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Simon Haggis
Head of Marketing
Marketing at BioMed Central
BioMed Central Editors’ Day 2013| 09/05/2013 | 2
Journals Marketing Overview
1. The marketing department organization
2. Our global reach
3. Marketing channels and activity
4. Content led marketing – Biome
5. Institutional membership program
BioMed Central Editors’ Day 2013| 09/05/2013 | 3
The marketing team
End-user Team
Authors Readers Commercial / Pharma
Institutional Team
Librarians Membership Organizations
Marketing Services Team
Search Engine Optimization In-house Design Email campaign
testing
Focused on raising awareness of your journals and BioMed Central to:
• Maximise access to research
• Drive manuscript submissions
• Encourage interaction within communities
• Stimulate discussion
BioMed Central Editors’ Day 2013| 09/05/2013 | 4
7 million users access our journal websites worldwide every month
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Our goals: maximizing access to research and driving manuscript submissions
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Marketing channels & activity
Driving accessibility by maximizing exposure and visibility
• Article deposit in PubMed and over 40 other A&I services
• Search engine optimization
• Social media:
• Blogs
• YouTube
BioMed Central Editors’ Day 2013| 09/05/2013 | 7
Marketing channels & activity
Email Marketing
• Database of 1.6 million
• 2 million emails sent each month
• Quarterly mailings
• Tailored email messages
• Email article alerts
• BioMed Central Update Newsletter
Advertising
• Digital advertising on journal websites across BioMed Central platform
• Digital advertising on new SpringerLink – coming soon!
• Banner advertising on email Article Alerts
• Banner advertising on BioMed Central Update Newsletter
BioMed Central Editors’ Day 2013| 09/05/2013 | 8
Marketing channels & activity
Conferences & Exhibitions
• Attend over 35 scientific and 20 library conferences
each year
• Sending of promotional literature
• Featured in on-screen presentations
• Niche conference exchange activity
• Session sponsorship
• Please let us know of conference opportunities
in advance
BioMed Central Editors’ Day 2013| 09/05/2013 | 9
Journal Advocacy Pages – coming soon
• Marketing material available for you and anyone to access and use
• Includes: leaflets, postcards, posters, banner adverts, screen-savers, PowerPoint slides
• Available at:
www.biomedcentral.com/journalname/about/promote
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Marketing channels & activity
Content-led marketing: Biome
Biome is a new online magazine that will provide biologists, medical researchers and clinicians with an overview of the latest research topics, discussions and community news from the entire spectrum of medicine and biology.
Biome will highlight:
• significant research articles
• reviews
• commentaries
that appear daily in BioMed Central’s open access journals, with the aim of making new results and insights easily accessible.
www.biomedcentral.com/biome
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Institutional Marketing: Membership Program
Enables institutions to contribute to some or all of the article processing charge (APC) when
their researchers publish in a BioMed Central, SpringerOpen or Chemistry Central journal:
1. Prepay Membership
• Institutions cover all of the APC when their researcher publishes in a journal
• Advance payment scheme, whereby customers pay upfront for accepted articles
• Loyalty discounts: The higher the amount paid the greater the discount on each APC
2. Supporter Membership
• Institutions pay a flat annual rate based on the number of researchers they have
• Researchers are given a 15% discount off the APC
3. Shared Support Membership
• Institution and author split the APC equally
• Loyalty discounts: The higher the amount paid the greater the discount on each APC
4. Foundation Membership
• Helps institutions in developing countries support open access
• No cost but institutions must fulfil certain criteria to qualify
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Institutional Marketing: Growing Open Access Memberships
• BioMed Central pioneered the Membership Program.
• 450 Institutional Members worldwide.
Benefits of BioMed Central Membership:
• Time saving and convenient – for both researchers and institutions. Full reporting available.
• Cost-effective - pricing plans tailored to fit likely publishing output to ensure cost-effective.
• Increased exposure for an organization - Members receive their own customized webpage.
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Please contact your Journal Development Editor to arrange a meeting to discuss the marketing for your journal.
Thank you.
