Sime Darby's Work Culture- Respect and Responsibility

Sime Darby Work Culture - Respect and Responsibility

CHAPTER 1

1.0 DEFINITION OF RESPECT AND RESPONSIBILITY

Respect is very importance in our life. For example, children are taught to respect their parents,

teachers, and elders, school rules and traffic laws, family and cultural traditions, other people's

feelings and rights, their country's flag and leaders, the truth and people's differing opinions.

According to Wikipedia, respect is esteem or a sense of the worth or excellence of, a person, a

personal quality, ability, or a manifestation of a personal quality or ability. Esteem for, or a sense of

the worth, or excellence, of a person, a personal quality or ability, or something considered as a

manifestation of a personal quality or ability.

When come to value respect for such things, when someone older, they may shake their heads at

people who seem not to have learned to respect them. They develop great respect for people they

consider exemplary and lose respect for those they discover to be clay-footed, and so they may try to

respect only those who are truly worthy of their respect. They may also come to believe that, at

some level, all people are worthy of respect. They may learn that jobs and relationships become

unbearable if they receive no respect in them.

We may also learn that how our lives go depends every bit as much on whether we respect

ourselves. The value of self-respect may be something we can take for granted, or we may discover

how very important it is when our self-respect is threatened, or we lose it and have to work to regain

it, or we have to struggle to develop or maintain it in a hostile environment. Some people find that

finally being able to respect themselves is what matters most about getting off welfare, kicking a

disgusting habit, or defending something they value; others, sadly, discover that life is no longer

worth living if self-respect is irretrievably lost. It is part of everyday wisdom that respect and self-

respect are deeply connected, that it is difficult if not impossible both to respect others if we don't

respect ourselves and to respect ourselves if others don't respect us.


Meanwhile, by referring the Wikipedia, responsibility assumption is a doctrine in the personal

growth field holding that each individual has substantial or total responsibility for the events and

circumstances that befall them in their life. The term responsibility assumption thus has a

specialized meaning beyond the general concept of taking responsibility for something, and is not to

be confused with the general notion of making an assumption that a concept such as "responsibility"

exists.

Being responsible begins with respect. We must respect our self enough to conduct our life in a

manner that will always ensure that our self-respect remains intact. Self-respect is the glue that holds

the individual together. If we have no respect, we will not even understand self-responsibility, much

less practice it.

If we refuse to accept responsibility for our self, there is little hope that we will ever accept

responsibility for anything else. It is a vicious downward spiral from there. Everything and everyone

we come in contact with will be affected by our failure to accept self responsibility.

Self-responsibility is what sustains the individual and holds the group together. Self-responsibility

demands that every decision we make and every action we take is in our own best interest, not with

a view towards selfish desires but from the standpoint of self-respect. What is good for our self-

respect is often uncomfortable, but it is always the right thing to do.

Respect for others is what sustains the group and holds a community together. If we have respect for

others it means we will always try to do what is right concerning our interaction with them even if

that means ending their miserable existence. We won't cheat them, we won't lie to them, and we

won't attempt to force them to our will. If they refuse to act rightly, we deal with them in a fair and

just manner. Knowing this, others will respect us and want to interact with us in the same manner.

They will feel comfortable and confident in all their dealings with us.

http://en.wikipedia.org/wiki/Personal_life

http://en.wikipedia.org/wiki/Moral_responsibility

http://en.wikipedia.org/wiki/Doctrine


Respect and responsibility are also suitable being apply in working environment. Sime Darby is one

of the companies which are use respect and responsibility as one of their core value. At Sime Darby

they train their worker to respect and treat each person as they would like to be treated, share

knowledge responsibly and take ownership and accountability for their business decisions and

results. Beside that, they will put their effort towards building a socially responsible organization.


CHAPTER 2

2.0 HOW TO INCORPORATE RESPECT AND RESPONSIBILITY IN SIME DARBY?

According to corporate culture of Sime Darby, respect and responsibility is one of four core values

in this organization. The concept incorporate respect and responsibility in Sime Darby focused on

the respect and treat each person as Sime Darby would like to be treated which respect is generally

regarded as having a behavioral component. In respecting an object, Sime Darby often considers it

be making legitimate claims on conduct as well as thoughts and feelings and are disposed to behave

appropriately. It is appropriate behavior includes refraining from certain treatment of the object or

acting only in particular ways in connection with it, ways that are regarded as fitting, deserved by, or

owed to the object. And there are very many ways to respect things such as keeping our distance

from them, helping them, praising or emulating them, obeying or abiding by them.

In order to incorporate the element of respect in this organization the respect also know as

responsive relation, and ordinary discourse about respect identifies several key elements of the

response, including attention, deference, judgment, acknowledgment, valuing, and behavior. With

these elements of the response, it will encourage the value of respect in the each person in the Sime

Darby organization and it is because the concept of respect is about object-generated rather than

wholly subject-generated, something that is owed to, called for, deserved, elicited, or claimed by the

object.

Mean while the concept of responsibility in Sime Darby is about sharing knowledge responsibly and

take ownership and accountability for business decisions and results. The notion of responsibility

it’s like to be personal responsibility and shared responsibility which it is involved two more purely

individualistic counterparts, almost always a notion of moral, rather than purely causal,

responsibility.

But, unlike its two more purely individualistic counterparts, it does not associate either causal

responsibility or blameworthiness with discrete individuals or locate the source of moral

responsibility in the free will of individual moral agents. Instead, it associates both causal


responsibility and blameworthiness with groups and locates the source of moral responsibility in the

collective actions taken by these groups understood as collectives.

To incorporate the responsibility in Sime Darby, first controversy must focuses on the relationship

between collective responsibility, on the one hand, and the values of individual liberty, justice, and

non-suffering, on the other. The second controversy also places the group-based nature of collective

responsibility at the center of our attention. But it does not, like is normative counterpart,

concentrate on the consequences of ascribing collective responsibility in practice. Instead, it

concentrates on the metaphysical foundations of collective responsibility and its coherence as an

intellectual construct. Mean while the third controversy, interestingly enough, is not really about the

moral responsibility of groups at all, even though it is couched in the language of collective moral

responsibility. Instead, it is about the moral responsibility of individuals who belong to groups in

cases where these groups are themselves thought to be morally responsible for particular cases of

harm.

Sime Darby also accepted that their role and the responsibility of their members as citizens are to

help improve society by taking a proactive stance in their societal roles. It can also imply that

corporations have an implicit obligation to give back to society such as implementing the

Management Apprenticeship Program to fresh graduated students and also to unemployment which

this program providing soft skills and giving working experience to all apprentices involved.

Collectively, Sime Darby will put our effort towards building a socially responsible organization.

2.1 HOW TO APPLY RESPECT AND RESPONSIBILITY IN OURSELVES


Being responsible begins with respect. You must respect yourself enough to conduct your life in a

manner that will always ensure that your self-respect remains intact. Self-respect is the glue that

holds the individual together. If you have no self-respect, you will not even understand self-

responsibility, much less practice it. If you refuse to accept responsibility for yourself, there is little

hope that you will ever accept responsibility for anything else. It is a vicious downward spiral from

there. Everything and everyone you come in contact with will be affected by your failure to accept

self responsibility.

Self-responsibility is what sustains the individual and holds the group together. Self-responsibility

demands that every decision you make and every action you take is in your own best interest, not

with a view towards selfish desires but from the standpoint of self-respect. What is good for your

self-respect is often uncomfortable, but it is always the right thing to do.

Those who have their own self-respect and know the burden and joy of self-responsibility will

recognize the same in you, as you will in them. When you make an honest mistake, they won't hold

it against you and will likely stand with you to correct it. Because you always try to do what is right,

when they are in need you will rush to their aid and when you are in need they will come to yours.

This is how self-respect and self-responsibility helps to hold a group together - starting with the

family, expanding to friends and ultimately to complete strangers.

Doing what is right is always inclusive, when it comes to others, and never exclusive. It builds your

self-respect, encourages respect for others and brings the respect of others to you. It can change the

world by changing the way people feel about themselves but it cannot be faked. If a person has no

self-respect, they will not gain the respect of others no matter how rich or beautiful or powerful or

glamorous they may appear to be. At best, all they will ever receive is envy, jealousy, fear and, in

the end, pity.

Respect for others is what sustains the group and holds a community together. If you have respect

for others it means you will always try to do what is right concerning your interaction with them -


even if that means ending their miserable existence. Doing what is right, beginning with self respect

and ending with respect for others is a shield, of sorts, which protects you from all manner of harm.

It won't stop a concerted attack by evil, but will protect and prevent all but the most determined.

Most people succumb to evil through their own actions. Usually it through lust or greed, but often

through jealousy and anger. The right thinking of self-respect is the only shield an individual has

when confronted with these emotions. YOU are responsible for your hygiene, your health, your

actions and inaction, and the result of those actions or inaction. When you delegate your self-

responsibility to others, you voluntarily relinquish your rights.

As a parent, you have the responsibility to teach your children to be self-responsible and to guide

them in the way of being a responsible adult. You have the responsibility to monitor their actions,

correct their behavior, and to protect and defend them from others as well as from themselves.

As a child, you have the responsibility to respect your fellow family members - however flawed they

may be. You do not have to agree with them. You do not even have to like them. You need to learn,

however, to accept and respect them as human beings.

Every person is a human being, which must be cherished and respected, but not every human being

is a person (or perhaps, more accurately, "personality") deserving the same. You can respect the

human being without pandering to a wrong-minded personality. An abusive or destructive family

member, for instance, is difficult to even like, much less cherish - but they are still a human being.

They were not always abusive or destructive - they've simply lost their way. They have no self-

respect and seek to assuage their own self-loathing through impulsive and harmful actions. These

actions may have distorted their psyche beyond the point of reclamation or redemption. Then again,

if they can only be made to see that it is only their lack of self-respect that compels them, if they can

be guided and taught to choose rightly, they may learn to respect themselves and change their ways.

If you cannot learn to have respect for your own family members, there is little hope of learning to

respect others. Part of respecting your family members is accepting responsibility for them. If a


member of your family does harm to another, it is your responsibility to see to it that they, or you,

remedy the situation to the extent possible. This means that it is in your own best interest to see that

your parents, your siblings and your extended family members develop and maintain a healthy sense

of self-respect and right-thinking. Your own self-respect will demand it of you.

Similarly, if a family member is harmed, falls upon hard times, is in danger, or is unable to care for

themselves, you must step up to aid them - not in a begrudging way, but with honor and sincerity.

This is not charity; it is only the right thing to do. If the situation is reversed and a family member

comes to your aid, you must accept this aid with equal honor and sincerity, knowing that your

family has no other choice if they are to maintain their own self-respect.

As a member of society, you treat each person with the respect they deserve as a fellow human

being. Again, it is the human being you are according respect, not necessarily the person or

personality. You deal with them in a fair and just manner, regardless of their willingness or ability to

do the same with you.

This does not mean that you allow them to take advantage of you, only that you refrain from

attempting to deal falsely with them. Not dealing falsely with them may include having to use force

to resist or subdue arrest and incarcerate them. Or put them down. The amount of force you use

must always be fair and just and in proportion to the threat of force being applied against you. If this

course is followed, whether the courts agree with you or not, you do no harm to your self-respect.

2.2 WHY SHOULD APPLY RESPECT AND RESPONSIBILITY IN SIME DARBY?


There are many reasons why Sime Darby should apply respect & responsibility values in their

company. The respect & responsibility values could be continuously reinforced in order to ensure

that the employees adhere to the right work culture. If they insist on top quality products or

performance all the time, they should eventually achieve them. For instance, relationship between

top management and lower management in term of advices, encouragement and guidance. Respect

& responsibility are very important to build a good teamwork and bring out a great work

environment in Sime Darby. Therefore, they can complete their work or task perfectly and

smoothly. Implement respect & responsibility towards their organization will moves themselves into

the fray and positions themselves to make a difference. When their organization takes responsibility

for their contribution to a bad situation, it will changes how we see the organization’s role in the

current crisis and also how we see the organization’s role in creating a better situation.

By taking responsibility, Sime Darby shifts themselves away from being a victim or a bystander and

towards being an influential participant. The organizations that take responsibility for their part in a

bad situation can learn from this experience to become more responsible in other areas and at later

times. Taking responsibility in one arena can be the first step towards creating a culture of

responsibility. In an organization with a culture of responsibility, members share the belief that what

they do has an impact. This is critical for helping organization members stay motivated and engaged

in the organization’s work. Taking responsibility gives our organization the energy to move on to

problem-solving. Our organization knows, deep down, when it is culpable. But, if our organization

is denying its responsibility, it is wasting a lot of precious energy– energy that could be better used

to make a positive difference. By giving up its claims of innocence and accepting responsibility, our

organization frees up energy that can be used to solve problems, create new opportunities, and even

help other organizations.

2.3 WHAT WILL HAPPEN IF DOES NOT APPLY RESPECT AND

RESPONSIBILITY?


In the workplace, everyone should have qualities of respect and responsibility whether they are

employees or employers. If those qualities do not exist within themselves, it would be difficult for

them to develop a comfortable and sustainable working environment. If this happen, it will affect

staffs as well company’s reputation. The organization’s values could be continuously reinforced in

order to ensure that the employees adhere to the right work culture. Respects are comes from

respecting others. This can be manifested in trusting subordinates to take up responsibilities.

Internally, delegating responsibilities is different from distributing duties. Employers normally load

someone capable and reliable with all sorts of work simply because they know that he or she

delivers. But time and again, they tend to forget that either others will be jealous of this person, or

he or she will feel that he or she is unnecessarily being overburdened with work. This will

demotivate “the goose that lays the golden egg.”

Everyone in the workplace, irrespective of their position, deserves to be treated with respect and

responsibility. No one should suffer bullying or harassment while going about their work. This can

put at risk the health, safety and wellbeing of all employees. Employers have responsibilities under

legislation, including the responsibility to provide a safe workplace. Workplace bullying, or

harassment, is repeated unreasonable behavior directed toward an employee, or group of employees,

that creates a risk to health and safety. That unreasonable behavior will slowly but surely erode the

level of performance of the whole organization.

Besides, the quality of respect and responsibility also important to the external needs which includes

environment, customers and community. An organization should balance and integrate the demands

of economic performance, social responsibility and environmental stewardship. Without qualities of

respect and responsibility to those needs, an organization will lose the power of sustainability in

their marketplace. Organization cannot expect the customers and community to respect their

businesses when they are not respect them.

2.4 WHAT ACHIEVEMENT OF SIME DARBY SHOWS THERE IS RESPECT AND

RESPONSIBILITY?


In creating their own Corporate Social Responsibility (CSR) foundation, Sime Darby seeks to

highlights one of the core value that they proud of, which in this case the value of respect and

responsibility. With this particular value, Sime Darby sailed to the sea of corporate world with great

excellence. This value enhances the performance such as ethical and transparent business practices.

SIme darby have a very big responsibility to shoulder to live up to their brand values of “Developing

Sustainable Future”. They come up with guidelines through Its Group Policies and Authorities for

sustainable development, procurement strategies and management planning. With this, SIme Darby

has decided on four main pillars which are environment, education, community and sports where

they believed in practicing their proud core value.

2.4.1 Environment

Sime Darby have has performed numerous great project for the environment by participating

actively in environmental conservation throughout Malaysia. They involved from mere charity

events, massive projects and support large-scale and long-term environmental conservation

programme to enhance bio- and eco-diversity around the country.

2.4.2 Achivement

Sime Darby has promised its full support in preserving 5,000 Orang Utan in the ULU SEGAMA

Forest Management Area in Sabah. The ULU SEGAMA Forest Reserve covers 250,000 hectares but

about 60 percent of the forest need special attention due to logging activities suffering. The forest

rehabilitation and restoration has made tremendous impact to the local animal species, especially the

Orang Utan habitat. This effort is to ensure the continuous rejuvenation of the area and the funds

was used to finance the project administration, restore and revive the habitat of the forest flora and

fauna. With this wonderful programme, Sime Darby was awarded notable achievement in

Environmentl Performance, Prime Minister’s Hibiscus Award.

Sime Darby was very concerned about the environment welfare which shows in conserving a special

species that only can be found in South-East Asia, the hornbill. They join venture with the


Malaysian Nature Society for the Hornbill Conservation Project in Royal Belum-Temenggor (RBT)

Forest. They help in preserving 10 hornbill native species to the RBT Forest.

Sime Darby Plantation launched its Mangrove Research Centre (MRC), the first in Malaysia and a

platform for research on the mangrove ecosystem and coastal zone management in Carey Island.

They believed that it is part of their corporate social responsibility and efforts to keep the

environment sustainable. While remain concerned with yields and profits, they were equally

concerned about the environment and the impact of their business has on its environment

Besides that, together with Wild Asia, they replanted trees along the Tanah Merah Estate river banks

in Nilai, Negeri Sembilan. Special way in replanting the trees was conducted to preserve the

ecosystem of the habitat and further studies are being done to monitor the success of the project.

Then the study was further extended to Sime Darby Property’s township where Green Trails or

pocket forest parks are being created in specific area. Therefore, Denai Alam township is Selangor is

the proved that they are committed and determined in what they do best.

Moreover, Sime Darby also led another success project when they launched its Sustainable Island

Programme with collaboration with Wild Asia. The project covers many islands around Malaysia

including Pulau Perhentian, Pulau Tioman, Pulau Redang and Pulau Aur.

But the most important things that Sime Darby preserve their core value well is because of the

management’s commitment towards the well being of the workers. Thus, many achievements were

not impossible to attain and should be emulated by others.

2.4.3 Educations


This is one of the important pillars that Sime Darby has been focusing on. In part of making

sustainable future real to everyone, knowledge is an important power that man has to gather to be

success in this challenge world. Thus, Sime Darby is aware that they have the responsibility to share

the power to everyone by contributing to community. They contributed in many ways by involving

scholarships, adoption of schools, financial assistance and vocational training. The programme were

conducted as ways to help the new generations to be more knowledgeable and competent. One of

their successful programme was PINTAR School Adoption Programme that began in 2006, where

Sime Darby plays their role in nurturing and educating the younger society in the country.

Sime Darby gives their best attention to the younger generation by giving their appreciation through

Sime Darby Employees’ Children Education Excellence Awards (ECEEA) to recognize the

achievements of children of Sime Darby employees.

2.4.4 Community

With the value of respect and responsibility, Sime Darby always put community as their highest

priority due to their business was run relying on the consumers’ demands. So, they actively involved

with the communities expectations. One of the most important programmes they manage to done

was the establishment of patrol units for Subang Jaya, USJ, Putra Heights, Bandar Bukit Raja and

Ara Damansara, Selangor which is called as ‘Unit Peronda Sime Darby’.

Sime darby also take good care for their employees welfare including their families. Funds were

allocated to finance the renewing of the employee quarters, improved school facilities on estates and

provide adequate infrastructure for estate communities.

They launch boat service for children living on its Sandakan Estates. Its a school boat service –

which uses a 46-footer fiberglass boat powered by a 150hp engine and will be operated by

employees of Sandakan Bay Palm Oil Mill. It was officially launched by Sime Darby Plantations &

Agribusiness Division. This service is one of Sime Darby’s corporate social responsibility (CSR)

initiatives to help facilitate education among the children of its employees. The company has also

adopted three Tamil schools located within its estates


Sime Darby has also contributed RM260,000 towards building two additional classroom blocks for

students of SMK Bakun Sungai Asap. This effort aid by Sime Darby will cater for an extra 210

students who will join SMK Bakun Sungai Asap in January 2009 to ensure that the communities in

and near Bakun have access to better standards of education facilities for their children.

Bedide that, the actively participating in charity and donation functions to various society such as

HOSPICE home in Batu Arang, and contributing in development of surau, mosque, temples,

schools and other facilities in townships and estates. They also conducted health forums and public

talk on various topics to creating awareness on medical conditions to humanity.

2.4.6 Sports

Being the world’s biggest listed palm oil originator and an integrated plantation company, Sime

Darby always supported local sports and activities. They sponsored the Malaysian Independence

Tennis Festivals 2007, which brought up international sports star to inspired Malaysian to reached

international standard in particular games.

2.4.7 Awards and Certifications

Sime Darby has been a proud recipient of numerous awards and certifications. These awards and

certifications are testimony to the excellence achievement that has been put in place throughout its

operations. They believed and held strong to the core value of respect and responsibility to lead their

way to towards success.

1. Sime Darby Motors.

a. In Australia, Sime Darby Automobiles Australia Pty Ltd won 1st place (Australia) –

Automobiles Peugeot Service and Parts Challenge 2006 (for highest service and parts

sales achieved) and 2nd place (International) - Automobiles Peugeot Service and

Parts Challenge 2006 (for highest service and parts sales achieved)

b. While in NewZealand, Sime Darby Automobiles NZ Limited won the 2006

International Peugeot Parts and Service Challenge Winner and New Zealand Driver

Magazine 2007 Diesel Car of the Year Award (Peugeot 407 V6)


2. Sime Darby Plantation.

a. Best CSR Estate – Kempas Estate

b. Occupational Safety & Health Excellence Award 2007 – Merotai Estate, Sabah.

c. Ladang Bahagia 2006 – Kempas Estate, Melaka and Ladang Bahagia 2007 – Mostyn

Estate, Sabah.

d. Notable Achievement in Environmental Performance, Prime Minister’s Hibiscus

Award 2007 – Mostyn Estate, Sabah.

e. Hazard Analysis and Critical Control Point (HACCP) Certification 2007 – Giram Oil

Mill, Sabah.

f. Forest Stewardship Council Certification for rubber plantation management – 2002-

2007, 2007-2012

3. Sime Darby Properties

a. 2009

Malaysia's Biggest Sales Gallery - Malaysian Book of Records - The Gallery,

Ara Damansara

b. 2008

West Australia's Best Regional Accomodation Hotel/Resort Award 2008 by

Australian Hotels Association's AON Hotel Awards for Excellence - Karri

Valley.

West Australia's Best Apartment/Suite Accomodation Award 2008 by

Australian Hotels Association’s AON Hotel Awards for Excellence - Quest

Margaret River.

Most Trusted Brand Gold Award by Reader's Digest – Sime Darby Property.

Most Valuable Brands, Ranked 14 out of 30 by Association of Accredited

Advertising Agencies (4As) & The Edge – Sime Darby Property

c. 2007

Most Trusted Brand Gold Award by Reader's Digest - Sime UEP Properties

d. 2003

Planning Innovation Award by Malaysian Institute of Planners - Denai Alam


e. 2001

Best Neighbourhood Landscape Award by Selangor State Government - Bukit

Jelutong

f. 1997

Best Township Award by Malaysian Institute of Planners - Bukit Jelutong

g. 1996

The Best Planned Integrated Industrial Township Of Negeri Sembilan by the

State Government - Nilai Utama Enterprise Park

h. 1993

Excellent Planning in the Category of Township Design by Pertubuhan

Perancang Malaysia - Saujana Impian

2.4.8 ISO Certifications & Quality Awards

1. 2006

OHSAS 18001 Certification of the Occupational Health and Safety Management

Systems (OHSAS 18001) from SIRIM-QAS - Guthrie Properties.


Systems (OHSAS 18001) from SIRIM-QAS - Guthrie Properties

2. 2005

ISO 9002 Certification of Quality Management Systems - Guthrie Properties

3. 2003


Systems (OHSAS 18001) from SIRIM-QAS - Sime UEP

4. 2000

ISO 14001 Certification of Environmental Management Systems - Sime UEP

5. 1994

ISO 9002 Certification of Quality Management Systems - Sime UEP

Champion and Runner-up of the National Productivity Centre Qualitithon - Sime

UEP


6. 1993

Champion and Runner-up of the National Productivity Centre Qualitithon - Sime

UEP

2.4.9 Management Excellent

1. 2004 & 2005

The Edge 'Top Ten Property Developers Awards' - Sime UEP

2. 1998

Asiamoney Awards Voted as one of the Best Managed Companies in Malaysia by

institutional investors - Sime UEP

3. 1991

Asian Institute of Management (AIM) Award for Marketing Management - Sime

UEP


2.5 HOW SIME DARBY IMPLEMENT RESPECT AND RESPONSIBILITY THROUGH

THEIR EMPLOYEES

Sime Darby is an organization that emphasizes more on their employees and society as it is like a

long term investment in order to create a great environment. It is important for them to treat others

the way they want to be treated as it is a sign of respect. From here, we can see that Sime Darby had

put a lot and continuous effort in delivering its responsibility in building a great sustainable future

not just for the society as overall but especially towards their employees.

There are many programme conducted internally in order to give chances to their employees to

enhance their capabilities and skills. The programme is design in such a way that their employees

are able to explore and develop their talent especially in leadership management and also indirectly

build a strong relationship among their employees. Besides that, the programme are build to ensure

there is a great successor for every position and the successors are ready to execute their task

confidently when the time comes.

For example, internally, Sime Darby through its Business School had conducted a Management

Development Programme (MDP) that enables selected candidates from executive up to senior

manager position to attend the programme in order to be promoted. MDP contains Executive

Development Programme (EDP), Young Manager Development Programme (YMDP), Middle

Manager Development Programme (MMDP), and Senior Manager Development Programme

(SMDP). Such programme acts as a platform for the candidates who consist of Sime Darby

employees to brush up their talent as leader and also manage their teams in order to optimize

resources to achieve top-notch results. In this particular programme, the participants are oblige to do

an assignment that must be carry out throughout the year and really required full commitment by the

participants. The participants still have to carry out their normal duty while executing the task

required by the programme. From this, it is really like a challenge for the participants to see whether

they are able to find balance between the assignment and their works and also to deliver excellence

results for both.


As in crucial times, it brings the best in people and that is what Sime Darby wanted to do. Other

than that, the programme enables the participants to develop their networking as they come from

different divisions in Sime Darby. From this, it shows that Sime Darby had carry out its duty in

educating, exploring and ultimately enhancing its people’s talent.

Besides playing the role of responsibility internally, Sime Darby also had implement programme

that discover talent from outside of the organization. Here where the Management Apprenticeship

Programme (MAP) plays it role. This programme conducted by Sime Darby is for its future

employees. The programme focusing on fresh graduates by giving them the best opportunities to

gather knowledge and gain experience in the real working environment. The apprentices are

considering as employee-to-be as some of them will be absorb to be permanent staff in Sime Darby.

Only the best are selected thus this demand excellence performance by the apprentices.

From the examples given above, it shows that Sime Darby is committed in delivering its

responsibility towards its employees and it is for the best result in developing sustainable future. The

steps taken by Sime Darby also shows its respect towards the manpower that it has by giving them

chance to grow with depth knowledge and skills needed to take up and overcome challenges to

come.

2.6 EXAMPLE OF RESPECT AND RESPONSIBILITY IN SIME DARBY


Sime Darby apply its Corporate Social Responsibility (CSR) framework by enhance the

performance of the Company such as ethical and transparent business practices. To be clear more

about CSR, Sime Darby has decided on four factors. There are environment, education, community

and sports.

2.6.1 Environment

Sime Darby replanted tress along the river banks at the Tanah Merah estate in Nilai, Negeri

Sembilan. The trees are planted in a special way to revive the river and its biodiversity. Sime Darby

realizes its responsibility to safeguard the environment in the course of conducting its business

operations.

2.6.2 Education

Sime Darby realizes education as an important part of making sustainable futures real for everyone.

Therefore, so many programmes that Sime Darby involved such as scholarships, adoption of

schools, financial assistance and vocational training to ensure that our younger generation are more

knowledgeable and competent. For example in Sime Darby Employees’ Children Education

Excellence Awards (ECEEA), they recognize achievements of children of Sime Darby employees.

There are 270 children have been awarded cash prizes for their excellent performance in the Ujian

Penilaian Sekolah Rendah (UPSR), Penilaian Menegah Rendah (PMR), Sijil Pelajaran Malaysia

(SPM) and Pre-University examination in the year 2007.

2.6.3 Community

Sime Darby is committed involved in their communities programmes. For example, Dunlopillo

(Malaysia) Sdn.Bhd., a subsidiary of Sime Darby, have donated to Hospice Home in Batu Arang

that patients suffering from HIV and AIDS. Therefore, Sime Darby Healthcare held public forums

and talks on various topics to give them some information about the disease and also to create

awareness on medical conditions in the community.

2.6.4 Sports


Sime Darby always had been supporter of local sports. In tournament Malaysia Independent Tennis

Festival 2007, this event was meant to encourage Malaysians to reach international standards in the

game. Besides that, Sime Darby was also a sponsor for the ACC trophy Elite in 2008 that was a

cricket tournament hosted by the Malaysia Cricket Association and Glenmarie Golf & Country Club

Asian Junior Golf Championship 2008. This shown that Sime Darby always concern about the

important healthy life among the community.

Documents

Sime Darby's Work Culture- Respect and Responsibility