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This summit is produced by Schramm Marketing Group
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SILVER SPONSORS
The Program
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Tuesday,February9,2016
DoubleTreebyHiltonHotelMiamiAirport&ConventionCenter
Registration:11a.m.to6:45p.m.—NorthFoyer
**REMINDER:TheSummitisanoff-the-recordevent—recordingisnotpermitted**
Luncheon:12noonto1:15p.m.—SalonABCWelcomingComments:1:15p.m.—SalonEFG
CharlieWeiss,Publisher,NewBayMedia,LLC
1:30to2:15p.m. —SESSION1— SalonEFG
GeneralSessionOne
TheFinancialImpactonDigitalRelationshipsProgrammaticsavestimeandmoney,butalsoaddsincrementalexpenses.Dothesavingsandefficienciesoutweightheaddedexpensesfordata,measurementandsoftwaresuppliers?Thispanellookshowprogrammaticbuyingisshiftingthetriangularrelationshipsofthebrand,thecontentproviderandtheconsumer.Thispanelwillalsoaddresshowprogrammaticaffectstheaddedcostsfortheagency,thesoftwaresuppliers,aswellasthedataandmeasurementserviceproviders.
Moderator:
• MarkRobichaux,EditorialDirector,TelevisionGroup,MultichannelNews,Broadcasting&Cable&RatingsIntelligence
Panelists:
• AnneMarieDono,CEO&ManagingPartner,MultiplicaUS
• BillLederer,CEO,MRPAdvisers
• SteveLok,HeadofMarketingTechnology&Operations,TheEconomist
2:15to2:45p.m.—GuidedGroupDiscussion— SalonEFGThissessionturnsthemicrophonetowardtheaudience.First,we’llsharesomerecentfindingsaboutconsumerbehaviorsandviewershiphabits.Then,we’llseekperspectivesfromouraudienceonwhatarethenextbreakthroughsforprogrammaticin2016.We’llalsoseekopinionsonhowtobesttrackviewers,andwhatarethebestpracticesforattributingthesefindingsasfactorsforinfluencingdecisionsthataffectprogrammaticmediabuys.Finally,thediscussionturnstothenexthorizonforprogrammatic….howcreativeistobeadaptedtobestleveragetheprogrammaticopportunitytodirectlyappealtoaconsumerbasedontheirbehavior.Facilitator:
• BillLederer,CEO,MRPAdvisersNotes
2:45to3:15p.m. —Break— NorthFoyer
3:15to4:15p.m. —SESSION2— SalonEFG
GeneralSessionTwo
DrivingUpTheInventoryThebiggestconcernfrommediabuyingagenciesaboutprogrammaticisthelackofavailablequalityinventory.Thispanelofagencyandnetworkadvertisingexecutivesdiscussthechallengestomeetingthedemandandwhatstepsarebeingtakentoovercomethiscurrentchallengeinthenearfuture.
Moderator:
• DadeHayes,Editor,Broadcasting&Cable
Panelists:• BrendanCondon,President,MediaPropertiesHoldings• LarryNovenstern,VicePresident,IntegratedPartnerships,TheTennisChannel• ChrisRaleigh,ChiefCommercialOfficer,placemedia• OscarRondon,SeniorDirector,TVStrategy,TubeMogul• ChipSchenck,VP/Programmatic&AudienceSolutions,MeredithCorporation• ZacharySoreff,President&Partner,SawyerStudios
Notes
4:15to5:00p.m. —SESSION3— SalonEFG
GeneralSessionThree
TheNewestRulesforBuying&SellingProgrammaticThispanelofadsalesexecsandmediaplannersdiscussesthesaleofprogrammaticdigital,videoandtelevisionintheopenexchangeaswellastheprivatemarketplaceandaddressesissuesfordrivingfairvaluepricing,growinginventory,andmanagingthebusinessfromboththebuy-sideandthesell-side.Moderator:• CourtStroud,Writer
Panelists:• RandyCooke,VP,ProgrammaticTV,SpotX• VictorLopez,HeadofProgrammatic,HavasMiami• ErinRichards,ManagingDirector,Ninety9X,MediaStorm
Notes
5:00to6:45p.m. —NetworkingReception— NorthFoyer
6:45p.m. —ReceptionConcludes— NorthFoyer
Wednesday,February10,2016
DoubleTreebyHiltonHotelMiamiAirport&ConventionCenter
Registration:8:30a.m.to12noon—NorthFoyer
**REMINDER:TheSummitisanoff-the-recordevent—recordingisnotpermitted**
ContinentalBreakfast–8:30a.m.–SalonEFG
OpeningRemarks–9:30a.m.
CharlieWeiss,Publisher,NewBayMedia,LLC
KEYNOTEPRESENTATION:9:45to10:15a.m.
It’sAlwaysAbouttheConsumer
Thisseniorresearchandanalyticsexecutivefromaleadingmediaagency
sharesfindingsaboutconsumerbehaviorsandviewershiphabits.Hediscloses
hisperspectiveonhowtotrackviewersacrossaproliferationofchannels,
platformsanddevicesandattributethesefindingsasfactorsforinfluencing
decisionsthataffectprogrammaticmediabuys,ensuringmarketersare
reachingtherightconsumerwiththerightadattherighttimeandplace.
Interviewer:
• MarkRobichaux,EditorialDirector,TelevisionGroup,MultichannelNews,Broadcasting&Cable&RatingsIntelligence
Presenter:
• GeorgeMusi,ManagingPartner,Analytics,InsightsandAttribution,Mindshare
GeorgeMusi
ManagingPartner,Analytics,InsightsandAttribution,Mindshare
GeorgeMusiisaManagingPartnerofAnalytics,InsightsandAttributionatMindshare,aglobalmediaagencynetworkwith116officesin86countriesthroughoutNorthAmerica,LatinAmerica,Europe,MiddleEast,andAsiaPacific.MindshareispartofGroupM,whichoverseesthemediainvestmentmanagementsectorforWPP,theworld’sleadingcommunicationsservicesgroup.Georgeisresponsibleforidentifying,synthesizingandprovidingrelevant,actionableinsights,learningsandrecommendationstheconsumer,competitive,industryandmedialandscapethatdrivecross-device,-channeland-platformcommunicationstrategy,planningandinvestment,measurecampaigneffectivenessandimpact,andoptimizecampaigndollarsandbusinessperformanceformaximumROI.GeorgehasdeepdomainknowledgeandexperiencewithavarietyofTV(linear,VOD,time-shifted,addressable,connected/OTT),digital(online,mobile,tablet,video,social,display,search,etc.)andcross-platformresearchmethodologies,paid,ownedandearneddata(suchasperformance,transactional,behavioral,demographic,attitudinal,social,CRM,etc.),measurementtoolsandsystemswhichhehasleveragedtodevelopedresearchandanalyticsolutions(includingmarketingmix,optimization,predictive,attribution,etc.)tohelpclientsunderstandcampaignperformanceandeffectivenessacrossplatforms,devicesandscreensandmakebettermediaallocationdecisionsatstrategic,tactical,andoperationallevels.Georgeenlightens,empowersandenablesclientstomakemoreintelligentdecisionsacrossthecampaignlifecycleandconsumerdecisionjourney.Hehasexcellentskillsat‘connectingthedots’,findingthestorybehindthenumbers,gleaninginsightsandarticulatingmeaningtoaddressbusinessquestions(‘thewhats’),identifyinsights(the‘so-whats’),suggestideasandrecommendstrategicaction(the‘whatnexts’).Georgeprovidesstrategicthoughtleadershipandsubjectmatterexpertiseonresearch,data,analyticsandmeasurementissues,processesandbestpracticesthroughoutthecampaignlife-stagesincludingmeasurement,targetaudienceprofiling,audiencesegmentationstrategies,effectivereach,optimalexposurefrequency,insights,brandfunnelanalysis,mediatesting,mediamix,attribution,modeling,predictiveanalytics,optimization,forecasting,budgetallocation&shareshift,targeting,RTB,programmatic,DSPs/SSPs/DMPs,adexchanges,etc.GeorgeisarecognizedindustryleaderandhaspublishedPOVs,articles,whitepapersandblogsontopicssuchasmediamixmodeling,attribution,verification,optimization,targetingandaudiencemeasurement.Heisalsofrequentspeakeratindustryconferencesandevents(globally)focusedondata-drivenandperformancemarketing,data,research,analytics,metrics,targeting,performanceoptimization,accountabilityandmeasurementtopics.Georgeservesonseveralcommitteesforassociationsinthemedia,marketingandadvertisingspace.
10:15to11:00a.m. —SESSION4— SalonEFG
GeneralSessionFour
MonetizingSpectrumtheMulticastNetworkWayMulticastnetworksarenotonlyproliferating,theyarecreativelymonetizingunusedspectrumwhilealsoprovidingconsumerswithchoiceandhighqualitytelevisionviewing.Thissessionwillexplorehowthesenetworksareprovidinggenre-appealingcontentthatisentertainingandinformativewhilealsogeneratingnewrevenuestreamsforbroadcasterswithadditionalpremiumadinventory.
Moderator:
• DadeHayes,Editor,Broadcasting&Cable
Panelists:• RonGarfield,ExecutiveVicePresidentandGeneralManager,BUZZR• SteveSchiffman,CEO,JusticeNetwork
Notes
11:00to11:45a.m. —SESSION5— SalonEFG
GeneralSessionFive
Data,Data,EverywhereDetermininghowtobestapplyallofthedatanowavailablecanbeanoverwhelmingtaskformarketers.Thispanelofagency,brandanddataexecswillsharetheirexperiencewiththeoverloadofopportunitiesandhowtheyareseeingthelightattheendofthe“data”tunnelbyquicklylearningtoidentifyusefulqualitydatafromtrustedmeasurementproviders.
Moderator:• JonLafayette,BusinessEditor,Broadcasting&Cable
Panelists:
• SanjayGoil,SVPProductDefinition&Partnerships,4C• PrasadJoglekar,GeneralManagerofDataandAnalytics,DISHMedia
Sales• MatiasPerel,CEO,Latin3• JohnSantiago,CEO,M8
Notes
11:45a.m. —ClosingRemarks— SalonEFG
12noon —ProgramConclude
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Biographies Brendan Condon
Brendan Condon joined Media Properties Holdings in 2010 and, as President, oversees the portfolio companies including REVShare’s CPA network; AdMore, the programmatic TV platform; and Lead Generation Technologies, its proprietary lead generation business. Recruited to Media Properties Holdings by private equity owners The Carlyle Group and HIG Ventures’ HIG Growth Partners, Condon joined the company after a distinguished career at Time Warner. For more than 25 years, Condon worked in an executive capacity for several Time Warner divisions including Aol, Time Inc., and Time Warner Cable. His last post at Time Warner was as the Managing Director for the company’s London-based Platform A international advertising division where he led a team of 500+ employees across 10 European countries and Japan. Condon’s diverse background includes extensive experience in M+A, finance, advertising sales and operations across a variety of media sectors. He has been a keynote speaker at leading industry conferences and events across the US, Europe, and Asia. He has also been a board member for the Electronic Retailer Association and a member of the Leadership Council for the EU Internet Advertising Bureau. Condon’s thought leadership editorials have been featured in MediaPost, Electronic Retailer, Response, Media, among others. Mr. Condon has an MBA from Columbia University specializing in Finance and holds a BS in Mathematics from St John’s University. He lives with his wife and twin daughters. Randy Cooke Randy Cooke serves as VP of Programmatic TV, shaping SpotX’s Audience EverywhereTM strategy, enabling content owners, networks, MVPDs and TV stations to fully monetize audiences across an increasingly-fragmented viewing and distribution landscape. Prior to joining SpotX, Randy spent more than a decade at NCC Media leading research teams and establishing industry-wide standards for the application of audience data and insights, most recently serving as NCC’s vice president of research and consumer analytics. Randy lives in Dallas, Texas and holds a Bachelor of Science from The University of Texas at Austin.
Anne Marie Dono Anne Marie Dono is currently CEO and Managing Partner of Multiplica US, a digital marketing agency focused on optimizing the user experience across all marketing touch points to achieve business growth. For over 16 years, Multiplica has worked with top brands in Latin America and the US such as Burger King, Royal Caribbean Cruises, Banco Santander, and HBO Latin America, among others. In the past four years, Anne Marie has triplicated agency size and has added various service offerings including digital media planning and marketing services. She spearheaded the launch of the agency’s programmatic trading desk and closely manages media-buying strategy for top clients. Her experience spans virtually all aspects of digital marketing. She spent many years in the trenches programming and designing user experiences, and later moved into product management and marketing roles for top brands and startups. Anne Marie’s deep knowledge of technology, analytics and user-centered design provides a solid foundation in this new era of advertising that is driven by tech and data. Previous to Multiplica she was Director of Product Marketing for Yahoo! U.S. Hispanic and Latin America,
where she managed all local sites with the goal of increasing traffic and media inventory. In prior roles, she managed technology and product development for an advertising agency as well as a global financial publisher. She holds an MBA from University of Florida, a Master in Science in Management of Information Systems from Florida International University and Bachelors in Business from University of Miami in Finance and Computer Information Systems. Ron Garfield Ron Garfield serves as the Executive Vice President and General Manager of FremantleMedia North America’s (FMNA) BUZZR. The digital multicast network launched June 1, 2015 in 35% of the country, across FOX O&O markets including 9 of the top 10 DMAs. BUZZR taps into FMNA’s vast portfolio of more than 40,000 hours of game shows, including some of the most celebrated titles of yesterday and today, such as Family Feud, Let’s Make A Deal, To Tell The Truth, Password, Match Game, Beat the Clock, What’s My Line, Blockbusters and Card Sharks. Garfield came to FMNA with a lengthy background in the entertainment industry. Prior to joining FMNA, he was with Sony Pictures Television, where he served as the Chief Revenue Officer for FEARnet and Senior Vice President of Distribution for Sony Movie Channel and Cine Sony. While there, he transitioned FEARnet from a dedicated VOD-based content provider to a successful multiplatform content provider. This resulted in the establishment of a solid linear carriage subscriber base for FEARnet, as well as a significant increase to the number of VOD subscribers. Prior to Sony, Garfield served as the founding Chief Operating Officer for Ovation TV where he oversaw all revenue generating functions and network operations. He was part of the team that helped to secure the private equity funding necessary to launch and establish Ovation TV as the only arts network in the U.S. cable market. Garfield has also held executive positions at Hallmark Channel, serving as the Senior Vice President of Network Distribution and Service, as well as FOX Broadcasting, where he served as the Senior Vice President of Network Distribution. Sanjay Goil Sanjay Goil leads product partnerships and new product definition at the data science and media tech company 4C. 4C's self-service SaaS products in social media and TV use big data algorithms to deliver realtime advertising analytics that drive targeted audiences and programmatic ad activation across social media and TV channels. Prior to 4C, Sanjay built big data products at several silicon valley tech companies, including Hewlett Packard, Intel, and Sun Microsystems, to help CIOs make their infrastructure investments more effective for CMOs, CFOs, and CISOs. Prasad Joglekar Prasad Joglekar is the General Manager of Data and Analytics with DISH Media Sales. He oversees the DISH's efforts to use set top box and other data to promote and sell targeted advertising solutions. His team builds partnerships with other data providers as well as well as monetizing DISH's unique data assets. Prior to DISH, Prasad worked for Quantcast and Infosys Technologies in San Francisco, CA. Prasad has a BE in Computer Science from the University of Pune and an MBA from Dartmouth College.
Bill Lederer Bill Lederer has led pioneering, high impact U.S. and global Programmatic trading and Advanced TV/Video data/analytical teams and investments in programmatic technologies since 2008. He has served as a divisional CEO and/or C-level executive with Kantar/WPP, TNS, and Getty Images, founded and was CEO of both e-tailer Art.com and independent programmatic media trader MediaCrossing. He has been a board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. As CEO, MRP Advisers, Bill currently leads strategic and operational media and marketing consulting teams embedded at some of the world’s most important and best known organizations like Univision and Duracell and is engaged on behalf of leading global investment and data/technology firms. Bill is a frequent and popular writer, speaker and trainer on Advanced Programmatic Media and Marketing, Advanced TV/Video, and Media and Marketing Data/Analytics. Twitter: @Blederer Website: www.MRPAdvisers.com. LinkedIN: https://www.linkedin.com/in/billederer Steve Lok Steve Lok is Head of Marketing Tech & Ops at The Economist and often refers to himself as a marketing and tech ninja plumber. Steve has received numerous accolades for his enablement of smart use of data in marketing acquisition and in helping his team execute on their visions of the future. Steve started his career as a web developer in the 90s with his own healthcare IT startup and then led agile project programs before accepting his current role as martech operations lead for The Economist’s global circulation team. Applying those learned principles into marketing led The Economist team into taking home a Cannes Lions and DMA Grand Prix award for smartest data and technology use in The Economist’s recent Brand Response strategy and to the highest single-year increase in circulation revenue in a decade. Steve is a frequent speaker and teacher on the subject of Agile project management. His often speaks about how the confluence of tech, data, agile, and marketing is now real - and provable. Victor Lopez Victor is Head of Programmatic for the Havas Miami office. He oversees programmatic media projects from inception to completion, ensuring that each part of the project moves through the pipeline and is finished on time and within budget. His team is responsible for implementing and optimizing of campaigns in order to deliver the goals expected and committed to clients. With a Bachelor degree in Information Technology from Barry University, Victor has 12 years of experience in digital marketing, his time has been spent in diverse areas including web development, SEM, SEO, trafficking, social media, and the most recent programmatic. George Musi George Musi is a Managing Partner of Analytics, Insights and Attribution at Mindshare, a global media agency network with 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. George is responsible for identifying, synthesizing and providing relevant, actionable insights, learnings and recommendations the consumer, competitive, industry and media landscape that drive cross-device, -channel and -platform communication strategy, planning and investment, measure campaign effectiveness and impact, and optimize campaign dollars and business performance for maximum ROI. George has deep domain knowledge and experience with a variety of TV (linear, VOD, time-shifted, addressable, connected/OTT), digital (online, mobile, tablet, video, social, display, search, etc.) and cross-platform research methodologies, paid, owned and earned data (such as performance, transactional, behavioral, demographic, attitudinal, social, CRM, etc.), measurement tools and systems which he has leveraged to developed research and analytic solutions (including marketing mix, optimization, predictive, attribution, etc.) to help clients understand campaign performance and effectiveness across platforms,
devices and screens and make better media allocation decisions at strategic, tactical, and operational levels. George enlightens, empowers and enables clients to make more intelligent decisions across the campaign life cycle and consumer decision journey. He has excellent skills at ‘connecting the dots’, finding the story behind the numbers, gleaning insights and articulating meaning to address business questions (‘the whats’), identify insights (the ‘so-whats’), suggest ideas and recommend strategic action (the ‘what nexts’). George provides strategic thought leadership and subject matter expertise on research, data, analytics and measurement issues, processes and best practices throughout the campaign life-stages including measurement, target audience profiling, audience segmentation strategies, effective reach, optimal exposure frequency, insights, brand funnel analysis, media testing, media mix, attribution, modeling, predictive analytics, optimization, forecasting, budget allocation & share shift, targeting, RTB, programmatic, DSPs/SSPs/DMPs, ad exchanges, etc. George is a recognized industry leader and has published POVs, articles, whitepapers and blogs on topics such as media mix modeling, attribution, verification, optimization, targeting and audience measurement. He is also frequent speaker at industry conferences and events (globally) focused on data-driven and performance marketing, data, research, analytics, metrics, targeting, performance optimization, accountability and measurement topics. George serves on several committees for associations in the media, marketing and advertising space. Larry Novenstern Larry Novenstern is Tennis Channel’s vice president, integrated partnerships. Joining the network in 2013, the longtime advertising executive is well-seasoned in the worlds of sports media and brand integration. Based at Tennis Channel’s Manhattan office, Novenstern is charged with expanding the network’s efforts with current high-profile sponsors in addition to finding new ways to leverage Tennis Channel towards its sales end goals. He is also responsible for rounding out automotive, financial and other major sponsor categories with additional media partnerships. Novenstern’s multi-decade resume features an extensive body of work with such well-known brands as Visa, T-Mobile, Anheuser-Busch, Ford Motor Co., PepsiCo and Google. He has also worked with such media powerhouses as Viacom, NBC Universal, Discovery Communications, ESPN, FOX Sports and Turner Sports. With a list of representatives from the NFL, MLB, NBA, NHL, NASCAR, NCAA and the PGA Tour, Novenstern is the mastermind behind FOX’s Visa NFL halftime show and was a part of the team that developed naming rights for both the FedEx Orange Bowl and the Tostitos Fiesta Bowl. While with BBDO, in 1999, he developed and managed the BBDO Sports Summit, a two-day series of meetings amongst clients and top-level sports business figures, including IMG’s Barry Frank, former NBA Commissioner David Stern and NBC Sports’ Dick Ebersol. Novenstern has also been the recipient of many industry awards, including being named to Sports Business Journal’s “Most Influential Person in Sports Advertising” list. Matias Perel As a pioneer of what we now define as marketing in the connected era, Matias Perel founded Latin3 more than 15 years ago and led the company to a premier position in the raking of digital agencies in Mexico, Latin America and the U.S. Hispanic market. He leads the company while working side by side with clients such as Under Armour, Nielsen, eBay, Televisa, PayPal and Panasonic, among others. He has a clear objective: help them connect their brand with their audiences and create programs that increase ROI and have a direct impact in their bottom line.
While being an innovator of this industry, Matias, a native of Argentina, lives and works across Latin America and the U.S. where he constantly nurtures his knowledge of these communities. With an extraordinary passion on performance marketing and generating results to his clients, Matias shares his expertise as a frequent speaker in leading industry events such as ad:tech, IAB, AHAA, OMMA, RTB, SES and SMX, among others.
Latin3 includes awards and recognitions such as: Cannes Lions, Webawards, Hispanic Creative Advertising Award, FIAP, Latino Marketing Awards, Diente, iNova Awards, El Ojo de Iberoamérica, Reggie Awards and W3 Awards, among others. Before founding Latin3, Matias launched Organic Online in Latin America (part of Omnicom). Prior to Organic, he integrated the team in charge of launching the international operations of Bates Interactive and Grey Interactive Worldwide (part of WPP). Matias holds a Business degree from the School of Management at Boston University and has an OPM from Harvard Business School. Chris Raleigh Chris Raleigh oversees the aggregation of inventory from media company partners and manages the companywide revenue generation from advertisers, agencies and demand side partners. In this role, he manages the national affiliate and advertiser sales teams. Previously, Chris oversaw network advertising sales and cross platform sales for The Weather Company including weather.com, weather mobile and tablet. He also had responsibility for national sales offices for the NBCU/Bain/Blackstone-backed company. Prior to joining The Weather Company in 2008, he served as senior vice president of advertising sales for GSN, the game content cable network, then owned by Sony and Liberty Media. Raleigh joined GSN from serving four years as Vice President of Advertising Sales for Tech TV and techtv.com. Prior to that, he was Vice President of Daytime/Late Night/Teens/All Night Sales at the NBC Television Network. He was responsible for forecasting, developing and implementing sales strategies for the leading broadcast network in the four dayparts. Before that, he was Vice President of News Sales, where he led all aspects of sales for the NBC News properties including the “Today Show,” “Nightly News,” and “Meet the Press.” Raleigh graduated from Babson College in Wellesley, MA. He is a Board Member for the Boy Scouts of America, Greater New York Councils. Erin Richards Erin Richards is the founder and Managing Director of Ninety9X, Media Storm’s programmatic division. Erin currently oversees all programmatic initiatives for the agency and is responsible for campaign execution as well as both internal and external education regarding the evolving programmatic landscape. Additionally, she is the driver of Ninety9X’s future roadmap and is responsible for both growth and continued success through ongoing expansions of the product offering. Ninety9X was established to drive improved and transparent media performance for Media Storm’s clients; Media Storm is the second largest independent agency in the US and represents clients such as Celebrity Cruises, Fox, Starz, and Phillips66. Prior to establishing Ninety9X, Erin spent the majority of her career focused on both Branding and Direct Response clients and held prior positions at both Media Storm and MEC. Erin holds has a B.A. from the College of the Holy Cross and resides with her family in Hoboken, NJ Oscar Rondon Oscar Rondon is Senior Director, TV Strategy, TubeMogul. With over 15 years of experience in both television and digital industries, Oscar is responsible for driving TubeMogul’s business development efforts in the traditional television space as well as providing guidance and expertise to clients during their programmatic TV planning and execution phases. He also provides input on new platform features and is a key strategic contributor to the company’s overall product roadmap. Prior to TubeMogul,Oscar was Director of Business Development at Adap.tv, a division of AOL, where he was responsible for establishing relationships and managing the sales process with new inventory partners. He has also worked as Director, Product Management, WideOrbit, and has a Master’s degree in Communications from Baruch College. John Santiago An enthusiastic entrepreneur, John founded M8, a leading digital advertising agency throughout the Americas, representing clients such as General Mills, Sprint, Sony, Starwood Hotels & Resorts, Hertz, SAB Miller and other Fortune 500 brands. John began his career in interactive marketing during its infancy
stages in 1996. Since then, John has been involved in launching 2 industry leading digital agencies and is recognized as an industry leader and veteran digital marketer. As CEO of M8, John is challenged with leading and growing M8’s talented team of over 100 people across the U.S. and Latin America, ensuring each feels motivated, energized and inspired to deliver for our clients every day M8 is an agency that helps brands and consumers connect in a Life On Screens™. There team of creative, multicultural, multiscreen marketers, combine storytelling, insights and technology to create experiences that connect brands with consumers who are now living their lives on screens. Chip Schenck Chip Schenck is the VP of Programmatic & Audience Solutions at Meredith Corporation and responsible for leveraging data, insights and ad technology to build successful client solutions across Meredith’s Digital Network, which reaches over 75 million unique monthly visitors. In this position, Schenck has access to two of the largest and most powerful First Party Data repositories about the American female consumer which enables Meredith to create and drive long term data-driven client partnerships. Schenck reports to Marc Rothschild, Senior Vice President of Meredith Digital Sales. Schenck joined Meredith Digital from Pubmatic where he served as VP/Publisher Development and was responsible for overseeing sales and services for Platform clients for the company’s publisher-focused Strategic Sales Platform (SSP). His background also includes serving as GM/Strategic Publisher Accounts for Krux Digital, a global leader in publisher focused data management platform products and services. In addition, Schenck has held senior leadership positions with a diverse range of media companies including serving as VP/Integrated Sales & Development for American Express Publishing; Associate Publisher for In Touch Weekly; and Managing Director of Sales and Marketing for Hearst-Stratosfera, the largest lifestyle publisher in Central Europe. Schenck holds a B.A. from Skidmore College, and resides with his family in Stamford, Conn. He is based in Meredith’s New York City offices on Third Avenue. Steve Schiffman Steve Schiffman, CEO of Justice Network, brings 30 years of leadership building global brands and businesses for diverse world-class franchises such as National Geographic Channels, The Weather Channel, NASCAR and Kraft Foods. Previously, Schiffman was the General Manager for PostTV, the ambitious online video initiative he successfully recommended to The Washington Post Executive Committee. Over the past two years, he quadrupled video starts and revenue for the new venture. Schiffman also formed the Schiffman Consulting Group LLC providing clients content, marketing, digital, business development and strategic services to a wide range of companies such as A&E Networks, The Washington Post, National Geographic, Smashburger, Exclusive Resorts/Miraval and jawzone.com. Schiffman also served as President of National Geographic Channels, leading all functions of NGC, including programming, commissioning of global content, marketing, ad sales, business affairs, development, network operations and digital media. During his tenure, NGC added two sister networks with the successful launch of Nat Geo MUNDO and Nat Geo WILD in the U.S., and has seen its momentum grow across all metrics, establishing new records for ratings and revenue, despite the economic downturn. Under his helm, NGC’s received the most Emmy® nominations for news and documentaries of any ad-supported cable network for five years in a row. Schiffman has served on the Advisory Board for the RealScreen conference and Programmer Committee for National Cable & Telecommunications Association (NCTA), which named him to the prestigious Executive Programming Committee. He was selected for the Cable Center’s Mavericks Lecture series and frequently hosts local WICT events. Schiffman also serves on the Executive Committee for the Cable & Telecommunications Association (CTAM). In 2012 he was named as the first board member of jawzone.com, a new social media property focused on sports conversation, discussion and debate.
Schiffman earned his M.B.A. at the J. L. Kellogg Graduate School of Management at Northwestern University in Evanston, IL. He has a bachelor of business administration /marketing from the University Of Massachusetts School Of Management at Amherst. Zachary Soreff Zachary Soreff is currently the President & Partner of Sawyer Studios, and runs entertainment marketing campaigns for such clients as Focus Features, MGM, Vimeo, IFC, Magnolia Pictures, HBO, PBS, A&E Networks, Cinedigm, Tribeca Film and many more. He has over two decades of experience in marketing across the film, TV and lifestyle industries with an astute insight on developing industry trends.
Soreff is at the cutting edge of the most progressive emerging techniques used to market digitally-enabled, streaming and on-demand films and TV shows. He works with distributors, producers and sales companies to devise innovative marketing campaigns and is a leading industry authority on how set-up box, internet, cable/satellite, mobile, tablet, retail and traditional media work together; and how to make the most of real-time data alongside creative optimization to ensure maximum return throughout the entertainment release life cycle. He has been tapped to speak at top industry events including SXSW, Toronto Film Festival, Independent Film Week and IAB Programmatic Summit as well as education programs at NYU Film School and the New School Film School. Court Stroud Court Stroud is a writer and a longtime media executive who has worked for companies such as Univisión, Telemundo and several digital startups. He most recently served as Azteca América’s EVP of network sales and digital. Stroud holds degrees from UT-Austin and the Harvard Business School. Follow him on Twitter: @CourtStroudNYC
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