Sillks International Hotel Group

IT’S PERSONAL

COMPANY PROFILE

Suite 6 Ridley CourtCambridge CloseLondon EN4 8RA

Address

Our approach is personal, it is from our hearts

Contact

Email : [email protected]

We believe that telling the silk roads story touches the costumer and captures the market’s attention

Sillks International Hotel Group

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This is a story of a magical discovery of ancient trading routes a melting pot of new ex-periences, of exciting gastrono-my, essences, and oils, gold and also silk, by one of the world’s first explorers of Asia, Marco Polo (1254-1324). They were the greatest resources of man-kind, a splendid cultural bridge linking the cultures of China, Central Asia, India, Persia, Ara-bia, Greece and Rome, which has left its mark on the devel-opment of modern civilisations.

As it was then, today, it is the east which calls out to those in search of riches and adventure. With the latest developments and the changes in political and economic systems, the edges of the Taklimakan is once more seeing international trade de-velop at an unprecedented scale.

The Silk Roads are again becom-ing important, “The iron horse replacing the camels and horses of the past.

Sillks International Hotel Group has risen from the ashes of this rich cultural mix, variety of experience and sense of explo-ration.

Redefining impeccable service with effortless style and a gra-cious attitude, Sillks Interna-tional Hotel Group ensures a truly unforgettable experience for the modern traveller.

Our Hotels and Resorts are filled with energy and momen-tum, creating experiences for exceptional products. They are intuitive venues from which to enjoy the very best in life, a global voice with a local accent which promises you a complete-ly unique and memorable stay.

Our Road Map

www.sillks.com


Our distinct personality lifts us above the com-petition to create an attractive and unique organisa-tion

Sillks International Hotel Group opens the doors to a world of opportunities for Hotel owners. We offer a distinctive value proposition in hotel management backed by a culmination of 200 years of success in managing Hotels, all over the world, from some of the best talent in the industry.

We are fully committed to hotel owners to create returns and enhance asset value. Our Hotels owner partners with us as specialists in creating and managing upscale accommodations. They choose us for our agility, and our infra-structure which allows us to be flexible and responsive to potential growth opportunities

welcome to Sillks

Sillks is the essence of hospitality, offering a world of opportunities and optimal returns.

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www.sillks.com

company history

About Us

SILLKS INTERNATIONAL HOTEL GROUP is the creation of Francesco Borrello, a hospitality professional and award winner with a passion for excellence and successful financial returns.

Francesco’s long rooted belief in treating people, as you would want to be treated yourself is how Sillks’ core standard of delivering “Consistent Intuitive Service” was born. This philosophy is reflected in the Company’ vision and valuesand is everyone’s personal mission at Sillks.

New Models of Operating

In contrast to the industry norm, Sillks delivers what we promise. Our innovative approach using incomparable standards, responsible management, and remarkable leadership, has established brands whose influence and inspiration are considerable.Sillks distinguishes itself from other Hotel andResort chains , through focusing on its meticulous,modern oriental approach,to products, design and services. Our properties meet exacting standards of service and reflect the distinctive qualities of their destinations through architecture, interior design, service and amenities.

Positioning

SILLKS is an international hotel company with a “Sophisticated and Elegant European Style with an Oriental Touch”. Its four distinctive brands cater to the most discerning business and leisure traveller in the luxury, up-scale and mid scale markets offering premier and distinctiveproperties with exceptional customer service and facilities.

Business Development,and expertise

Sillks offer investors not only the mostattractive product investments on the market,but also the support of some of the most soughtafter talent in the industry SILLKS is an international hospitality company with expertise in hotel and resort management, pre-opening and technical assistance, development, project management, asset management, real estate. The management team consists of a team of hospitality sales, golf club management and membership development. professionals andspecialists with an exceptional track record and experience from the hotel and resort industry.

Sillks is unique . It is like no other it tells a story of each one of us , of romance and possibilities, of experiences of far away places.

Sillks is comitted to responsible tourism whether working with communities, farming and craft projects or supporting housing and medical intitiatives, we aim to help in ways appropriate to each location.

Each one of our hotels have their own distinct personality and are manged by dedicated associates who are encouraged to contribute new ideas for both for our local communities and Sillks.

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We have three simple principles for ensuring success :

Sillks is a customer centric organization and recognize that a happy employee will exert extra efforts and take pride in delivering a consistent quality customer experience.

1 : Cultivate our associates

2 : Listen and respond to our partners

3 : Experinced and innovative operations

Business deals are successful when both parties meet their desired financial goals. Sillks Listens and responds to its partners. We take our responsibility in managing the owner’s assets very seriously and will not make any promises we cannot keep. We believe in honest, open communications and transparency in all we do.

Sillks is a lean organization with well-developed business processes and professional leaders who are able to make quick and informed business decisions. We pride ourselves in having an entrepreneurial spirit and to be accessible to our business partners.

vision & philosophyTo be the best in what we do, everywhere, all the time!…Guided by three core principles

Sillks have strict guidelines for business conduct and ethics. We believe in treating our associates fairly and to provide an environment in which they can develop their skills and achieve personal goals

Service is not a job it is an attitude.

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www.sillks.com

executives

VP Sales & MarketingCOO & Strategic Finance V.P HR & Learning

DORoTHEE SchmitzRobeRt FADEL Tommy Liem

Sillks Leadership Team have over 200 years of remarkable global hospitality experience and acheivements.

Julia neale Jihaad rammal francesco borrello

VP Strategic IT & Digital VP Technical Services Projects & Design

CEO & Development

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company values

a great and intense feeling routed in your conviction. It is a very powerful emotion. We are passionate about Intuitive Service, Uncompromising Quality (continuously striving towards “Zero defect”) and about improving as individ-uals and as a company.

We conduct our business dealings with honesty and we act responsibly towards each other, our partners, suppliers and consultants.

“Respect” is a privileged position that you have to earn. We exert respect-ful behaviour by actively listening to people, we treat others with dignity and courtesy, and treat others as we would like to be treated. We are sincere, humble and we keep our promises. We respect local culture and we celebrate diversity.

We honour commitments and accept responsibility for our actions and behaviour.

We are faithful to our commitments and obligations. Loyalty is a quality that is greatly governed by your morals.

Integrity

Accountability

Loyalty

Innovation

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Sillks Values are based on the fundamental philosophy about what constitutes the good for our Associates, Guest and Partners. Values are the “pillars” of how we act and conduct our-

selves and the business.

“Trust” is at the core of all business and personal relationships. We rely on each other and have confidence in people. The key to building trust is transparency, both in the way we communicate with others and through

providing timely and accurate information.

“No one man is an island”. Together we are stronger. Teamwork is a great enabler for personal learning and development and does wonders when overcoming challenges. Have fun when you do it as it becomes easier to

accomplish a common goal as a team.

Trust & Transparency

Play as a Team

Passion

Respect

We are creative and continuously seek to do something better. We are business leaders who take initiative and begin something new.

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Hotel Openings Projects Under Negotiation

Park Sillks Resort Hotel & SPA, - Japan -MOU signed - 14 Hotels Sillks Hotel & SPA, Almaty – Kazakhstan. Opening 2016 Park Sillks Resort Hotel & SPA, Alassio – Italy. Opening 2016 Parks Sillks Resort & SPA, Sanya – China. Opening 2016 Sillks Residence, Hangzhou – China. Opening 2016. Sillks Residence, Prague – Czech Republic. Opening 2016 Sillks Hotel & SPA, Moscow – Russia. Opening 2016 Sillks Residence, Riyad – Saudi Arabia . Opening 2016 Park Sillks Hotel, Miami – USA . Opening 2017 Sillks Residence, Manila- Philippinnes. Opening 2017 Park Silks Hotel, Tbilisi Airport, Tbilisi – Georgia. Opening 2017 Sillks Hotel & SPA, Tbilisi Centre, Tbilisi – Georgia. Opening 2017 Park Sillks Hotel & Towers Dubai, Opening 2018 Sillks Hotel & SPA, Doha – Qatar. Opening 2018 Sillks Hotel & Resort – Penang, Malaysia Opening 2018 Park Sillks Hotel &SPA, Frankfurt, Germany Opening 2018

Hammamet , Sousse, Jerba, Zarzis – Tunisia Abu Dhabi, U.A.E. Rome, Milan, Sardinia, Sicily – Italy Agadir, Marrakesh – Morocco Istanbul – Turkey Shanghai, Beijing, Shenzhen, Guiling, Xian, Hangzhou, Kunming,Chengdu, Dalian, Guangzhou, Chongqing, Nimbo, Tianjin – China Jakarta, Bali, Lombok – Indonesia Lankawi – Malaysia Melbourne – Australia Munich, Hamburg, Wiesbaden – Germany

www.sillks.com

Developments


service model

Financial feasibility and

viability evaluation of hotel/

resort including all components.

Review and asses current

and local market conditions.

Recommend and select

specialists to create the

optimum product

Clarify the whole strategy for

the brand , and programme

of project facilities, services,

amenities and infrastructure,

development. to establish and

enhance design standards and

operational efficiencies.

Develop pre-opening budget,

operating concept, staffing and

training plans.

Implement food and beverage

concepts. Recruit, train,

motivate and supervise key

teams. Implement IT and

operating equipment. Apply

management control systems,

financial reporting, marketing

advertising, public relations and

sales plans.Implement active

sales and marketing initiatives,

to derive maximum benefit and

exposure.

Constantly improve and adapt

services, including food and

beverage offers , focusing on

exquisite cuisine and seamless

service. Ensure high standards

of housekeeping in all areas

of the property. Supervisie

all purchasing, supply and

administration procedures..

Keep the owner fully informed

with regards to performance

RESEARCH PLANNING IMPLEMENTATION OPERATING HIGH STANDARDS

Sillks provides an exceptionally high level of personal guest care based on intuitive service and customer-centric performance standards. We strive to be the best in every market in which we choose to operate. Our focus is to deliver consistent and exceptional customer experience based on defined performance standards and business objectives

Sillks management services provides, investors and developers with a superior and comprehensive range of management services. Our team are centred on creating lasting relationships with our partners, guests and investors, to ensure business prosperity and longevity for our investors.

“To provide a consistent and exceptional customer experience based on defined and consistent performance standards and business objectives.”

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“I have not told half of what I saw ”

Telling the silks roads stories touches the customers and captures the market

Marco Polo.

www.sillks.com


management blue prints

Management Services in more detail Sillks provides a full range of management services to investors, owners and developers under the terms of its Management Contract. These services include planning, implementation and on going operations as follows:

Planning – from financial feasibility evaluation, concept development, preparation of facilities list, relevant operating standards specifications and support during the contractor bidding process.

Implementation – develop pre-opening budget; establish operating concepts, staffing and training plans; development and implementation of food and beverage concepts; specification and procurement support of operating equipment (FF&E); preparation and implementation ofGolf Club operating standards and membership

programmes (when applicable); recruitment, training and supervision of department heads and operating teams; implementation of management and control systems with full financial reporting; development and implementation of marketing, advertising, public relations and sales plans.

Operations – Sillks will provide the “total management” of the business from the opening of the property and for the length of the agreed Management Contract. This includes the responsibility for human resources management, sales and marketing, golf operations and membership sales (where applicable), superior food & beverage and catering offer, on going training to provide intuitive seamless serviceand quality audits, ensuring high standards of housekeeping and preventative property upkeep, implement financial controls and systems, i

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www.sillks.com

Sillks Operating Standards have been developed for all operation including a design guide, service and quality, human

resources training, housekeeping, food production, procurement, golf operations and green Keeping. Sillks also have defined IT standards for Management Information Systems (MIS). Distribution and Loyalty

Sillks has chosen the Preferred Hotel Group as its strategic sales and marketing alliance partner giving the Sillks network strength in

global distribution and worldwide sales..

Sillks customer loyalty programme “Certainly!” rewards frequent guests instantly and provides the platform for its customer

dBase. Customer Relationship Management (CRM) is used to track customer preferences and for marketing communications to its clientele worldwide.

The newest International Luxury Hotel Group with a “Sophisticated and Elegant European Style with an Oriental Touch”. … it’s personal

“A Global Voice with a Local Accent ”

procurement, reporting periodic financial results to Owner and gear the business to achieve agreed financial performance.


Captilize earningsSillks revenue and earnings will derive primarily from Hotel, Resorts and Wellness, SPA operations, which include the operation of company, leased, owned and managed Hotels and Resorts, and other fees earned from Hotel Resorts and Spa related services.

Sillks will derive its cash flow from multiple sources within its Hotels, Resorts and Spa segments, including leased hotel activities, owned hotels, management contract fees, as well as reservation fees, marketing fees and technical services fees.By focusing on its role as third party manager of Hotels and Resorts, the group can expand presence of its brands and gain additional cash flow with modest capital commitment.

Sillks will derive business results and add value through revenue growth and operational efficiency through the use of advanced technologies and by process improvement, understanding and focusing on key drivers of sales, associates and customer satisfaction, profitability and quality.

Management experience and long term relationship with suppliers contributes to lower cost of operations. This covers the purchase of insurance, energy, telecommunications, technology, employee benefits, food and beverage, furniture, fixtures and equipment to operating supplies

Optimise revenueWe operate Sillks International Hotel Groups’s robust and fully integrated distribution system, which connects an extensive network of distribution channels to drive revenue, efficiently manage room inventory, and facilitate 24/7 real-time reservations. Our Global Distribution system (GDS) – connects to over 500,000 travel agents to obtain information, book and confirm rooms instantly and we have Worldwide Call Centers in U.S. Asia-Pacific, Middle East and Europe.

Sillks.com aims to achieve over 100% increase in online traffic, above current, resulting in incremental online reservations with a 75% improvement in revenue generation. Our Best Rate Guarantee ensures customer loyalty and Sillks Information and customer relationship management systems, develops value-added customer recognition programs to attract repeat business.

We use Sillks Agile Revenue Management System to adjusts strategies to help hotels to achieve optimal room rates and have Global Sales offices and Reservation Offices in Singapore, U.K, Dubai, New York.

financial strategy

Competition is Everything It’s A Key to a Successful Operation

Smart Purchasing

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www.sillks.com

distribution & revenue mangement

We ensure your success

A powerful reservation system Ressillks’ reservation system, is a highly efficient distribu-tion platform that meets all the needs of your hotel from online reservationsand pay-ment to sales optimization and management

Your advantages with our Hotels distribution solutions

Boost your occupancy rate

Increase your average room price

Optimize your distribution costs while strengthening your direct sales and managing your indirect sales

Operational simplicity and reliability

Hosted or on Site installation: The entire Sillks software collection for property management and core central systems has the flexibility to be deployed on property or in a hosted data center environment or both.

Slick Guest facing technologies. All System Interfaces to Sillks Guest technologies The world’s most advanced, integrated guest service technologies to enable our guests to personalize and define their stays with digital access to our services, information, and in room entertainment.

iceSILLKS; Guests can check in or out, order room service, schedule a wake-up call, make restaurant or spa reservations, and even control the temperature of their room all with just the touch of a finger

Mobile keyless room entry, allowing guests to use smartphones as room keys instead of traditional keycards.


high performance it technology & pms

Multi-lingual, scalable and modular - just Front Office module to large, full-service hotel with Sales & Catering, Revenue Management, Spa and Golf and Materials Controls.

CRM rich in functionality. developed specifically with the Hotel Industry

The new off premise solution for core business services offers great advantages and agility, world class management services and security, and functions that are always up to date with the latest enhancements.

It is pay as you go – otherwise known as SaaS (Software as a Service), so investment is made only when services are consumed. .

SILLKS Guest-Tek; provide a seamless integration of guests personal electronic devices to Video, Data, Voice and mobile applications like myAway and myMedia to offer customers the true at home experience from the comfort of our hotel rooms.

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“ We strive for Zero defects.”ROBERT FADEL

www.sillks.com

technical services

We deliver a first class total product, by utilising the very best talent and resources in the industry. Our strategic expertise ensures developers and businesses are able to utilise our considerable experience and full spectrum of competencies, with turnkey solutions for professional Hotel and Resort management, even for the most complex of developments.

Sillks provides technical services and management of the entire life cycle from development of the initial concept, through to long term operation. This includes specialist opening services that have been proven to guarantee a successful opening and long term operation.The solution includes three distinct phases: Planning, Implementation and Operations.

Services provided for the construction and renovation of your hotel

our brands

A 5 five star Deluxe International Hotel that “whispers refined luxury” often in a unique setting. Sillks unobtrusive Butler Service provides for exceptional quality service, attention to detail, refined interiors, spacious comfortable rooms with user friendly technology, superior bathroom amenities and crisp linen, 24 hours room service, exceptional dining and wine cellar, private lounge and bar, Sublime Spa and extensive leisure and resort facilities. Guests’ privacy is a given so guests will not be disturbed unless they want to. Our aim is to give our guests a truly memorable stay!

Sillks 4 star contemporary offer for the most discerning Business and Leisure travellers. User-friendly technology in the room and behindthe scenes. Comfortable rooms with thoughtful extras. Stay connected wherever you are on premises and enjoy the very best of leisure facilities, attentive service and refined food and beverage excellence. The state of the art meeting and conference offer makes it easy to do business at Park Sillks.

Certainly!TM – Butler Service

Sillks’ renowned unobtrusive Modern Butler Service that takes care of guests’ every needs prior to arrival, during their stay and on departure. A Butler Team at your “beck-n-call” 24/7 for all Suites and Executive Club Floors. Our guests deserve the best!

SSG Sillks Superior Guest Loyaty Program

Sillks Superior Guest Loyalty programme is powered by VOILÀ Hotel Rewards, following a partnership with Hospitality Marketing Concept (HMC) the world’s leading provider of premium loyalty programmes available in 1250 hotels worldwide

Indulge in a Spa renewal of luxury and rejuvenation, the Sublime way! Truly Sublime beauty treatments and pampering to invigorate you and relax your mind, just let yourself drift away! Beauty and Body Care in a heavenly surrounding.


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Truly the home-away-from-home for the “Evolved Road Warrior”. Whether on business or pleasure, this extended stay proposition offersa friendly and relaxed atmosphere with attentive service. From check in to check out, to the clever work desk and thoughtful “homely amenities” in the residence or when arranging an impromptu meeting, the experience is effortless.

Our contemporary 3 Star offer is for experienced business and leisure travellers to enjoy relaxed leisure facilities, friendly service and casual food and beverage. User-friendly technology in the rooms and behind the scenes enable guests to stay connected wherever they are.Nimbus Hotels feature comfortable rooms with thoughtful extras ,spacious business facilities, and casual lounge, bar, and Gym.

Marco Polo is a high quality food offer, creative in nature and unique in concept. The “All-in-One” F&B outlet features a “one-stop-eating experience” providing a culinary journey in the path of Marco Polo, the Venetian Merchant Explorer, from Venice to China.

The story tells of Marco Polo leaving Venice in Italy armed with ingredients that he cooked with local methods of cooking and tools through his travels. This made the Chinese appreciate Ravioli and Tortellini served in a Dim Sum basket and the Italians eating Noodles in Tomato Sauce.

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Metroplitan

In the heart of each city, all our hotels are filled with energy and momentum. A mixture of timeless luxury and modern convenience, connections to the vibrant centres, rich culture and history of our worlds diverse city centres.

Urban Resort

Modern Luxury Hotels located close to historic cities, with great views, stylish and intimate interiors, superb health and sporting facilites, specifically designed for business or pleasure.

Country

Landmark bulidings carefully restored to their former grandiure. A step back in time to a world of service and luxury. El-egant and refined with superior restau-rant and bars seemlesly combining coun-try living with modernity.

Sillks Hotels & Resorts“ Always give people more than what they expect to get ” Nelson Boswell

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Spa resort

Contemporay chic sophistication are the key components to our luxury spas. Crafted to create deeply relaxing and re-juvenating experiences in an atmosphere that is fresh and uplifting. Sublime spa treatments blending traditional recipes with modern day beauty rituals .

Resorts Hotels

With the buildings reflecting the local architecture whether it is pristine white private beach or mountain slopes, Sillks Hotels & Resorts offers a new dimension of contemporary luxury holidays. Seclud-ed and spacious resorts where you can spend all day coasting across the water sunbathing on the terrace soaking up the snow reflected sun.

Sillks Hotels & Resorts

Sillks International Hotels & Resorts has risen from the rich cultural mix, variety of experi-ence and sense of exploration. experienced through the coun-tris along the Silk roads . Redefining impeccable service with effortless style and a gra-cious attitude, Sillks Hotels and Resorts ensures a truly unforget-table experience for the modern travellerEach Hotel is unique, intuitive venues from which to enjoy the very best in life. Whether for leisure or business Sillks Hotels and Resort’s global voice with a local accent, promises you a completely unique and memora-ble stay

Metroplitan

In the heart of each city, all our hotels are filled with energy and momentum. A mixture of timeless luxury and modern convenience, connections to the vibrant centres, rich culture and history of our worlds diverse city centres.

City Centre

Modern Luxury Hotels located close to historic cities, with great views, stylish and intimate interiors, superb health and sporting facilites, specifically designed for business or pleasure.

Spa Resort

Landmark bulidings carefully restored to their former grandiure. A step back in time to a world of service and luxury. El-egant and refined with superior restau-rant and bars seemlesly combining coun-try living with modernity.

PPARK SILLKS HOTELS & RESORTS

“A truly unforgettable experience for the modern traveller”

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Urban Resort

Contemporay chic sophistication are the key compunents to our luxury spas. Crafted to create deeply relaxing and re-juvenating experiences in an atmosphere that is fresh and uplifting. Sublime spa treatments blending traditional recipes with modern day beauty rituals .

Retreat

With the buildings reflecting the local architecture whether it is pristine white private beach or mountain slopes, Sillks Hotels & Resorts offers a new dimension of contemporary luxury holidays. Seclud-ed and spacious resorts where you can spend all day coasting across the water , sanbathing on the terrace soaking up the snow reflected sun.

Park Sillks Hotels & Resorts

Park Sillks Hotels & Resorts has risen from the rich cultural mix, variety of experience and sense of exploration. experienced through the countris along the Silk roads . Redefining impeccable service with effortless style and a gra-cious attitude, Sillks Hotels and Resorts ensures a truly unforget-table experience for the modern traveller

Each Hotel is unique, intuitive venues from which to enjoy the very best in life. Whether for leisure or business Sillks Hotels and Resort’s global voice with a local accent, promises you a completely unique and memora-ble stay

ContemporaryFriendlyEasy Affordable Comfortable AccessibleNimbus Hotels feature comfortable rooms with thoughtful extras ,spa-cious business facilities, and casual lounge, bar, and Gym. Our highly trained friendly associates provides for exceptional quality ser-vice, we’ll go above and beyond to make you feel cared for.

Our contemporary 3 Star of-fer is for experienced busi-ness and leisure travellers to enjoy relaxed leisure fa-cilities, friendly service and casual food and beverage. User-friendly technology in the rooms and behind the scenes enable guests to stay connected wherever they are.

Nimbus Hotels & Resorts “A Global Voice with a Local Accent”

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Sublime Spa

Indulge in a luxury and rejuvenation Spa renewal. Simple beauty and body care in heavenly surroundings.

Sillks Reserved Spa products Organic high efficacy, high quality, local-ly inspired

Divine Pools

Divine pools designed for fitness and relaxatiion

MATERIALS:Marble, granite, rennaisance tiles, breath taking aspects.

Smart Buisiness Suites

Fast, efficient contempory technology cou-pled with excellent meeting facilities and services. Your perfect business venue

MATERIALS:Leather, cherry wood, frequently refreshed technologies.

“Proportions matter”. Francesco Borrello

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Auspicious outdoor spaces

Relaxed gardens and carefully designed outdoor dining and meeting areas. The perfect places to enternain your guest or kick back and enjoy your free time.

Health Centre

Fully equiped high function gyms and fitness suites. Yoga, tai chi, spinning, boot camps, are just a few of the activivites available to our guests.

Sillks residences are offering a true home from home, en-hanced lifestyle experience, with 5 star amenities and privaliges. Unique, and re-flective of local culture, each residence has elegant and sophisticated interiors com-bined with our signature intu-itive service, on hand facilities. Every feature is picked and designed to help streamline task, each service is easily ac-cessible and always available

HarmoniousPeacefulPureIndulgentBlissfulSerene

The most beautiful visual appreance is worthless if a Spa is not functional and profitable. Sublime Spa draws on digital innovations to effectively manage and control profitability. Friendly updated technology behind the scenes enable guests to receive the very best experi-

ences, available

The Sublime Spa philosophy is to create a world of uncom-primised wellbeing, to pro-vide the highest level of caring programs with holistic beliefs, grounded in vintage practis-es. Made to measure ancient wisdom for different thera-pies, bathing cultures and the latest medical innovations.

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Restaraunt Concept

Classic mid century, indulgent use of fixtures and colours , Inclusive, Atmospheric

MATERIALS:Fabric , Masonary, Glass, Leather, Wood

COLORS:

Restaurant Concept

Contemporary, clean simple lines, minimalistic with textured masonary. Vibrant, Light, Confident

MATERIALS:Fabric, Masonary, Glass, Steel, Wood

COLORS:

Restaurant Concept

Eclectic design, inclusive, Luxurious, Artistic, Intimate

MATERIALS:Fabric, Cotton , Leather, Wood

COLORS:

“ Design is Architecture: it is a matter of proportions ” Gianfranco Ferre

Restaurant | Lounge | Bar | Cafe | Concepts

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Restaurant | Cafe Concept

Minimalist with fresh look and feel, luxury materials. Vibrant, Energetic

MATERIALS:Leather, Marble, Cotton , Wood , Glass

COLORS:

Bar | Lounge Concept

Intimate comfortable classic look and feel. Exciting, Promising

MATERIALS:Fabric, Cotton , Leather, Wood

COLORS:

“ I hate people who are not

serious about food it is so

shallow of them “

Oscar Wilde


from the CEO

Dear valued partners, guests and associatesOur company culture is based on a single basic principle, – to treat others as you wish to be treated yourself. It’s a universal value, practiced in every culture, and it is the universality of this magic phenomenon that gives Sillks culture its emotional power.

Guided by our shared values, Sillks has identified significant areas where we believe we can make a difference. This clear vision allows us to work together most effectively, as individuals, as a company and as a partner.

We have chosen to specialize by offering only experiences of exceptional quality, inspired by the diversity and exoticism of the Silk Roads. Our objective is to be recognized as the company that manages the finest hotels, resorts, residence, restaurants and Spa wherever we locate. We treat every hotel as if it were our own, so great is our passion to provide the best service for our owners and guests. We create properties of enduring value using superior design and finishes, and our associates support them with a deeply instilled ethic of personal service. Doing so allows Sillks to satisfy the needs and tastes of our discriminating customers, to respond to their changing needs and to become the world’s premier hospitality company.

Our greatest asset, is our people, because satisfying our guests depends on the united efforts of many, we are most effective when we work together cooperatively, respecting each other’s contribution and importance and recognizing their passion to be the best in what they do. I hope you have enjoyed reading about us and look forward to our partnership. Welcome to Sillks.

Welcome, join us at Sillks

Francesco BorrelloPresident & CEO

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VisionaryAuthentic

ChallengingAlternativeIntelligentDifferent

www.sillks.comPhone: (+44) 208 242 4155Email. [email protected]

www.sillks.com

Tel: +44 208 242 4155

Email. [email protected]

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Documents

Sillks International Hotel Group