect fl y, achiev-ing nirvana when they make the correct selection.Indeed, there’s nothing I like more than foolingtrout on a dry—unless it’s fooling a trout on a wet fl y.

The more I fi sh them, the more I recognize thatwet fl ies are often the best match for a hatch. That’sbecause they allow you to fi sh under the hatch—where the trout are feeding—as insects emerge or lay eggs. You are fi shing a wet fl y, as James Leisenring said, “...at the point where the trout ismost likely to take his food.”

Matching the hatch with wets isn’t rocket sci-ence. Most days, all you need to do is duplicatethe size and color of the natural, then drift orswing the fl y over the trout’s position. The takeson wets are among the most aggressive hitsyou’ll experience. What’s more, the fi sh also tend to be larger. (Big trout get that way, in part, by being shy about showing themselves.)

Here are eight popular, widespread hatches,matched with a proven wet fl y pattern, so youcan look like a trout savant the next time you’recan look like a trout savant the next time youre on the water.

DARK HENDRICKSON WINGED WET

Hatch: HendricksonHOOK:Wet fl y, sizes 12 to 14.THREAD: Gray 6/0.TAIL: Dark dun hen hackle fi bers.BODY: Muskrat fur.HACKLE: Dark dun hen.WING:Wood duck.

SQUIRREL AND GINGERHatch: CaddisHOOK: 2 2X X shs orort,t, 2 2X X ststroongng scud,d

ssisizezes s 1212 tthrhrouo ghgh 16.6THREAD: OrOranangege 66/0/0.BODY: GiGingngerer AAngngorra a gogoatt.RIB: Green Krystal Flash.GGrereenen KKryrystala FlaashshHACKLE: Fox squirrel sparsely F i l l

wound on a dubbing loop.

TINY BLUE-WINGED OLIVE SOFT-HACKLE

Hatch: BaetisHOOK: StStanandadardrd ddryry oor r ememerergeger r

ttoo ssizze.eTHREAD: OOlilivee oor r brbrowown.n.TAIL: OOliveve o or r brb owwn n Z-Z-LoLon.BODY: W Wororkikingng tthrhreaead.dRIB: Gold wire (optional).GGold d wiw ree ((opoptitiononalal).)HACKLE: Blue dun hen.Blue dun hen.

1

2

3

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AMAMG_1405MJ_wetflies.indd 53 3/25/14 2:31:28 PM

FLY TYER® I ARTICLE & PHOTOGRAPHY BY SCOTT SANCHEZ

Parachute NymphsTransfer this proven dry-fl y tying method to your nymph patterns.

P ARACHUTE DRY FLIES AREamong the most popular fl ies today for good reason. They fl oat well and are easy to see, and the 360-degreehackle mimics the leg profi le of a natural insect. So why not use a parachute hackle to simulate nymph legs? The idea is so simple I can’t believe that I didn’t think of it sooner. I couldn’t fi nd a reference on parachute nymphs, but someone else hassurely tried this.The basic idea for the para-nymphs came when I was tying my Split TopEmergers (American Angler January/rFebruary 2014). The hackle around the base of the wingcase looked right, andit was anatomically correct. In turn, the

basic format for this hackle style came from some of the parachute damsel adult patterns. Ned Long’s Pull Overs and BobQuigley’s Hackle Stacker where other catalysts for this design. Initial winter test-ing on the Snake proved them palatable.

Right Side UpBesides the anatomically correct legprofi le, the hackle legs help posi-tion the fl y in an upright position in the water column, just as they do with a dry fl y. This works best on fl ies that are tied unweighted as submergers or where a lead-wire underbody is used. Natural bend hooks will aid the upright position by acting as ballast under the hackle. This

works best in moderate currents, and isvery effective prior or early in the hatch.The genetic breeding of small hackle iswhat has made this style of fl y possible. You can now fi nd genetic hen neck hackle downto size 18, and the stems are thin and fl exiblewhich makes them easy to wrap. Some of the saddles will also work. Whiting is the most common brand of genetic hen hackleand sells them in their Whiting, Brahma,American, and Coq de Leon series. A widerange of mottling and natural and dyed colors are sold. As with any hackle, selectingthem yourself or having them selected by a trusted fl y shop will ensure they are the desired size. You might also fi nd suitable hackle if you look through a number of

TThThThThThThhTTThTTThThTThThhhThThhhhheeee e eeeee e ee trtrtrtrtrtrtrttrttttrtrtrrradadadaddadadadaddadadadadadadaadadadddaddaddadddadaddadadaddaaaddddiiitititititititititttioioioioioooonanananaaanaaaanaaaaaaannaaaaaaaanalllllllllllll l lll llllll ll papapappapappapapapapapapapppapaapapapapaapaapapapappappppppp rararararararararararararaarararrarararrrraaaaaaachchchcchchchchchhhchhchchhchchchchcchhcchchchchchchccchch tutututttututtututtututuututtuuututuututttuututuutu e eeeee e ee ee eeeeeeeeeeeeeeeeeee e ststsstsststststststststststststtssstsssssttylylylylylylylylllylylyylylylylylyllylylyylylyllyylyllyylyllyy e eeee eee ee eeeee eeeeeee ee ofofoofofofofofoffofofoffofofofoffffoofoofffo tttttttttttt tttt t tttyiyiiiyiyiyiyiyiyyiyiyiyiyiyiyiyyyy ngngngnggngnggnggngnggnggngg drdrdrdrdrdrdrrdrrdrdddrdrdddrdrrrrdddrrdry yy y yy y yy yy yy y yyyyyyyyyyyyyyyyyyyyyyyyyy flflflflflflflflflflflflflflflflfl flflflflflflflflflflflflflflflfl flflflflflflflflflflflflflflflflflflflflflflflflflflflflflflflfl flflflflflflflflflflflflflflflfl flflfliiiiieieieieieiieieieieieeeeeeeeeeeeeeeeees ssssssssss ccacacacacacacacaaaaaccaaaaacaaaaaaaaaaaaaannnnnn n nnnnnnn nn nnn nnnnn nnnnn bebebebbbebebebebeebebebebebebebebebbebbebebbeebbeeebeeeeeebbebeeeeeeeeee ttttttttttttttttttt ttttttttttttttrrarrararararararararararraraararararrrrarrarraaaansnsnnsnsnssnsnsnnnsnnnsnsnsssnnsnnsnsnsssssnsnssssssssnslalalalalalalalalalaalalalallallaaaaaaaaaaaaaaaaaattetetetetetetetetetetetettetetetetetteetetteetteeeteeeeetted ddd dddddd ddd dddddddd dddd ttototottotototototototototototottototoottoott n nnnnnnnnnnn nnnn nnnnnyyymmymymymymmymymyyyyymymymmymymymmyymmymymmphphphphphphphphphphphphphpphphp ssssssssssssaaaaaaaaaaanananananananannannnnaaaananannnnaaaaaannnananannannannannaaaannnannaaannanaaannnnanaannnnnnnannnaaannanaannananannaaannnnanaannnaaaannnnnnanannnanannnnannnnnnaannannnaanaanaaaaaannaaa yyyyyyyy y y y yyyy yy yyyyy y yyyyyyy yyyyyyyyyyy yyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy nunununununununununununununununuuunuuuuunnunununununnuuunununnnununnnununuunnnuunnnnunununnunnnuununnununuuuununuunuuuuunuununn mmmmmmmmmbbmbbbbbbbmmmmbmbbbbmbbbbbmmmbbbmmmmbbbbmmmbbbbbmmmmbmmmmmmbbbbbbmmbbbbmmmmmbbbmbbmbbbbmmbmmmmbmmbmbbmmmmmmbmmbbmmmmbmbmbbbmbbbmmmbmbmbbbmmbbmmmmbmmbbmmmbmmmmmbbbbbmmbbbbbmmbbeeeeeerereererrerreerereeerrerererererererrereeerrrreeeeereeerrerreee o oo ooo oooo ooooooo ooooooooooooooff fff ff ff fff ff f fffffffffff wawwawawawawawawwawawawawawwwawawawaaaawawaaaawaaawawawawawwwaaaysysysysysysysysysssyssysyssysssysyyyssysysyssyyysysssysysssss.....

60 I AMERICAN ANGLER

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imported hen hackles. Hen hackle has softer fi bers than rooster hackle and will providemore motion in a dead-drifted fl y.Another possibility is genetic rooster hackle. If profi le is more important to you than motion, rooster dry fl y hackleworks fi ne. However, there are a couple of untapped sources of rooster soft hackle. The fi rst is the schlappen section of a rooster saddle. Many saddles have abunch of good schlappen soft hackle. This will be at the bottom of the saddle. The tips of some of this genetic schlappen canbe as small as a size 20. The other source is the webby stuff at the base of a geneticrooster neck or saddle hackle. This is the stuff you usually throw away, and is lo-cated above the marabou like fl uff at thebase of the feather. Also, there is nothingsaying that you can’t wrap the fl uff for an animated fl y. Ostrich herl tied as hacklecan also work great on small fl ies.

Finding a PostMy fi rst parachute nymphs were tied with a glass bead for a post. I fi rst saw this style post when the glass bead craze hit the tying scene. This can alsobe done with a plastic bead. The shiny bead might imitate an air bubble on anymph or emerger or possibly an opening wingcase. The post is pretty easy to create and the bulge of the bead holds the hackle down. To form the post, I thread a coupleof wraps through the hole in the bead andthen secure the wire with thread. I use theleftover wire from the abdomen rib. Don’tpull the bead all the way tight to the hook shank, as you will need a little room to wrap the hackle and dub a thorax. This post can be tied with no additional weightor with a glass or metal beadhead.My favorite wing case/parachutepost is Mylar braid. Diamond Braid,Sparkle Flash, or Holographic have beenaround for years and are generally usedas baitfi sh or saltwater fl y bodies. They can be found in any number of metallic or pearlescent colors. They are slightly oval in cross section, and the stretchable nature of the Mylar is very conformable. There are now many fl at Mylar braids available, and these are my fi rst choice for wing cases. Flat Diamond Braid, Axxel Flash, Flat Braid, and Kreinik Braid are

Genetic rooster schlappen (left) or genetic hen hackle (right) work well on small parachute nymphs.

A glass-bead post can be created by threading your ribbing wire through the center of the bead.

Think outside the box. Oval (left) or fl at (right) Mylar braids make excellent wingases.

WWW.AMERICANANGLER.COM

JULY/AUGUST 2014 I 61

AMAMG_1407JA_flytyer.indd 61

5/20/14 8:38:16 AM

Mike Floyd(706) 823-3739 Work / (706) 231-0826 Cell

(706) 821-2269 [email protected]

Page 3: Simple Fundamentals m edia Kit - Morris Media …...2015/16 publication schedule noVe MbeR/dece R 2015 ad closing: 8/24/15 Materials due: 8/28/15 Mailing date: 9/24/15 JanuaRY/FebRuaRY

More than a magazine,American Angler

is The Fly-Fishing Authority

More than a magazine,American Angler

is The Fly-Fishing Authority

www.americanangler.com

Destinations for every taste. Expert advice on everywhere from the Catskills to Tasmania, plus a bright “Expeditions” section to feed the fantasies of the traveling angler.

35,000 Anglers Coast to CoastAll articles feature concise and well-written information, the kind of practicalinformation enthusiasts hunger for. Our writers take readers right to the water’sedge. Stunning photography and illustrations keep them coming back for more.

Every issue includes features like:

· Expeditions—American Angler’s guide to fly-fishing travel.

· Top New Flies—Guide-tested patterns that work.

· Leading Gear Coverage—Trends that will shape the sport.

· Regional Hot Spots—The best fishing in your backyard.

· Proven Tactics—Techniques for waters across North America.

· Complete Coverage—Freshwater and saltwater fly fishing.

Our columns and departments:· Plain Talk on Fly Fishing—The basics every fly fisher needs to know.

· The Rant—A sounding board for passionate opinions on issues that affect fly-fishers.

· Casting—Solutions to the challenge of putting a fly where it needs to go.

· Warmwater Fly-Fishing—Tactics and tips for bass, pike, panfish, andother game species.

· Fly Tyer—Step-by-step instructions for tying flies that take fish—from tradi-tional patterns to the newest and most imaginative.

· Entomology—The knowledge you’ll need to pick the right fly and understand how to fish it.

· Headwaters—News and views from around the fly-fishing world.

· Gear I Love—A grab bag of favorites submitted by American Angler’sknowledgeable and articulate readers.

· New & Newsworthy—The latest in tackle from manufacturers around the world.

· Reading the Currents—Reflections on the simple and not-so-simple pleasuresof the sport.

AmericanAngler.ComAmerican Angler extends its reputation as “The Fly-Fishing Authority” at Ameri-canAngler.com. Visit our member pages to connect with a thriving Web com-munity where anglers share advice, images, slide shows, video, and more.Check out our annual online video coverage of Fly Fishing Retailer, too, and besure to ask your rep about banner ads, e-mail pushes, newsletters, spon-sorships, and pre-roll video.

Contact Information Director of Sales / West Coast / Expeditions

Mike Floyd (706) 823-3739

[email protected]

South / MidwestAmos Crowley

(440) [email protected]

New EnglandScott Buchmayr(978) 462-6335

[email protected]

More than a magazine,American Angler

is The Fly-Fishing Authority

More than a magazine,American Angler

is The Fly-Fishing Authority

www.americanangler.com

Destinations for every taste. Expert advice on everywhere from the Catskills to Tasmania, plus a bright “Expeditions” section to feed the fantasies of the traveling angler.

35,000 Anglers Coast to CoastAll articles feature concise and well-written information, the kind of practicalinformation enthusiasts hunger for. Our writers take readers right to the water’sedge. Stunning photography and illustrations keep them coming back for more.

Every issue includes features like:

· Expeditions—American Angler’s guide to fly-fishing travel.

· Top New Flies—Guide-tested patterns that work.

· Leading Gear Coverage—Trends that will shape the sport.

· Regional Hot Spots—The best fishing in your backyard.

· Proven Tactics—Techniques for waters across North America.

· Complete Coverage—Freshwater and saltwater fly fishing.

Our columns and departments:· Plain Talk on Fly Fishing—The basics every fly fisher needs to know.

· The Rant—A sounding board for passionate opinions on issues that affect fly-fishers.

· Casting—Solutions to the challenge of putting a fly where it needs to go.

· Warmwater Fly-Fishing—Tactics and tips for bass, pike, panfish, andother game species.

· Fly Tyer—Step-by-step instructions for tying flies that take fish—from tradi-tional patterns to the newest and most imaginative.

· Entomology—The knowledge you’ll need to pick the right fly and understand how to fish it.

· Headwaters—News and views from around the fly-fishing world.

· Gear I Love—A grab bag of favorites submitted by American Angler’sknowledgeable and articulate readers.

· New & Newsworthy—The latest in tackle from manufacturers around the world.

· Reading the Currents—Reflections on the simple and not-so-simple pleasuresof the sport.

AmericanAngler.ComAmerican Angler extends its reputation as “The Fly-Fishing Authority” at Ameri-canAngler.com. Visit our member pages to connect with a thriving Web com-munity where anglers share advice, images, slide shows, video, and more.Check out our annual online video coverage of Fly Fishing Retailer, too, and besure to ask your rep about banner ads, e-mail pushes, newsletters, spon-sorships, and pre-roll video.

Contact Information Director of Sales / West Coast / Expeditions

Mike Floyd (706) 823-3739

[email protected]

South / MidwestAmos Crowley

(440) [email protected]

New EnglandScott Buchmayr(978) 462-6335

[email protected]

Head Games: How to Finish a Fly

One Bass Pattern That Does it All

Dust-mop

Fliespage 46

summer 2015

fly tyer exclusive: ed shenk’s chewy flies

Catch More Fish

The PerfectSAlTwATerwOrm Fly

And: Fly Fishing the Everglades, Al Ritt explains how to extend the hatch, Aaron Jasper’s favorite summer patterns, Fishy’s MT Streamer, Readers Favorites, and more.

32,000 anglers coast to coast

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After years of hand wringing over what direction the fl y fi shing industry’s trade show should take, this past sum-mer the International Fly Tackle Dealer (IFTD) fi nally joined forces with the International Convention of Allied Sportfi shing Trades (ICAST) to form the world’s larg-est all-tackle sportfi shing trade show. Walking the fl oor of the Las Vegas Convention Center gave attendees an idea of just how small the fl y fi shing industry is compared to the world of bait dunkers and hardware chunkers. But the general consensus among fl y fi shing manufacturers we spoke with was one of approval.

What does that mean for you? A healthy trade show means better business and a wider range of quality products at more competitive prices. And despite the earlier-than-usual tim-ing of this year’s show, there were plenty of new rods, reels, and other toys to preview. Here’s a look at what you’ll fi nd on the water in the coming year.

f hi

®

GEAR OFTHE YEAR2014

▲ H

AR

DY

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The latest rods, reels, lines, and more are fi lling up fl y shop shelves right now. Here’s a look at some of the premiumn new gear you’ll see on stream this year. by Steve Walburn

3000000000 IIIIIIIIIIIIIIIIIIIIII

WWW

RICAN ANGLER AMER R

WWW.AMERICAAAAANNNNNNNANANANANAANAAAAAAAAAAANNNNNNANAAANAAAAAANANNAAAANAAANNANAAAAANNNAAAAAANNNNNAAAAANANNANAAAAAAAAAAANNAAAANNAANAANNNNAAANAAANAAANNAAANAAANGLER.COM

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FLY RODSEarly last summer, Scott Fly Rod president Jim Bartschi sent out samples of a new test rod called the Radian ($795). By July, IFTDattendees had deemed it the Best New Freshwater Fly Rod as well as awarded it Best of Show distinction. Having fi shed a Radian 5-weight since about June, I couldn’t agree more. The engineering objective was to create a rod that optimizes power and accuracy, which Scott achieves through what it calls ReAct technology. Theupshot is increased recovery time of the blank without adding stiffness. This rapid recovery diminishes vibrations that can robperformance, and the result is a rod that casts as if it has reservepower. Just when you think your loop might stall, the line seems to pick up speed, stays tight, and delivers the fl y with a mind of itsown. The Radian is truly a fi ne-handling, fast-action rod currently available in 4- through 8-weight.If you really like fast-action blanks, check out the new SageMethod ($800 to $820). Sage introduced the underlying Konnetic Technology several years ago, which reduces side-to-side vibrationand torque in the blank to increase casting accuracy. The Method is Sage’s pinnacle, ultra-fast action rod. For anglers in windy destina-tions, such as big Western rivers and reservoirs, or in blustery salt-water locations like the Lower Keys, the Method is meant to punch through anything that the wind gods can throw at it. It comes in21 models ranging from 4-weight trout rods to standard saltwater, Spey, and switch models.

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the fast-action Boron III TH ($830 to $ 940), a two-handed series touted as being more responsive and smoother casting than thepopular Boron IIX. It comes in eight models for everything from switch casting to Scandi and Skagit styles. The Boron III LS ($795)uses the same technology for a more medium-action, light-line se-ries of trout rods, ranging from 7-foot 2-weight to 9-foot 5-weight.Four new rod releases from Thomas & Thomas focus on blank technology, rod components, and cosmetics. Improved bindingresins, reduced component weight, exotic wood spacers, and tita-nium stripping guides are found across all models. I had a chance to test the new Solar ($800 and up) saltwater rod while fi shing withT&T pro staffer Capt. Joel Dickey in the Keys this fall. The Solar isintended to allow anglers to pick up considerable lengths of line, make one false cast, and reposition for that critical second or thirdpresentation to cruising fi sh. Although the tarpon weren’t coop-erating that day, the Solar handles that repetitive casting task very well. It is available in seven models from 6- through 12-weight.Loomis has signifi cantly expanded its line of popular PRO4x ($375 to $587) rods to include 12 new models, including four Spey rods, four switch rods, two nymph rods, and three rods forbig-water trout. The PRO4x is the price point version of Loomis’s award-winning NRX series, which was among the fi rst rods to integrate 3M silicon nanosphere resin in its rod blanks several yearsago. The line expansion gives Loomis fans a wider variety of the

g

ANGLER.COM

JANUARY/FEBR

WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW .AMERICANA GLER.COM

JAN RUARY 2222202202222200200002220220222222222220222222222222222222222220111114411111111 I 31

AMAMG_1401JF_newgear.indd 31

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Southwestern Montana’s Big Hole River (above) is fed by andloops around the Pioneer Mountains. The Wise River is itsmajor tributary; rainbow trout (upper right) thrive in both.

E X P E D I T I O N S

ICARUSThe streams and high-mountain lakes of Montana’s Pioneer Mountains are an idyllic setting to stretch your fl y fi shing wings.

Article and Photography by Jeff Erickson

64 I AMERICAN ANGLER WWW.AMERICANANGLER.COM

AMAMG_1407JA_exp.indd 64 5/19/14 10:02:21 AM

In the 1970s, two cosmic cowboys helped forge my fondness for Montana’s Pioneer Mountains. As a Min-nesota teen on summer vacation, I was camped with my family along Birch Creek, high above the Big Hole River in the sprawling Beaverhead National Forest. My

dad and I made excursions down to the Hole to tempt browns and rainbows near the hamlet of Glen. Even as an eager neo-phyte, I would have readily concurred with the legendary Butte, Montana angler, George Grant, who fi nally passed away at the age of 102 in 2008: “If you were going to make trout streams, the Big Hole is what you would use for a model.”

Dad and I launched our forays armed with advice from a gregarious, expert trout angler in our campground. During the lazy afternoons, he would retrieve boxes of fl y tying mate-rial stuffed in his VW van, set up shop at the picnic table, and whip up menu items for the evening hatch.

After several days of this pleasant routine—including hikes back to alpine tarns for fat, jewel-like brookies—we decided to move further into the Pioneers, toward Elkhorn Hot Springs at the headwaters of Grasshopper Creek. The plan was for my parents and two sisters to take the main route via Dillon in the family camper. I would ride my trea-sured, gold-fl ecked Honda Trail 70 over the long mountain backroads and meet them for dinner. Equipped with a map, lunch, water, and just enough gas, I set forth with my late father’s encouragement and former-Navy pilot cautions, over my mother’s fi erce objections. Like the mythological young Icarus, I was just starting to test my wings.

WWW.AMERICANANGLER.COM JULY/AUGUST 2014 I 65

AMAMG_1407JA_exp.indd 65 5/19/14 10:02:56 AM

Mike Floyd(706) 823-3739 Work / (706) 231-0826 Cell

(706) 821-2269 [email protected]

Page 4: Simple Fundamentals m edia Kit - Morris Media …...2015/16 publication schedule noVe MbeR/dece R 2015 ad closing: 8/24/15 Materials due: 8/28/15 Mailing date: 9/24/15 JanuaRY/FebRuaRY

F LY T Y E R

SOURCE: READEX RESEARCH, JULY 2008

Fly Tyer’s columnists—such as Dick Talleur, Jay “Fishy” Fullum, and Skip Morris—areamong the world’s most renowned tiers.

Want To Reach More Fly Fishers?Buy Fly Tyer, and get ’em when they’re at their fly tying benches.

This incredibly strong magazine is not simply the only title in North Americadevoted completely to the art and craft of fly tying. It’s also the fourth largestpaid-circulation magazine in all of fly fishing, where your ads will reach43,000 passionate fly anglers. Fly Tyer readers are fly fishing’s most dedi-cated, most knowledgeable practitioners. But they’re not just tiers; they’reserious anglers who fish as hard and as often as anyone.

Fly Tyer serves an audience that mixes sport with art. They’ve studied thewater, the fish, and aquatic life, and they meld fur, feather, and hook to creategorgeous and productive patterns. They just can’t get enough: they devourtheir favorite magazine issue after issue for more information on the techniques,tools, materials, innovations, traditions, and personalities that drive the craft.

Simply put, Fly Tyer readers are extraordinary anglers whose involvement inevery aspect of fly-fishing is deeper than any other group.

Fly Tyer readers expect and get:· New patterns for all freshwater and saltwater game fish.· Innovative tying techniques for the latest flies.· Comprehensive coverage of materials and equipment.· Favorite flies of top guides.· Tips from the world’s best fly tiers.· Profiles of tiers who defined the craft and of those

who are advancing it.

Who Is the Fly Tyer reader?He’s serious about fly fishing:· Fishes an average of 45 days per year.· Ties an average of 27.2 flies a month.· Fly Tyer subscribers are recognized as experts by those who wish to

learn more about fly fishing. 78% of Fly Tyer subscribers have beenasked advice on purchasing fishing equipment in the past 12 months.They gave such advice to nearly four people, on average.

He’s a successful, well-educated angler:· 99% male audience.· $824,700 net worth.· $107,000 average household income.· 84% college-educated or have a postgraduate degree.

He relies on Fly Tyer for advice:· Refers back to an issue an average of four times.· 98% plan to renew their subscription.· 96% took action as a result of reading Fly Tyer, while 75% took action

as the direct result of advertising in the publication.

FT MK Insert 2008 9/2/08 4:34 PM Page 1

F LY T Y E R

SOURCE: READEX RESEARCH, JULY 2008

Fly Tyer’s columnists—such as Dick Talleur, Jay “Fishy” Fullum, and Skip Morris—areamong the world’s most renowned tiers.

Want To Reach More Fly Fishers?Buy Fly Tyer, and get ’em when they’re at their fly tying benches.

This incredibly strong magazine is not simply the only title in North Americadevoted completely to the art and craft of fly tying. It’s also the fourth largestpaid-circulation magazine in all of fly fishing, where your ads will reach43,000 passionate fly anglers. Fly Tyer readers are fly fishing’s most dedi-cated, most knowledgeable practitioners. But they’re not just tiers; they’reserious anglers who fish as hard and as often as anyone.

Fly Tyer serves an audience that mixes sport with art. They’ve studied thewater, the fish, and aquatic life, and they meld fur, feather, and hook to creategorgeous and productive patterns. They just can’t get enough: they devourtheir favorite magazine issue after issue for more information on the techniques,tools, materials, innovations, traditions, and personalities that drive the craft.

Simply put, Fly Tyer readers are extraordinary anglers whose involvement inevery aspect of fly-fishing is deeper than any other group.

Fly Tyer readers expect and get:· New patterns for all freshwater and saltwater game fish.· Innovative tying techniques for the latest flies.· Comprehensive coverage of materials and equipment.· Favorite flies of top guides.· Tips from the world’s best fly tiers.· Profiles of tiers who defined the craft and of those

who are advancing it.

Who Is the Fly Tyer reader?He’s serious about fly fishing:· Fishes an average of 45 days per year.· Ties an average of 27.2 flies a month.· Fly Tyer subscribers are recognized as experts by those who wish to

learn more about fly fishing. 78% of Fly Tyer subscribers have beenasked advice on purchasing fishing equipment in the past 12 months.They gave such advice to nearly four people, on average.

He’s a successful, well-educated angler:· 99% male audience.· $824,700 net worth.· $107,000 average household income.· 84% college-educated or have a postgraduate degree.

He relies on Fly Tyer for advice:· Refers back to an issue an average of four times.· 98% plan to renew their subscription.· 96% took action as a result of reading Fly Tyer, while 75% took action

as the direct result of advertising in the publication.

FT MK Insert 2008 9/2/08 4:34 PM Page 1

F r e q u e n c y 1X 2X 4XB l a c k & W h i t e :

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tWo-thirds 1,840 1,610 1,490

one-halF 1,490 1,300 1,160

one-third 1,100 960 830

one-sixth 650 570 510

one-tWelFth 550 440 400

t W o - c o l o r a d v e r t i s i n g :contact your advertising representative.

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one-halF 2,130 1,860 1,700

one-third 1,700 1,460 1,340

one-sixth 1,080 930 830

one-tWelFth 870 730 680

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inside Front $3,650 $3,180 $2,890

inside Back 3,470 3,030 2,750

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one-sixThhorizonTal

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disPlaY raTes F L Y T Y E R

FLY TYER • 735 BROAD STREET • AuGuSTA, GEoRGiA 30901

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Trim83⁄8” x 111⁄8”

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(see mechanicalrequiremenTs)

sPringad closing: 12/28/12Materials due: 1/4/13Mailing date: 2/6/13

suMMerad closing: 4/2/13Materials due: 4/9/13Mailing date: 5/7/13

autuMnad closing: 6/28/13Materials due: 7/5/13Mailing date: 8/6/13

Winterad closing: 9/27/13Materials due: 10/4/13Mailing date: 11/6/13

2 0 1 3 P u B l i c a T i o ns c h e d u l e

For mechanical requirements, please visit www.flytyer.com

FAVORITE FLIES forFreestone Streams

TRICKS for Tying Better Nymphs

CARP Fly Fishing’s Newest Challenge

(And the 12 PATTERNS You Need to Catch Them)

PLUS Bipolar Bonefi sh Flies, Monster Flies for Trophy Pike,

Blane Chocklett’s newest patterns, the Umbrella Chironomid,

what you need to know about blackfl ies and how to match

them, Fishy’s Fluttering Stonefl y, and much more.

WINTER 2013

Win this collectible fl y tied by Bill “Bugs” LoganSee page 43

10

FTYMG_1311WI_fcnobarcode.indd 83

10/30/13 11:57:16 AM

34,000

2015/16 publication schedule

WinteR 2015ad closing: 9/28/15Materials due: 10/5/15Mailing date: 11/6/15

spRinG 2016ad closing: 12/29/15Materials due: 1/12/16Mailing date: 2/5/16

suMMeR 2016ad closing: 4/1/16Materials due: 4/14/16Mailing date: 5/9/16

autuMn 2016ad closing: 6/27/16Materials due: 7/11/16Mailing date: 8/26/16

by Mike Romanowski

TCH THE HATCHMAT

The Delaware Dozen

TA master tier shares his favorite dry fl ies for fi shing one of the best trout rivers in the Eastern United States.

few special rivers that inspire anglers to developTTes of dry fl y design. These rivers evoke strong TTmong anglers; just mention Theodore GordonTTBeaverkill, and we are vaulted into the GoldenTTAge of angling to see the birth of th e Catskill dry fl y.

Not far downstream in time andcurrent, we fi nd the fabled waters of the Upper Delaware—the West Branch, East Branch, and main stem. This was small-mouth bass water in Gordon’s day, but two bottom-release dams have transformed these rivers into thriving coldwater fi sheries where brown and rainbow trout captivate

The author’s patterns are just the ticket for fi shing the Delaware River.

PHOTOGRAPHY BY DAVE KLAUSMEYERPHOTOGRAPHY BY DAVE KLAUSMEYER

20 | w w w . f l y t y e r . c o m

FTYMG_1405SU_matchhatch.indd 20 4/22/14 11:26:19 AM

fl y anglers, especially when selective fi sh refuse seemingly perfect presentations.

New York’s Upper Delaware system has rightfully earned a reputation as “emerger” water. A big part of Al Caucci and Bob Nas-tasi’s research for their seminal book, titled Hatches, was done on the Delaware, and the fl ush-fl oating Comparadun and Compara-Emerger are still staples on the river.

I have fi shed countless fl ies on the Delaware, and I worked hard to whittle down my dry fl y and emerger selection to these 12 patterns. This limited collection facilitates fl y-box management, and each one is a confi dence fl y that makes fi shing more enjoyable and productive.

Delaware Hendrickson EmergerDry fl y fi shing usually starts in earnest with the arrival of the fi rst Hendricksons. Delaware trout key on emergers and spin-ners during this hatch, and this version of the Klinkhamer, a product of Dutch fl y tier Hans van Klinken, has been very successful in duping wary, emerger-eating fi sh. (For a full article on how to tie the Klinkhamer, check out the Spring 2014 issue of this magazine.)

Hendrickson nymphs turn almost black before hatching, so when you’re choosing Antron for the shuck and turkey biots for the abdomen of this fl y, purchase the darkest mahogany-colored biots you can fi nd. One of the great attributes of this emerger pattern is that it is adaptable to many other hatches; substitute a bright green thorax to tie a large Blue-Winged Olive, a sulfur-o range thorax with a pale wing for a Sulfur, and so forth.

Popcorn Caddis (Apple Caddis)Locally called shad fl ies, these prolifi c insects cover the river the fi rst week of May, yet in more than 30 years of fi shing this hatch, I can count on one—maybe two—hands the number of times I have seen trout eating freshly hatched adults. The fi sh do, however, relish the egg-layers.

Be sure to tie this fl y with delta wings of cul de canard, which represent the spent wings of an ovipositing caddisfl y. Use CDC feathers containing quills, not puffs; the center quills add structure and support, some things puffs lack.

DELAWARE HENDRICKSON EMERGERHook: TTieieiemcmcoo TTTTMMMC2C2C 484888,8, M size 1114.Thread: R Rusustytyyy bbbrorownwnn 8 88/0/0/0/0 br (70 deedenin er)..Tail: DaDarkrk browwwwwwnwnn AAA Antntntntrorororon.n.n.n.nAbdomen: Darrrkkk mamamam hohhohogagagaganynynyny k turrkekey y bib ot.Wing: DaDarrk graaaaaayy y H HHi-i-i-ViViViVis s ss. . . yThorax: RuRuR sty y dddduubbb ingg.bbbbiidubbingHackle: OOOllive ggrriizzlyy orr meeddidid uumu ii l ddidi: dudun.n.

POPCORN (APPLE) CADDISHook: TTiiieemcoco TTTT MMC1C1C 00000000m m mm sisisisizezezezeM 16 orr 14.Thread: LLighth ooooooliivevevev 8 8 88/0/0/0/0 li (70 ddeenierer).Body: AApplee g grrrereeenenenen d d d dububububbibibibingngngng...eeWings: TTan ccul ddddde e e e cacacacananananardrdrdrd t tt tieieieied d d d d deltaa-wingng sssstyyyylelelele...tyHackle: Tan ccuuulul dddde e e e cacacacananananardrdrdrd i i i in n n n a a a a d ddubbbing loooopp p.

IRIS CADDISHook: TiTTiiemccoco T TTTTTTTMCMCMCMC101010100,0,0,0, s s s sizizizizeseseses M 1881 tto 14.Thread: Primrmrmroosse e e e 8/8/8/8/0 0 0 0s (7(770 00 ddedd nieerr))).Tail: AmAmmmber AnAnttronononon....roBody: TTTana nishshh yyelelelellolololow w w w dudududubbbbbbbbininining.g.g.g.yeWing: WWWhite hih -vvvvvisisisis t t t tieieieied d d d inininin v a hohohorizoontal loooooooop p p p ovovovoverererer o the e bbob dy.Head: HHHararaare’e’ee s-s--eeeaaaaarr rr dudududubbbbbbbbininining g g g gga spunun ii iin nn nnn a a aa duduuuubbbing g loop.bbbbbii llbbing loop

S u m m e r 2 0 1 4 | 21

FTYMG_1405SU_matchhatch.indd 21 4/22/14 11:26:48 AM

Mike Floyd(706) 823-3739 Work / (706) 231-0826 Cell

(706) 821-2269 [email protected]

Page 5: Simple Fundamentals m edia Kit - Morris Media …...2015/16 publication schedule noVe MbeR/dece R 2015 ad closing: 8/24/15 Materials due: 8/28/15 Mailing date: 9/24/15 JanuaRY/FebRuaRY

Advertise in Fly Tyer Today! Fly Tyer boasts an unmatched degree of reader loyalty. Their skill and interest in flytying is matched only by their expertise as hardcore anglers. That means they’reconnected, that they know the value of good equipment, and enjoy reading about itin the pages of Fly Tyer. And the Fly Tyer circulation file continues to grow, bringingnew prospects to your advertising message with each and every issue.

Being a paid-circulation magazine, the article-to-advertising ratio is very high.Nowhere else in the paid fly-fishing magazine marketplace can you get suchgood exposure with so little competition. You will reach one of the strongest fly-fishing markets in North America, if not the entire world.

Make Fly Tyer the core of your advertising strategy!

Fly Tyer is a great buy for:

· Fly tying materials and equipment.

· Rods, reels, and other tackle.

· Angling and outdoor apparel.

· Guides and lodges.

FlyTyer.comReach thousands of the world’s most dedicatedfly fishers online! At FlyTyer.com, our readers sim-ply can’t get enough of the sport they love. Show-case your products to the most highly involvedsegment of Fly Tyer’s audience through bannerads, email pushes, community sponsorships,newsletters, contests, and pre-roll video.

Contact Information

www.flytyer.com

Director of Sales / ExpeditionsMike Floyd

(706) [email protected]

West CoastChad McClure

(706) [email protected]

South / MidwestAmos Crowley

(440) [email protected]

New EnglandScott Buchmayr(978) 462-6335

[email protected]

FT MK Insert 2008 9/2/08 4:34 PM Page 2

Advertise in Fly Tyer Today! Fly Tyer boasts an unmatched degree of reader loyalty. Their skill and interest in flytying is matched only by their expertise as hardcore anglers. That means they’reconnected, that they know the value of good equipment, and enjoy reading about itin the pages of Fly Tyer. And the Fly Tyer circulation file continues to grow, bringingnew prospects to your advertising message with each and every issue.

Being a paid-circulation magazine, the article-to-advertising ratio is very high.Nowhere else in the paid fly-fishing magazine marketplace can you get suchgood exposure with so little competition. You will reach one of the strongest fly-fishing markets in North America, if not the entire world.

Make Fly Tyer the core of your advertising strategy!

Fly Tyer is a great buy for:

· Fly tying materials and equipment.

· Rods, reels, and other tackle.

· Angling and outdoor apparel.

· Guides and lodges.

FlyTyer.comReach thousands of the world’s most dedicatedfly fishers online! At FlyTyer.com, our readers sim-ply can’t get enough of the sport they love. Show-case your products to the most highly involvedsegment of Fly Tyer’s audience through bannerads, email pushes, community sponsorships,newsletters, contests, and pre-roll video.

Contact Information

www.flytyer.com

Director of Sales / ExpeditionsMike Floyd

(706) [email protected]

West CoastChad McClure

(706) [email protected]

South / MidwestAmos Crowley

(440) [email protected]

New EnglandScott Buchmayr(978) 462-6335

[email protected]

FT MK Insert 2008 9/2/08 4:34 PM Page 2

F LY T Y E R

SOURCE: READEX RESEARCH, JULY 2008

Fly Tyer’s columnists—such as Dick Talleur, Jay “Fishy” Fullum, and Skip Morris—areamong the world’s most renowned tiers.

Want To Reach More Fly Fishers?Buy Fly Tyer, and get ’em when they’re at their fly tying benches.

This incredibly strong magazine is not simply the only title in North Americadevoted completely to the art and craft of fly tying. It’s also the fourth largestpaid-circulation magazine in all of fly fishing, where your ads will reach43,000 passionate fly anglers. Fly Tyer readers are fly fishing’s most dedi-cated, most knowledgeable practitioners. But they’re not just tiers; they’reserious anglers who fish as hard and as often as anyone.

Fly Tyer serves an audience that mixes sport with art. They’ve studied thewater, the fish, and aquatic life, and they meld fur, feather, and hook to creategorgeous and productive patterns. They just can’t get enough: they devourtheir favorite magazine issue after issue for more information on the techniques,tools, materials, innovations, traditions, and personalities that drive the craft.

Simply put, Fly Tyer readers are extraordinary anglers whose involvement inevery aspect of fly-fishing is deeper than any other group.

Fly Tyer readers expect and get:· New patterns for all freshwater and saltwater game fish.· Innovative tying techniques for the latest flies.· Comprehensive coverage of materials and equipment.· Favorite flies of top guides.· Tips from the world’s best fly tiers.· Profiles of tiers who defined the craft and of those

who are advancing it.

Who Is the Fly Tyer reader?He’s serious about fly fishing:· Fishes an average of 45 days per year.· Ties an average of 27.2 flies a month.· Fly Tyer subscribers are recognized as experts by those who wish to

learn more about fly fishing. 78% of Fly Tyer subscribers have beenasked advice on purchasing fishing equipment in the past 12 months.They gave such advice to nearly four people, on average.

He’s a successful, well-educated angler:· 99% male audience.· $824,700 net worth.· $107,000 average household income.· 84% college-educated or have a postgraduate degree.

He relies on Fly Tyer for advice:· Refers back to an issue an average of four times.· 98% plan to renew their subscription.· 96% took action as a result of reading Fly Tyer, while 75% took action

as the direct result of advertising in the publication.

FT MK Insert 2008 9/2/08 4:34 PM Page 1

More than a magazine,American Angler

is The Fly-Fishing Authority

More than a magazine,American Angler

is The Fly-Fishing Authority

www.americanangler.com

Destinations for every taste. Expert advice on everywhere from the Catskills to Tasmania, plus a bright “Expeditions” section to feed the fantasies of the traveling angler.

35,000 Anglers Coast to CoastAll articles feature concise and well-written information, the kind of practicalinformation enthusiasts hunger for. Our writers take readers right to the water’sedge. Stunning photography and illustrations keep them coming back for more.

Every issue includes features like:

· Expeditions—American Angler’s guide to fly-fishing travel.

· Top New Flies—Guide-tested patterns that work.

· Leading Gear Coverage—Trends that will shape the sport.

· Regional Hot Spots—The best fishing in your backyard.

· Proven Tactics—Techniques for waters across North America.

· Complete Coverage—Freshwater and saltwater fly fishing.

Our columns and departments:· Plain Talk on Fly Fishing—The basics every fly fisher needs to know.

· The Rant—A sounding board for passionate opinions on issues that affect fly-fishers.

· Casting—Solutions to the challenge of putting a fly where it needs to go.

· Warmwater Fly-Fishing—Tactics and tips for bass, pike, panfish, andother game species.

· Fly Tyer—Step-by-step instructions for tying flies that take fish—from tradi-tional patterns to the newest and most imaginative.

· Entomology—The knowledge you’ll need to pick the right fly and understand how to fish it.

· Headwaters—News and views from around the fly-fishing world.

· Gear I Love—A grab bag of favorites submitted by American Angler’sknowledgeable and articulate readers.

· New & Newsworthy—The latest in tackle from manufacturers around the world.

· Reading the Currents—Reflections on the simple and not-so-simple pleasuresof the sport.

AmericanAngler.ComAmerican Angler extends its reputation as “The Fly-Fishing Authority” at Ameri-canAngler.com. Visit our member pages to connect with a thriving Web com-munity where anglers share advice, images, slide shows, video, and more.Check out our annual online video coverage of Fly Fishing Retailer, too, and besure to ask your rep about banner ads, e-mail pushes, newsletters, spon-sorships, and pre-roll video.

Contact Information Director of Sales / West Coast / Expeditions

Mike Floyd (706) 823-3739

[email protected]

South / MidwestAmos Crowley

(440) [email protected]

New EnglandScott Buchmayr(978) 462-6335

[email protected]

More than a magazine,American Angler

is The Fly-Fishing Authority

More than a magazine,American Angler

is The Fly-Fishing Authority

www.americanangler.com

Destinations for every taste. Expert advice on everywhere from the Catskills to Tasmania, plus a bright “Expeditions” section to feed the fantasies of the traveling angler.

35,000 Anglers Coast to CoastAll articles feature concise and well-written information, the kind of practicalinformation enthusiasts hunger for. Our writers take readers right to the water’sedge. Stunning photography and illustrations keep them coming back for more.

Every issue includes features like:

· Expeditions—American Angler’s guide to fly-fishing travel.

· Top New Flies—Guide-tested patterns that work.

· Leading Gear Coverage—Trends that will shape the sport.

· Regional Hot Spots—The best fishing in your backyard.

· Proven Tactics—Techniques for waters across North America.

· Complete Coverage—Freshwater and saltwater fly fishing.

Our columns and departments:· Plain Talk on Fly Fishing—The basics every fly fisher needs to know.

· The Rant—A sounding board for passionate opinions on issues that affect fly-fishers.

· Casting—Solutions to the challenge of putting a fly where it needs to go.

· Warmwater Fly-Fishing—Tactics and tips for bass, pike, panfish, andother game species.

· Fly Tyer—Step-by-step instructions for tying flies that take fish—from tradi-tional patterns to the newest and most imaginative.

· Entomology—The knowledge you’ll need to pick the right fly and understand how to fish it.

· Headwaters—News and views from around the fly-fishing world.

· Gear I Love—A grab bag of favorites submitted by American Angler’sknowledgeable and articulate readers.

· New & Newsworthy—The latest in tackle from manufacturers around the world.

· Reading the Currents—Reflections on the simple and not-so-simple pleasuresof the sport.

AmericanAngler.ComAmerican Angler extends its reputation as “The Fly-Fishing Authority” at Ameri-canAngler.com. Visit our member pages to connect with a thriving Web com-munity where anglers share advice, images, slide shows, video, and more.Check out our annual online video coverage of Fly Fishing Retailer, too, and besure to ask your rep about banner ads, e-mail pushes, newsletters, spon-sorships, and pre-roll video.

Contact Information Director of Sales / West Coast / Expeditions

Mike Floyd (706) 823-3739

[email protected]

South / MidwestAmos Crowley

(440) [email protected]

New EnglandScott Buchmayr(978) 462-6335

[email protected]

MATCH-THE-HATCHSpecial

PHOTO BY BARRY & CATHY BECKPHOTO ILLUSTRATION BY WAYNE KNIGHT

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Guide and fl y designer Aaron Jasper says, “Eastern hatches

and good fi shing can come on like a blitz.” He outlines the major hatches, tells us where

to fi sh, and offers his best patterns.

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BASSKickin’

Sharon E. Wright, a student of the history of fl y tying,

shares four little-known bass patterns from the middle

of the last century that still catch fi sh.

There’s nothing like the thrill of a monster bass

breaking the water’s surface with a thundering splash, taking your fl y down in one

voracious tear. It’s always a moment to remember, no matter how many times you

experience it. It’s that heart-pounding, mind-blowing thrill that gets your blood

pumping and creates a lifelong addiction to bass bugging. This is the kind of fi sh-

ing that great stories are made of. As the tale unfolds, the big predator often gets

larger and more ferocious, and the angler gets yanked head-on into a battle of wits,

strength, and endurance. Most of us have one of those stories in our repertoire,

not only about “the monster catch,” but also of the “sweet spot” to fi sh and the

“secret fl y” that is always a sure bet no matter what the fi shing conditions.PHOTOGRAPHY BY SHARON E. WRIGHT

ILLUSTRATION BY LARRY LARGAY

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S uS uSSSSSS uS uS uuuuuuuuuuuS uuuuuuuuuSS uuuuS uS uuS uS uuS uuuuuS uS uuuuuS uuuuuuuuS uuSS uuSSSS uuuuuu m mm mm mmmm mm mm mm mm mmmmmm mmm mm mmmm mm m e re rre re ree rrrr 2222222 2222 22 0 10 10 10 10 10 10 100 100 110 110 11111111111111 4 |4444 |4 |4 |4 |44 |4 |444 |4 |4 |4 ||||||444 |||4 |||44 ||4 |4 ||||44 ||4 |4 |4 || 4144141414414444444444444141141441444414144444441

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Starting the Miss Westwood1Start the thread and wrap back to opposite the hook point.

2Select a bundle of red bucktail. You can even the tips ofthe hair in a stacker or by hand, but it’s okay to have alittle taper. The tie-in point is about two inches from the tips of the hair.

3Two thread wraps hold the bucktail in place. Let the hairspread around the hook shank a little bit. Don’t pull toohard or the hair will fl are.

4Make fi ve or six thread wraps toward the bend. Don’t apply a lot of pressure; this keeps the profi le of the hair low and streamlined.

5Now that you have “set” the bucktail into position, wrap forward over your previous thread wraps.

6The original instructions say to bend the butt ends of thetail back and wrap over them, but I tied my fl y a littledifferently and am pleased with the outcome. Hold the blades of your scissors somewhat parallel to the hook shank and trim the butt ends. This step creates a taper and helps eliminate bumps when you wrap forward.

7Start wrapping your thread forward with fi rm, close wraps.

8Wrap to the hook eye and back to the starting position.

Anglers are always on the lookout for the latest and greatest gear, techniques, and fl ies, especially when it comes to landing the big boys. This addic-tion makes us seek any new fl y that will out-performthe last one and improves our chance of besting our latest record-breaking catch.Trying out new fl y patterns can be pretty cool, but I’m a traditionalist; while some anglers look ahead, I check out some of the old reliable fl ies that we seem to have left behind. A lot of the bass fl ies that you see today are tied with synthetic materials or spun hair. There are poppers, foam bugs, and frogs, as well as spun deer-hair mice, birds, and bait-fi sh. They are all innovative and very effective for bringing big bass to the line.

I love nostalgia, and I wondered what patternsthe old anglers used. I knew that if I did a little dig-ging, I’d fi nd some tried-and-true fl ies that had great track records, and I couldn’t wait to add a little something different to my fl y box that the fi sh hadn’t seen in a while. The bookshelf is always my favorite place to start looking.

Lost Flies DiscoveredI found beautiful feather-wing fl ies for bass in Favor-ite Flies and Their Histories, by Mary Orvis Marbury.For the most part, these were large-feathered patterns tied in classic wet fl y style. I also discovered that Ray Bergman was fi shing fl ies for bass in the early 1900s, and J. Edson Leonard talks about early bass “bobs” in his book Flies (1950). Orley Tuttle created the famous deer-hair Devil Bug around 1919. And, of course, Dr. James A. Henshall is thought to havecreated the Henshall Bug, which was the fi rst bass bug made from spun and clipped deer hair. I became so entranced by the stories and the patterns that I almost forgot what I was looking for.Then I found some cool old patterns in a book by William F. Blades, Fishing Flies and Fly Tying,which was published in 1951. The Shackle Fly and Red Blade are both my versions of the Blades Multi-Variants. I selected these patterns for their simplic-ity and because they are constructed with just a few common tying materials. This minimalism means less time at the vise, more time on the water, and I can use materials I already have on hand. Blades also recommended these fl ies for bonefi sh, and I love patterns that can be used for targeting more than one species of fi sh. You will love casting these hackled fl ies. They can be presented very delicately on the surface but will push a lot of water when they are stripped and played.

MISS WESTWOOD VARIATIONHook: SSSSSSSSSStatataataatatatatataaaanndndararara d d dd ddd d babababbabbasssssssssssss : hohohohohh okokokookokkok, , ,, ssisizezezezeze 11 1 1 1 11 111/0/0/0/0/0/0/0/0/0/0/0/00.......Thread: LLLLLLLigigigigigigigiggigigghthththththththththhth o o oo oooooolililililililililiivevevevevevevevevevvevev g g g g g g g g gggggggrerererererererererereeereenenenenenenenenenenenenenenennennen : foffofoofoofoor r rr rr ththththththhhe ee e eee eeee boboboboboboboobbobob dyddydydydydydydydydydydd a aaaaaa aaaaandndndndndndndndddnndnd b b bb b b bbbb bb bbbbbbblalalalalalalalalalalaalaaaaaacckckckckckckckckckckckckckkcckckkckkckcc tototototottotttto fi fifififififi n nnnnnnn nisisisisisisisisissssisish h hhhhhh h thththththththththhthhthee eee e eeeeeee heheheheheheheheheheheheheheeheheeheeh a a a a aaa a a a aa aaaa ad,dd,d,d,d,d,d,d,d,d,dd,ddd,ddd 221212122222 0 00 0 00 0000 0 dedddededdedddd ninininininniniererereererrereeerererrrree ...Tail: ReReRRRRRRR d d d bubububububbububuubububuub ckckckckckkckckckckckkkckkckkkcktatatatatatatatatattatatataaililililililllll.........Body: BuBuBuBuBuBuBuBBuckcckckccckckcckkktatatatatatatataatatatatailiilllili t t ttttttttttieieieieieieieieieiei ddddd d dd ddd inininnininininninnnn sesesectctctcttttioioioioooioioioooonsnsnsnsnsnsnsnnnn :: ::: whwhwhwhwhwhwhiititititititititte,e,e,e,ee bb b bb bbb bbbbrororororororororoorooooooownwnwnwwnwnwnwnwnwwnwnwwnn,,,, ananaananaa d d d d ddd d blbblblbbbb acacaccccccck.k.k.k.k.k.kk.k

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Mike Floyd(706) 823-3739 Work / (706) 231-0826 Cell

(706) 821-2269 [email protected]