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Sika India Pvt. Ltd. 601, 'A' Wing, Infinity Tower Mindspace, Off Link Road Malad - West Mumbai - 400064 Tel : +91 22 4038 4038 Fax : +91 22 4038 4039 E-mail : [email protected] Website : ind.sika.com Lets take growth to the next level 03 04- 09 12 10-11 14 15 13 From the Managing Directors desk Sika News Sika Spirit Building Trust Sustainable construction with Sika Sika smart solutions Building Trust For Sika Associates From the Editors Desk Journey with Sika International Indian SIKA SPIRIT LETS TAKE GROWTH TO THE NEXT LEVEL

Sika Spirit 2015 - Sika India | Sika India Private Ltd. has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland. The ranking

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Page 1: Sika Spirit 2015 - Sika India | Sika India Private Ltd. has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland. The ranking

Sika India Pvt. Ltd.601, 'A' Wing, Infinity TowerMindspace, Off Link RoadMalad - West Mumbai - 400064

Tel : +91 22 4038 4038Fax : +91 22 4038 4039E-mail : [email protected] : ind.sika.com

Lets take growth to the next level

03

04- 09 12

10-1114

1513

From the Managing Director�s desk

Sika News

Sika Spirit

Building TrustSustainable construction with SikaSika smart solutions

Building Trust For Sika Associates

From the Editor�s Desk

Journey with Sika

InternationalIndian

SIKA SPIRITLETS TAKE GROWTH TO THE NEXT LEVEL

Page 2: Sika Spirit 2015 - Sika India | Sika India Private Ltd. has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland. The ranking

FROM THE MANAGING DIRECTOR'S DESK

Dear Friends,

I am delighted to be part of this excellent initiative of our very own house magazine - 'Sika Spirit' by HR and Marketing. This is a nice opportunity for all of us

to get connected with each other and know about what's happening around us within Sika India - the results, the initiatives, the best demonstrated

practices, the key project wins, special achievements and examples of Sika Spirits!

Once, while I was on a business trip to Cuttack, Orissa, one of my Sika colleagues told me a story about the famous detective, Mr. Sherlock Holmes and his

assistant, Mr. Watson. The story goes like this - "while camping by the riverside on a nice summer evening, Sherlock Holmes and Watson put their tent and

decided to take some rest. Both were lying down side by side, face upward, and quietly took a nap. Waking up after a while, Sherlock Holmes enquired:

Watson, what do you think about the harvest this year? Watson replied with confidence: Looking at the clear night sky and the bright stars, I strongly feel

that the harvest this season will be excellent. Sherlock Holmes smiled and reminded: Watson, you are actually missing the basics. Someone has stolen our

tent while we dozed off!" This story is funny but carries a very practical and strong message that the most difficult thing to do is to do the basics. On the 1st

of July this year, we started a new journey in Sika India - the challenge of an organization to deliver on its potential in terms of a "profitable growth" was

staring at us. However, with all your blessings and positive energy, I decided to look at the challenge in a different way - I decided to get back to Basics!

In any business, the most critical factor is achieving "profitable growth". I am sure, all of us understand and intend to achieve this. This brings us happiness

of recognition, increments, incentives and strengthens us to do more for our organization. When it comes to the basics of achieving "profitable growth",

the process is simple ; Increase your sales, Improve your material margin and Optimize your operational expenses. The trick is actually in getting the

balance right. The only tool by which one can achieve this is by improving "Efficiency" , where we organize and optimize all our efforts and steps to achieve

"more with less" and truly believe that "less is more"!

With the above challenges in mind, we decided to start at the basics and introduced and implemented the following in the last couple of months: :

Realignment and reorganization - Improve efficiency in every function and promote the performers with higher responsibilities.

Regional Profit and Loss - To make each region self-sufficient and more accountable for the performance and deliverables in line with our goals

Optimizing operational expenses - Investing on video conferencing in place of traveling for internal meetings, improved efficiency - time saved and

travel stress avoided for individuals

We received excellent support from all of you and many of you stepped up in helping us to meet the challenges and this is a great encouragement for our

Leadership Team to work further to take Sika India to the next level of an efficient organization. We will all be proud to do this together! We are now at the

business end of the year and let's re-group and re-organise all our efforts and energy to go for the strong push.

While I sign off, I would like to share my vision - " To achieve a Profitable Growth for Sika India" and our mission 2015 " To record a double digit growth on

Sales and Operational EBIT (Profitability)" with all of you. When I started as a Sales Trainee a long 17 years back in Sika, I was groomed to have this

enormous faith on our Sika Spirit and I am confident with all your contributions and passion we shall reach our goals for this great organization. As they say,

" A leader is as good as the team" and with all your support, I am confident that this dream of taking this company to the next level of "Efficiency" will surely

be achieved.

Let's do it, together.

My best wishes to all of you and your family members,

LETS TAKE

TO THE NEXT LEVELGROWTH

AGENDA- 2015

Arijit BasuManaging DirectorSika India Pvt. Ltd.

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Page 3: Sika Spirit 2015 - Sika India | Sika India Private Ltd. has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland. The ranking

Sika has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland.

The ranking is compiled by Obermatt, a Swiss financial research firm focused on indexing company performance. The Obermatt CEO of the Yea r ra n k i n g s m ea s u r e a c o m p a n y �s performance against that of its competitors. The performance metrics that are monitored are sales growth, operating performance (EBITDA) and total shareholder return.

The top ranking of Sika is based on our strong results of the past 3 years � the best ever in Sika�s history.

INTERNATIONAL

SIKA NEWSSIKA WINS CEO OF THE YEAR

INTERNATIONAL

SIKA NEWS

As a globally operating technology-based company, Sika is committed to sustainable development. The Sika sustainability strategy, whose avowed aim is �More Value � Less Impact�, has got off to a successful start, with the company exceeding most of its targets for 2014.More Value for all stakeholders

The G4 Guidelines of the Global Reporting Initiative (GRI G4) have provided the framework for sustainability reporting since 2013. Sika measured its performance against the new sustainability targets for the first time in 2014. The company not only added value for its shareholders with its operating profit (EBIT) of 11.4% of net sales, it also enhanced utility for other key stakeholders such as customers and local communities.

Major Sika organizations worldwide developed local product sustainability roadmaps that are tailored to local demand and in line with the global approach. All local key projects were implemented in the past year and further projects will follow this year.

In addition, Sika intensified its social responsibility engagement in 2014, supporting 67 projects � a year-on-year increase of 29%. The company sponsored social, environmental, scientific, sports and cultural projects on all continents.

SIKA DELIVERS ON SUSTAINABILITY TARGETS

As part of its growth strategy, Sika is further expanding its presence in the Asia Pacific region by founding a subsidiary company in Myanmar and opening a new production plant in Sri Lanka. This will help the company to further utilize market potential and consolidate its strong position in one of the most important growth regions.

Foundation of Sika MyanmarThe foundation of Sika Myanmar represents another milestone in the build-up of operations in emerging markets. Sika has been supplying the Myanmar market with high-quality products imported from neighboring countries for many years. With its own subsidiary Sika is now ideally positioned to serve the fast growing construction sector and benefit from the extensive local investments in infrastructure. With the new company in Myanmar, Sika now has subsidiaries in 91 countries around the world.

SIKA STRENGTHENS ITS PRESENCE IN ASIA PACIFIC

4

While the daily recommended amount of water is eight cups per day, not all of this water must be consumed as drinking water. Nearly every food and drink item provide some water to the body.

Human blood is 83% water

By the time a person feels thirsty, his or her body has lost over 1 percent of its total water amount.

70% of the Earth is covered with water but only about 1% of the world's water is readily available for human use. Nearly 97% is salty or otherwise undrinkable. Another 2% is locked in the ice caps and glaciers. That leaves 1% for human needs.

HYDRATE& FEEL GREAT

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Page 4: Sika Spirit 2015 - Sika India | Sika India Private Ltd. has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland. The ranking

YOGA @ WORKWith our busy schedules, by the end of the work-week we feel stressed and worn out. We hardly ever manage to find time for ourselves, and life goes with its daily routine. As an employee welfare initiative, It�s time that we relax our mind, and energize our body by getting yoga into our routine...

We give you an hour of �Me-time� every week to rejuvenate yourself with a fun filled yoga session.

Sessions have commenced in the Corporate office. We encourage other locations to start this initiative.

Sales Performance Classic Program, (SPCP), a flagship program from Sika Business School, talks about the Sika way of selling and aims at creating a common sales language. The programs were conducted by external trainers with a highly successful training experiences. This program demonstrated ways to maximize the chances of winning sales opportunities. The program helped to identify and eliminate sales process deficits. This programe helped to equip the sales person to elevate customer loyalty and generate higher revenue through systematic account development.

Management Training Classic (MTC) I & II , is another flagship from of Sika Business School. This program is about building trust through leadership. The program is designed to help individuals to understand one's own and recognize other's behavioral patterns. Participants learn about role and key tasks of a leader, they become familiar with key leadership principles and tools. They also get familiar with Sika's Leadership approach.

SIKA INDIANEWS

MANAGEMENT TRAINING CLASSIC

YOGA @ WORK

MANAGEMENT TRAINING CLASSIC

Sometimes local innovation can help us to understand the word BEST PRACTICE better. This artificial tree was made by our worker Mr. Hariom Bansfore in Sika India Kalyani factory. The entire tree is made up of waste material. Thanks for being an inspiration for all of us. We all are proud of you.

OUT OF WASTEBEST

SMALL INITIATIVES TODAY CAN MAKE A BIG DIFFERENCE TOMORROW

6

SIKA INDIANEWS

The officials of one of our prime customers L&T visited Jhagadia plant on 20th August. With successful trials and test results they have approved our product Sikadur®-31 SBA S02 for �longest river bridge� project on river Narmada near Bharuch, Gujarat.

L&T OFFICIALS VISIT

JHAGADIA FACTORY

L&T OFFICIALS VISIT

JHAGADIA FACTORY

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Page 5: Sika Spirit 2015 - Sika India | Sika India Private Ltd. has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland. The ranking

CONGRATULATIONSCONGRATULATIONSSIKA INDIANEWS

NEW PRODUCT LAUNCHES

NEW PRODUCT LAUNCHES SIKA BLOCK JOINING MORTAR SIKA WETROOM SYSTEM

Our Sales Manager (Distribution) Mr. Amitava Mitra and Mr. Manish Agarwal proprietor of Balaji Distributor, Sika�s Privilege Club Distributor on a dealer�s meet to the rural areas of Dalkhola in North Bengal. These are areas which are not accessible by cars and hence, has to be traveled on goods rickshaw. This is a live example of Sika Spirit.

SIKA SPIRIT IN TRUE TERMS

SIKA SPIRIT IN TRUE TERMS

8 9

Name Old Responsibility New Responsibility

Ritesh Singh Sr. Sales Manager Distribution ChannelSr. Sales Manager Distrubution Channel & Building Mortars

Soumendra Mishra Regional Sales Manager - South Target Market Head � Roofing & RGM - South

Pushpam Kumar Regional Market Field Manager - Refurbishment National Sales Manager - Structural Strengthening

Prithwish Chakraborty Sr. Manager - Business Development (Distribution) Sr. Sales Manager - Building Mortars (East)

Sukdeb Bhattacharyya Executive - Commercial Regional Coordinator - East

Umesha N R Sr. Sales Coordinator Regional Coordinator - South

Rajiv K Unny Deputy Manager - Sales Support Regional Coordinator - West

Lakki Kashyap Sales Coordinator Regional Coordinator - North

Atanu Banerjee Office Assistant Account Assistant

Rabiul Islam National BD Head - Wind, Solar, Sandwich Panel Vertical Head � Renewable Energy

Arunabha Dey Regional Market Field Manager - WP/RF Market Field Manager - Waterproofing

Susanta Bhattacharya Sr. Manager - IBD National Sales Manager - Bitumen

Sundeep Pattanaik SSU Manager & BDM - Trade Channel Head - North East India (Sub Region)

Karunakar Sahu Sr. Executive - Commercial Sr. Sales Coordinator

Sunil Kumar Guthiyal Sr. Sales Coordinator Sr. Executive - Sales

Diptish SatpathyBDM - Chattisgarh and Odisha and RMFM - Refurbishment

RMFM - Refurbishment and KPM (Bridges, Power and Dams)

Arindam Ghosh BDM - West Bengal, Sikkim and Bhutan RSM - East

Nagesh Sharma National Sales Manager - Food & Pharma RSM - Flooring (North) & NSM - Food & Pharma

A Pavan Kumar Deputy Sales Manager Deputy Sales Manager - Building System & Bitumen

Visha Kothari Sr. Executive - Travel Desk Sr. Executive - Travel Desk & Admin

Manoj Parambath Regional Market Field Manager - Roofing Regional Market Field Manager - WP / RF

Kshiteej Tiwari Sr. Sales Engineer Sr. Sales Engineer - Renewable Energy

Mukesh Kumar Deval Assistant Sales Manager Assistant Sales Manager - Flooring

Chandran Kumar Assistant Sales Manager Assistant Sales Manager - Flooring

Sujit Kr. Pati Regional Sales Manager - WestNational Sales Head - Transortation and Urban Infrastructure

Manir Goyal Regional Sales Manager - North National Sales Head - RMC

Vikram Lakade Market Field Manager - AdmixtureNational Sales Head - Residential and Commertial sector

S Shivakumar Regional Sales Manager - South National Sales Head - Factories and Warehouse

Gangadhar Parab Head Business Development (Premix) National Sales Head - Heavy Civil Engineering

Page 6: Sika Spirit 2015 - Sika India | Sika India Private Ltd. has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland. The ranking

In my opinion "SIKA SPIRIT" is

"Special Initiative for securing Results In Time"

SIKA SPIRIT is synonymous with a strong set of values and principles which makes up the DNA of the company. It helps to set up high quality standards with our products and services with the core objective of supporting sustainable development and building trust. It promotes the practice of our long lasting tradition of innovation, empowerment and respect of working relationships. It binds us with a high level of integrity.

I would like to mention a nice recent situation which can define Sika Spirit nicely.

I had developed a Key Account - Enercon (now known as Windworld) since 2004-05 and handed over to construction/Building System team in 2010 . Up to 2009-10 this account was 100% with Sika and over time we lost admixture order to our competitors.

Of late there were some organizational changes. Some of the senior managers, new in charge, of Windworld, approached me to re-enter the admixture business. They wanted to restart business with Sika considering good past track records as vendor . It was a good opportunity for Sika. So, I approached TM Heads (Industry, Concrete, Refurbishment) and MD of Sika India and offered my services to regain the business. All of our senior managers approved that happily .

We had formed a team of experts from various specialized areas and worked very timelessly for 37 days to establish a more technically superior and efficient product.

This whole exercise will add 500 to 1000 MT additional business in 2016. And as our product was superior and efficient we could win the order by commanding a better price than competition.

I am in TM Industry and working for construction segment is not in my JD / KRA. Still I wished to work in this construction project and the proposal was happily approved by my TM Head . · KAM Windworld is Key Account for TM Refurbishment and not of TM Concrete. Still the project work was done by TM Concrete ( Vikram Lakade , Sujit Pati , Amarjit Singh , Sukanta Sahu , Kiran Matre,Hemendra Singh ) . I have only guided how to do and made the final negotiation with the customer. It is interesting to note that I never visited the site .

Sagar , ( KAM of Wind World ) happily accepted our interference in his account and helped us all the way to make it a grand success .

The moral of the story is; from Management level to front line execution we worked as SIKA POWER and wished from our heart to win over competition. TM and individual KRA was never a barrier . That's called SIKA SPIRIT.

Sika spirit is an entrepreneurial and ownership spirit which results in continuous improvement and innovation.

�Sika Spirit � is also about thinking big. building a team of people who are not afraid to be in the driver's seat (leading) and are equally happy to ride in the passenger's seat when others take the lead (following). It is truly built around collaboration and based on the concept that �no idea is a bad idea�.

Sudip ChaudhuriChief Financial Officer

Sika India Pvt. Ltd.

Ujjal ChakrabortyCountry Head -

Distribution ChannelSika India Pvt. Ltd.

Sr.Factory Manager, Kalyani WorksSika India Pvt. Ltd.

B.C. Paria

Sajal MukherjeeNational Business Development Head

- InstitutionsSika India Pvt. Ltd.

The strong values embraced in SIKA are �never giving up� and �always looking forward�. The Sika Spirit mobilizes human energy by bringing out the maximum potential and encourages ordinary people to perform extraordinarily. Even when times were hard, we have always worked as a team and witnessed the significant progress in achieving common organizational goals.

"Coming together is a beginning,Keeping together is progress,Working together is success"which is SIKA SPIRIT, a catalyst of our organisation to stride for an intangible culture of caring for customers and commited to high quality working methods.

Vertical Head � Renewable EnergySika India Pvt. Ltd.

Rabiul Islam

Sr. Manager - SpecificationSika India Pvt. Ltd.

Nisha Alexander

SIKA SPIRIT SIKA SPIRIT

S- SuccessfulP- PassionI- InnovativeR- ReliableI- IntegralT- Team

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Page 7: Sika Spirit 2015 - Sika India | Sika India Private Ltd. has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland. The ranking

SIKASMART

SOLUTIONS

Roofing of newly built habitat for reptiles with Sika CoolCoatThe Alipore Zoological Gardens (also informally called the Alipore Zoo, Calcutta Zoo or Kolkata Zoo) is India's oldest formally stated zoological park (as opposed to royal and British menageries.

Zoological garden authority had built a display house for keeping snakes at Zoo. For the shell shaped curved roof requirement was a Liquid applied roofing system which should high on elongation, UV resistant reflective coating system which shall be kept exposed.

Sika CoolCoat was applied on the Snake house for 100% water tightness and durable roof with UV resistance.

IN SIKA WE BELIEVE IN SUSTAINABLE FUTURE

DURABLE, HYGIENIC FLOORS FOR FOOD INDUSTRY

Nestle has built up a state of the art utility plant within its facility at Moga. This �Cow Water Plant� processes the �waste� water collected from the plant to make it fit for potable use.

Being a utility plant handling water at high temperature, the client wanted to have a flooring system to withstand such an exposure while offering slip resistance and easy cleanability as per the global Nestle standards for food industry. Total area was around 500 sqms.

Sikafloor cementitious polyurethane system was applied along with coving and lining of drainage gutter.

BUILDING TRUST FOR SIKA ASSOCIATES

MR. ASHOK KUMAR JAINAKJ ENGINEERS PVT. LTD.

KOLKATA

Sika's logo of building trust"reflects about their business commitment,

trustworthiness, ethical way for winning over the customer by

providing qualitative technological solution to constructional

requirements. This reputation could be built by serving to construction industry for more than

100 years globally, and about 25 years in INDIA.

We wish them good future in India's emerging market.

MR. R.V. VENKATESH.BASKARA ENTERPRISESCHENNAISika!!!Building Trust - The words reveal the meaning of the company i.e Builds our trust in our projects, in our Mind, Heart and Soul. These are not just our words but the experience that I had with Sika.Worth the Trust !!! Worth The Building!!!

MR. SANJAY BANSALSHRIRAM ENTERPRISES

NEW DELHIBuilding Trust in Sika means having faith in Sika�s policies, product

profile, quality of products, pricing, delivery etc. It means

development of long lasting cordial relations with the company�s

management and its various associates. it also means believing on each

other and respecting the individuality of the other

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Page 8: Sika Spirit 2015 - Sika India | Sika India Private Ltd. has won the award for best CEO of the year beating competition from the largest listed companies in Switzerland. The ranking

BUIL

DIN

G TR

UST

WITH SIKAJOURNEY

How did you start your journey at Sika? I'm deeply indebted to Sika for an opportunity when I was desperately looking for it. It's almost 7 years when I joined Sika as Factory Manager in Kalyani, though in Sika's term, 7 years is just a beginning.After spending 9 months at Kalyani, I was transferred to Goa as Factory Manager was given the responsibility of Head � Operations in April 2010 I am continuing in this position��.In my view, Sika�s main strength is its PEOPLE and their affection & passion. The result is the significant growth over the years and today we have a strong base to move further.

What are your achievements? Tough to answer, few are here:- People development and change in approach to look at the things positively. Improved factory processes and operations which help in timely supplies of

materials. PCE production at Kalyani. Being a part of team I worked for setting up of plant at Jhagadia and Toll

manufacturing units at Godhra (Now closed), Howrah and Bangalore to cater the powder requirements.

�Sales oriented approach� of the team.

Any special moments or memories? January 12, 2015 when I started staying with family again as I moved to Mumbai in

the new role. There were lot of good moments during working at Kalyani with entire team and our

workmen and celebration of first family get together. My association with Sika which is now longest one in my career.

Head OperationsAlok Shrivastava

Sika India Pvt. Ltd.

How did you start your journey at Sika ? I have completed almost 26 years in Sika. I joined the company as Head - Finance and accounts in 1989. When I joined, the Company was just 4+ years with a turnover of less than a Crore and with about 30 employees. I have seen the Company growing steadily, crossing its teen and thereafter entering adulthood. I have been a part of this growth process and have witnessed the gradual transformation.

What are your achievements? At the time when automatization did not exist in India, I was able to convince and get approval from management to install an accounting software and there after implementation of Axapta. On September 2000, our Kalyani factory was badly affected by flood. With about 6 feet of water inside the factory, the stock was totally damaged together with major damage to R&D instruments and production machines. On my insistence, the Company had taken the flood cover which was optional and that saved the Company from huge financial loss.

What are your special moments and memories? To work for such an international Group is indeed a privilege with well laid down policies, guidelines and ethics . This feeling was further enhanced when I received the Long Service Award from the Company in 2013.

Abhijit BhattacharyyaCommercial Manager

Sika India Pvt. Ltd.

FROM THE EDITOR�S DESK

What was the secret of Nepolean�s success at victories ? � the secret was the spirit of not giving up, come what may ! For him the last 5 minutes of a battle was the most important. Is this not a familiar behavior at Sika !!!

It was the spirit to be undaunted by any obstacle which made legendary footballer Roberto Baggio overcome from an unrecoverable accident, and win many accolades as one of the most successful footballers ever. Do we at Sika not work in that manner !!!

Every heart at Sika beats and resonates with this �Sika Spirit�, which can be summarized as being:

COMMITTED TO EXCELLENCE INSPIRED BY INNOVATION

BUILDING TRUST

This quarterly magazine is an effort to capture some snapshots of the �Sika Spirit�, and win all our future battles as comrades of this spirit.

SANJOY DASGUPTACountry Head - Marketing & TechnicalRegional General Manager - EastSika India Pvt. Ltd.

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